iTradeNetwork
iTradeNetwork operates a cloud-based supply chain management platform for the food and beverage industry, serving Grower-Shippers, Manufacturers, Distributors, Restaurant Operators, and Retail Grocers. The Cerena suite unifies order management, traceability, freight, and spend optimization across 4,000+ trading partners processing $50B in annual invoices.
- Company typePrivate
- Founded1999
- HeadquartersPleasanton, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What iTradeNetwork does
iTradeNetwork, founded in 1999 and headquartered in Dublin, California, operates a cloud-based supply chain management platform purpose-built for the food and beverage industry. The platform unifies procurement, order management, traceability, freight logistics, and spend management across five primary customer segments: Grower-Shippers, Manufacturers, Distributors, Operators (restaurant chains), and Retail Grocery. Core products include the Order Management System (OMS), iTraceFresh for FSMA 204 traceability, Freight TMS for perishable logistics, and a suite of AI-enabled modules (Order Agent, OrderMaestro, MarginIQ, SpendInsights, Master Data Services, Agentix). The company is organized around the Cerena Solution Suite, with vertical-specific variants for each segment, and recently integrated Google Cloud's Gemini Enterprise and Vertex AI for AI agents that automate PO conversion, data validation, and exception handling.
The company generates revenue through enterprise SaaS subscriptions sold on a quote-based, multi-year contract basis. Distribution is sales-led, with an enterprise field sales motion targeting large grocers, foodservice distributors, and global manufacturers, complemented by a mid-market inside sales team based in Charlotte, NC. iTradeNetwork's network spans 4,000+ trading partners and nearly 3 million users, processing $50B in annual invoices, with customer penetration of 8 of the top 10 North American foodservice distributors, 13 of the top 20 grocers in perishables, 8 of the top 10 global food and beverage manufacturers, and all 3 top North American contract food service companies. Strategic partnerships include Google Cloud (AI infrastructure) and DAT Freight & Analytics (freight market data).
iTradeNetwork operates as a privately held subsidiary of Roper Technologies (NASDAQ: ROP), a diversified industrial technology conglomerate, and has 251-500 employees across offices in Dublin/Pleasanton, CA, the San Francisco Bay Area, and Charlotte, NC. The current executive team, led by CEO Amer Akhtar (joined 2022), includes CPO Nagi Prabhu, CRO Srikant Sharma, CTO Sid Dixit, CFO Neville Hayes, and VP People & Culture Susan Harman, drawing on prior experience at Yahoo!, ADP, Qualys, Marketo, Maxar, Planet Labs, L3Harris, and Roper Technologies.
iTradeNetwork firmographics
Firmographics- Name
- iTradeNetwork
- Legal name
- iTradeNetwork, Inc.
- Website
- https://itradenetwork.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- iTradeNetwork operates a cloud-based supply chain management platform for the food and beverage industry, serving Grower-Shippers, Manufacturers, Distributors, Restaurant Operators, and Retail Grocers. The Cerena suite unifies order management, traceability, freight, and spend optimization across 4,000+ trading partners processing $50B in annual invoices.
- Ownership category
- akta.pro rank
Where iTradeNetwork is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
iTradeNetwork business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Cloud-based supply chain management software sold as subscriptions to food & beverage trading partners. Pricing is quote-based and enterprise-oriented, targeting large retailers, distributors, manufacturers, and operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS - quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
iTradeNetwork product offering
Product offeringCore offering
iTradeNetwork provides a cloud-based supply chain management platform that automates and unifies procurement, order management, traceability, freight logistics, and trade spend optimization across the food and beverage supply chain. The platform processes $50B in invoices annually across 4,000+ trading partners, leveraging AI capabilities including the Order Agent for AI-powered purchase order conversion, Cerena Solution Suite, and Google Cloud Vertex AI/Gemini Enterprise integration. Core products include the Order Management System (OMS), iTraceFresh for FSMA 204 compliance, Freight TMS, MarginIQ, and SpendInsights, sold via enterprise SaaS subscriptions.
