CoachHire.com
CoachHire.com is a UK-based online aggregator that connects customers needing group transport with 450+ vetted coach and minibus operators across 38 cities, serving corporate, school, and event clients. The platform processes 7.2 million passengers annually on a transactional fee model.
- Company typePrivate
- Founded2011
- HeadquartersMaidenhead, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What CoachHire.com does
CoachHire.com is a UK-based online coach and minibus hire aggregator that connects customers requiring group transport with a network of 450+ vetted operators across 38 cities. The platform, founded in 2011 by Mathew Hassell and operated as a private company with technology infrastructure provided by Zeelo, supports bookings across multiple use cases including corporate events, school trips, employee shuttles, airport transfers, and home-to-school transport. Vehicle inventory spans Standard, Executive, and VIP tiers, with 24/7 customer support and a stated sustainability metric of 12,000+ tonnes of CO2 saved in 2023 through shared group transport and EV options.
The platform serves a diversified buyer base that includes enterprise clients (Nintendo, Apple, Just Eat, Sky, ITV, PGA Tour, CeX, Gala Bingo) and educational institutions (Chigwell School, Wychwood School, North London Collegiate School, Alpadia Language Schools). Operational scale is substantial for the category, with approximately 7.2 million passengers moved annually.
CoachHire.com operates a transactional, marketplace-style revenue model, taking a fee or commission on each booking routed through the platform to its operator network. The company employs 101-250 staff and maintains its head office in Maidenhead, UK, with a London office at LABS House, Bloomsbury Way. The single disclosed funding round is approximately $5M from Souter Investments, completed in November 2017.
CoachHire.com firmographics
Firmographics- Name
- CoachHire.com
- Legal name
- CoachHire.com
- Website
- https://coachhire.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CoachHire.com is a UK-based online aggregator that connects customers needing group transport with 450+ vetted coach and minibus operators across 38 cities, serving corporate, school, and event clients. The platform processes 7.2 million passengers annually on a transactional fee model.
- Ownership category
- akta.pro rank
CoachHire.com industry classification
Industry- Product category
- Ground Transportation Marketplace
- NAICS
- Charter Bus Industry (485510), Charter Bus Industry (48551)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Charter & Tour Coach Operators (TLAFAFAB)
- akta.pro secondary industries
- National Intercity Coach Operators (Scheduled Network) (THAIADAA), Luxury/VIP Coach Charters (THAIAIAJ)
Keywords
Where CoachHire.com is headquartered
LocationHeadquarters
- HQ city
- Maidenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CoachHire.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Coach and Minibus Hire Services: CoachHire generates revenue by connecting customers with coach and minibus operators across the UK. As a booking platform, the company negotiates rates with its operator network and charges customers for transportation services. Revenue is derived from transaction fees and margin on bookings facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Class - Budget-friendly option for shorter trips with vehicles ranging from 8 to 70 seats |
| Transaction based/ take rate | Pay-as-you-go | Executive Class - Enhanced comfort for longer journeys with 8 to 53 seats |
| Transaction based/ take rate | Pay-as-you-go | VIP Class - Premium vehicles with ultimate comfort including onboard WiFi |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CoachHire.com product offering
Product offeringCore offering
CoachHire.com is a UK-wide aggregation platform that connects customers with a network of 450+ vetted coach and minibus operators for group transportation. It offers booking services for corporate events, school trips, employee shuttles, airport transfers, and home-to-school routes, with vehicle options ranging from 8-seater minibuses to 70-seat coaches across Standard, Executive, and VIP classes. The platform operates on a quote-based model, leveraging its operator network to source competitive pricing for individual consumers, schools, and corporate clients.
Product overview
CoachHire.com operates as a unified UK-wide coach and minibus hire booking platform powered by Zeelo, connecting customers with a network of 450+ vetted operators nationwide. The core platform offers five main service verticals: Corporate Events Transport, School Trips, Shuttle Services, Airport Transfers, and Home to School Transport. These services are supported by three vehicle class tiers (Standard, Executive, VIP) accommodating groups from 7-8 passengers up to 70 seats, with electric vehicle options available for eco-conscious travel. The company serves customers across 38 UK locations including London, Manchester, Liverpool, Birmingham, Glasgow, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Coach & Minibus Hire Platform A UK-wide coach and minibus hire booking platform that connects customers with a network of 450+ vetted operators, serving corporate events, school trips, airport transfers, shuttles, and home-to-school transport across multiple vehicle classes.
