PhotoDay
PhotoDay (Snapshots, Inc.) is a cloud-based workflow and marketplace platform for SMB volume photographers in the U.S., combining capture apps, customer galleries, e-commerce, and lab fulfillment integrations for school, sports, dance, preschool, and senior photography studios.
- Company typePrivate
- Founded2017
- HeadquartersWinter Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PhotoDay does
PhotoDay (operating as Snapshots, Inc.) is a cloud-based workflow and marketplace platform purpose-built for volume photographers serving school, sports, dance, preschool, and senior portrait markets in the United States. The platform unifies four core products — PhotoDay Capture (iOS/Android mobile app for on-site subject data capture), PhotoDay Galleries (customer-facing storefront), PhotoDay Dashboard (studio management app), and PhotoDay Studio (web-based management panel) — into a single end-to-end pipeline that replaces the fragmented stack of job management, marketing, e-commerce, and lab fulfillment tools that SMB photographers typically cobble together. The technology layer integrates with six print lab partners (Bay Photo, Miller's Professional Imaging, APS Labs, WHCC, Reedy Photo, Richmond Pro Lab) for order fulfillment and uses Stripe Express for payment processing with automatic sales tax calculation and remittance.
The company monetizes through a hybrid model combining a free-tier studio subscription (with premium paid features), transaction/marketplace fees on photo orders processed through the platform, and payment processing fees. AI- and computer-vision-powered features — including FaceFind facial recognition, AI-driven Knockouts (background removal), Color Correction, Auto-Crop, Black & White post-processing, and Image Protection (Auto Blur, Info Overlay, Screen Block) — are embedded across the workflow. Go-to-market is product-led with free self-serve signup and no credit card required, supplemented by a sales-assisted demo motion for larger studios; the company also invests in content marketing, webinars, and an active Facebook Users Group community of studio operators. SOC 2 (Type 2) compliance is advertised and the PhotoDay brand is a registered trademark.
In June 2025, PhotoDay received an undisclosed growth investment from Serent Capital, with industry veteran Alex Kovacevic joining the board as Executive Chairman. Founders Rainer Flor (co-founder and Head of Product) and Jonathan Dantes (co-founder and CEO) continue to lead operations. The company is privately held, headquartered in Austin, Texas, and operates with 11–50 employees serving a long-tail of SMB studio customers across the U.S.
PhotoDay firmographics
Firmographics- Name
- PhotoDay
- Legal name
- Snapshots, Inc.
- Website
- https://photoday.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PhotoDay (Snapshots, Inc.) is a cloud-based workflow and marketplace platform for SMB volume photographers in the U.S., combining capture apps, customer galleries, e-commerce, and lab fulfillment integrations for school, sports, dance, preschool, and senior photography studios.
- Ownership category
- akta.pro rank
PhotoDay industry classification
Industry- Product category
- Volume Photography Workflow Software
- NAICS
- Photographic Services (54192), Commercial Photography (541922), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
- akta.pro secondary industry
- Photography & Photo Production (BPAFAIAF)
Keywords
Where PhotoDay is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PhotoDay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Transaction/Marketplace Fees: PhotoDay operates as a marketplace connecting photographers with customers and photography labs. The platform earns revenue through transaction fees on photo sales processed through the platform, including print products from integrated lab partners.
- Studio Subscription: Studio subscription for access to PhotoDay platform features including galleries, capture app, dashboard, marketing tools, and e-commerce capabilities. Free tier available with premium features for paid subscribers.
- Payment Processing: Payment processing fees through integrated Stripe payment infrastructure for handling customer transactions, with automatic sales tax remittance included in the platform offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio Subscription Plans |
| Usage-based | Pay-as-you-go | Post-Processing Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
PhotoDay product offering
Product offeringCore offering
PhotoDay provides an all-in-one cloud-based marketplace and workflow platform for volume photographers serving school, sports, dance, preschool, and senior photography markets. The platform combines subject data capture (mobile Capture app), marketing automation, e-commerce storefronts (PhotoDay Galleries), real-time sales tracking (Dashboard), integrated print fulfillment with six lab partners, and AI-powered post-processing — sold primarily as a subscription with a free tier and revenue-share on transactions.
Product overview
PhotoDay is an all-in-one marketplace platform for volume photographers serving schools, sports, dance, preschool, and senior photography markets. The core platform consists of PhotoDay Capture (mobile app for subject data collection), PhotoDay Galleries (customer-facing storefront), and PhotoDay Dashboard (studio management app), plus the PhotoDay Studio web panel. The platform integrates with six print lab partners (Bay Photo, Miller's Professional Imaging, APS Labs, WHCC, Reedy Photo, Richmond Pro Lab) for order fulfillment. Key features include FaceFind facial recognition, AdvancePay pre-payment, AI-powered Black & White Post-Processing, Image Protection security measures, automated marketing tools, and various e-commerce capabilities including Download All, bulk shipping, and custom theming. The platform handles sales tax remittance and offers Stripe-based payment processing for photographers.
Differentiator
Problem solved
Functional benefit
Products and services
- PhotoDay Core Platform An all-in-one cloud-based marketplace and workflow platform for SMB volume photography studios, combining subject-data capture, automated marketing, mobile-friendly customer storefronts (Galleries), real-time sales tracking (Dashboard), AI-powered post-processing (FaceFind, Knockouts, Black & White, Color Correction, Auto-Crop), and integrated print fulfillment via six lab partners. Sold as a subscription (with a free tier and paid premium) plus marketplace transaction revenue on photo orders.
