DAT Freight & Analytics
DAT Freight & Analytics operates North America's largest truckload freight marketplace through its DAT One platform, serving 350,000+ owner-operators, 750+ brokers, and shippers with load matching, rate intelligence (DAT iQ), non-recourse factoring (DAT Outgo), and ELD-first load tracking. A wholly-owned subsidiary of Roper Technologies since 1978.
- Company typePrivate
- Founded1978
- HeadquartersBeaverton, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What DAT Freight & Analytics does
DAT Freight & Analytics operates North America's largest truckload freight marketplace through its DAT One platform, headquartered in Beaverton, Oregon. Founded in 1978 (originally as TransCore DAT, later DAT Solutions), DAT is a wholly-owned business unit of Roper Technologies (Nasdaq: ROP), a Nasdaq 100, S&P 500, and Fortune 500 constituent. The company serves three horizontal customer segments: carriers (350,000+ owner-operators and small fleets), freight brokers and 3PLs (750+), and shippers seeking market intelligence. DAT One processes over 700,000 daily load posts and more than 150,000 transactions per minute, with a cumulative transaction database exceeding $1 trillion in freight market value.
The product architecture centers on DAT One (load board and marketplace) and is extended by DAT iQ (RateView Analytics, DAT iQ Benchmark, Ratecast forecasting, LaneMakers, Network Analytics, Analytics Services) for rate intelligence; DAT Outgo (non-recourse factoring with rates as low as 1.0% plus fuel cards) for carrier financial services; and the Convoy Platform (acquired from Flexport in July 2025 for approximately $250 million) and Trucker Tools (acquired December 2024) for automated freight matching and ELD-first load tracking. Supporting capabilities include DAT Broker TMS, CarrierWatch (a database of 500,000+ motor carriers), DAT Assurance and DAT Directory for fraud verification, AI-powered identity verification, DAT Copilot (operating authority), DAT Insurance, and DAT OnBoard. The platform is built on machine learning for carrier verification, anomaly detection for fraud, recommendation engines for load matching, predictive analytics for rate forecasting, and real-time visibility through ELD integration.
DAT monetizes through tiered subscriptions (DAT One load board access, DAT iQ analytics), marketplace transaction facilitation across the 150,000+ transactions-per-minute network, factoring fees on DAT Outgo (transaction-based, non-recourse, with Rate Match Guarantee), and professional services (insurance, operating authority, broker software). Distribution is multi-motion: product-led growth via self-serve web/mobile with 30-day free trials and iOS widgets; enterprise field sales targeting large brokers and shippers; an API-first strategy embedding rate intelligence and load matching into TMS platforms (PCS Software Cortex, IntelliTrans, McLeod PowerBroker, AscendTMS, Turvo, Shipwell, MercuryGate, 3PL Systems, Port TMS); and data partnerships distributing DAT data through Snowflake Data Marketplace and Bloomberg Terminal. Geographic focus is North America; growth is funded through Roper Technologies' parent capital allocation rather than external venture or private equity.
DAT Freight & Analytics firmographics
Firmographics- Name
- DAT Freight & Analytics
- Legal name
- DAT Solutions, LLC
- Website
- https://dat.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DAT Freight & Analytics operates North America's largest truckload freight marketplace through its DAT One platform, serving 350,000+ owner-operators, 750+ brokers, and shippers with load matching, rate intelligence (DAT iQ), non-recourse factoring (DAT Outgo), and ELD-first load tracking. A wholly-owned subsidiary of Roper Technologies since 1978.
- Ownership category
- akta.pro rank
DAT Freight & Analytics industry classification
Industry- Product category
- Freight Marketplace and Transportation Intelligence Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Digital Freight Brokerage (Managed Marketplace) (TLAEAJAB)
- akta.pro secondary industries
- Rate Data Management & Master Data (Rate Cards, Fuel Surcharges, DIM/FAK Rules) (TLAEAIAF), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)
Keywords
Where DAT Freight & Analytics is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DAT Freight & Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- DAT One Load Board Subscriptions: Subscription-based load board access for carriers and brokers with tiered pricing. Carriers access load matching, rate data, and freight tracking. Brokers access load posting, carrier matching, and workflow automation tools. Rates as low as 1.0% mentioned for factoring product.