- Corporate Events Transport
- School Trips Service
- Shuttle Services
- Airport Transfers
- Home to School Transport
Quantifiable outcome
- 7,200,000+ passengers served annually
- +2 more outcomes
Companies that use CoachHire.com
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
CoachHire.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CoachHire.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZeelocoreZeelo is the parent technology platform powering CoachHire.com. The partnership provides the underlying technology infrastructure for the coach hire aggregation platform, including booking systems and operator network management.
- 450+ UK Coach OperatorscoreNetwork of vetted coach operators across the UK serves as the supply-side fulfillment partners. Operators provide vehicles and drivers while CoachHire handles customer acquisition, booking aggregation, and pricing negotiation.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
CoachHire.com competitors and assessment
Company assessmentDirect peers
- Zeelo: Parent technology platform powering CoachHire.com; operates its own SaaS-based shared transport and coach hire solutions for enterprises and schools in the UK and internationally. Direct functional and operational overlap.
- The Kings Ferry: UK specialist coach charter operator serving corporate, school, and event transport — direct competitor in the charter coach segment that CoachHire.com aggregates.
Broad incumbents
- National Express: One of the UK's largest coach operators, running scheduled intercity and charter coach services nationwide — directly comparable charter product for corporate and group clients.
- Stagecoach Group: Major UK bus and coach operator with charter and private hire offerings; competes for the same corporate, school, and event transport spend as CoachHire.com.
- FlixBus: European coach and mobility platform that has expanded into the UK; offers scheduled coach and increasingly group travel products, competing head-to-head for UK coach hire demand.
- Megabus: UK budget coach service operated by Stagecoach; competes for the same affordable group and charter transport use cases CoachHire.com serves in its Standard tier.
- Arriva UK Bus: Large UK bus and coach operator with corporate and school transport offerings; part of the broader supply ecosystem and a competitor for group hire contracts.
Emerging players
- Addison Lee: London-based private hire group providing executive minibus and coach-style transport for corporate events — closely comparable in customer base (enterprise, premium) and product tier mix.
- GetTransfer: International marketplace aggregating coach and transfer suppliers; overlaps with CoachHire.com's aggregator model and group transport product internationally.
- Busify: UK-based coach hire comparison and booking platform — closest pure aggregator peer to CoachHire.com in terms of product and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CoachHire.com social profiles
Digital presenceCoachHire.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoachHire.com leadership team
Management profileNumber of profiles
Profiles1 record
CoachHire.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoachHire.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoachHire.com
What does CoachHire.com do?
CoachHire.com is a UK-wide aggregation platform that connects customers with a network of 450+ vetted coach and minibus operators for group transportation. It offers booking services for corporate events, school trips, employee shuttles, airport transfers, and home-to-school routes, with vehicle options ranging from 8-seater minibuses to 70-seat coaches across Standard, Executive, and VIP classes. The platform operates on a quote-based model, leveraging its operator network to source competitive pricing for individual consumers, schools, and corporate clients.
Is CoachHire.com a public or private company?
CoachHire.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was CoachHire.com founded?
CoachHire.com was founded in 2011. It employs 101 to 250 people.
Where is CoachHire.com based?
CoachHire.com is headquartered in Maidenhead, United Kingdom, in the Europe region.
How does CoachHire.com make money?
One revenue line is on record: coach and Minibus Hire Services.
Who are CoachHire.com's main competitors?
Direct peers on record are Zeelo and The Kings Ferry. Broad incumbents are National Express, Stagecoach Group, FlixBus, Megabus and Arriva UK Bus. Emerging players are Addison Lee, GetTransfer and Busify.
Does CoachHire.com have an API?
No public API is recorded for CoachHire.com.
What industry is CoachHire.com in?
CoachHire.com's product category is Ground Transportation Marketplace. Its primary akta.pro industry code is TLAFAFAB, Charter & Tour Coach Operators, with a secondary code of THAIADAA, National Intercity Coach Operators (Scheduled Network). Its NAICS code is 485510 and its SIC code is 7900.