Antsy labs
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Antsy labs firmographics
Firmographics- Name
- Antsy labs
- Legal name
- Antsy Labs
- Website
- https://antsylabs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Antsy labs industry classification
Industry- Product category
- Consumer Desk Toys and Collectibles
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Board Game & Puzzle Specialty Retailers (CRALALAA)
- akta.pro secondary industries
- Miniature Storage, Display & Transport (Cases, Shelves) (CRALAKAK), Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI)
Keywords
Where Antsy labs is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Antsy labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Direct E-commerce Product Sales: One-time purchase model for physical fidget toys, games, collectibles, and IRLA achievement products. Primary revenue stream through Shopify storefront. Includes single items, bundles, and multi-packs at various price points.
- Wholesale Distribution: Products distributed through wholesale via Faire platform, allowing retailers to carry Antsy Labs products.
- Kickstarter Campaign Pre-orders: New products launched via Kickstarter crowdfunding, generating pre-order revenue before manufacturing. The company has raised over $7M across multiple campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fidget Cube (Limited Edition) - Single unit |
| Unit Pricing | Pay-as-you-go | Fidget Cube 4-Pack |
| Unit Pricing | Pay-as-you-go | Fidget Cube Starter Kit (Cube + Prism) |
| Unit Pricing | Pay-as-you-go | The Fidget Trifecta Bundle |
| Unit Pricing | Pay-as-you-go | Felix Plushie (G4MER Edition) |
| Unit Pricing | Pay-as-you-go | Prism Limited Edition (Silicone Case) |
| Unit Pricing | Pay-as-you-go | IRLA Packs |
| Unit Pricing | Pay-as-you-go | Storm the Gate: Woodland Warfare |
| Unit Pricing | Pay-as-you-go | Fidget Factory Board Game |
| Unit Pricing | Pay-as-you-go | The Carol of the Coin (North Pole Delivery) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Antsy labs product offering
Product offeringCore offering
Antsy Labs designs, manufactures (via partners), and sells physical tactile consumer products direct-to-consumer, anchored by the original Fidget Cube — a six-sided pocket-sized desk toy combining clicker buttons, joystick, flip switch, worry-stone surface, rolling gears, and spinning dial. The portfolio has grown to include IRLA collectible achievement coins, the Prism silicone carrying case, Felix plushies, two cooperative/dexterity tabletop board games, and holiday tradition products.
Product overview
Antsy Labs is a two-person independent design studio run by brothers Matthew and Mark McLachlan near Boulder, Colorado. The company operates as a product studio that has launched more than 10 Kickstarter campaigns since 2015. Their core product is the Fidget Cube (Limited Edition), the original six-sided fidget toy launched via Kickstarter in 2016 with 154,926 backers and $6.46M raised. The product portfolio spans five main categories: (1) Fidget products including Fidget Cube variants, Prism silicone cases, and Felix plushies; (2) IRLA: In Real Life Achievements - a collectible achievement coin system with themed packs; (3) Board games including Fidget Factory and Storm the Gate; (4) Holiday traditions including The Carol of the Coin and The Christmas Coin; and (5) Upcoming Collectorium. Products are primarily sold direct-to-consumer via their Shopify store, with new launches through Kickstarter. The company maintains manufacturing oversight with documented ethical labor standards.
Differentiator
Problem solved
Functional benefit
Brands
- Fidget Cube: The original fidget cube - a six-sided desk toy with various tactile features including click buttons, joystick, switch, worry stone, gears, and dial. Millions sold since 2016.
- IRLA
- Prism
- Felix
- Fidget Factory
- Storm the Gate
- Carol of the Coin
- Collectorium
Products and services
- Fidget Cube (Limited Edition) The original six-sided fidget desk toy with clicker buttons, joystick, flip switch, worry-stone-inspired surface, rolling gears/ball, and spinning dial; made from premium ABS plastic with non-toxic finishes. Designed for individuals seeking a discreet tactile tool for focus, anxiety relief, or restless energy management.
- Prism (Limited Edition) Soft silicone carrying case for Fidget Cube with a stretchable, squeeze-able texture, solid metal chain, and carabiner clip. Available in multiple colorways.
- Felix Plushie (G4MER Edition) An 8x8-inch soft collectible plushie inspired by the G4MER Fidget Cube colorway, with plush exterior and polyester fiber fill. Marketed to streamers, gamers, and pop-culture collectors.
- IRLA: In Real Life Achievements A collectible achievement-coin system in which users earn physical tokens for completing real-life goals. Coins are sealed in packaging and only opened after the achievement is earned, providing gamified motivation for personal goals.
- IRLA Packs Themed packs of IRLA achievement coins across categories including Running, Reading, Adulting, Hydration, Tabletop Gaming, Movie Watching, Treat Yo Self, Weight Loss, Drawing, and Video Gaming.
- Fidget Factory A cooperative tabletop board game in which players work together to build Fidget Cube dice while defending against a troll named Jiles who steals coffee. Includes a deluxe edition.
- Storm the Gate: Woodland Warfare A handcrafted wooden dexterity game for 2-4 players featuring rabbits, brutes, and aerial heroes battling across The Veiled Forest in three-round bungee battles.
