Nextbase
- Company typePrivate
- Founded1999
- HeadquartersWest End, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Nextbase firmographics
Firmographics- Name
- Nextbase
- Legal name
- Portable Multimedia Limited
- Website
- https://nextbase.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Nextbase industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Nextbase is headquartered
LocationHeadquarters
- HQ city
- West End
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Nextbase business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: One-time purchase of dash cams across multiple product tiers (122, 322GW, 422GW, 522GW, 622GW, Piqo, iQ) with optional rear cameras and accessories. Primary revenue stream with various price points from entry-level to premium.
- Subscription Services: Optional subscription plans for enhanced cloud storage, advanced features, and premium services on smart dash cams.
- Accessories: Sales of accessories including rear cameras, memory cards, polarizing filters, mounts, cables, cases, and professional installation services.
- Refurbished Products: Certified refurbished dash cams sold at discounted prices through renewed dash cams program.
- Vehicle Accessory as a Service (VAaaS): Turnkey platform enabling automakers to integrate dash cams as accessories, including product configuration, certification, distribution, installation, and after-sale support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level dash cams for budget-conscious consumers |
| One time/ perpetual license | Pay-as-you-go | Mid-range dash cams with enhanced connectivity |
| One time/ perpetual license | Pay-as-you-go | Premium flagship smart dash cam |
| One time/ perpetual license | Pay-as-you-go | Compact affordable dash cam |
| Subscription | Monthly | Smart dash cam subscription services |
| Other | Monthly | Flexible payment options |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
Nextbase product offering
Product offeringCore offering
Nextbase designs, manufactures, and sells smart dash cameras for individual drivers, fleet operators, automotive dealerships, and vehicle manufacturers (OEMs). Its product range spans entry-level to premium 4K models, with the flagship iQ offering AI-powered safety features, 4G connectivity, and cloud integration. The company also provides a Vehicle Accessory as a Service (VAaaS) platform enabling automakers to integrate dash cams into their vehicle portfolios.
Product overview
Nextbase is a leading global dash cam brand offering a comprehensive portfolio of connected vehicle safety products. The core product line includes the flagship iQ Smart Dash Cam (AI-powered 4G connected), the compact budget-friendly Piqo (1K/2K), premium 622GW 4K, mid-range 522GW 1440p, and entry-level 322GW/122 models. The ecosystem is complemented by add-on rear and cabin cameras, the MyNextbase Connect mobile app for cloud connectivity, and the Vehicle Accessory as a Service (VAaaS) platform for OEM integration. The company serves both consumer and commercial segments including fleet operators, automotive dealerships, and vehicle manufacturers through specialized business divisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Nextbase iQ Smart Dash Cam Flagship AI-powered smart dash cam with 4G connectivity, 3-channel recording, and 24/7 Smart Parking for consumers seeking advanced driver safety, remote monitoring, and emergency response features.
- Nextbase Piqo Compact, budget-friendly dash cam available in 1K and 2K versions offering Emergency SOS, Smart Parking, GPS Tracking, and G-Sense+ for drivers seeking essential safety features at an affordable price point.
- Nextbase 622GW Premium 4K Ultra HD dash cam with award-winning image quality, recording up to 4K resolution with wide-angle lenses for drivers requiring comprehensive road coverage and detail.
- Nextbase 522GW Mid-range dash cam with 1440p Quad HD recording, Emergency SOS, Alexa Voice Control, and WiFi connectivity for consumers wanting enhanced features and smartphone integration.
- Nextbase 322GW Full HD 1080p dash cam with 2.5-inch touch screen, Enhanced Night Vision, QuickLink WiFi, Bluetooth 4.2, and Emergency SOS functionality for drivers seeking reliable mid-tier protection.
- Nextbase 122 Entry-level 720p HD dash cam with Intelligent Parking Mode and Click&Go PRO Mount, providing affordable dash cam protection for budget-conscious drivers.
- Nextbase 380GW OEM-fit dash cam model designed for factory installation by car manufacturers including Toyota, Lexus, Kia, Hyundai, and VW.
- Nextbase 385GW and 385GWX Dual-view dash cams tailored for the automotive sector, featuring advanced safety features designed for OEM factory-fit and dealer-installed applications.
- Vehicle Accessory as a Service (VAaaS) Turnkey managed service platform enabling automakers to integrate Nextbase dash cams into vehicle accessory portfolios, including product configuration, certification, distribution, installation, and after-sale support.
- Nextbase Fleet & Commercial Solutions B2B business division providing optimized solutions for fleet management, telematics and tracking, and enterprise vehicle monitoring for fleet operators, commercial vehicle managers, automotive dealerships, and vehicle manufacturers.
Quantifiable outcome
- Insurance premium reduction up to 30%
- +2 more outcomes
Companies that use Nextbase
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
Nextbase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Nextbase partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Mitsubishi Motors North AmericacoreCES 2026 partnership enabling Mitsubishi dealers to offer Nextbase dash cams as part of vehicle purchase. Nextbase introduced Vehicle Accessory as a Service (VAaaS) platform allowing automakers to quickly integrate dash cams including product configuration, certification, distribution, installation, and after-sale support. Aims to capitalize on surging US demand for dash cams at vehicle purchase point.
- BigCommercecoreNextbase selected BigCommerce for 7 B2C sites and B2B offerings to enhance ecommerce capabilities, streamlining operations and improving user experience across all online storefronts.
- Humanising AutonomycoreNextbase acquired AI products and technology from UK-based Humanising Autonomy to improve driver safety and navigation. Enhancement of dash cam features using advanced object detection and machine learning, reinforcing commitment to road safety.
