Ready Nutrition
- Company typePrivate
- Founded2012
- HeadquartersWexford, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ready Nutrition does
Ready Nutrition, operated by Come Ready Foods LLC, is a premium protein-fortified food and beverage brand founded in 2012 by Pat Cavanaugh and headquartered in Wexford, Pennsylvania. The company designs and sells clean-label protein products spanning four categories: Ready® Clean Bars (15g protein), High Protein 20G Bars (20g multi-source whey/pea blend), Clear Protein Water (20g whey protein isolate ready-to-drink beverage with five electrolytes), Ready® Light Sports Drink, Plant-Based Protein Puffs, and a dedicated Ready® Kids line. All formulations emphasize gluten-free, Non-GMO, and (for Clear Protein Water) NSF Certified for Sport credentials, with no artificial sweeteners such as sucralose, maltitol, or polydextrose.
The business operates a primarily direct-to-consumer e-commerce model on Shopify at teamready.com, supplemented by Subscribe & Save subscriptions (20% off first order, 15% off subsequent orders) and the Champions Club tiered loyalty program. Distribution extends through Amazon Marketplace, wholesale/retail partners accessible via the website's store locator, and a college ambassador program that places product with 10,000+ collegiate athletes. Pricing is anchored on bundle and multi-pack SKUs in the $24.99-$69.99 range, with individual SKUs starting at $9.99. Marketing is heavily athlete-driven, anchored by co-owner Aaron Donald (NFL) and May 2025 strategic investor Giannis Antetokounmpo, complemented by official-partner designations with the AAU and Pitt Athletics, a Susan G. Komen cause-marketing tie-in, and a GOVX military/first-responder discount program. The company runs a parallel 501(c)(3), the Ready Foundation, that operates community and youth-athlete programming as a brand-equity ecosystem.
The company remains privately held and founder-controlled, with no institutional or venture capital backing disclosed in the available data. A single capital event is recorded (an undisclosed 2020 funding round). Geographic scope is currently limited to the contiguous United States, with international distribution flagged as under exploration. The company has 51-100 employees and has not publicly disclosed revenue.
Ready Nutrition firmographics
Firmographics- Name
- Ready Nutrition
- Legal name
- Come Ready Foods LLC
- Website
- https://teamready.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ready Nutrition industry classification
Industry- Product category
- Sports Nutrition
- NAICS
- Other Snack Food Manufacturing (311919), Soft Drink Manufacturing (312111), Dairy Product Manufacturing (3115)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
- akta.pro secondary industries
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD)
Keywords
Where Ready Nutrition is headquartered
LocationHeadquarters
- HQ city
- Wexford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ready Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue channel through teamready.com website. Customers purchase products at listed prices with options for one-time purchase or Subscribe and Save subscription model. Includes Champions Club loyalty rewards program.
- Subscription (Subscribe and Save): Subscribe and Save program offering 20% off first subscription order and 15% off every subsequent order with automatic delivery. Customers can select delivery frequency and manage subscriptions online.
- Wholesale and Distribution: Wholesale channel for retail stores and distributors. Company evaluates reseller applications for Amazon marketplace on case-by-case basis to ensure brand integrity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready High Protein 20g Bars - Chocolate Chip Cookie Dough |
| Unit Pricing | Pay-as-you-go | Ready High Protein 20g Bar Sample Kit |
| Unit Pricing | Pay-as-you-go | Ready High Protein 20g Bar Variety Pack |
| Unit Pricing | Pay-as-you-go | Clear Protein Water - Orange Mango 12ct |
| Unit Pricing | Pay-as-you-go | Best-Sellers Bundle |
| Unit Pricing | Pay-as-you-go | Bar Best-Sellers Bundle |
| Unit Pricing | Pay-as-you-go | Best-Seller Clear Protein Water Variety 12 Pack |
| Unit Pricing | Pay-as-you-go | Ready Kids Protein Bars 30ct |
| Subscription | Monthly | Subscribe and Save Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Ready Nutrition product offering
Product offeringCore offering
Ready Nutrition manufactures and sells clean-label, protein-fortified food and beverage products, including protein bars (Ready® Clean Bars 15g, Ready® High Protein 20G Bars, Ready® Kids 6g Bars), ready-to-drink Clear Protein Water with 20g Whey Protein Isolate, Ready® Light Sports Drink, and plant-based Protein Puffs. Products are sold predominantly through direct-to-consumer e-commerce (teamready.com), with supporting wholesale, Amazon, and college campus channels, targeting competitive and recreational athletes, active families, and health-conscious consumers.
