What Vino.com does

Vino.com is an Italy-headquartered online wine and spirits retailer (legal entity 3ND S.r.l., founded 2014, headquartered in Florence/Tuscany) that sells directly to consumers across 13 European countries through localized e-commerce storefronts in seven languages and dedicated iOS and Android mobile applications. The core offering is a curated catalog spanning Italian DOC/DOCG wines, French Bordeaux and Burgundy, Champagne, international wines, a full spirits range (whisky, gin, rum, grappa, liqueurs, vodka, tequila, brandy), plus adjacent categories such as craft beer, olive oil, vinegar, and accessories. Discovery is supported by a Digital Sommelier (filter-based recommendation across grape variety, body, aromas, food pairings, producer, region, denomination, and price) and a Digital Bartender that assembles cocktail ingredient baskets, alongside curated wine boxes, tasting packages, and a points-based loyalty card.

The underlying technology combines an e-commerce storefront with an automated, temperature-controlled warehouse in the Milan province that enables 48-72 hour delivery in Italy and longer island/mountain transit times elsewhere, supported by secure packaging engineered for fragile glass and a free-shipping threshold at €69.90. A parallel B2B platform, VINO.COM PRO, serves sommeliers, restaurants, and wine-trade professionals with differentiated pricing and bulk-ordering; a corporate-gifting vertical packages the catalog for business recipients.

The business model is direct-to-consumer transaction revenue: per-bottle and per-case sales with quantity discounts of 5-49% on select products, daily promotional pricing, and a €10 first-purchase coupon for new registrants. Payment options include credit card, PayPal, Google Pay, Apple Pay, bank transfer, and cash on delivery. Marketing relies on organic social (Facebook, Instagram, X, YouTube), email newsletter, Trustpilot reviews, mobile-app presence, and earned media across Italian press (Rai, Gambero Rosso, Corriere della Sera, La Repubblica). The company has been named Best Wine Shop in Italy by Statista and Corriere della Sera for four consecutive years (2021-2024) and Best Customer Service in Italy for 2025-2026, and has raised approximately $2.7M across seed and early-stage rounds ending in December 2016, with no disclosed institutional investors, parent company, M&A activity, or funding since.

Name

Vino.com

Legal name

3ND S.r.l.

Website

https://vino.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vino.com (3ND S.r.l.) is an Italy-headquartered direct-to-consumer online wine and spirits retailer founded in 2014, selling curated Italian and international wines, spirits, and gourmet accessories to consumers and B2B trade customers across 13 European countries via multilingual e-commerce and mobile apps.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Online wine retail
• Wine e-commerce
• Spirits retail
• Alcohol delivery
• Corporate wine gifts

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Wine and Spirit Sales: Vino.com generates revenue through direct online sales of wines, sparkling wines, spirits, liqueurs, beers, olive oil, vinegar, and accessories to consumers. Transaction-based model where customers purchase individual bottles, cases, or bundles at listed prices with potential for discounts and promotions. Revenue is generated per order with free shipping threshold at €69.90.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vino.com is an online wine shop that sells Italian and international wines, sparkling wines, Champagne, spirits (gin, whisky, rum, vodka, grappa, liqueurs, brandy, tequila), beer, olive oil, vinegar, and accessories. The platform operates as a direct-to-consumer e-commerce store with multilingual storefronts in 7 languages, a digital sommelier for personalized recommendations, a digital bartender for cocktail recipes, and curated wine boxes and tasting packages. It also offers a separate VINO.COM PRO platform for wine trade professionals and corporate gifting services for businesses.

Product overview

Vino.com is a comprehensive online wine and spirits marketplace operating as a consumer-facing e-commerce platform with both B2C (Vino.com consumer) and B2B (VINO.COM PRO professional) offerings. The core platform centers on an extensive catalog of Italian and international wines across categories (red, white, rosé, sparkling, Champagne, alcohol-free, fortified, and dessert wines), complemented by a full spirits selection (whisky, gin, rum, vodka, tequila, grappa, liqueurs, brandy). Key product features include a Digital Sommelier recommendation engine for personalized wine discovery, a Digital Bartender for cocktail recipe automation, Wine Boxes for curated case purchases, and Tasting Packages for exploration. The platform also offers a Loyalty Card (Carta Fedeltà) rewards program, Corporate Gifting services, a Mobile App for iOS and Android, and the Zero Waste Project sustainability initiative. International shipping is available across European countries with free delivery thresholds. The Wine and Climate Study feature provides research on seasonal wine consumption trends influenced by climate change.

Differentiator

Problem solved

Functional benefit

Brands

• Vino.com Pro: Professional platform version of the online wine store for professional users.

Products and services

• Vino.com Core Platform (Online Wine Shop)

Quantifiable outcome

• Free shipping on orders over €69.90
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tannico: Italy's leading online wine retailer, selling Italian and international wines DTC with curated selection, food-pairing tools, and a B2B PRO platform—directly overlapping Vino.com's core proposition in the Italian market.
• TheDrinkShop: UK online retailer specializing in wines, beers, and spirits with broad catalog and DTC delivery—a comparable DTC specialist serving European consumers.
• Bodeboca: Spanish online wine club and e-commerce platform with sommelier curation and subscription mechanics—serving the same Southern European wine-enthusiast segment with comparable DTC and subscription tools.
• Naked Wines: Online wine retailer operating a subscription/club-driven model that combines curated discovery with DTC fulfillment, mirroring Vino.com's loyalty and tasting package mechanics across multiple European markets.
• Laithwaites: Established UK online wine merchant built around curated cases, recommendations, and mixed-case clubs—closely comparable to Vino.com's wine boxes, tasting packages, and loyalty mechanics.
• Vivino: Global wine marketplace combining a community-driven label-scanning app with wine e-commerce, including Vivino Wine Shop operations across Europe—directly comparable to Vino.com's catalog discovery and online purchase flow.

Broad incumbents

• Majestic Wine: UK wine specialist with both retail stores and a strong online channel for wines and spirits; a broad European incumbent providing a benchmark for omni-channel wine retail and B2B trade supply.
• Wine.com: The largest U.S. online wine retailer, offering a comparable DTC model with extensive catalog, recommendation tools, and gifts; a broad incumbent benchmark for Vino.com's consumer-facing proposition at greater scale.

Regional players

• Vinomofo: Australian-founded online wine retailer with flash-sale and curated case models, serving Asia-Pacific; comparable in DTC curation approach but operating in a different geography.

Emerging players

• Winc (Sip Wine Club): US-based online wine subscription service offering personalized recommendations and direct shipping—an emerging peer for Vino.com's preference-driven club model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vinocom_winecom
• YouTubeyoutube.com/c/VINO75com
• Facebookfacebook.com/vinodotcomEN
• Instagraminstagram.com/vinodotcom
• LinkedInlinkedin.com/company/vino75-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vino.com