- Sensory, Inc.corePartnership to integrate Sensory's TrulyHandsfree voice control technology into Nextbase Piqo dash cam for enhanced driver safety and accessibility with intuitive hands-free operation.
- ToyotacoreNextbase 380GW dash cam fitted by Toyota as factory equipment. Ongoing OEM partnership for vehicle integration.
- LexuscoreNextbase dash cams fitted by Lexus as factory equipment through OEM partnership.
- KiacoreNextbase dash cams fitted by Kia as factory equipment through OEM partnership.
- HyundaicoreNextbase dash cams fitted by Hyundai as factory equipment through OEM partnership.
- VolkswagencoreNextbase 380GW fitted by VW; direct collaboration with VW automotive division developing factory-fit dash cams for modern vehicles.
- FordcoreDirect collaboration through Nextbase automotive division developing factory-fit dash cams for Ford vehicles.
- AmazoncoreMajor retail channel partner for Nextbase dash cam products through Amazon marketplace.
- WalmartcoreMajor retail channel partner for Nextbase dash cam products through Walmart stores and online.
- Best BuycoreMajor retail partner for Nextbase products with in-store availability and Best Buy Auto Tech professional installation services.
- UberminorNextbase dash cams used by Uber drivers for safety and incident documentation.
- RED Driving SchoolminorNextbase dash cams used by RED Driving School instructors and vehicles.
- AAAcoreExclusive partnership offering AAA members discounted pricing on Nextbase dash cams and bundles, with dedicated AAA landing page and member verification.
- AffirmminorPayment financing partner enabling customers to pay in 4 interest-free payments or monthly installments at checkout.
- StripeminorPayment processing platform enabling Visa, MasterCard, American Express, and Maestro payments on nextbase.com.
- KlarnaminorAlternative payment method available at checkout for flexible payment options.
- Amazon PayminorAlternative payment method available at checkout through Amazon Pay integration.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Nextbase competitors and assessment
Company assessmentDirect peers
- Garmin: Garmin's dash cam line (Garmin Dash Cam series with GPS, voice control, and driver alerts) directly competes with Nextbase across consumer and fleet segments, with similar pricing tiers and retail distribution.
- Viofo: Viofo is a leading premium dash cam brand known for high-resolution 2K/4K models with strong enthusiast followings; competes head-to-head with Nextbase on image quality, parking mode, and value pricing.
- Thinkware: Thinkware manufactures connected dash cams with cloud features, ADAS, and parking surveillance; a direct competitor in the smart dash cam category with overlapping retail and OEM ambitions.
- BlackVue: BlackVue (Pittasoft) is a premium Korean dash cam maker focused on cloud-connected, 4K, and LTE-enabled models, directly comparable to Nextbase's iQ smart dash cam line on features and target buyer.
- Rexing: Rexing is a US-based dash cam brand offering 4K, GPS, and Wi-Fi-enabled models at competitive price points; a direct retail and online competitor to Nextbase in the North American consumer market.
- Vantrue: Vantrue produces 2K/4K dash cams with parking mode and GPS; an emerging direct competitor to Nextbase with growing Amazon and direct-to-consumer presence.
- Cobra Electronics (Cedar Electronics): Cobra / Cedar Electronics sells consumer dash cams and radar detectors across North American retail; comparable product portfolio and channel strategy to Nextbase's mass-market dash cam lines.
Broad incumbents
- Kenwood: Kenwood (JVCKENWOOD) sells dash cams as part of a broader automotive electronics portfolio (head units, audio); competes with Nextbase in OEM and aftermarket channels but does not specialise in the smart dash cam niche.
Emerging players
- Samsara: Samsara provides AI dash cams and fleet telematics platforms; overlaps with Nextbase's fleet/commercial offering and B2B sales motion, though Samsara is a software-led platform rather than a hardware-first brand.
- Geotab: Geotab is a fleet telematics platform that has expanded into video telematics and AI dash cams through partners; comparable to Nextbase's fleet division in target customer and use case, but a platform/data company rather than a hardware OEM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nextbase social profiles
Digital presenceNextbase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nextbase leadership team
Management profileNumber of profiles
Profiles3 records
Nextbase funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nextbase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nextbase
What does Nextbase do?
Nextbase designs, manufactures, and sells smart dash cameras for individual drivers, fleet operators, automotive dealerships, and vehicle manufacturers (OEMs). Its product range spans entry-level to premium 4K models, with the flagship iQ offering AI-powered safety features, 4G connectivity, and cloud integration. The company also provides a Vehicle Accessory as a Service (VAaaS) platform enabling automakers to integrate dash cams into their vehicle portfolios.
Is Nextbase a public or private company?
Nextbase is a private company. It is classified as private equity controlled and is currently operating.
When was Nextbase founded?
Nextbase was founded in 1999. It employs 101 to 250 people.
Where is Nextbase based?
Nextbase is headquartered in West End, United Kingdom, in the Europe region.
How does Nextbase make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services, accessories, refurbished Products and vehicle Accessory as a Service (VAaaS).
Who are Nextbase's main competitors?
Direct peers on record are Garmin, Viofo, Thinkware, BlackVue, Rexing, Vantrue and Cobra Electronics (Cedar Electronics). Kenwood is listed as a broad incumbent. Emerging players are Samsara and Geotab.
Does Nextbase have an API?
No public API is recorded for Nextbase.
What industry is Nextbase in?
Nextbase's product category is Consumer Electronics. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 3345 and its SIC code is 3670.