KTM

Name

KTM

Legal name

KTM Sportmotorcycle GmbH

Website

https://ktm.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performance Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Performance motorcycles
• Motocross enduro bikes
• Adventure touring motorcycles
• Electric off-road vehicles
• Motorcycle parts accessories

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Motorcycle Sales: KTM generates primary revenue from manufacturing and selling motorcycles across multiple segments including motocross, enduro, adventure, naked bikes, supersport, and electric vehicles through its global dealer network.
2. Parts, PowerParts & PowerWear: Revenue from aftermarket parts, accessories, and branded apparel and gear sold through dealers and KTM's own channels.
3. Racing Sponsorships & Partnerships: Revenue and brand exposure through involvement in MotoGP, AMA Supercross, MXGP, Enduro, and other racing championships, with Red Bull as a major sponsor.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KTM designs, manufactures, and sells a comprehensive portfolio of high-performance motorcycles across multiple segments including motocross, enduro, cross-country, adventure, naked bikes, supersport, supermoto, sports tourers, and electric off-road models. The company distributes through a global network of authorized dealers and supplements motorcycle sales with PowerParts accessories, PowerWear apparel, and the KTM Connect connected vehicle application. KTM also runs factory racing programs in MotoGP, MXGP, AMA Supercross, Hard Enduro, and the Dakar Rally to validate and promote its products.

Product overview

KTM is an Austrian premium motorcycle manufacturer offering a comprehensive portfolio of performance motorcycles across multiple segments. The product lineup spans competition-ready motocross (SX/SX-F), enduro (EXC/XC), cross country (XC/XC-F), electric (Freeride E, SX-E), adventure (390 Adventure through 1390 Super Adventure), naked bikes (125 Duke through 1390 Super Duke RR), and supersport (RC) categories. Key strategic variants include the 2027 KTM 790 Duke (naked), 890 Adventure R Rally (adventure), and Freeride E (electric enduro). The brand operates through racing programs in MotoGP, Motocross/Supercross, Enduro, and Rally disciplines, supported by PowerParts/PowerWear accessories and the KTM Connect App for motorcycle connectivity. KTM also produces limited-edition BRABUS collaboration models. Parent company Bajaj Mobility AG (formerly Pierer Mobility AG) acquired full control in November 2025, with the brand headquartered in Mattighofen, Austria.

Differentiator

Problem solved

Functional benefit

Brands

• Husqvarna: Swedish-origin motorcycle brand covering street, off-road, and electric models; part of Bajaj Mobility AG group alongside KTM
• GasGas
• BRABUS

Products and services

• KTM Motocross Motorcycles (SX and SX-F) Competition-ready motocross motorcycles in 2-stroke and 4-stroke configurations for riders ranging from youth (50 SX) to professional racers (450 SX-F), featuring modern rider electronics, WP suspension, and lightweight chassis for closed-course motocross and supercross competition.
• KTM Enduro Motorcycles (EXC/EXC-F, XC-W) Off-road enduro motorcycles including 2-stroke and 4-stroke models designed for multi-terrain competition riding such as enduro racing, trail riding, and hard enduro events. Models feature long-travel suspension, off-road electronics, and durable engines.
• KTM Cross Country Motorcycles (XC/XC-F) Closed-course cross country racing motorcycles for off-road competition formats, offering the broadest range of displacements and engine types in the off-road segment.
• KTM Freeride E Electric Motorcycle All-electric enduro motorcycle with 5.5 kWh swappable battery, 26 hp and 37 Nm torque output, fully homologated for street use, targeting riders seeking quiet, emissions-free off-road and on-road capability.
• KTM SX-E Electric Kids Bikes Electric motocross bikes and balance bikes for children including the SX-E 5, SX-E 2, and SX-E 1 series, designed to introduce young riders to motorcycling through progression from balance to powered riding.
• KTM Adventure Motorcycles Adventure touring motorcycles spanning from entry-level 390 Adventure R/X (399cc) to flagship 1390 Super Adventure S EVO with automated manual transmission, plus rally-derived models like the 450 Rally Replica limited to 100 units globally, designed for on and off-road touring and extreme rally events.
• KTM Naked Bike Motorcycles (Duke and Super Duke) Hyper naked and naked sport motorcycles ranging from entry-level 250 Duke to the flagship 1390 Super Duke RR Track (199 hp, 1,350cc V-twin) limited to 100 units, targeting street riders seeking performance, handling, and aggressive styling.
• KTM Supersport Motorcycles (RC Range) Full-fairing supersport motorcycles from entry-level RC 160 (164.2cc) through RC 390 to the track-only 990 RC R Track and RC 8C, featuring trellis frames, inverted forks, and racing-inspired ergonomics.
• KTM Supermoto Motorcycles (SMC R, SMR) Supermoto motorcycles with single-cylinder engines (390cc, 450cc, 690cc) designed for road use and closed-course supermoto competition, combining off-road chassis with street tires.
• KTM Sports Tourer and Dual Sport Motorcycles Sports tourer (890 SMT, 1290 Super Duke GT) and dual sport (690 Enduro R, 390 Enduro R) motorcycles designed for long-distance mixed-surface riding combining upright ergonomics with versatile engine performance.
• BRABUS KTM Limited Edition Motorcycles Limited-edition luxury motorcycles developed in collaboration with BRABUS, including the 1400 R Signature Edition, featuring exclusive customization, premium components, and small production runs targeting premium collectors.
• KTM PowerParts Aftermarket components and accessories for KTM motorcycles sold through the online catalog and authorized dealers, covering performance, protection, and customization categories.
• KTM PowerWear Apparel and Merchandise Branded rider apparel, protective gear, casual clothing, and collectible merchandise supporting the KTM lifestyle brand, sold through dealers and KTM's online channels.
• KTM Connect App Smartphone application providing motorcycle connectivity, ride tracking, lap timing, telemetry data display, navigation with real-time traffic, recommendations engine, and 24/7 roadside assistance services via ARC Europe, available for iOS and Android.
• KTM 4-Year Standard Warranty Extended 4-year standard warranty covering all official road-going KTM motorcycles from the 2025 model year onwards, applicable across all road-going segments (excluding track-only and off-road bikes), increasing from previous 2-year coverage.