- DAT iQ Analytics Services: Freight rate intelligence and benchmarking subscription services including RateView Analytics, DAT iQ Benchmark, Analytics Services, and Network Analytics. Provides market trends and data insights to shippers, brokers, and industry analysts.
- DAT Outgo Freight Factoring: Non-recourse factoring services with automated invoicing, no long-term contracts. Offers Rate Match Guarantee and funding speeds where 30% of invoices ready in 15 minutes or less. Revenue generated through factoring fees.
- DAT One Load Board Transaction Fees: Marketplace transaction facilitation with loads posted daily (700,000+ daily load posts, 150,000+ transactions per minute). Commission or transaction fees from freight matching across the network.
- Operating Authority and Broker Services: Trucking Operating Authority services (MC and DOT number acquisition), Broker TMS software, Insurance services, and other operational services for brokers and carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DAT One Load Board subscription tiers for carriers and brokers |
| Subscription | Pay-as-you-go | DAT Outgo factoring with Rate Match Guarantee |
| Subscription | Monthly | DAT iQ analytics subscription services |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
DAT Freight & Analytics product offering
Product offeringCore offering
DAT Freight & Analytics operates DAT One, North America's largest truckload freight marketplace, processing over 150,000 transactions per minute and nearly 700,000 daily load posts. The company provides load board access for carriers and brokers, freight rate intelligence (DAT iQ), freight factoring and fuel card services (DAT Outgo), operating authority assistance, broker transportation management software, and automated freight-matching technology (Convoy Platform) with AI-powered carrier verification.
Product overview
DAT Freight & Analytics operates a platform-plus-modules architecture centered on DAT One, North America's largest truckload freight marketplace processing over 150,000 transactions per minute and nearly 700,000 daily load posts. The platform integrates with analytics suite DAT iQ (including RateView, DAT iQ Benchmark, LaneMakers, Ratecast, and Network Analytics) for market intelligence and rate forecasting. Financial services are provided through DAT Outgo (factoring and fuel cards), while the Convoy Platform (acquired 2025) and Trucker Tools (acquired 2024) add automated freight matching and real-time load tracking. Supporting services include operating authority assistance (DAT Copilot), broker TMS, CarrierWatch, insurance, and carrier management tools. The company also publishes the annual DAT Freight Focus report and hosts DATCON user conference.
Differentiator
Problem solved
Functional benefit
Brands
- DAT One: North America's largest truckload freight marketplace, processing over 700,000 daily load posts with more than 150,000 transactions per minute
- DAT iQ
- DAT Outgo
- Convoy Platform
- Trucker Tools
- RateView
Products and services
- DAT One North America's largest truckload freight marketplace, processing over 150,000 transactions per minute and nearly 700,000 daily load posts. Provides load matching, carrier search, rate data, and freight tracking for carriers, brokers, and shippers.
- DAT One Load Board Core load board component of DAT One enabling brokers to find trucks and carriers to find loads. Supports van, reefer, flatbed, cargo van, box truck, and power-only equipment categories.
- DAT Express Expedited load matching service for time-sensitive freight shipments.
- DAT Power High-volume load board access tier for power users and larger broker operations.
- DAT TruckersEdge Load board subscription tier designed for individual owner-operators and small carriers, positioned as a freemium entry point into the marketplace.
- DAT iQ Freight intelligence platform providing market analytics, rate benchmarking, and predictive insights. Processes over $1 trillion in freight market transactions.
- RateView Analytics Industry standard truckload pricing data service showing current spot and contract rates across all lanes in North America.
- DAT iQ Benchmark Transportation rate and performance benchmarking tool enabling shippers to compare their transportation costs and performance against market averages.
- Network Analytics Advanced freight transportation analytics for network optimization and adapting to market shifts using real-time and trend-based insights.
- DAT Outgo Freight factoring and financial services platform for truckers, integrating non-recourse factoring, automated invoicing, and fuel cards with the DAT One marketplace.
- DAT Outgo Factoring Non-recourse factoring service with automated invoicing, no long-term contracts, and rates as low as 1.0%. Includes Rate Match Guarantee and funding where 30% of invoices are ready in 15 minutes or less.