- PhotoDay Capture Mobile Capture application for iOS and Android that enables photographers to capture subject data on location during picture-day sessions, eliminating manual matching and data-collection workflows for school, sports, dance, preschool, and senior photography jobs.
- PhotoDay Galleries Customer-facing mobile-friendly storefront where end-customers (e.g., parents) view their photos, search using FaceFind facial recognition, customize products, and complete purchases through Stripe-integrated checkout, with order automation transmitted directly to integrated print labs.
- PhotoDay Dashboard Studio management mobile application for iOS and Android that enables photography studios to track orders in real-time, monitor sales performance, and run the business on the go, complementing the web-based PhotoDay Studio panel.
- PhotoDay Studio (Web Panel) Web-based studio management panel (studio.photoday.io) used by photography studios to configure jobs, upload photos, manage subject data, configure offers and pricing, process orders, send automated text/email marketing, and oversee lab fulfillment from a single interface.
Quantifiable outcome
- Studios report 12-15% sales increase after switching to PhotoDay
- +2 more outcomes
Companies that use PhotoDay
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
PhotoDay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature7 records
PhotoDay partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Bay PhotocoreTrusted photography lab partner integrated with PhotoDay for print fulfillment. Studios can order prints directly through the platform with automated order transmission to Bay Photo.
- Miller's Professional ImagingcorePrimary lab partner offering economy shipping options and various print products through PhotoDay. Integration includes bulk shipping capabilities and product availability management.
- WHCCcorePhotography lab partner integrated with PhotoDay platform for print fulfillment services.
- Reedy PhotocorePhotography lab partner providing fulfillment services through the PhotoDay platform.
- Richmond Pro LabcorePhotography lab partner integrated with PhotoDay for print and product fulfillment.
- APS LabscorePhotography lab partner integrated with PhotoDay for product fulfillment services.
- StripecorePayment processing partner handling all financial transactions on the PhotoDay platform. Stripe Express accounts manage studio payouts and customer payments with automatic sales tax calculation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PhotoDay competitors and assessment
Company assessmentDirect peers
- GotPhoto: All-in-one platform purpose-built for school, sports, and daycare photographers — directly comparable workflow, gallery, and lab-fulfillment proposition, with European roots.
- Pictavo (by Lifetouch): School photography platform offering online galleries, yearbook workflows, and ordering tools to schools and studios — direct overlap with PhotoDay's school and yearbook use cases.
- ShootProof: Gallery, proofing, and sales platform for photographers with built-in marketing and lab integrations; overlaps with PhotoDay's core e-commerce and delivery offering for studio customers.
- Pic-Time: Photography business platform combining galleries, sales automation, and client management — comparable all-in-one studio workflow and storefront model, with strength in wedding/family vertical.
- Iris Works: Studio management and workflow software for portrait and school photographers; covers galleries, ordering, and lab fulfillment analogous to PhotoDay's core workflow.
- PhotoShelter: Portfolio, gallery, and e-commerce platform built for professional photographers — comparable gallery plus sales/fulfillment stack to PhotoDay Galleries.
- Darkroom Software: School and sports photography workflow software with online ordering and lab integration — comparable vertical focus and ordering/fulfillment tooling to PhotoDay.
Broad incumbents
- SmugMug: Established photo storage, gallery, and print platform for photographers and consumers — overlaps with PhotoDay's gallery and fulfillment functions but at a broader, consumer-led positioning.
Others
- Bay Photo: Professional photo lab and integrated software partner for photographers — relevant as a current PhotoDay lab partner and as a vertically-adjacent ecosystem participant in the volume-photo production chain.
- Miller's Professional Imaging: Professional photography lab offering print products and integrated software to volume photographers; comparable as a PhotoDay lab partner and as an adjacent production/fulfillment player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PhotoDay social profiles
Digital presencePhotoDay compliance and trust
Trust signalCompliance1 record
PhotoDay financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhotoDay leadership team
Management profileNumber of profiles
Profiles3 records
PhotoDay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhotoDay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhotoDay
What does PhotoDay do?
PhotoDay provides an all-in-one cloud-based marketplace and workflow platform for volume photographers serving school, sports, dance, preschool, and senior photography markets. The platform combines subject data capture (mobile Capture app), marketing automation, e-commerce storefronts (PhotoDay Galleries), real-time sales tracking (Dashboard), integrated print fulfillment with six lab partners, and AI-powered post-processing — sold primarily as a subscription with a free tier and revenue-share on transactions.
Is PhotoDay a public or private company?
PhotoDay is a private company. It is classified as private equity controlled and is currently operating.
When was PhotoDay founded?
PhotoDay was founded in 2017. It employs 11 to 50 people.
Where is PhotoDay based?
PhotoDay is headquartered in Winter Park, United States, in the North America region.
How does PhotoDay make money?
Three revenue lines are on record. Transaction/Marketplace Fees are the primary driver. The others are studio Subscription and payment Processing.
Who are PhotoDay's main competitors?
Direct peers on record are GotPhoto, Pictavo (by Lifetouch), ShootProof, Pic-Time, Iris Works, PhotoShelter and Darkroom Software. SmugMug is listed as a broad incumbent. Others are Bay Photo and Miller's Professional Imaging.
Does PhotoDay have an API?
No public API is recorded for PhotoDay.
What industry is PhotoDay in?
PhotoDay's product category is Volume Photography Workflow Software. Its primary akta.pro industry code is MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle), with a secondary code of BPAFAIAF, Photography & Photo Production. Its NAICS code is 54192 and its SIC code is 7330.