Mazrica

What Mazrica does

Mazrica Inc. (株式会社マツリカ) is a Tokyo-based SaaS company founded in April 2015 by Eiji Kurosa (CEO) and Tomofumi Iisaku, originally operating as Senses before rebranding. The company develops an AI-driven next-generation SFA/CRM platform portfolio targeting Japanese sales organizations across enterprise, mid-market, and SMB segments. The core product suite comprises Mazrica Sales (SFA/CRM with AI-suggested next actions), Mazrica DSR (sales document sharing), and Mazrica Engage (email engagement with Gmail integration), augmented by AI modules including Sozo AI (generative AI for automated business operations) and Mazrica Target (an AI-powered sales database of 5.6 million Japanese companies with decision-structure visualization and Salesforce integration). The platform operates on AWS cloud infrastructure with TLS 1.3 and AES-256 encryption, and holds ISO/IEC 27001:2022, ISO/IEC 27017:2015, and Privacy Mark certifications.

The business model is a per-seat recurring subscription across all products, with published pricing only in individual contracts. Free trials are offered for Mazrica Sales, Mazrica DSR, and Sozo AI, and a permanent free plan exists for Mazrica DSR, creating a freemium top-of-funnel. Go-to-market is multi-channel: field sales for enterprise accounts, inside sales/SDR for mid-market, partner/reseller channel, and self-serve trials for SMB. Distribution is exclusively domestic Japan, with explicit geographic exclusion of EEA and UK. Revenue is not publicly disclosed; the company has raised approximately $3.5M+ across multiple venture rounds from 2016-2020 from institutional investors including DNX Ventures, NTT Docomo Ventures, Archetype Ventures, SMBC Venture Capital, and Sony Innovation Fund, with 1.41 billion yen in capital including reserves. The company employs approximately 70 people, is headquartered in central Tokyo, and operates a fully remote-friendly culture.

Name

Mazrica

Legal name

株式会社マツリカ

Website

https://mazrica.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Mazrica is a Tokyo-based SaaS company that provides an AI-driven SFA/CRM platform suite for Japanese sales organizations, combining pipeline management, a 5.6 million company database, generative AI features, and integrations with Salesforce, Google Workspace, and AWS.

Ownership category

akta.pro rank

Product category

Sales Force Automation (SFA/CRM)

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Sales force automation
• AI sales platform
• Customer relationship management
• Sales database software
• Sales engagement tools

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Mazrica Sales Subscription: Per-seat subscription model for the core SFA/CRM platform. Pricing is per account (user) with monthly or annual billing. Paid plans are detailed in individual contracts.
2. Mazrica DSR Subscription: Paid plan subscription with pricing published in individual use contracts. Offers a free plan with no usage charge and a free trial period.
3. Mazrica Engage Subscription: Paid plan subscription for Mazrica Engage, with pricing detailed in individual contracts. Revenue is recurring based on user subscriptions.
4. Sozo AI (AI Features): AI-powered features available as part of the platform, with credit-based free trial periods followed by paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mazrica sells an AI-powered sales DX platform comprising Mazrica Sales (SFA/CRM), Mazrica Target (an AI sales database of 5.6 million companies), Mazrica DSR (sales document/communication sharing), Mazrica Engage (email outreach with Gmail integration), and Sozo AI (generative AI features). The platform analyzes accumulated organizational sales data to suggest next actions, manages sales opportunities and customer relationships, and transforms sales know-how into organizational assets for mid-market and enterprise sales teams in Japan.

