Fiber Games

What Fiber Games does

Fiber Games (legal entity 3A Yapım ve Yazılım Danışmanlık A.Ş.) is a Turkish mobile game studio founded in 2018 and headquartered in Kadıköy, Istanbul. The studio develops hybrid-casual and casual games for iOS and Android, anchored by three published titles — Happy Mall Shopping and Beauty Center: ASMR Care Game (management simulations) and Elevator People (puzzle strategy) — alongside six soft-launch prototypes (Paint Jam, Merge Blocks Puzzle!, Treadmill Up, Magnet Match, Food Jam Puzzle, Water Block Fit) used for live market validation. The studio distinguishes itself through a self-stated design philosophy of producing fun, "non-addictive" experiences, integrating ASMR atmospheres into management games, and embedding puzzle mechanics inside hybrid-casual formats.

The studio's technology stack centers on Unity 3D as the primary game engine, with supporting frameworks including StrangeIOC, Zenject, and MVVM architecture for in-game systems. Operations integrate Firebase Analytics, Google AdMob (ads and IAP monetization), Google Play Services, Facebook Analytics, and standard web analytics (Google Analytics, DoubleClick, AdSense). The studio is also extending into console via the PlayStation Partners program, working on PS5 titles that translate its mobile hybrid-casual design philosophy to console.

Fiber Games monetizes through a freemium model: free downloads on the App Store and Google Play monetized via in-app purchases and in-game advertising. Distribution is product-led and global, with stated operating geographies including Europe and North America. The studio is venture-backed — Boğaziçi Ventures in 2021 and 2022, and a multi-investor round led by Boğaziçi Ventures and Arz Portföy (with GSYF, Inventuna Games, Inveo Ventures) in October 2024 — proceeds from which are earmarked for team expansion, new hybrid-casual titles, and global expansion. Headcount is in the 11-50 range, and the studio is actively hiring across 3D art, Unity development, level design, and game design roles under a hybrid working model.

Name

Fiber Games

Legal name

3A Yapım ve Yazılım Danışmanlık A.Ş.

Website

https://fibergames.com.tr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiber Games is a Turkish mobile game studio founded in 2018 that develops hybrid-casual and casual free-to-play games (including Happy Mall Shopping, Beauty Center, and Elevator People) for global iOS and Android audiences, monetized via in-app purchases and advertising and distributed product-led.

Ownership category

akta.pro rank

Product category

Mobile Gaming

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Mobile game development
• Casual mobile games
• Hybrid-casual games
• Puzzle game studio
• Freemium gaming apps

Headquarters

HQ city

Kadikoy

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Game Downloads (Free-to-Play): Fiber Games distributes games as free-to-play titles on iOS App Store and Google Play, generating revenue through in-app purchases. The company also incorporates ads as a monetization layer. Games like Happy Mall Shopping, Beauty Center: ASMR Care Game, and Elevator People follow this model.
2. In-App Purchases (IaP): Monetization through in-game purchases for virtual goods, upgrades, and premium content. Job postings reference experience with IaP systems as a requirement, confirming this revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fiber Games is a Turkish mobile game development studio that designs, builds, and publishes hybrid-casual and casual mobile games — including management simulations (Happy Mall Shopping, Beauty Center: ASMR Care Game) and puzzle strategy titles (Elevator People, plus six prototype puzzle games). Titles are distributed globally as free-to-play downloads on the iOS App Store and Google Play Store, monetized through in-app purchases and in-app advertising. The studio is also developing titles for the PlayStation 5 console in partnership with PlayStation Partners.

