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VictoryXR

Full company profile

uuid00041c6

Namestring
VictoryXR
Websiteurl
victoryxr.com
Company typeenum
Private
Founded yearint
2016
Descriptiontext

VictoryXR is a private edtech company founded in 2016 and headquartered in Davenport, Iowa, that builds extended reality (XR) learning experiences combining virtual reality labs and AI-powered teaching assistants. Its platform spans an AI Tutor Platform that delivers personalized instruction in virtual classrooms and VR Labs that provide immersive simulations across STEM, history, and law disciplines, with content designed to enable repeated practice of complex tasks without the cost, risk, or logistical constraints of real-world training. The company primarily serves higher education institutions, with deployments across more than 120 university campuses in North America, and is extending into workforce development programs in logistics, safety, and vocational training; named customers include Morehouse College.

VictoryXR monetizes primarily through subscription or licensing arrangements for its XR education platform to universities and institutions, supplemented by distribution to consumers and SMB buyers via the Meta Quest Store, SteamVR, and SideQuest marketplaces. Its go-to-market relies on enterprise field sales targeting campus decision-makers and earned media coverage in educational technology review articles, while product credibility is supported by third-party research including a meta-analysis published in Computers in Human Behavior (2021) and a World Bank-supported analysis of VR training effectiveness.

The company operates with 11-50 employees and has raised $2.5 million to date across a single November 2023 round led by Hartmann Capital with participation from Juvo Ventures and Tamiami Angel Funds. Leadership consists of co-founders Steve Grubbs (CEO and President), Kelli Grubbs (CFO), Brian Dumas, David Hageman, and Wayne Yocum. No public pricing, ARR, revenue, or headcount trajectory data has been disclosed.

Short descriptiontext

VictoryXR is a private edtech company building XR (VR/AR) learning platforms that pair AI teaching assistants with immersive VR labs. It serves over 120 university campuses and workforce development programs across North America, monetizing via subscription licensing and major VR marketplaces.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDavenport, United States
HQ citystring
Davenport
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
extended reality education, virtual reality learning, immersive training platforms, AI tutoring systems, VR educational content
Industry3 codes
1Immersive Collaboration Classrooms (Multiuser VR, Social Learning Spaces)
CodeEDAFAJAKPrimaryYes
2Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive)
CodeEDAFAJABPrimaryNo
3Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators)
CodeEDAFAJAJPrimaryNo
NAICS code2 codes
  • Educational Support Services611710
  • Technical and Trade Schools6115
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Immersive Learning Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1XR Education Platform Licensing
TypeSubscription Recurring
Description

VictoryXR provides its XR education platform to universities and institutions, likely through licensing or subscription arrangements for access to VR content and virtual classrooms

victoryxr.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

VictoryXR provides an XR (Extended Reality) education platform combining AI-powered tutoring with immersive virtual reality learning experiences for universities and educational institutions. Their offerings include the AI Tutor Platform featuring virtual classrooms and AI teaching assistants, and VR Labs covering STEM, history, law, logistics, safety, and vocational training. The platform is deployed across 120+ university campuses including Morehouse College.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Significant improvement in learning outcomes and knowledge retention compared with traditional instruction across logistics, safety, and vocational training sectors
Product overview1 text field

VictoryXR offers a unified XR education platform that combines AI-powered tutoring with immersive virtual reality learning experiences. The platform consists of an AI Tutor Platform providing AI teaching assistants and virtual classrooms, alongside VR Labs delivering immersive VR experiences for STEM, history, and law education. The platform has expanded to over 120 university campuses and leverages XR technologies to enhance educational outcomes through repeated practice of complex tasks in risk-free digital environments.

Product and service1 record
1AI Tutor Platform
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers7 records
1Labster
TypeDirect peer
Description

Labster provides immersive virtual lab simulations for STEM higher education — the closest direct competitor to VictoryXR's VR Labs offering. Both sell into the same university procurement cycle for virtual science labs.

2Mursion
TypeDirect peer
Description

Mursion combines AI with immersive simulations for workforce and education soft-skill training. It overlaps VictoryXR's AI Tutor and workforce development motion, particularly in corporate L&D and educator training.