Product overview

Mazrica offers a unified SFA/CRM platform portfolio consisting of three core products: Mazrica Sales (AI-powered sales force automation and CRM), Mazrica DSR (sales document and communication sharing), and Mazrica Engage (email engagement with Gmail integration). The platform is enhanced by AI modules including Sozo AI (generative AI with automatic processing capabilities) and Mazrica Target (sales-focused AI database of 5.6 million companies with power chart visualization and Salesforce integration). Mazrica transforms accumulated sales data into organizational assets, using AI to suggest next actions and maximize sales performance. The company also operates Mazrica Times as a content/media brand and Mazrica Business Lab (Senses Lab) as its R&D unit.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazrica Sales Next-generation SFA/CRM platform that uses AI to suggest next actions based on accumulated sales data. Manages sales opportunities, customer relationships, and transforms organizational knowledge into assets to build strong sales organizations. Targeted at mid-market and enterprise sales teams in Japan.
• Mazrica Target

Quantifiable outcome

• Elimination of double data entry through AI-powered deal information updates
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or Integration · 30 April 2026Mazrica Target, the company's AI-powered sales database containing 5.6 million company records, integrated with Salesforce. The integration enables customers to leverage Salesforce customer data to drive AI-based target selection and improve proposal accuracy.
• Amazon Web Services (AWS)coreTechnology or IntegrationMazrica uses AWS as its cloud service provider. AWS is responsible for cloud infrastructure physical security, hardware/network/data center management, infrastructure-level security, and AWS-originated system failure response. Mazrica is responsible for customer data management, application-level security, access control, and service operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sansan: Sansan is a Japan-based B2B sales intelligence and contact data platform (Eight, Bill One, Contracts) that competes directly with Mazrica in Japanese enterprise sales tooling. Both companies serve sales organizations with data-driven targeting and pipeline management, with Sansan being a more established public-market peer.
• Cybozu (kintone): Cybozu's kintone is a leading Japanese low-code business application platform frequently extended into SFA/CRM use cases by Japanese mid-market customers. It competes with Mazrica for the same horizontal sales organization segment with a customizable app-based approach.
• Pipedrive: Pipedrive is a sales-focused CRM platform built around pipeline management and activity-based selling workflows. It is highly comparable to Mazrica Sales as a pure SFA tool targeting SMB and mid-market sales teams with AI-assisted deal guidance.
• Zoho CRM: Zoho CRM is a broad CRM platform with strong AI assistant features (Zia) and competitive pricing for SMB/mid-market. It competes with Mazrica in the same horizontal sales organization segment with bundled productivity apps.
• SugarCRM: SugarCRM is a CRM platform emphasizing sales force automation, customer journey orchestration, and AI-driven insights. It is a direct peer to Mazrica Sales as an SFA-focused CRM targeting mid-market and enterprise sales organizations.
• Freshsales (Freshworks): Freshsales is an AI-powered sales CRM with built-in phone, email, and Freddy AI capabilities. It is comparable to Mazrica Sales as a modern, AI-forward SFA targeting SMB and mid-market sales teams with freemium entry points.

Broad incumbents

• Salesforce: Salesforce is the global CRM/SFA market leader and the primary incumbent Mazrica competes against in Japanese enterprise accounts. Mazrica's Salesforce integration is both a partnership opportunity and a competitive threat, as Salesforce embeds more AI features natively.
• HubSpot: HubSpot is a global CRM platform with strong inbound marketing and sales hub offerings. It competes with Mazrica for Japanese mid-market sales organizations seeking an integrated CRM + marketing + sales engagement suite.
• Microsoft Dynamics 365: Microsoft Dynamics 365 Sales is a major enterprise CRM/SFA suite competing in Japanese large enterprises, often bundled with Microsoft 365 and Teams. It represents a significant incumbent threat against Mazrica's enterprise sales motion.

Regional players

• eセールスマネージャー (eSales Manager): eSales Manager is a long-standing Japanese SFA/CRM vendor by SoftBank, widely deployed in Japanese enterprises. It is a direct horizontal SFA competitor to Mazrica in the Japanese mid-market and enterprise segment, often selected as the default domestic alternative to global CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mazrica_jp
• Facebookfacebook.com/mazrica
• LinkedInwantedly.com/companies/mazrica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazrica