PROSE
PROSE Nails is a US franchise nail salon boutique chain offering clean, non-toxic manicure, pedicure, and Beauty Bar services through corporate and franchised locations, monetized via four-tier memberships ($59-$279/month), per-visit fees, retail products, and 6% franchise royalties.
- Company typePrivate
- Founded2017
- HeadquartersParadise Valley, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PROSE does
PROSE, operating through its flagship brand PROSE Nails, is a US-based franchise nail salon boutique chain headquartered in Arizona (legal entity PROSE Holding Company) and founded around 2017-2021, with its boutique nail salon concept launched in 2021. The company operates a small but expanding physical footprint — three confirmed salon locations (Rogers MN, Roseville MN, Wyckoff NJ) plus references to additional markets including Coon Rapids, Edina, Florham Park, Sandy Springs, Towson, Uptown Phoenix, Wheaton, and Zionsville — through a mix of corporate-owned and franchised units charging a 6% royalty fee.
The core offering is a clean-beauty nail care experience built on a proprietary 3-Step Sterilization Process that exceeds CDC guidelines and antimicrobial pedicure bowls, supported by vegan, cruelty-free, non-toxic polishes and skincare (the 50-shade PROSE Nails Poetry Polish line and the Skin Poetry collection). Service lines span manicures and pedicures (Signature, Gel, Powder Dip, Express variants), the BLOOM with PROSE Beauty Bar (facials, lash, brow, waxing), and a Kids + Family vertical. Underlying technology is the Zenoti salon management platform for booking, membership, and payments, paired with first-party iOS and Android apps for contactless check-in, booking, and member management.
Revenue is generated across five streams: monthly membership subscriptions in four tiers ranging $59-$279/month (Starter, Essential, Unlimited, Unlimited Family), per-visit manicure/pedicure/Beauty Bar service fees, retail product sales (Skin Poetry, Poetry Polish, PROSE at Home), franchise royalties at 6%, and gift cards starting at $50. Go-to-market is hybrid: franchise-led unit growth with corporate-provided training, marketing, and brand standards, combined with direct-to-consumer acquisition through the app, website, and location-specific social media (Facebook, Instagram, Twitter). The customer base spans individual women consumers, families with children, franchisees/entrepreneurs, and women-owned beauty brand partners distributed through PROSE at Home.
PROSE firmographics
Firmographics- Name
- PROSE
- Legal name
- PROSE Holding Company
- Website
- https://myprose.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PROSE Nails is a US franchise nail salon boutique chain offering clean, non-toxic manicure, pedicure, and Beauty Bar services through corporate and franchised locations, monetized via four-tier memberships ($59-$279/month), per-visit fees, retail products, and 6% franchise royalties.
- Ownership category
- akta.pro rank
PROSE industry classification
Industry- Product category
- Nail Salon Services
- NAICS
- Nail Salons (812113)
- akta.pro primary industry
- Basic Manicures & Pedicures (HSALACAA)
- akta.pro secondary industries
- Dip Powder Nail Services (HSALACAD), Kids’ Nail Services (HSALACAK)
Keywords
Where PROSE is headquartered
LocationHeadquarters
- HQ city
- Paradise Valley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PROSE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Monthly recurring memberships ranging from $59-$279/month across four tiers (Starter, Essential, Unlimited, Unlimited Family). Members receive retail discounts, Beauty Bar discounts, and access to all PROSE Nails locations.
- Per-Visit Service Fees: Individual manicure, pedicure, and Beauty Bar services charged per visit for non-members. Services include Signature Manicure, Gel Manicure, Powder Dip Manicure, Express Manicure, Signature Pedicure, Gel Pedicure, Express Pedicure, and various add-on treats.
- Retail Product Sales: Sale of proprietary products including Skin Poetry skincare line and PROSE at Home products featuring women-owned brands. Members receive 10% off retail purchases.
- Franchise Royalties: Franchise owners pay a 6% royalty fee. Franchisees are responsible for securing locations and staff, while PROSE provides training, marketing support, and brand standards.
- Gift Cards: Gift cards starting at $50, available for purchase online or in-store, redeemable for services, memberships, and retail items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PROSE Starter - Entry-level membership for new customers |
| Subscription | Monthly | PROSE Essential - Mid-tier membership with enhanced benefits |
| Subscription | Monthly | PROSE Unlimited - Full membership with unlimited visits |
| Subscription | Monthly | PROSE Unlimited Family - Family membership for up to 4 members |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PROSE product offering
Product offeringCore offering
PROSE Nails operates franchise and company-owned nail salon boutiques delivering manicure, pedicure, Beauty Bar (BLOOM with PROSE), and kids + family nail services to individual consumers, supported by a recurring PROSE Nails Membership and proprietary retail product lines including Skin Poetry skincare, Poetry Polish nail color, and PROSE at Home products. Revenue is generated through per-service fees, memberships, in-boutique retail product sales, and franchise royalties/licensing.
Product overview
PROSE Nails operates as a nail salon boutique chain offering a unified set of nail care services and retail products. The core service portfolio centers on manicures and pedicures (available in Signature, Gel, Powder Dip/SNS, and Express variants), supplemented by the BLOOM with PROSE Beauty Bar for facials, brow, and lash services. The Kids + Family offerings provide child-friendly nail services. Add-on Treats (Manicure Treats and Pedicure Treats) enhance any service. PROSE operates a membership-based business model with four tiers (Starter, Essential, Unlimited, Unlimited Family) ranging from $59-$279/month. The retail arm includes Skin Poetry skincare products and Nail Poetry Polish (50 shades of vegan, non-toxic nail polish) sold under the PROSE at Home collection. A mobile app enables appointment booking, payment, and membership management. The company is franchise-operated with locations in Minnesota and New Jersey.
Differentiator
Problem solved
Functional benefit
Brands
- Skin Poetry: PROSE Nails' proprietary skincare collection featuring all-natural ingredients designed to moisturize and renew skin on hands and feet.
- PROSE Nails Poetry Polish
- PROSE at Home
- BLOOM with PROSE
Products and services
- Manicure services Multi-format manicure offering (Signature, Gel, Powder Dip, Express) delivered in PROSE Nails boutiques to individual consumers, using the brand's clean, vegan, non-toxic formulations and 3-Step Sterilization process.
- Pedicure services Pedicure services (Signature, Gel, Express) performed in PROSE Nails boutiques with antimicrobial pedicure bowls and dedicated Clean Rooms, targeting individual consumers.
- Beauty Bar (BLOOM with PROSE) Beauty Bar service line operated under the BLOOM with PROSE sub-brand inside PROSE Nails boutiques, providing complementary brow, lash, and beauty services to individual consumers.
- Kids + Family nail services Dedicated nail service line for children and families, delivered in PROSE Nails boutiques using clean, non-toxic formulations and the brand's hygiene protocols, targeting parents/caregivers booking for themselves and their children.
- PROSE Nails Membership Recurring subscription membership that gives individual consumers access to PROSE Nails services across participating boutique locations, generating recurring revenue and customer lock-in.
- PROSE Nails mobile app PROSE Nails mobile application for iOS and Android that enables consumers to book services, manage appointments, and interact with the membership program.
- Skin Poetry Proprietary skincare sub-brand developed and sold by PROSE, retailed inside PROSE boutiques alongside nail services and curated third-party brands.
- Poetry Polish Proprietary nail polish line retailed under PROSE Nails Poetry Polish, sold in-boutique and via PROSE's retail channels to nail service customers.
- PROSE at Home At-home retail product line that extends PROSE's clean-beauty formulations beyond the boutique, sold via in-boutique retail and online channels to consumers.
- PROSE Nails franchise Franchise offering under which entrepreneurs operate PROSE Nails Boutiques, generating franchise royalties and licensing fees for PROSE Holding Company.
Quantifiable outcome
- Salons sanitized with best-in-class sterilization practices exceeding CDC guidelines
- +2 more outcomes
Companies that use PROSE
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
PROSE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PROSE partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
PROSE competitors and assessment
Company assessmentDirect peers
- Sundays Studio: Nail care brand with proprietary polish and a small network of studo locations, built on a clean, non-toxic, at-home-plus-salon proposition. Closely comparable to PROSE on product-plus-studio model and branding.
- Olive & June: At-home nail care brand that has expanded into brick-and-mortar studios, offering its own polish line alongside signature services. Direct competitor and strategic reference for PROSE's 'at Home' retail-plus-services flywheel.
- Tenoverten: Modern nail studio founded in NYC with a curated, design-forward brand and multi-location presence. Comparable to PROSE on premium positioning, branded nail color, and studio-style service model.
- Paintbox: Membership and service-package-driven nail studio out of NYC targeting a similar tech-savvy female consumer. Highly relevant peer for benchmarking PROSE on service pricing tiers and digital booking experience.
- Glosslab: NYC-born, membership-backed nail salon chain built around 'clean,' non-toxic products and modern studio design. Closest one-to-one competitor to PROSE in positioning, membership pricing, and store prototype.
Emerging players
- The Now Masssage: Boutique spa brand built on a modern, membership-driven, design-forward service model. Comparable to PROSE on boutique service, membership-tier revenue, and aspirational brand aesthetics.
Broad incumbents
- Dashing Diva: Established nail brand with a hybrid model of retail products (Gel Strips, polish) and operator-based gel services. Comparable brand-side economics for PROSE's Poetry Polish and 'PROSE at Home' strategy.
- Tammy Taylor Nails: International nail training, product, and studio franchise system. Relevant as a franchise-incumbent comparable for unit-level royalty economics and training-driven brand standards.
- Venetian Nail Spa: One of the largest U.S. nail salon chains with hundreds of locations, offering manicure/pedicure services across a broad price tier. Use as the established-chain comparable on unit economics and franchise-style expansion.
- Hand & Stone Massage and Facial Spa: Large franchise system of personal-care spas offering massage, facial, and limited nail services. Comparable to PROSE on franchise-driven rollout, recurring membership revenue, and standardized operating procedures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PROSE social profiles
Digital presencePROSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROSE leadership team
Management profileNumber of profiles
Profiles1 record
PROSE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROSE
What does PROSE do?
PROSE Nails operates franchise and company-owned nail salon boutiques delivering manicure, pedicure, Beauty Bar (BLOOM with PROSE), and kids + family nail services to individual consumers, supported by a recurring PROSE Nails Membership and proprietary retail product lines including Skin Poetry skincare, Poetry Polish nail color, and PROSE at Home products. Revenue is generated through per-service fees, memberships, in-boutique retail product sales, and franchise royalties/licensing.
Is PROSE a public or private company?
PROSE is a private company. It is classified as unknown and is currently operating.
When was PROSE founded?
PROSE was founded in 2017. It employs 101 to 250 people.
Where is PROSE based?
PROSE is headquartered in Paradise Valley, United States, in the North America region.
How does PROSE make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are per-Visit Service Fees, retail Product Sales, franchise Royalties and gift Cards.
Who are PROSE's main competitors?
Direct peers on record are Sundays Studio, Olive & June, Tenoverten, Paintbox and Glosslab. The Now Masssage is listed as an emerging player. Broad incumbents are Dashing Diva, Tammy Taylor Nails, Venetian Nail Spa and Hand & Stone Massage and Facial Spa.
Does PROSE have an API?
No public API is recorded for PROSE.
What industry is PROSE in?
PROSE's product category is Nail Salon Services. Its primary akta.pro industry code is HSALACAA, Basic Manicures & Pedicures, with a secondary code of HSALACAD, Dip Powder Nail Services. Its NAICS code is 812113.