Product overview

Fiber Games is a Turkish mobile game development studio founded in 2018, developing casual and hybrid-casual games. The company portfolio consists of three featured games (Happy Mall Shopping, Beauty Center: ASMR Care Game, and Elevator People) available on iOS and Android, plus six prototype games in testing (Paint Jam, Merge Blocks Puzzle!, Treadmill Up, Magnet Match, Food Jam Puzzle, Water Block Fit). The featured games include management simulation titles (Happy Mall Shopping, Beauty Center) and puzzle strategy games (Elevator People). The company also mentions working on PlayStation 5 projects. The game development stack includes Unity 3D for game development, and the team uses frameworks such as StrangeIOC, Zenject, and MVVM architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Happy Mall Shopping A shopping mall management simulation game for mobile (iOS/Android) where players convert a small area into a preferred shopping center by opening and upgrading stores, organizing daily visitor flow, and making strategic investments to grow revenue while balancing store mix. Targets casual mobile gamers who want accessible management gameplay with meaningful strategy and steady progression.
• Beauty Center: ASMR Care Game A beauty salon management simulation for mobile (iOS/Android) in which players grow a small salon into a city go-to beauty center by delivering service, optimizing workflows, developing the team, and managing revenue. Combines a relaxing ASMR atmosphere with strategic depth that pushes genre boundaries; aimed at casual mobile gamers seeking non-addictive, immersive simulation play.
• Elevator People A puzzle strategy game for mobile (iOS/Android) where players route passengers by color to the correct doors across multiple floors, planning efficient routes within limited moves and tackling increasingly complex levels with boosters, obstacles, and daily rewards. Targets puzzle game enthusiasts seeking accessible but strategically deep hybrid-casual play.
• Paint Jam A puzzle game prototype distributed via the iOS App Store as part of Fiber Games' iterative prototype pipeline testing new mechanics.
• Merge Blocks Puzzle! A merge-style puzzle game prototype distributed via the iOS App Store as part of Fiber Games' prototype pipeline.
• Treadmill Up A puzzle game prototype distributed via the iOS App Store as part of Fiber Games' prototype pipeline.
• Magnet Match A puzzle game prototype distributed via the iOS App Store as part of Fiber Games' prototype pipeline.
• Food Jam Puzzle A food-themed puzzle game prototype distributed via the iOS App Store as part of Fiber Games' prototype pipeline.
• Water Block Fit A block-fitting puzzle game prototype distributed via the iOS App Store as part of Fiber Games' prototype pipeline.

Quantifiable outcome

• Global expansion through new investment round led by Boğaziçi Ventures and Arz Portföy

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• PlayStation PartnersminorStrategic or Co-development PartnerFiber Games is working on bringing games to PS5 that are easy to learn and play but deepen as players progress, similar to their mobile game approach. This represents an expansion into console gaming.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Homa Games: Paris-based mobile game publisher operating in hypercasual and casual, with a hybrid-casual incubation lab similar in spirit to Fiber Games' prototype pipeline and global App Store distribution.
• Masomo: Istanbul-based mobile and digital games studio with similar Turkish origin and casual/mobile focus. Comparable as a fellow mid-sized Turkish studio competing for global App Store visibility.
• Gram Games: Istanbul-founded mobile puzzle/casual studio acquired by Zynga in 2018. Direct comparable on Turkish origin, mobile puzzle genre focus, and global publishing trajectory relevant to Fiber Games' growth path.
• Voodoo: Paris-based global leader in hypercasual and casual mobile games. Comparable publishing model (free-to-play, IAP + ads on App Store/Google Play) and product-led growth approach targeting mass-market casual audiences.
• Rollic (Zynga/Take-Two): Turkey-based hypercasual mobile game publisher (acquired by Zynga in 2020). Closest peer in terms of Turkish origin, casual/hypercasual mobile focus, and small-team content velocity targeting global App Store audiences.
• Dream Games: Istanbul-based mobile puzzle game studio behind Royal Match. Comparable as a Turkish mobile-first puzzle and casual developer with global distribution, demonstrating the realistic upside arc available to a top-tier Turkish studio.
• CrazyLabs (TabTale): Israel-based mobile game publisher with deep hypercasual and casual portfolio. Compares on free-to-play mobile distribution model and hybrid-casual genre focus where Fiber Games competes.
• Peak Games: Istanbul-based mobile game studio specializing in casual and puzzle games. Directly comparable as a fellow Turkish mobile game developer scaling globally, though Peak operates at significantly greater scale following its 2020 acquisition by Zynga.

Broad incumbents

• Zynga (Take-Two Interactive): Major mobile game publisher (and acquirer of Peak, Rollic, Gram Games) and now part of Take-Two. Comparable as the dominant Western mobile-games incumbent whose portfolio overlaps heavily with Fiber Games' casual/hybrid-casual genre.
• Playrix: Global casual/mobile puzzle publisher (Homescapes, Fishdom). Compares on hybrid-casual puzzle mechanics and ASMR-like relaxing aesthetics, providing a reference point for what scaled casual/puzzle monetization looks like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fibergamestr
• YouTubeyoutube.com/@DisketKutusu
• Instagraminstagram.com/fibergames

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiber Games