Cycliq
Cycliq designs and sells integrated bicycle dashcams and safety lights (Fly12 Sport front, Fly6 Pro rear) with companion CycliqPlus software, selling direct-to-consumer globally to commuters, road cyclists, eBike riders, and triathletes.
- Company typePublic
- Founded2012
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cycliq does
Cycliq is an Australian consumer hardware company that designs and sells integrated bicycle dashcams and safety lights under the Fly12 Sport (front-facing) and Fly6 Pro (rear-facing) brands. The devices combine HD/4K video recording with integrated front and rear safety lighting (400-lumen and 100-lumen respectively), Incident Protection Mode that automatically detects crashes and preserves footage, electronic image stabilization, IP56/IP67 weather resistance, and 7-hour battery life. Cycliq sells primarily direct-to-consumer through cycliq.com and regional stores for Australia and the UK, with two fulfillment warehouses (United States and Hong Kong) supporting global shipping to approximately 30 countries.
The company's CycliqPlus software ecosystem is the connective layer across the hardware: a desktop app for Windows and macOS, a mobile app for iOS and Android, a Garmin Connect IQ data field (CycliqPlus Edge) for Edge 840/850/1040/1050 bike computers, a Hammerhead Karoo extension, and integrations with Strava (ride matching and Calendar Map), UpRide (community incident reporting), YouTube (direct upload), Apple FindMy (via the Security Tag Holder), and SRAM AXS (hands-free button mapping). Business model is hardware-led: one-time purchases of cameras ($369-$379 standalone, $499-$479 bundled with mounts and accessories) and combined bundles up to $969, augmented by protection packs, mounting accessories, cases, microSD cards, and reflective apparel. Supplementary growth comes from the Club Deals program (bulk pricing for cycling and triathlon clubs) and BNPL financing via Afterpay and PayPal Pay Later. Cycliq was founded in 2012, is listed on the Australian Securities Exchange under ticker CYQ, is headquartered in Subiaco, Western Australia, and has sold 200,000+ units worldwide.
Cycliq firmographics
Firmographics- Name
- Cycliq
- Legal name
- Cycliq Products Pty Ltd
- Website
- https://cycliq.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cycliq designs and sells integrated bicycle dashcams and safety lights (Fly12 Sport front, Fly6 Pro rear) with companion CycliqPlus software, selling direct-to-consumer globally to commuters, road cyclists, eBike riders, and triathletes.
- Ownership category
- akta.pro rank
Cycliq industry classification
Industry- Product category
- Bicycle Safety Cameras
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Photographic Equipment & Supplies (3861), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Action Cameras & Rugged Cameras (CRACAPAC)
- akta.pro secondary industries
- Action Cameras & Adventure Imaging Retail (CRACAHAD), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)
Keywords
Where Cycliq is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Cycliq business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Products: Sale of bike cameras (Fly12 Sport, Fly6 Pro), safety lights, bundles, mounts, cases, and accessories. One-time purchase model with optional Protection Packs. Core revenue driver with multiple product tiers and bundle options offering savings.
- CycliqPlus Software: Companion app for setup, footage management, video editing, and device configuration. Available on desktop (Windows/Mac) and mobile (iOS/Android). Additional DataField apps for Garmin Edge and Hammerhead Karoo bike computers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fly12 Sport - Front-facing camera + 400-lumen light |
| One time/ perpetual license | Pay-as-you-go | Fly6 Pro - Rear-facing camera + 100-lumen light |
| One time/ perpetual license | Pay-as-you-go | Ultimate Safety Bundle - Fly12 Sport + Fly6 Pro + all accessories |
| One time/ perpetual license | Pay-as-you-go | Essential Bundle - Fly12 Sport + Fly6 Pro + standard accessories |
| One time/ perpetual license | Pay-as-you-go | Fly6 Pro + Fly12 Sport Bundle |
| One time/ perpetual license | Pay-as-you-go | Mounts and Accessories |
| One time/ perpetual license | Pay-as-you-go | Lumiere Reflective Jacket |
| Other | Pay-as-you-go | Afterpay Installment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Cycliq product offering
Product offeringCore offering
Cycliq designs, manufactures, and sells integrated bicycle safety cameras with built-in lighting. The core hardware products are the Fly12 Sport (front-facing 4K camera with 400-lumen light) and Fly6 Pro (rear-facing 4K camera with 100-lumen light), sold individually, bundled, or with accessories. The CycliqPlus companion software ecosystem spans desktop, mobile, Garmin Edge, and Hammerhead Karoo for footage management and device control.
