Mazrica
Mazrica is a Tokyo-based SaaS company that provides an AI-driven SFA/CRM platform suite for Japanese sales organizations, combining pipeline management, a 5.6 million company database, generative AI features, and integrations with Salesforce, Google Workspace, and AWS.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mazrica does
Mazrica Inc. (株式会社マツリカ) is a Tokyo-based SaaS company founded in April 2015 by Eiji Kurosa (CEO) and Tomofumi Iisaku, originally operating as Senses before rebranding. The company develops an AI-driven next-generation SFA/CRM platform portfolio targeting Japanese sales organizations across enterprise, mid-market, and SMB segments. The core product suite comprises Mazrica Sales (SFA/CRM with AI-suggested next actions), Mazrica DSR (sales document sharing), and Mazrica Engage (email engagement with Gmail integration), augmented by AI modules including Sozo AI (generative AI for automated business operations) and Mazrica Target (an AI-powered sales database of 5.6 million Japanese companies with decision-structure visualization and Salesforce integration). The platform operates on AWS cloud infrastructure with TLS 1.3 and AES-256 encryption, and holds ISO/IEC 27001:2022, ISO/IEC 27017:2015, and Privacy Mark certifications.
The business model is a per-seat recurring subscription across all products, with published pricing only in individual contracts. Free trials are offered for Mazrica Sales, Mazrica DSR, and Sozo AI, and a permanent free plan exists for Mazrica DSR, creating a freemium top-of-funnel. Go-to-market is multi-channel: field sales for enterprise accounts, inside sales/SDR for mid-market, partner/reseller channel, and self-serve trials for SMB. Distribution is exclusively domestic Japan, with explicit geographic exclusion of EEA and UK. Revenue is not publicly disclosed; the company has raised approximately $3.5M+ across multiple venture rounds from 2016-2020 from institutional investors including DNX Ventures, NTT Docomo Ventures, Archetype Ventures, SMBC Venture Capital, and Sony Innovation Fund, with 1.41 billion yen in capital including reserves. The company employs approximately 70 people, is headquartered in central Tokyo, and operates a fully remote-friendly culture.
Mazrica firmographics
Firmographics- Name
- Mazrica
- Legal name
- 株式会社マツリカ
- Website
- https://mazrica.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mazrica is a Tokyo-based SaaS company that provides an AI-driven SFA/CRM platform suite for Japanese sales organizations, combining pipeline management, a 5.6 million company database, generative AI features, and integrations with Salesforce, Google Workspace, and AWS.
- Ownership category
- akta.pro rank
Mazrica industry classification
Industry- Product category
- Sales Force Automation (SFA/CRM)
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Mazrica is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Mazrica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Mazrica Sales Subscription: Per-seat subscription model for the core SFA/CRM platform. Pricing is per account (user) with monthly or annual billing. Paid plans are detailed in individual contracts.
- Mazrica DSR Subscription: Paid plan subscription with pricing published in individual use contracts. Offers a free plan with no usage charge and a free trial period.
- Mazrica Engage Subscription: Paid plan subscription for Mazrica Engage, with pricing detailed in individual contracts. Revenue is recurring based on user subscriptions.
- Sozo AI (AI Features): AI-powered features available as part of the platform, with credit-based free trial periods followed by paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Trial for Mazrica Sales |
| Freemium | Others | Free Plan for Mazrica DSR |
| Freemium | Others | Free Trial for Mazrica DSR |
| Freemium | Others | Sozo AI Free Trial |
| Subscription | Monthly | Paid Plans (Mazrica, Mazrica DSR, Mazrica Engage, Sozo AI) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mazrica product offering
Product offeringCore offering
Mazrica sells an AI-powered sales DX platform comprising Mazrica Sales (SFA/CRM), Mazrica Target (an AI sales database of 5.6 million companies), Mazrica DSR (sales document/communication sharing), Mazrica Engage (email outreach with Gmail integration), and Sozo AI (generative AI features). The platform analyzes accumulated organizational sales data to suggest next actions, manages sales opportunities and customer relationships, and transforms sales know-how into organizational assets for mid-market and enterprise sales teams in Japan.
Product overview
Mazrica offers a unified SFA/CRM platform portfolio consisting of three core products: Mazrica Sales (AI-powered sales force automation and CRM), Mazrica DSR (sales document and communication sharing), and Mazrica Engage (email engagement with Gmail integration). The platform is enhanced by AI modules including Sozo AI (generative AI with automatic processing capabilities) and Mazrica Target (sales-focused AI database of 5.6 million companies with power chart visualization and Salesforce integration). Mazrica transforms accumulated sales data into organizational assets, using AI to suggest next actions and maximize sales performance. The company also operates Mazrica Times as a content/media brand and Mazrica Business Lab (Senses Lab) as its R&D unit.
Differentiator
Problem solved
Functional benefit
Products and services
- Mazrica Sales Next-generation SFA/CRM platform that uses AI to suggest next actions based on accumulated sales data. Manages sales opportunities, customer relationships, and transforms organizational knowledge into assets to build strong sales organizations. Targeted at mid-market and enterprise sales teams in Japan.