3Talespin
TypeDirect peer
Description

Talespin offers an XR-based platform for workforce skills development and soft-skill training, targeting enterprise L&D buyers. It is a direct competitor in VictoryXR's workforce development segment across logistics, safety, and vocational use cases.

4STRIVR
TypeDirect peer
Description

STRIVR provides an enterprise XR training platform with immersive simulations for workforce learning. It competes directly with VictoryXR's workforce training value proposition and shares a similar B2B sales motion.

5Engage VR
TypeDirect peer
Description

Engage offers a VR collaboration platform used for education, training, and virtual events — including virtual classrooms and multiuser spaces. It directly parallels VictoryXR's virtual classroom offering for universities and enterprises.

6zSpace
TypeDirect peer
Description

zSpace delivers XR-based learning experiences for K-12 and higher education across STEM subjects. It is a direct peer in immersive education content delivery and competes for similar institutional budgets.

7ClassVR
TypeDirect peer
Description

ClassVR provides a managed VR headset and content platform for K-12 and higher education classrooms. It competes with VictoryXR's university-focused deployment model and offers similar curriculum-aligned VR content.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

VictoryXR

Immersive Learning Softwarevictoryxr.com

VictoryXR is a private edtech company building XR (VR/AR) learning platforms that pair AI teaching assistants with immersive VR labs. It serves over 120 university campuses and workforce development programs across North America, monetizing via subscription licensing and major VR marketplaces.

What VictoryXR does

VictoryXR is a private edtech company founded in 2016 and headquartered in Davenport, Iowa, that builds extended reality (XR) learning experiences combining virtual reality labs and AI-powered teaching assistants. Its platform spans an AI Tutor Platform that delivers personalized instruction in virtual classrooms and VR Labs that provide immersive simulations across STEM, history, and law disciplines, with content designed to enable repeated practice of complex tasks without the cost, risk, or logistical constraints of real-world training. The company primarily serves higher education institutions, with deployments across more than 120 university campuses in North America, and is extending into workforce development programs in logistics, safety, and vocational training; named customers include Morehouse College.

VictoryXR monetizes primarily through subscription or licensing arrangements for its XR education platform to universities and institutions, supplemented by distribution to consumers and SMB buyers via the Meta Quest Store, SteamVR, and SideQuest marketplaces. Its go-to-market relies on enterprise field sales targeting campus decision-makers and earned media coverage in educational technology review articles, while product credibility is supported by third-party research including a meta-analysis published in Computers in Human Behavior (2021) and a World Bank-supported analysis of VR training effectiveness.

The company operates with 11-50 employees and has raised $2.5 million to date across a single November 2023 round led by Hartmann Capital with participation from Juvo Ventures and Tamiami Angel Funds. Leadership consists of co-founders Steve Grubbs (CEO and President), Kelli Grubbs (CFO), Brian Dumas, David Hageman, and Wayne Yocum. No public pricing, ARR, revenue, or headcount trajectory data has been disclosed.

VictoryXR firmographics

Firmographics
Name
VictoryXR
Website
https://victoryxr.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Short description
VictoryXR is a private edtech company building XR (VR/AR) learning platforms that pair AI teaching assistants with immersive VR labs. It serves over 120 university campuses and workforce development programs across North America, monetizing via subscription licensing and major VR marketplaces.
Ownership category
akta.pro rank

VictoryXR industry classification

Industry
Product category
Immersive Learning Software
NAICS
Educational Support Services (611710), Technical and Trade Schools (6115)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Immersive Collaboration Classrooms (Multiuser VR, Social Learning Spaces) (EDAFAJAK)
akta.pro secondary industries
Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

Keywords

  • Extended reality education
  • Virtual reality learning
  • Immersive training platforms
  • AI tutoring systems
  • VR educational content

Where VictoryXR is headquartered

Location

Headquarters

HQ city
Davenport
HQ country
United States
HQ region
North America

Markets served

VictoryXR business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. XR Education Platform Licensing: VictoryXR provides its XR education platform to universities and institutions, likely through licensing or subscription arrangements for access to VR content and virtual classrooms

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

VictoryXR product offering

Product offering

Core offering

VictoryXR provides an XR (Extended Reality) education platform combining AI-powered tutoring with immersive virtual reality learning experiences for universities and educational institutions. Their offerings include the AI Tutor Platform featuring virtual classrooms and AI teaching assistants, and VR Labs covering STEM, history, law, logistics, safety, and vocational training. The platform is deployed across 120+ university campuses including Morehouse College.