- The Carol of the Coin (North Pole Delivery) A holiday tradition product featuring a Christmas Coin that is spun daily in December to determine whether to Make A Wish for oneself or Be The Wish for someone else. Ships in a stylized Santa Post Package with velvet pouch, illustrated storybook, and letter from Santa; available in paperback and hardcover formats.
- The Christmas Coin A spinning Christmas coin spun daily in December to determine giving or receiving wishes as part of The Carol of the Coin tradition.
- Collectorium An upcoming display and protection system designed for pin collectors, TCG players, and hobbyists who curate pop-culture collectibles, providing a single home for every fandom.
Quantifiable outcome
- Millions of Fidget Cubes sold since 2016
- +3 more outcomes
Companies that use Antsy labs
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Antsy labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Antsy labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Faire (Wholesale Platform)minorAntsy Labs uses Faire as their wholesale distribution platform, allowing retailers to purchase inventory for resale. The wholesale portal is accessible at antsylabs.faire.com.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Antsy labs competitors and assessment
Company assessmentDirect peers
- Crazy Aaron's (Thinking Putty): Crazy Aaron's makes premium tactile desk toys (Thinking Putty) sold direct-to-consumer with collectible and themed lines. Highly comparable to Antsy Labs in product category (premium tactile fidget/desk toy), DTC distribution model, collectible versioning, and customer overlap (focus, sensory, gift buyers).
- Speks: Speks makes magnetic fidget balls and desk toys marketed to adults, knowledge workers, and people with focus needs. Direct overlap with Fidget Cube's customer segments, premium positioning, and DTC-first retail approach.
- Chip Theory Games: Chip Theory Games designs premium handcrafted tabletop games with Kickstarter launches and limited-edition collectible components. Directly comparable to Antsy's Storm the Gate and Fidget Factory products in price point, Kickstarter GTM, and premium collectible positioning.
- Stonemaier Games: Stonemaier Games publishes popular Kickstarter-launched tabletop games (Wingspan, Scythe) with a passionate community. Comparable in Kickstarter-driven board game publishing and community-led engagement, though at a meaningfully larger scale.
- Bananagrams: Bananagrams makes portable tabletop word games sold in specialty and mass retail. Comparable in the compact tabletop game category, specialty/gift positioning, and DTC-plus-wholesale distribution strategy.
Emerging players
- Moft: Moft designs premium slim desk accessories and laptop stands for knowledge workers. Comparable in targeting the same desk-productivity buyer with premium materials and Kickstarter-driven launches, though focused on laptop accessories rather than fidget toys.
- Craighill: Craighill designs premium small-object desk and pocket goods (puzzle boxes, key tools, machined metal objects) sold DTC. Comparable in premium materials, tactile/desk-object positioning, and design-forward niche brand targeting knowledge workers and gift buyers.
Broad incumbents
- Fat Brain Toys: Fat Brain Toys is a larger specialty toy retailer carrying fidget toys, sensory products, puzzles, and educational games. Comparable in product mix (fidget toys, specialty hobby items) and target audience (focus, sensory, gift-giving) but operates at broader retail scale across many brands.
- Toysmith: Toysmith is a toy manufacturer and distributor with broad fidget, novelty, and hobby SKUs sold through mass retail and wholesale. Comparable in fidget/novelty toy category overlap but competes as a broad incumbent rather than a premium niche brand.
- PopSockets: PopSockets is a mainstream phone-accessory and lifestyle gadget brand sold globally with collectible designs and broad retail presence. Comparable as a small gadget/lifestyle brand that scaled from a single product idea into a multi-category lifestyle accessory company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Antsy labs social profiles
Digital presenceAntsy labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antsy labs leadership team
Management profileNumber of profiles
Profiles2 records
Antsy labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antsy labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antsy labs
What does Antsy labs do?
Antsy Labs designs, manufactures (via partners), and sells physical tactile consumer products direct-to-consumer, anchored by the original Fidget Cube — a six-sided pocket-sized desk toy combining clicker buttons, joystick, flip switch, worry-stone surface, rolling gears, and spinning dial. The portfolio has grown to include IRLA collectible achievement coins, the Prism silicone carrying case, Felix plushies, two cooperative/dexterity tabletop board games, and holiday tradition products.
Is Antsy labs a public or private company?
Antsy labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Antsy labs founded?
Antsy labs was founded in 2015. It employs 1 to 10 people.
Where is Antsy labs based?
Antsy labs is headquartered in Denver, United States, in the North America region.
How does Antsy labs make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are wholesale Distribution and kickstarter Campaign Pre-orders.
Who are Antsy labs's main competitors?
Direct peers on record are Crazy Aaron's (Thinking Putty), Speks, Chip Theory Games, Stonemaier Games and Bananagrams. Emerging players are Moft and Craighill. Broad incumbents are Fat Brain Toys, Toysmith and PopSockets.
Does Antsy labs have an API?
No public API is recorded for Antsy labs.
What industry is Antsy labs in?
Antsy labs's product category is Consumer Desk Toys and Collectibles. Its primary akta.pro industry code is CRALALAA, Board Game & Puzzle Specialty Retailers, with a secondary code of CRALAKAK, Miniature Storage, Display & Transport (Cases, Shelves). Its NAICS code is 45912 and its SIC code is 5945.