- Mazrica Target
Quantifiable outcome
- Elimination of double data entry through AI-powered deal information updates
- +1 more outcomes
Companies that use Mazrica
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Mazrica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
Mazrica partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SalesforcecoreMazrica Target, the company's AI-powered sales database containing 5.6 million company records, integrated with Salesforce. The integration enables customers to leverage Salesforce customer data to drive AI-based target selection and improve proposal accuracy.
- Amazon Web Services (AWS)coreMazrica uses AWS as its cloud service provider. AWS is responsible for cloud infrastructure physical security, hardware/network/data center management, infrastructure-level security, and AWS-originated system failure response. Mazrica is responsible for customer data management, application-level security, access control, and service operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mazrica competitors and assessment
Company assessmentDirect peers
- Sansan: Sansan is a Japan-based B2B sales intelligence and contact data platform (Eight, Bill One, Contracts) that competes directly with Mazrica in Japanese enterprise sales tooling. Both companies serve sales organizations with data-driven targeting and pipeline management, with Sansan being a more established public-market peer.
- Cybozu (kintone): Cybozu's kintone is a leading Japanese low-code business application platform frequently extended into SFA/CRM use cases by Japanese mid-market customers. It competes with Mazrica for the same horizontal sales organization segment with a customizable app-based approach.
- Pipedrive: Pipedrive is a sales-focused CRM platform built around pipeline management and activity-based selling workflows. It is highly comparable to Mazrica Sales as a pure SFA tool targeting SMB and mid-market sales teams with AI-assisted deal guidance.
- Zoho CRM: Zoho CRM is a broad CRM platform with strong AI assistant features (Zia) and competitive pricing for SMB/mid-market. It competes with Mazrica in the same horizontal sales organization segment with bundled productivity apps.
- SugarCRM: SugarCRM is a CRM platform emphasizing sales force automation, customer journey orchestration, and AI-driven insights. It is a direct peer to Mazrica Sales as an SFA-focused CRM targeting mid-market and enterprise sales organizations.
- Freshsales (Freshworks): Freshsales is an AI-powered sales CRM with built-in phone, email, and Freddy AI capabilities. It is comparable to Mazrica Sales as a modern, AI-forward SFA targeting SMB and mid-market sales teams with freemium entry points.
Broad incumbents
- Salesforce: Salesforce is the global CRM/SFA market leader and the primary incumbent Mazrica competes against in Japanese enterprise accounts. Mazrica's Salesforce integration is both a partnership opportunity and a competitive threat, as Salesforce embeds more AI features natively.
- HubSpot: HubSpot is a global CRM platform with strong inbound marketing and sales hub offerings. It competes with Mazrica for Japanese mid-market sales organizations seeking an integrated CRM + marketing + sales engagement suite.
- Microsoft Dynamics 365: Microsoft Dynamics 365 Sales is a major enterprise CRM/SFA suite competing in Japanese large enterprises, often bundled with Microsoft 365 and Teams. It represents a significant incumbent threat against Mazrica's enterprise sales motion.
Regional players
- eセールスマネージャー (eSales Manager): eSales Manager is a long-standing Japanese SFA/CRM vendor by SoftBank, widely deployed in Japanese enterprises. It is a direct horizontal SFA competitor to Mazrica in the Japanese mid-market and enterprise segment, often selected as the default domestic alternative to global CRM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mazrica social profiles
Digital presenceMazrica compliance and trust
Trust signalCompliance3 records
Mazrica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mazrica leadership team
Management profileNumber of profiles
Profiles7 records
Mazrica funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mazrica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mazrica
What does Mazrica do?
Mazrica sells an AI-powered sales DX platform comprising Mazrica Sales (SFA/CRM), Mazrica Target (an AI sales database of 5.6 million companies), Mazrica DSR (sales document/communication sharing), Mazrica Engage (email outreach with Gmail integration), and Sozo AI (generative AI features). The platform analyzes accumulated organizational sales data to suggest next actions, manages sales opportunities and customer relationships, and transforms sales know-how into organizational assets for mid-market and enterprise sales teams in Japan.
Is Mazrica a public or private company?
Mazrica is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mazrica founded?
Mazrica was founded in 2015. It employs 51 to 100 people.
Where is Mazrica based?
Mazrica is headquartered in Tokyo, Japan, in the Asia region.
How does Mazrica make money?
Four revenue lines are on record. Mazrica Sales Subscription is the primary driver. The others are mazrica DSR Subscription, mazrica Engage Subscription and sozo AI (AI Features).
Who are Mazrica's main competitors?
Direct peers on record are Sansan, Cybozu (kintone), Pipedrive, Zoho CRM, SugarCRM and Freshsales (Freshworks). Broad incumbents are Salesforce, HubSpot and Microsoft Dynamics 365. eセールスマネージャー (eSales Manager) is listed as a regional player.
Does Mazrica have an API?
No public API is recorded for Mazrica.
What industry is Mazrica in?
Mazrica's product category is Sales Force Automation (SFA/CRM). Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541511.