- DAT Outgo Fuel Card Fuel card program for truckers providing diesel discounts and fuel management tools.
- Convoy Platform Automated freight-matching technology acquired from Flexport, using machine learning for carrier verification and fraud prevention. Serves nearly 30,000 carriers with AI-powered digital freight matching for brokers.
- Trucker Tools Load Tracking Real-time GPS load tracking and visibility platform with ELD-first integration, achieving over 90% visibility compliance on tracked loads and seamless TMS integration.
- DAT Broker TMS Transportation management system designed for freight brokers, providing load management, carrier dispatch, and workflow automation.
- DAT Copilot Authority Program Program helping new motor carriers obtain their MC and DOT operating authority, streamlining the startup process for owner-operators.
- CarrierWatch Searchable database of over 500,000 transportation companies for verifying and monitoring MC authority, safety ratings, and insurance status.
- DAT Insurance Insurance services for carriers and brokers including cargo insurance, commercial truck insurance, and liability coverage.
- DAT iQ API and Data Services API access and data partnerships enabling real-time freight rate intelligence and load board data to be embedded into shipper and broker transportation management systems, including Snowflake Marketplace and Bloomberg Terminal distribution.
- Ratecast Price forecasting feature within DAT iQ providing multilane rate forecasts to improve chances of winning RFPs.
Quantifiable outcome
- Over 90% visibility compliance on tracked loads using ELD-first load tracking
- +3 more outcomes
Companies that use DAT Freight & Analytics
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
DAT Freight & Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature8 records
DAT Freight & Analytics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- PCS SoftwarecorePCS Software integrated the DAT One load board into its Cortex Opportunity Manager and Backhaul Booster AI-powered TMS features. Carriers can search, source, and automatically score loads from DAT One within Cortex, ranked by profitability using each fleet's configured logic.
- IntelliTranscoreIntelliTrans, a multimodal TMS provider, partnered with DAT to integrate DAT iQ's freight rate intelligence into its transportation management system. IntelliTrans customers can access freight benchmarking and forecasting data based on $1 trillion in actual market transactions directly within the platform.
- U.S. BankcoreU.S. Bank and DAT launched a joint quarterly research report on U.S. truck freight rates called the Rates Edition, complementing U.S. Bank's existing Freight Payment Index. The collaboration provides actionable market insights based on comprehensive DAT market data.
- FlexportcoreDAT acquired the Convoy Platform from Flexport for approximately $250 million. Flexport acquired Convoy Platform in October 2023 and launched it as freight-matching service for all brokers in April 2024. Flexport continues as a customer of DAT after the sale.
- Trucker ToolscoreDAT acquired Trucker Tools LLC, a provider of load visibility and digital freight matching solutions. Trucker Tools' real-time GPS tracking and carrier sourcing capabilities were integrated into DAT One, expanding reach to over 350,000 owner-operators and 750 freight brokers.
- McLeod SoftwarecoreConvoy Platform named certified Digital Freight Matching partner with McLeod Software, enabling automated freight matching integration for McLeod PowerBroker customers.
- Women In Trucking AssociationminorDAT holds Gold Level Partnership with Women In Trucking Association, supporting diversity initiatives in the trucking industry.
- ACT ResearchminorDAT and ACT Research partnered to boost analytics services, combining freight rate forecasting and market research capabilities.
- AscendTMScoreDAT fully integrated Convoy Platform with AscendTMS to supercharge broker workflows through automated freight matching and carrier vetting.
- Roper TechnologiescoreDAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of Nasdaq 100, S&P 500, and Fortune 500. IntelliTrans and DAT are both Roper subsidiaries, enabling inter-company collaboration.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
DAT Freight & Analytics competitors and assessment
Company assessmentBroad incumbents
- C.H. Robinson: C.H. Robinson is one of the largest North American third-party logistics providers and freight brokers, a major customer and competitor of DAT's marketplace and rate intelligence products given its scale in truckload brokerage.
- Coyote Logistics: Coyote Logistics, owned by UPS, is a major asset-light freight broker and 3PL that competes for broker capacity and shipper freight — comparable in customer profile to DAT's broker segment while operating within a broader logistics portfolio.