Product overview

VictoryXR offers a unified XR education platform that combines AI-powered tutoring with immersive virtual reality learning experiences. The platform consists of an AI Tutor Platform providing AI teaching assistants and virtual classrooms, alongside VR Labs delivering immersive VR experiences for STEM, history, and law education. The platform has expanded to over 120 university campuses and leverages XR technologies to enhance educational outcomes through repeated practice of complex tasks in risk-free digital environments.

Differentiator

Problem solved

Functional benefit

Products and services

  • AI Tutor Platform

Quantifiable outcome

  • Significant improvement in learning outcomes and knowledge retention compared with traditional instruction across logistics, safety, and vocational training sectors

Companies that use VictoryXR

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles1 record

VictoryXR technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

VictoryXR partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

VictoryXR competitors and assessment

Company assessment

Direct peers

  • Labster: Labster provides immersive virtual lab simulations for STEM higher education — the closest direct competitor to VictoryXR's VR Labs offering. Both sell into the same university procurement cycle for virtual science labs.
  • Mursion: Mursion combines AI with immersive simulations for workforce and education soft-skill training. It overlaps VictoryXR's AI Tutor and workforce development motion, particularly in corporate L&D and educator training.
  • Talespin: Talespin offers an XR-based platform for workforce skills development and soft-skill training, targeting enterprise L&D buyers. It is a direct competitor in VictoryXR's workforce development segment across logistics, safety, and vocational use cases.
  • STRIVR: STRIVR provides an enterprise XR training platform with immersive simulations for workforce learning. It competes directly with VictoryXR's workforce training value proposition and shares a similar B2B sales motion.
  • Engage VR: Engage offers a VR collaboration platform used for education, training, and virtual events — including virtual classrooms and multiuser spaces. It directly parallels VictoryXR's virtual classroom offering for universities and enterprises.
  • zSpace: zSpace delivers XR-based learning experiences for K-12 and higher education across STEM subjects. It is a direct peer in immersive education content delivery and competes for similar institutional budgets.
  • ClassVR: ClassVR provides a managed VR headset and content platform for K-12 and higher education classrooms. It competes with VictoryXR's university-focused deployment model and offers similar curriculum-aligned VR content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

VictoryXR social profiles

Digital presence

VictoryXR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

VictoryXR leadership team

Management profile

Number of profiles

Profiles5 records

VictoryXR funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

VictoryXR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VictoryXR

What does VictoryXR do?

VictoryXR provides an XR (Extended Reality) education platform combining AI-powered tutoring with immersive virtual reality learning experiences for universities and educational institutions. Their offerings include the AI Tutor Platform featuring virtual classrooms and AI teaching assistants, and VR Labs covering STEM, history, law, logistics, safety, and vocational training. The platform is deployed across 120+ university campuses including Morehouse College.

Is VictoryXR a public or private company?

VictoryXR is a private company. It is classified as venture growth investor backed and is currently operating.

When was VictoryXR founded?

VictoryXR was founded in 2016. It employs 11 to 50 people.

Where is VictoryXR based?

VictoryXR is headquartered in Davenport, United States, in the North America region.

How does VictoryXR make money?

One revenue line is on record: XR Education Platform Licensing.

Who are VictoryXR's main competitors?

Direct peers on record are Labster, Mursion, Talespin, STRIVR, Engage VR, zSpace and ClassVR.

Does VictoryXR have an API?

No public API is recorded for VictoryXR.

What industry is VictoryXR in?

VictoryXR's product category is Immersive Learning Software. Its primary akta.pro industry code is EDAFAJAK, Immersive Collaboration Classrooms (Multiuser VR, Social Learning Spaces), with a secondary code of EDAFAJAB, Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive). Its NAICS code is 611710 and its SIC code is 7372.