Quantifiable outcome

• KTM 1390 Super Duke RR Track produces 199 hp and 151 Nm torque with dry weight of 390 pounds (177 kg)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Red BullflagshipStrategic or Co-development PartnerRed Bull is the primary sponsor of KTM's factory racing teams across MotoGP, Motocross, Enduro, and Rally disciplines. Red Bull KTM Factory Racing teams compete in MotoGP, AMA Supercross, MXGP, Hard Enduro World Championship, and Dakar Rally.
• Tech3coreChannel Partner/ Reseller/ DistributorFrench MotoGP satellite team contracted to KTM. Discussions ongoing about continuation beyond 2026 as Tech3 (now owned by consortium led by Guenther Steiner) evaluates switch to Honda for 2027.
• Bajaj Mobility AGcoreStrategic or Co-development PartnerFormer Pierer Mobility AG renamed Bajaj Mobility AG following Bajaj Auto's acquisition. Parent company overseeing KTM, Husqvarna, and GasGas brands. Secured €550M refinancing and implementing global rightsizing with 500 job cuts.
• Aprilia, Ducati, Honda, Yamaha (MotoGP Manufacturers)coreStrategic or Co-development PartnerFive MotoGP manufacturers including KTM agreed to historic five-year commercial agreement extending participation until 2031 with revenue sharing from TV broadcasters, sponsors, and circuits. Each team receives approximately €8 million annually.
• PirellicoreStrategic or Co-development PartnerPirelli will replace Michelin as the sole MotoGP tire supplier starting in 2027. Currently conducting official tire tests with contracted racing riders at multiple circuits including Brno, testing 850cc prototype machinery.
• ARC EuropeminorStrategic or Co-development PartnerKTM Assistance Center operated by ARC Europe provides 24/7 roadside assistance throughout Europe for KTM motorcycle owners.
• 595 Racing (World Supercross)minorChannel Partner/ Reseller/ DistributorBrazilian team competing in World Supercross Championship starting 2026 as the official KTM Factory team for Brazil. Based in Cajamar, São Paulo.
• Loxone GmbHminorOthersKTM ended its three-decade partnership with design studio KISKA Design after selling its remaining stake to Loxone GmbH as part of internal restructuring.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Husqvarna Motorcycles: Swedish-origin sister brand wholly owned by Bajaj Mobility AG alongside KTM, with overlapping off-road, enduro, motocross, and street motorcycle portfolios sharing WP suspension technology and dealer channels.
• GasGas: Spanish trials, enduro, and street motorcycle brand also under Bajaj Mobility AG, sharing platforms, factories and racing programs with KTM in motocross and enduro categories.
• Ducati: Italian premium motorcycle manufacturer owned by Volkswagen Group; direct competitor in naked, supersport, and adventure segments and a fellow MotoGP factory rival, making it KTM's closest like-for-like European premium peer.
• Aprilia: Italian performance motorcycle maker (Piaggio group), competing against KTM in naked, supersport and adventure segments and sharing a MotoGP grid spot via the Trackhouse/RNF-era satellite teams.
• Triumph Motorcycles: British premium motorcycle manufacturer offering comparable naked, adventure, and off-road lineups (Tiger, Speed Triple, Scrambler) at similar price points to KTM's middleweight and adventure ranges.

Broad incumbents

• BMW Motorrad: Premium German motorcycle division of BMW with a strong adventure/touring lineup (R 1250 GS family) that competes head-to-head with KTM's Super Adventure and 890 Adventure R Rally models.
• Yamaha Motor: Japanese incumbent and MotoGP/Supercross competitor with broad motocross (YZ), naked (MT), supersport (R), and adventure (Ténéré) portfolios overlapping KTM across nearly every segment.
• Honda Motorcycles: World's largest motorcycle manufacturer and a fellow MotoGP factory; competes with KTM in motocross (CRF), adventure (Africa Twin), naked, and small-displacement segments globally.
• Kawasaki: Japanese incumbent with overlapping supermoto (KLX), naked (Z), supersport (Ninja), and adventure (Versys) lineups that compete with KTM in core street and entry-level off-road segments.
• Harley-Davidson: American motorcycle incumbent with adjacent premium positioning, an established dealer network, and growing adventure and electric sub-brands (Pan America, LiveWire) that increasingly overlap with KTM's higher-end and electric road segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ktm
• Facebookfacebook.com/ktmusa
• Instagraminstagram.com/ktm_official
• Xx.com/ktm_racing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KTM