Product overview
iTradeNetwork offers a platform-plus-modules architecture anchored by the Cerena Solution Suite, an AI-enabled platform that organizes capabilities across procurement, compliance, spend, and data into connected solution suites for the food and beverage supply chain. The core platform includes Order Management System (OMS) for order collaboration, iTraceFresh for traceability/FSMA 204 compliance, Freight TMS for transportation management, and Master Data Services. These are supplemented by add-on modules including Order Agent (AI-powered PO conversion), OrderMaestro (AI-empowered ordering), MarginIQ (trade optimization), SpendInsights (spend analytics), Freight Analytics (DAT partnership), Agentix (automation), and iTradeFreight/iTrade Carrier RFQ for logistics. Cerena also offers industry-specific variants for Grower-Shippers, Manufacturers, Distributors, Operators, and Retail Grocery segments. The platform integrates Google Cloud's Gemini Enterprise and Vertex AI for AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Cerena: AI-powered solution suite that organizes capabilities across procurement, compliance, spend, and data into connected, outcome-aligned solution suites for the food and beverage supply chain.
- Order Agent
- iTradeFreight
- iTrace
- MarginIQ
- SpendInsights
- OrderMaestro
- Master Data Service (MDS)
- Agentix
Products and services
- Cerena Solution Suite AI-enabled unified platform that organizes capabilities across procurement, compliance, spend, and data into connected solution suites for the food and beverage supply chain. Serves Grower-Shippers, Manufacturers, Distributors, Operators, and Retail Grocery segments with industry-specific variants.
- Order Management System (OMS) Order management solution enabling buyers and suppliers to collaborate on orders error-free, cutting costly errors and streamlining every order with connected workflows. Includes tariff management, automated PO processing, and EDI-style integration capabilities.
- iTraceFresh Traceability Traceability solution enabling companies to trace every product with confidence, meet FSMA 204 compliance requirements, and respond faster to recalls with accurate, connected data that follows each product across the supply chain.
- iTradeFreight (Freight TMS) Transportation management system designed for perishables logistics, featuring real-time freight quotes, scenario building and modeling, multi cross-dock facilitation, real-time GPS shipment tracking, and freight analytics powered by DAT partnership.
- Cerena for Operators Solution Suite Cerena solution suite variant for restaurant chain operators. Protects every location's margin with contract pricing enforcement, rebate recovery, and traceability readiness while reducing manual work across procurement and compliance.
- Freight Analytics Freight analytics module in partnership with DAT Freight & Analytics providing real-time visibility into market rate comparison, spot rate pricing, lane and load rate comparisons, and freight data analytics.
- MarginIQ Trade spend optimization solution that modernizes deduction, rebate, and claims management with intelligence tied directly to contracts, enabling transition from manual audits to automated precision.
- SpendInsights Spend and revenue management solution providing visibility and control into procurement, contract compliance, distribution, pricing, inventory, and end unit performance.
- Master Data Services (MDS) Data services solution providing clean data, advanced monitoring, and analytics to unify, cleanse, and control product and partner data for smarter decisions and faster operations.
- Order Agent for OMS AI-powered digital assistant that converts inbound purchase orders from emails, PDFs, or scanned documents into structured digital data and routes them directly into OMS and ERP systems without manual entry.
Quantifiable outcome
- $50B in invoices processed annually with 49.3% accuracy in invoice reconciliation
- +3 more outcomes
Companies that use iTradeNetwork
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
iTradeNetwork technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature12 records
iTradeNetwork partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google CloudcoreiTradeNetwork integrates Google Cloud's Gemini Enterprise and Vertex AI platform into its Cerena Solution Suite to automate manual workflows and enhance supply chain intelligence. The collaboration enables intelligent automation across procurement, finance, and logistics, enriches fragmented product data, and strengthens traceability for FSMA 204 compliance. CEO Amer Akhtar stated the collaboration advances the mission to make supply chain intelligence more actionable for 4,000 trading partners.