Emerging players
- FourKites: FourKites is a supply chain visibility platform partnered with DAT that competes adjacently on real-time load tracking, overlapping with Trucker Tools' capabilities now embedded in DAT One.
- project44: project44 is a supply chain visibility and connectivity platform competing with DAT's Trucker Tools-powered tracking offering while integrating with similar broker and shipper TMS ecosystems.
- Transfix: Transfix is a digital freight broker applying technology and data to truckload matching, with overlapping capabilities to DAT's marketplace and Convoy Platform automated matching product.
- Highway: Highway is a carrier compliance and identity verification platform addressing the same fraud prevention problem as DAT's AI-powered identity verification and CarrierWatch tools, making it a direct emerging competitor in broker-carrier trust infrastructure.
Direct peers
- Uber Freight: Uber Freight operates a managed marketplace and digital brokerage platform serving shippers and carriers, competing with DAT One and DAT iQ across matchmaking, rate intelligence, and brokerage execution.
- Truckstop.com: Truckstop.com is DAT's most direct competitor in the load board and freight matching space, operating one of the largest truckload marketplaces in North America for carriers and brokers with similar subscription and marketplace economics.
- Loadsmart: Loadsmart is a digital freight broker combining automated carrier matching with brokerage services, competing directly with DAT's Convoy Platform and DAT One marketplace for broker-side capacity sourcing.
- RXO: RXO is a major North American freight brokerage spun out from XPO Logistics, competing with DAT's broker-facing tools while also using DAT's load board data and integrations — overlapping on capacity sourcing and shipper services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DAT Freight & Analytics social profiles
Digital presenceDAT Freight & Analytics compliance and trust
Trust signalCompliance3 records
DAT Freight & Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAT Freight & Analytics leadership team
Management profileNumber of profiles
Profiles14 records
DAT Freight & Analytics subsidiaries and ownership
Company hierarchySubsidiaries3 records
DAT Freight & Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAT Freight & Analytics M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAT Freight & Analytics
What does DAT Freight & Analytics do?
DAT Freight & Analytics operates DAT One, North America's largest truckload freight marketplace, processing over 150,000 transactions per minute and nearly 700,000 daily load posts. The company provides load board access for carriers and brokers, freight rate intelligence (DAT iQ), freight factoring and fuel card services (DAT Outgo), operating authority assistance, broker transportation management software, and automated freight-matching technology (Convoy Platform) with AI-powered carrier verification.
Is DAT Freight & Analytics a public or private company?
DAT Freight & Analytics is a private company. It is classified as corporate owned and is currently operating.
When was DAT Freight & Analytics founded?
DAT Freight & Analytics was founded in 1978. It employs 501 to 1,000 people.
Where is DAT Freight & Analytics based?
DAT Freight & Analytics is headquartered in Beaverton, United States, in the North America region.
How does DAT Freight & Analytics make money?
Five revenue lines are on record. DAT One Load Board Subscriptions are the primary driver. The others are DAT iQ Analytics Services, DAT Outgo Freight Factoring, DAT One Load Board Transaction Fees and operating Authority and Broker Services.
Who are DAT Freight & Analytics's main competitors?
Broad incumbents on record are C.H. Robinson and Coyote Logistics. Emerging players are FourKites, project44, Transfix and Highway. Direct peers are Uber Freight, Truckstop.com, Loadsmart and RXO.
Does DAT Freight & Analytics have an API?
Yes. DAT offers an API integration platform that allows developers to connect with DAT services. The API enables access to freight rate intelligence, load matching, carrier data, and market analytics. Documentation is available at https://www.dat.com/api-integration. Developer documentation is at www.dat.com/api-integration.
What industry is DAT Freight & Analytics in?
DAT Freight & Analytics's product category is Freight Marketplace and Transportation Intelligence Software. Its primary akta.pro industry code is TLAEAJAB, Digital Freight Brokerage (Managed Marketplace), with a secondary code of TLAEAIAF, Rate Data Management & Master Data (Rate Cards, Fuel Surcharges, DIM/FAK Rules). Its NAICS code is 488510 and its SIC code is 4731.