Product overview
Ready Nutrition (operated by Come Ready Foods LLC) is a premium protein snacks and hydration company offering a unified portfolio of protein-fortified food and beverage products. The core product line spans four categories: (1) Ready® Protein Bars including the 15g Clean Bar line and the newer 20g High Protein Bars, (2) Ready® Clear Protein Water (ready-to-drink whey protein isolate hydration with electrolytes), (3) Ready® Light Sports Drink (low-calorie electrolyte beverage), and (4) Ready® Protein Puffs (plant-based crispy snacks). A dedicated Kids line targets child athletes with age-appropriate formulations. The company supplements its product sales with a Champions Club loyalty program and Subscribe & Save auto-delivery service. All products emphasize clean-label ingredients, gluten-free certification, and science-backed formulations, sold primarily through direct-to-consumer e-commerce and select retail partners including Amazon.
Differentiator
Problem solved
Functional benefit
Brands
- Ready® Champions Club: Loyalty rewards program offering points for purchases, referrals, and social media follows, with tiered benefits including discounts, free shipping, and birthday rewards.
- Ready® Foundation
Products and services
- Ready® Clear Protein Water Ready-to-drink whey protein isolate hydration beverage providing 20g protein, 0g sugar, and 5 electrolytes per 16.9oz bottle at 90 calories. NSF Contents Certified, Kosher, Gluten Free, Lactose Free, designed for pre/post workout hydration and muscle recovery without the heavy texture of traditional protein shakes.
- Ready® Clean Bar (15g Protein) Soft-crunchy protein bar delivering 15g high-quality whey and plant-based proteins, 7g fiber, and 6g whole grains. Non-GMO and gluten-free certified. Available in Chocolate Chip, Chocolate Peanut Butter, Dark Chocolate Sea Salt, Dark Chocolate Coconut Almond, Vanilla Swirl, Iced Oatmeal Cookie, Mint Chocolate Chip, and Salted Caramel Cashew flavors.
- Ready® High Protein 20G Bar Premium protein bar with 20g protein blend (Whey Protein Isolate, Whey Protein Concentrate, Milk Protein Isolate, Pea Protein), 4g sugar, 3-5g fiber, and 200 calories. Clean-label formulation without artificial sweeteners or sucralose. Available in Chocolate Chip Cookie Dough and Caramel Crunch flavors.
- Ready® Kids Protein Bar Protein bar designed for children ages 6+ with 6g protein and 8g whole grains per bar. No artificial flavors, soft and chewy texture. Flavors include Iced Oatmeal Cookie, Chocolate Brownie, and Chocolate Chip. Gluten-free certified, sold in 30-bar boxes.
- Ready® Light Sports Drink Electrolyte hydration drink with zero added sugar using super fruits, B vitamins, and three dominant electrolytes. 20 calories per 16.9oz bottle. Flavors: Strawberry Lemonade, Classic Lemonade, Mango Lemonade, and Watermelon Lemonade.
- Ready® Protein Puffs Light, crispy plant-based protein snack puffs delivering 10g pea protein per 35g serving (2.5 servings per bag) at 160 calories. Gluten-free, vegan-friendly, made without whey or soy. Flavors: Barbecue, Chipotle, Cinnamon Sugar, Pink Himalayan Sea Salt, Maple Sea Salt, Movie Theater Popcorn, White Cheddar.
- Ready® Bundles Pre-packaged product bundles offering savings up to 40% off individual item prices. Bundle options include Best-Sellers combinations of Clear Protein Water, protein bars, and protein puffs in various configurations.
Quantifiable outcome
- Over 10,000 college athletes drink Ready Clear Protein Water
- +1 more outcomes
Companies that use Ready Nutrition
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Ready Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ready Nutrition partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Giannis AntetokounmpoflagshipGlobal basketball star Giannis Antetokounmpo makes his first brand investment in Ready Nutrition (May 2025). Represents significant athlete partnership and endorsement.
- AAU (Amateur Athletic Union)coreReady is the 'Official Sports Drink of the AAU.' Partnership provides teams and athletes at AAU National Championships and major AAU Classics with hydration products and protein-infused Ready Water for pre- and post-game nutrition. Includes access to Ready proprietary Mobile Training Table programming, Ready Talks presentations, and Goal Settings initiatives.
- Pitt Athletics (University of Pittsburgh)coreUniversity of Pittsburgh athletics partnership providing Ready products and resources to student-athletes. Includes co-branded marketing and product access for Pitt sports programs.