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Live signals
AInvestThe Metaverse's Evolving Entertainment Ecosystem: Strategic Partnerships as Catalysts for Adoption and Investment ValueThe article analyzes the transformation of the metaverse entertainment sector through strategic partnerships between major tech firms and creative industries from 2023 to 2025. It highlights specific collaborations, such as Meta's investment in VictoryXR for educational platforms and Unity's integration with Apple for spatial computing, which are driving user engagement and monetization. The report projects significant market growth, estimating the broader metaverse market could reach $627 billion by 2030.VictoryxrGrant Assistance AI Tutor Platform & VR LabsVictoryXR is providing grant assistance and educational technology resources, including VR labs and AI tutoring platforms, to schools in South Carolina through its Learning Metaverse initiative. The program aims to combat learning loss by integrating immersive virtual reality hardware and curriculum into middle and high school classrooms across the state.MorehouseMorehouse College Unveils AI Teaching AssistantsMorehouse College has launched a pilot program for AI-powered 3D avatars that serve as teaching assistants, offering students 24/7 conversational support based on faculty lectures. Developed in partnership with VictoryXR, these customized digital instructors aim to provide personalized and culturally responsive educational experiences beyond standard chatbots.LMU MagazineVirtual Reality Facilitates Creative Learning in Art Therapy ClassroomProfessor Joyce Yip Green integrated Victory XR virtual reality technology into her art therapy courses with support from the Office of Online Learning, allowing students to create immersive clinical environments. The initiative, funded by a 2023 Academic Technology Grant, enabled students to utilize Oculus headsets to design settings such as desert oases and campfires for therapeutic applications. This collaboration highlights the potential of VR to enhance accessibility and creative expression in clinical training.AxiosMorehouse to be the first university to use virtual AI teaching assistantsMorehouse College will use virtual AI teaching assistants, with at least five professors adopting them by September. The avatars, created with VictoryXR and OpenAI, will provide 24/7 access in students' native languages. Professor Muhsinah Morris expects every professor to have an AI assistant within three to five years.ClemsonDepartment of Management uses VictoryXR grant to elevate experiential learningClemson University's Department of Management has integrated augmented reality into its consulting course through a grant from VictoryXR, providing students with Oculus headsets and digital twin environments for immersive learning. The initiative allows students to collaborate virtually and engage with industry partners such as Deloitte, PwC, Grant Thorton, and Thought Logic using these new technologies.WesImmersive Technologies: Universities Journey to a Virtual RealityUniversities are increasingly experimenting with immersive technologies like virtual reality and augmented reality to enrich the learning experience, with some estimates suggesting VR and related innovations could reach 15 million learners globally by 2025. Specific examplesinclude the University of Maryland using AR for anatomy, McMaster University in Canada using VR for engineering, and the University of Maryland Global Campus partnering with VictoryXR to create a digital twin campus for online students worldwide. Despite growing enthusiasm, barriers to widespread adoption remain, including high costs of VR headsets, content development challenges, and the need for faculty training.VictoryxrHartmann Capital Completes Fundraising Round for VictoryXRHartmann Capital has completed a $2.5 million fundraising round for edtech company VictoryXR to scale its metaversity platform globally. The investment, led by Juvo Ventures with participation from Hartmann Metaverse Ventures I, Tamiami Angels, and Kendall Hunt Publishing, supports VictoryXR's expansion of VR-based educational solutions across more than 120 university campuses.CnnMetaversity: Could this be the college campus of the future?Morehouse College partnered with VictoryXR to launch the world's first 'Metaversity,' a virtual reality campus designed to enhance student engagement and learning outcomes during the pandemic. The initiative, funded by Meta, Qualcomm, and T-Mobile, has reported a 10 percentage point increase in attendance and an 11.9% rise in student achievement. This model is part of a broader effort involving 30 campuses to integrate immersive technology into higher education.MsudenverMSU Denver enters the metaverse and a new realm in higher educationMSU Denver's School of Hospitality has partnered with Meta and VictoryXR to introduce virtual-reality learning opportunities within the metaverse. This collaboration enables students to utilize Oculus2 headsets for immersive educational experiences in hospitality management.