VictoryXR
VictoryXR is a private edtech company building XR (VR/AR) learning platforms that pair AI teaching assistants with immersive VR labs. It serves over 120 university campuses and workforce development programs across North America, monetizing via subscription licensing and major VR marketplaces.
- Company typePrivate
- Founded2016
- HeadquartersDavenport, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VictoryXR does
VictoryXR is a private edtech company founded in 2016 and headquartered in Davenport, Iowa, that builds extended reality (XR) learning experiences combining virtual reality labs and AI-powered teaching assistants. Its platform spans an AI Tutor Platform that delivers personalized instruction in virtual classrooms and VR Labs that provide immersive simulations across STEM, history, and law disciplines, with content designed to enable repeated practice of complex tasks without the cost, risk, or logistical constraints of real-world training. The company primarily serves higher education institutions, with deployments across more than 120 university campuses in North America, and is extending into workforce development programs in logistics, safety, and vocational training; named customers include Morehouse College.
VictoryXR monetizes primarily through subscription or licensing arrangements for its XR education platform to universities and institutions, supplemented by distribution to consumers and SMB buyers via the Meta Quest Store, SteamVR, and SideQuest marketplaces. Its go-to-market relies on enterprise field sales targeting campus decision-makers and earned media coverage in educational technology review articles, while product credibility is supported by third-party research including a meta-analysis published in Computers in Human Behavior (2021) and a World Bank-supported analysis of VR training effectiveness.
The company operates with 11-50 employees and has raised $2.5 million to date across a single November 2023 round led by Hartmann Capital with participation from Juvo Ventures and Tamiami Angel Funds. Leadership consists of co-founders Steve Grubbs (CEO and President), Kelli Grubbs (CFO), Brian Dumas, David Hageman, and Wayne Yocum. No public pricing, ARR, revenue, or headcount trajectory data has been disclosed.
VictoryXR firmographics
Firmographics- Name
- VictoryXR
- Website
- https://victoryxr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VictoryXR is a private edtech company building XR (VR/AR) learning platforms that pair AI teaching assistants with immersive VR labs. It serves over 120 university campuses and workforce development programs across North America, monetizing via subscription licensing and major VR marketplaces.
- Ownership category
- akta.pro rank
VictoryXR industry classification
Industry- Product category
- Immersive Learning Software
- NAICS
- Educational Support Services (611710), Technical and Trade Schools (6115)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Immersive Collaboration Classrooms (Multiuser VR, Social Learning Spaces) (EDAFAJAK)
- akta.pro secondary industries
- Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
Keywords
Where VictoryXR is headquartered
LocationHeadquarters
- HQ city
- Davenport
- HQ country
- United States
- HQ region
- North America
Markets served
VictoryXR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- XR Education Platform Licensing: VictoryXR provides its XR education platform to universities and institutions, likely through licensing or subscription arrangements for access to VR content and virtual classrooms
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
VictoryXR product offering
Product offeringCore offering
VictoryXR provides an XR (Extended Reality) education platform combining AI-powered tutoring with immersive virtual reality learning experiences for universities and educational institutions. Their offerings include the AI Tutor Platform featuring virtual classrooms and AI teaching assistants, and VR Labs covering STEM, history, law, logistics, safety, and vocational training. The platform is deployed across 120+ university campuses including Morehouse College.
Product overview
VictoryXR offers a unified XR education platform that combines AI-powered tutoring with immersive virtual reality learning experiences. The platform consists of an AI Tutor Platform providing AI teaching assistants and virtual classrooms, alongside VR Labs delivering immersive VR experiences for STEM, history, and law education. The platform has expanded to over 120 university campuses and leverages XR technologies to enhance educational outcomes through repeated practice of complex tasks in risk-free digital environments.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Tutor Platform
Quantifiable outcome
- Significant improvement in learning outcomes and knowledge retention compared with traditional instruction across logistics, safety, and vocational training sectors
Companies that use VictoryXR
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
VictoryXR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VictoryXR partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
VictoryXR competitors and assessment
Company assessmentDirect peers
- Labster: Labster provides immersive virtual lab simulations for STEM higher education — the closest direct competitor to VictoryXR's VR Labs offering. Both sell into the same university procurement cycle for virtual science labs.
- Mursion: Mursion combines AI with immersive simulations for workforce and education soft-skill training. It overlaps VictoryXR's AI Tutor and workforce development motion, particularly in corporate L&D and educator training.
- Talespin: Talespin offers an XR-based platform for workforce skills development and soft-skill training, targeting enterprise L&D buyers. It is a direct competitor in VictoryXR's workforce development segment across logistics, safety, and vocational use cases.
- STRIVR: STRIVR provides an enterprise XR training platform with immersive simulations for workforce learning. It competes directly with VictoryXR's workforce training value proposition and shares a similar B2B sales motion.
- Engage VR: Engage offers a VR collaboration platform used for education, training, and virtual events — including virtual classrooms and multiuser spaces. It directly parallels VictoryXR's virtual classroom offering for universities and enterprises.
- zSpace: zSpace delivers XR-based learning experiences for K-12 and higher education across STEM subjects. It is a direct peer in immersive education content delivery and competes for similar institutional budgets.
- ClassVR: ClassVR provides a managed VR headset and content platform for K-12 and higher education classrooms. It competes with VictoryXR's university-focused deployment model and offers similar curriculum-aligned VR content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VictoryXR social profiles
Digital presenceVictoryXR financial estimates
Financial estimateRevenue estimate
Valuation estimate
VictoryXR leadership team
Management profileNumber of profiles
Profiles5 records
VictoryXR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VictoryXR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VictoryXR
What does VictoryXR do?
VictoryXR provides an XR (Extended Reality) education platform combining AI-powered tutoring with immersive virtual reality learning experiences for universities and educational institutions. Their offerings include the AI Tutor Platform featuring virtual classrooms and AI teaching assistants, and VR Labs covering STEM, history, law, logistics, safety, and vocational training. The platform is deployed across 120+ university campuses including Morehouse College.
Is VictoryXR a public or private company?
VictoryXR is a private company. It is classified as venture growth investor backed and is currently operating.
When was VictoryXR founded?
VictoryXR was founded in 2016. It employs 11 to 50 people.
Where is VictoryXR based?
VictoryXR is headquartered in Davenport, United States, in the North America region.
How does VictoryXR make money?
One revenue line is on record: XR Education Platform Licensing.
Who are VictoryXR's main competitors?
Direct peers on record are Labster, Mursion, Talespin, STRIVR, Engage VR, zSpace and ClassVR.
Does VictoryXR have an API?
No public API is recorded for VictoryXR.
What industry is VictoryXR in?
VictoryXR's product category is Immersive Learning Software. Its primary akta.pro industry code is EDAFAJAK, Immersive Collaboration Classrooms (Multiuser VR, Social Learning Spaces), with a secondary code of EDAFAJAB, Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive). Its NAICS code is 611710 and its SIC code is 7372.