- Aaron DonaldflagshipNFL star Aaron Donald is a co-owner of Ready Nutrition, appearing prominently in brand marketing materials and athlete programs.
- Susan G. Komen FoundationminorBreast cancer awareness partnership. Ready products feature Susan G. Komen branding, and partnership promotes donations to end breast cancer.
- GOVXminorGOVX verification platform enables military and first responder discount program offering up to 25% savings to eligible personnel.
- Ready Foundation ProgramscoreReady Foundation (IRS 501c(3)) runs Goal Game Plan Program, Ready Talks, Mobile Training Table, I'm Ready Coach, and Crons Basketball Club - charitable initiatives supporting youth sports and nutrition education.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ready Nutrition competitors and assessment
Company assessmentDirect peers
- Ghost Lifestyle: Lifestyle nutrition brand with strong athlete-marketing DNA, comparable product breadth across protein powders, RTDs, and bars, and a similar premium DTC-plus-retail GTM.
- Orgain: Clean-label protein nutrition brand covering bars, RTD shakes, and powders, with comparable certifications and family/kids segment focus overlapping Ready Kids.
- ONE Brands (Hershey): Protein bar brand with comparable low-sugar positioning and confection-style flavors; competes directly with Ready Clean Bars on shelf and online.
- Quest Nutrition: Direct competitor in protein bars and snacks with comparable positioning on protein content, low-sugar formulations, and broad retail distribution across the U.S.
- RXBAR: Clean-label protein bar brand owned by Kellanova, with similar 'whole-food ingredient' positioning and overlap on Ready Bars and Kids protein formats.
- AG1 (Athletic Greens): Premium DTC nutrition brand with subscription-led retention model and science-backed, clean-label positioning, analogous to Ready's Subscribe & Save and Champions Club stack.
Broad incumbents
- Celsius Holdings: Large energy/fitness beverage brand with heavy retail and convenience-store distribution; competes with Ready Light Sports Drink and Clear Protein Water for fitness-oriented occasion-based consumption.
- Premier Protein: Category-leading RTD protein shake brand with mass retail and foodservice distribution; directly comparable to Ready Clear Protein Water on format and use case.
- Gatorade / PepsiCo: Dominant sports hydration incumbent with deep institutional sports partnerships; comparable to Ready's AAU and college-athlete partnerships as the established alternative in the same category.
Emerging players
- Bare Performance Nutrition: Athlete-founded, athlete-targeted supplement and recovery brand with overlapping college and pro sports partnerships; smaller scale than Ready but a comparable niche challenger in athlete nutrition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ready Nutrition social profiles
Digital presenceReady Nutrition compliance and trust
Trust signalCompliance6 records
Ready Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ready Nutrition leadership team
Management profileNumber of profiles
Profiles2 records
Ready Nutrition funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ready Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ready Nutrition
What does Ready Nutrition do?
Ready Nutrition manufactures and sells clean-label, protein-fortified food and beverage products, including protein bars (Ready® Clean Bars 15g, Ready® High Protein 20G Bars, Ready® Kids 6g Bars), ready-to-drink Clear Protein Water with 20g Whey Protein Isolate, Ready® Light Sports Drink, and plant-based Protein Puffs. Products are sold predominantly through direct-to-consumer e-commerce (teamready.com), with supporting wholesale, Amazon, and college campus channels, targeting competitive and recreational athletes, active families, and health-conscious consumers.
Is Ready Nutrition a public or private company?
Ready Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ready Nutrition founded?
Ready Nutrition was founded in 2012. It employs 51 to 100 people.
Where is Ready Nutrition based?
Ready Nutrition is headquartered in Wexford, United States, in the North America region.
How does Ready Nutrition make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are subscription (Subscribe and Save) and wholesale and Distribution.
Who are Ready Nutrition's main competitors?
Direct peers on record are Ghost Lifestyle, Orgain, ONE Brands (Hershey), Quest Nutrition, RXBAR and AG1 (Athletic Greens). Broad incumbents are Celsius Holdings, Premier Protein and Gatorade / PepsiCo. Bare Performance Nutrition is listed as an emerging player.
Does Ready Nutrition have an API?
No public API is recorded for Ready Nutrition.
What industry is Ready Nutrition in?
Ready Nutrition's product category is Sports Nutrition. Its primary akta.pro industry code is AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing, with a secondary code of AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes). Its NAICS code is 311919 and its SIC code is 2080.