What Masomo does

Masomo Limited is a UK-registered private mobile game studio founded in 2015 that develops and publishes casual, real-time multiplayer sports games for iOS and Android. Its core products are Head Ball 2 (a football/soccer game and sequel to Online Head Ball) and Basketball Arena, both distributed globally through the Apple App Store and Google Play Store. The company combines these two titles into a sports-focused portfolio that has achieved 60M+ cumulative downloads.

The studio is headquartered in London with its main development office in Izmir, Turkey, and operates with an 11-50 person team led by CEO and co-founder Ibrahim Akman alongside six additional co-founders/partners. Masomo was acquired by Miniclip in 2020 and is now part of the Miniclip group, which reaches 200M monthly active users across 195 countries.

Masomo monetizes exclusively through a freemium model: games are free to download and generate revenue from in-app purchases of virtual items and currency, plus in-game advertising served through multiple third-party ad networks (AdMob, AdColony, AppLovin, Unity Ads, Vungle). The go-to-market is product-led via app store distribution and organic social channels (Twitter, Instagram, LinkedIn, YouTube), with no disclosed enterprise or B2B segment.

Name

Masomo

Legal name

Masomo Limited

Website

https://masomo.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Masomo is a UK- and Turkey-based mobile game studio developing casual real-time multiplayer sports games (Head Ball 2 and Basketball Arena) for global iOS and Android consumers, monetized via in-app purchases and ads as a subsidiary of Miniclip.

Ownership category

akta.pro rank

Product category

Casual Mobile Gaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

• Casual mobile games
• Multiplayer sports games
• Mobile game development
• Social gaming apps
• Freemium mobile games

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-App Purchases / Virtual Items: Games monetize through in-app purchases of virtual items, coins, and currency. Players aged 18+ (or with parental permission for those under 18) can purchase virtual items. Purchases are processed through app stores (Apple, Google Play) or third-party payment providers.
2. In-Game Advertising: Third-party advertising networks serve advertisements within games. Masomo uses multiple ad networks including AdMob, AdColony, AppLovin, Unity Ads, Vungle, and others to serve relevant targeted advertisements to players.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Masomo develops and publishes free-to-play casual multiplayer sports-themed mobile games for iOS and Android. Its two flagship titles are Head Ball 2, a real-time multiplayer football/soccer game, and Basketball Arena, a real-time multiplayer basketball game. The games are monetized through in-app purchases of virtual items and currency, as well as in-game advertising served via third-party ad networks.

Product overview

Masomo is an interactive entertainment company focused on mobile games, operating as a single-product-portfolio company. The company develops and publishes two primary sports-themed multiplayer mobile games: Head Ball 2 (a sequel to Online Head Ball) and Basketball Arena. Both games are available on iOS and Android platforms and feature in-game virtual items and currency systems. Masomo was acquired by Miniclip and maintains offices in Izmir, Turkey and London, UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Head Ball 2 Head Ball 2 is a real-time multiplayer online football (soccer) game and sequel to Online Head Ball, featuring competitive head-to-head matches with avatars, virtual items, and in-game currency. Targeted at casual mobile gamers worldwide; available on iOS and Android.
• Basketball Arena Basketball Arena is a real-time multiplayer basketball game that lets players challenge real opponents in head-to-head matches. Targeted at casual mobile gamers; available on iOS and Android.

Quantifiable outcome

• 60M+ combined downloads for Head Ball games

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MiniclipflagshipOthers · 1 March 2023Miniclip, a leading developer and publisher of mobile games, completed acquisition of Masomo. Masomo has been officially incorporated into the Miniclip group. Miniclip has 200M monthly active users across mobile, social and online platforms in over 195 countries. CEO Rob Small stated they believe Masomo created a world-leading and innovative IP with the Head Ball franchise.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Voodoo: Major publisher of casual and hypercasual mobile games globally. Comparable as a high-output F2P mobile game publisher monetizing through IAP and ads at scale.
• Playgendary: Developer and publisher of casual F2P mobile games on iOS and Android. Comparable as a mid-sized mobile studio monetizing casual multiplayer titles via IAP and advertising.
• BoomBit: Polish mobile game developer and publisher focused on casual and hypercasual titles. Comparable as a mid-tier casual F2P mobile studio monetizing through IAP and ads.
• Miniclip: Parent company of Masomo and itself a leading global publisher of casual mobile games including 8 Ball Pool. Directly comparable as a publisher of multiplayer casual sports and arcade titles with global distribution.
• Supersonic Studios: Israel-based casual/hypercasual mobile game publisher and a Voodoo subsidiary. Comparable as a high-velocity F2P publisher operating in the casual multiplayer mobile category.

Broad incumbents

• Zynga: Largest US-listed publisher of social and casual mobile games (Words With Friends, CSR Racing). Comparable in social multiplayer mobile gameplay and IAP-driven monetization, but at much greater scale and diversity.
• Azerion: European digital entertainment and casual gaming platform owning a portfolio of mobile and online game publishers. Comparable in the casual multiplayer mobile distribution and ad monetization space.
• Wildlife Studios: Brazilian mobile game publisher behind titles such as Tennis Clash. Directly comparable in the casual multiplayer sports mobile genre with IAP-driven freemium monetization.

Emerging players

• Kwalee: UK-based developer and publisher of casual and hypercasual mobile games. Comparable as a smaller, founder-led studio specializing in casual F2P mobile titles.

Others

• Tilting Point: Mobile game publisher providing UA, live-ops and monetization services to mid-sized F2P studios. Comparable as an ecosystem partner that helps similar-sized studios scale similar casual mobile titles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/masomogames
• YouTubeyoutube.com/channel/UCH591HfTnif47MvAjFNE_ww
• LinkedInlinkedin.com/company/masomo
• Instagraminstagram.com/masomogaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masomo