Product overview
Cycliq is a leading provider of integrated bike cameras and safety lights for cyclists. The core product portfolio consists of two primary camera/light devices: Fly12 Sport (front-facing 4K camera with 400-lumen light) and Fly6 Pro (rear-facing 4K camera with 100-lumen light). These devices are offered individually, bundled together (Ultimate Safety Bundle, Essential Bundle), or with accessories (Fly12 Sport Bundle, Fly6 Pro Bundle). The CycliqPlus software ecosystem includes desktop (Windows/macOS), mobile (iOS/Android), and bike computer integrations (Garmin Edge via Connect IQ, Hammerhead Karoo). Accessories include mounting solutions (Duo Mount, Saddle Rail Mount, Universal Adapter), protective cases, lens protectors, and the Security Tag Holder for Apple AirTag tracking. The company was founded in 2012 and has sold over 200,000 units worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- CycliqPlus: Companion software application for Cycliq Fly devices, available on mobile (iOS/Android), desktop (Windows/Mac), and Garmin Edge bike computers.
- UpRide
Products and services
- Fly12 Sport Front-facing 4K bike camera with integrated 400-lumen safety light for cyclists; records rides and captures evidence of incidents, with incident protection mode, 7-hour battery life, IP56 rating, and 135-degree wide-angle lens.
- Fly6 Pro Rear-facing 4K bike camera with integrated 100-lumen safety light; provides eyes-behind recording for cyclists, with incident protection mode, 7-hour battery life, IP67 rating, 145-degree wide-angle lens, and WiFi video transfer.
- Ultimate Safety Bundle Complete bike safety system combining Fly12 Sport (front) and Fly6 Pro (rear) cameras with lights, plus Duo Mount, Saddle Rail Mount, lens protectors, silicone cases, and microphone filters for comprehensive front and rear incident documentation.
- Essential Bundle Bundle option combining Fly12 Sport and Fly6 Pro with standard accessories, providing front and rear camera protection with integrated lights at a competitive price point.
- Fly12 Sport Bundle Fly12 Sport camera/light combo bundled with Duo Mount, Lens Protector Pack, and Silicone Case for comprehensive front camera protection and mounting flexibility.
- Fly6 Pro Bundle Fly6 Pro camera/light combo bundled with Saddle Rail Mount, Lens Protector Pack, and Silicone Case for comprehensive rear camera protection and versatile mounting options.
- CycliqPlus Desktop Desktop companion application for Windows and macOS that enables device setup, footage review, video editing with Strava overlays, firmware updates, and Advanced Sync for matching footage to Strava activities.
- CycliqPlus Mobile Mobile companion app for iOS and Android that enables on-the-go device configuration, footage review and editing, battery monitoring, and footage sharing.
- CycliqPlus Edge Garmin Connect IQ data field application that provides control and monitoring of Fly12 Sport and Fly6 Pro from Garmin Edge bike computers, including auto-start, battery alerts, light mode control, and recording management.
- CycliqPlus Karoo Extension for Hammerhead Karoo (3rd generation) bike computers that brings full Fly12 Sport and Fly6 Pro control and monitoring, including SRAM AXS button mapping for hands-free operation.
- Duo Mount Dual-purpose bike mount that attaches Fly12 Sport and bike computer to handlebars, compatible with 31.8mm handlebars and includes Garmin and Wahoo mount adapters.
- Saddle Rail Mount Precision-crafted mount from 6061 Aluminium for attaching Fly6 Pro to saddle rails, including 38mm Extender and Universal Adapter for versatile positioning.
- Universal Adapter Universal mounting adapter compatible with Cycliq bike cameras featuring 1/8th turn mounting system and universal action camera-style mounting fins, enabling mounting on aero or integrated handlebars.
- Security Tag Holder Discrete mounting solution for Apple AirTag that enables bike tracking via the FindMy network in case of theft.
- Silicone Cases Protective silicone cases for Fly12 Sport and Fly6 Pro that safeguard against scratches, bumps, and drops, available in multiple colors including Black, Red, Yellow, Pink, and Hi-Vis Yellow.
- Lens Protector Packs Protective lens covers for Fly12 Sport and Fly6 Pro that safeguard lenses from scuffs, scratches, and dirt while preserving filming quality and light output.
- 64GB microSD Cards Class 10 microSDHC cards with fast read/write speeds for recording Full HD video on Cycliq devices, with support for cards up to 256GB capacity.
- Lumiere Unisex Reflective Jacket High-visibility reflective cycling jacket designed to enhance cyclist safety in low-light conditions.
Quantifiable outcome
- 200,000+ units sold worldwide
- +2 more outcomes
Companies that use Cycliq
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Cycliq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature7 records
Cycliq partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- UpRidecoreUpRide is an interactive map-based platform for cycling incident visualization. Cycliq integrates with UpRide to allow customers to upload ride footage showing dangerous driving incidents. The platform helps make cycling safer by community-sharing incident footage.