- DAT Freight & AnalyticscorePartnership to provide iTradeFreight users with real-time visibility into market rate comparison and spot rate pricing. Users can view how their lane and load rates compare to market rates, leverage DAT data to negotiate better carrier rates with confidence, and access deeper data including price ranges, number of sources, time period, and region sizes used to collect freight rate data.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
iTradeNetwork competitors and assessment
Company assessmentEmerging players
- FourKites: FourKites provides real-time supply chain visibility and predictive ETA solutions for shippers across food, retail, and manufacturing — overlapping with iTradeFreight's real-time GPS tracking and freight analytics capabilities for perishables.
- Project44: Project44 offers a supply chain visibility platform for shippers and logistics providers — partially overlapping with iTradeFreight's real-time visibility capabilities for F&B shippers and distributors.
Direct peers
- Kinaxis: Kinaxis offers supply chain planning and orchestration software used by food and beverage manufacturers and distributors — competing with iTradeNetwork for procurement and supply chain intelligence spend at the same F&B enterprise accounts.
- SPS Commerce: SPS Commerce provides EDI and retail supply chain collaboration tools used by grocery, foodservice, and consumer goods suppliers — directly overlapping with iTradeNetwork's OMS, Order Agent, and supplier-retailer connectivity for F&B trading partners.
- Blue Yonder: Blue Yonder (formerly JDA Software) provides end-to-end supply chain planning, execution, and commerce solutions for retail, grocery, and foodservice — directly competing with iTradeNetwork's OMS, freight, and demand planning capabilities for the same enterprise buyer.
- E2open: E2open provides a connected supply chain platform spanning procurement, order management, logistics, and trade promotion — directly comparable to iTradeNetwork's Cerena suite for F&B manufacturers, distributors, and retailers.
- Manhattan Associates: Manhattan Associates offers supply chain, inventory, and order management solutions for grocery, foodservice, and retail — competing head-to-head with iTradeNetwork in procurement, OMS, and trade promotion management for grocers and distributors.
- Descartes Systems Group: Descartes provides logistics technology including transportation management, customs, and trade compliance — competing with iTradeFreight for shipper TMS spend, particularly in perishable and time-sensitive freight.
Broad incumbents
- Oracle SCM Cloud: Oracle's SCM Cloud and NetSuite suites serve large enterprise procurement, order management, and trade spend use cases across food and beverage — a broader incumbent alternative to iTradeNetwork's focused OMS and spend solutions.
- SAP (Supply Chain & Procurement): SAP's procurement and supply chain modules (SAP S/4HANA, SAP Ariba) compete broadly for the same enterprise procurement and order management budgets at large F&B manufacturers and distributors that iTradeNetwork serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
iTradeNetwork social profiles
Digital presenceiTradeNetwork financial estimates
Financial estimateRevenue estimate
Valuation estimate
iTradeNetwork leadership team
Management profileNumber of profiles
Profiles6 records
iTradeNetwork funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iTradeNetwork M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iTradeNetwork
What does iTradeNetwork do?
iTradeNetwork provides a cloud-based supply chain management platform that automates and unifies procurement, order management, traceability, freight logistics, and trade spend optimization across the food and beverage supply chain. The platform processes $50B in invoices annually across 4,000+ trading partners, leveraging AI capabilities including the Order Agent for AI-powered purchase order conversion, Cerena Solution Suite, and Google Cloud Vertex AI/Gemini Enterprise integration. Core products include the Order Management System (OMS), iTraceFresh for FSMA 204 compliance, Freight TMS, MarginIQ, and SpendInsights, sold via enterprise SaaS subscriptions.
Is iTradeNetwork a public or private company?
iTradeNetwork is a private company. It is classified as corporate owned and is currently operating.
When was iTradeNetwork founded?
iTradeNetwork was founded in 1999. It employs 251 to 500 people.
Where is iTradeNetwork based?
iTradeNetwork is headquartered in Pleasanton, United States, in the North America region.
How does iTradeNetwork make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are iTradeNetwork's main competitors?
Emerging players on record are FourKites and Project44. Direct peers are Kinaxis, SPS Commerce, Blue Yonder, E2open, Manhattan Associates and Descartes Systems Group. Broad incumbents are Oracle SCM Cloud and SAP (Supply Chain & Procurement).
Does iTradeNetwork have an API?
No public API is recorded for iTradeNetwork.