What Capturely does

Capturely, Inc. (d/b/a The Headshot Truck) is a privately held, virtual-first professional headshot provider headquartered in Westfield, Indiana, founded in 2019. The company connects individuals and distributed teams with trained photographers via a smartphone-based live video session, eliminating the need for in-person studio visits. Sessions use the device's rear camera (36–48 megapixels) under real-time remote direction and complete in under 10 minutes, with three professionally edited images delivered within 24 hours. AI tools are applied selectively in post-production (skin tone and contrast detection and masking) and are layered with human editing oversight, with the company explicitly positioning against AI-generated headshots in favor of authentic photography.

The core product surface includes Virtual Headshot Sessions for individuals and teams, an enterprise tier (250+ employees) with dedicated account management, a centralized Client Portal for scheduling, brand-consistent delivery, and re-shoot management, and an in-person photography service for high-volume events. Pricing is one-time per session with no subscription: $79 for individuals, $59 per person for groups of 25–250 (25% volume discount), custom pricing for enterprise, and $29 for full-gallery purchases. The company has directed more than 100,000 headshots and serves recognizable clients including Google, Netflix, McKinsey, Amazon, Microsoft, KPMG, UnitedHealth Group, Optum, Penn Medicine, the University of Southern California, Capital One, and GE. Distribution runs through self-serve booking (booking.capturely.com), direct sales outreach for team and enterprise deals, and a content-led SEO and social media presence across LinkedIn, Instagram, Facebook, and X.

Capturely is founder-led (CEO Rob Eyler, CGO Brian Confer, CTO David Chiasson) and has raised two small disclosed funding rounds totaling $250,000 in 2025–2026. Headcount is reported at 1–10 employees, supported by a distributed contractor pool of remote photographers and editors. The company participates in the Purdue Innovates Accelerator and reports a 98% satisfaction rate and up to 45% cost savings versus traditional studios, with a 4.9-star rating across 1,197 Google reviews.

Name

Capturely

Legal name

Capturely Inc.

Website

https://capturely.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Capturely provides virtual, photographer-directed headshots via smartphone for individuals and enterprise teams, delivering studio-quality images in under 10 minutes with 24-hour turnaround, serving clients from startups to Fortune 500 brands.

Ownership category

akta.pro rank

Product category

Virtual Headshot Photography Services

NAICS

Photography Studios, Portrait (541921), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industries

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Makeup for Photography/Headshots (HSALAHAO)

Keywords

• Virtual headshot services
• Remote portrait photography
• Team photography platform
• Professional photography services
• Corporate headshot solutions

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Headshot Sessions: One-time session purchase at $79 per person. Includes 3 fully edited images per person, delivered within 24 hours, with unlimited retouching to satisfaction.
2. Group Team Headshots (25-250 people): Volume pricing at $59 per person (25% discount vs individual rate). Includes client portal, asset storage, automated scheduling reminders. Groups of 25+ get a complimentary session.
3. Enterprise Headshots (250+ people): Customized pricing for large organizations. Includes customized scheduling page, automated delivery, dedicated account manager. No subscription required.
4. Additional Photo Gallery Purchase: Customers can purchase their entire photo gallery (all images taken during session) for an additional $29.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Capturely is a virtual-first professional headshot photography service that connects individuals and distributed teams with trained photographers via live video link directing smartphone-based sessions. The core offering delivers studio-quality, brand-aligned headshots in under 10 minutes per person, with three professionally edited images returned within 24 hours through a centralized client portal. The service is sold on a per-session basis to individuals and at volume to teams and enterprises, with optional in-person photography add-ons for high-volume events.

Product overview

Capturely is a virtual-first professional headshot photography service that connects teams and individuals with trained photographers via smartphone for studio-quality headshots in under 10 minutes. The core offering is Virtual Headshot Sessions supplemented by Team Headshot Services, which together serve individual users ($79 per session), groups up to 250 ($59 per person), and enterprise organizations 250+ with dedicated account management and custom scheduling. The company also offers In-Person Photography Services for high-volume events. All virtual sessions are facilitated through a Client Portal that handles scheduling, delivery, approvals, and re-shoots. The Capturely Blog provides educational content on headshot best practices. The company operates as Capturely Inc. d/b/a The Headshot Truck. Capturely explicitly differentiates itself from AI headshot generators by using real photographers and authentic photography rather than AI-generated images.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Headshot Sessions Real-time, photographer-guided headshot sessions conducted via smartphone using the device's rear camera (36-48 megapixels). Each session lasts under 10 minutes and produces three professionally edited images delivered within 24 hours, with no app download required. Targeted at individuals and teams needing studio-quality remote headshots.
• Team Headshot Services Coordinated headshot engagements for organizations ranging from 15 to 5,000+ employees. Includes client portal for asset storage, automated scheduling reminders, brand-aligned image standards, and dedicated account management for larger groups. Designed for company-wide headshot initiatives, employee onboarding, and team directories.
• In-Person Photography Services On-site photography for high-volume events with a 5-business-day turnaround. Requires a minimum of 21 days' prior notice and is offered in addition to virtual sessions for organizations that prefer in-person shoots.
• Client Portal Centralized web portal that allows administrators to manage headshot scheduling, delivery, and downloads. Provides brand-aligned image standards, multiple format downloads, approval and re-shoot requests, and centralized asset storage for organizations.

Quantifiable outcome

• Teams save up to 45% compared to traditional studios
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Purdue InnovatesminorStrategic or Co-development PartnerCapturely was part of the inaugural cohort of the Purdue Innovates Accelerator, where startups showcased their pitches at Purdue Memorial Union. This accelerator participation provided visibility and networking opportunities for the startup.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HeadshotPro: AI headshot generator offering professional headshots from uploaded selfies. Directly competes with Capturely for individual and team headshot buyers, but uses AI rather than live photographers.
• Aragon AI: AI-powered headshot generator serving professionals and teams. Competes head-to-head with Capturely in the team and individual headshot category, differentiated by AI generation rather than live remote photography.
• BetterPic: AI headshot service targeting professionals, with team and enterprise tiers similar to Capturely's pricing structure. Closely comparable category, model, and buyer.
• Try It On AI: AI headshot generator with team plans for corporate use. Direct competitor in the same team headshot category, distinguished by generative AI versus Capturely's live-photographer model.

Emerging players

• Snappr: On-demand photography marketplace connecting businesses with photographers for headshots, events, and product shoots. Overlaps with Capturely on the corporate headshot use case and on-demand photography model.
• Pic-Time: Photography business platform with client galleries, sales tools, and workflow automation used by professional portrait photographers. Comparable adjacent platform serving the professional headshot ecosystem.
• ShootProof: Photography business management platform offering client galleries, contracts, and delivery workflows. Adjacent to Capturely's Client Portal functionality for serving photographers and studios.

Others

• The Headshot Truck: On-location headshot photography service for corporate events and conferences (Capturely also uses this as its DBA per legal filings). Operates in the in-person end of the same market.

Regional players

• PhotoDay: School and event photography platform serving K-12 districts and youth organizations. Overlaps with Capturely's Education segment for staff and directory headshots but dominates a separate buyer.

Broad incumbents

• Portrait Innovations: Established brick-and-mortar portrait studio chain serving families and professionals. Represents the traditional studio model that Capturely explicitly replaces with its virtual offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Capturely_Inc
• Facebookfacebook.com/capturely
• LinkedInlinkedin.com/company/capturely
• Instagraminstagram.com/capturely

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capturely