- StravacoreStrava integration enables CycliqPlus to automatically match footage to Strava rides and display video segments along the route on an interactive map. Users can overlay Strava metrics on their footage and sync activities.
- Garmin (Connect IQ)coreCycliqPlus Edge is a Connect IQ data field app that enables control and monitoring of Fly12 Sport and Fly6 Pro directly from Garmin Edge bike computers (840, 850, 1040, 1050). Features include auto-start, battery monitoring, light mode control, and incident locking.
- Hammerhead KaroocoreCycliqPlus Karoo extension brings full control and monitoring of Fly12 Sport and Fly6 Pro to Hammerhead Karoo bike computers. Includes SRAM AXS button mapping for hands-free control, device status display, and auto-connect functionality.
- FedEx, DHL, UPS, DEPEXminorInternational shipping carriers used for order fulfillment from Hong Kong warehouse to global customers.
- AfterpayminorBuy Now Pay Later service offering 4 interest-free payments over 6 weeks for US customers at checkout.
- PayPal (Pay Later)minorPayPal Pay Later provides installment payment options (Pay in 4 and Pay Monthly) available in Germany, Italy, and Spain.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Cycliq competitors and assessment
Company assessmentDirect peers
- CatEye: Established maker of bike lights and cycling accessories; overlaps with Cycliq's integrated safety-light offering to the same cyclist customer base.
- Lezyne: Cycling accessories brand producing bike lights and integrated bike cameras (Lezyne cameras/light combos). Directly overlaps with Cycliq's core camera-plus-safety-light product for cyclists.
Emerging players
- See.Sense: Connected/smart bike light company using sensors and app connectivity for cyclist safety, intersecting Cycliq's smart safety-device and data-sharing niche.
Broad incumbents
- Garmin: Large cycling-tech incumbent whose Varia line combines rearview radar, camera, and lights within its dominant bike-computer ecosystem; competes directly with Cycliq's safety devices and is also an integration partner.
- GoPro: Leading action/rugged camera maker whose devices are widely used for cycling capture; overlaps on the imaging hardware category though not bike-safety specific.
- Insta360: Fast-growing action and 360 camera manufacturer competing in the rugged consumer imaging space that cyclists use for ride recording.
- DJI: Major consumer imaging and action-camera/drone manufacturer whose rugged cameras and stabilization tech overlap with Cycliq's imaging category.
- Bontrager (Trek): Trek's accessory brand offering bike lights and safety accessories (including radar lights) to cyclists, overlapping Cycliq's safety-accessory segment within a broader portfolio.
Regional players
- Knog: Australian bike lights and accessories brand serving cyclists with safety lighting; shares Cycliq's home market and safety-accessory positioning but focuses on lights rather than cameras.
Others
- Nextbase: Dashcam specialist for vehicles with incident-recording and crash-detection features analogous to Cycliq's bike dashcam concept, though targeting cars rather than cyclists.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cycliq social profiles
Digital presenceCycliq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycliq leadership team
Management profileNumber of profiles
Profiles1 record
Cycliq funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycliq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycliq
What does Cycliq do?
Cycliq designs, manufactures, and sells integrated bicycle safety cameras with built-in lighting. The core hardware products are the Fly12 Sport (front-facing 4K camera with 400-lumen light) and Fly6 Pro (rear-facing 4K camera with 100-lumen light), sold individually, bundled, or with accessories. The CycliqPlus companion software ecosystem spans desktop, mobile, Garmin Edge, and Hammerhead Karoo for footage management and device control.
Is Cycliq a public or private company?
Cycliq is a public company. It is classified as public and is currently operating.
When was Cycliq founded?
Cycliq was founded in 2012. It employs 1 to 10 people.
Where is Cycliq based?
Cycliq is headquartered in Perth, Australia, in the Oceania region.
How does Cycliq make money?
Two revenue lines are on record. Hardware Products are the primary driver. The others are cycliqPlus Software.
Who are Cycliq's main competitors?
Direct peers on record are CatEye and Lezyne. See.Sense is listed as an emerging player. Broad incumbents are Garmin, GoPro, Insta360, DJI and Bontrager (Trek). Knog is listed as a regional player. Nextbase is listed as an others.
Does Cycliq have an API?
No public API is recorded for Cycliq.
What industry is Cycliq in?
Cycliq's product category is Bicycle Safety Cameras. Its primary akta.pro industry code is CRACAPAC, Action Cameras & Rugged Cameras, with a secondary code of CRACAHAD, Action Cameras & Adventure Imaging Retail. Its NAICS code is 336991 and its SIC code is 3861.