YouScience

What YouScience does

YouScience is a privately-held education technology company headquartered in American Fork, Utah, that operates the YouScience Brightpath college and career readiness (CCR) platform. The platform combines a science-based aptitude assessment (built on the Ball Aptitude Battery methodology and the O*NET Interest Profiler Short Form) with proprietary AI-powered career matching, a catalog of 200+ industry-recognized certification exams, work-based learning employer matching, and longitudinal career mapping from middle school through graduation. It serves K-12 districts and state education boards as its primary market, with additional exposure to higher education (e.g., University of Iowa), workforce development organizations, chambers of commerce, and individual consumers who purchase a standalone Aptitude & Career Discovery assessment for $49. The company has served 11,600+ schools and organizations, 7M+ individual users, and reported 8M industry certifications taken through the platform.

The company monetizes through multi-year subscription contracts with school districts and state education departments (with anchor wins including the Utah State Board of Education under HB 260 and a five-year Riverside Unified School District partnership covering 11,500 students), enterprise contracts with higher education and workforce organizations, and direct-to-consumer individual assessment sales. Distribution combines direct enterprise field sales, an Independent Educational Consultant affiliate channel, inside sales for mid-market districts, and a self-serve e-commerce funnel. YouScience has executed one acquisition (NC3T and its Seamless WBL platform in October 2022), secured a strategic investment from ECMC Group's Education Impact Fund in April 2025, and announced strategic partnerships with Project Lead The Way (PLTW) and Suzy Welch's Becoming You Labs in May 2026, signaling active expansion of both product surface and addressable segments.

Name

YouScience

Legal name

YouScience

Website

https://youscience.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

YouScience operates the Brightpath college and career readiness platform for K-12 districts, state education boards, higher education, and workforce organizations, combining AI-powered aptitude assessment, 200+ industry certifications, and work-based learning employer matching across 11,600+ schools and 7M+ users.

Ownership category

akta.pro rank

Product category

Education Technology / College and Career Readiness Software

NAICS

Educational Support Services (611710), Software Publishers (5132), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)

akta.pro secondary industry

Transcript, Score Reporting & Verification/Credential Wallet Platforms (EDAFADAO)

Keywords

• Aptitude assessment platform
• Career readiness software
• College career readiness
• Industry certification platform
• Workforce development software

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Assessment Sales: One-time purchase of Aptitude & Career Discovery assessment at $49 per individual. Includes personalized 40-page report, career matching, and pathway exploration. Can be purchased as gift or for teams/organizations with volume pricing.
2. School/District Platform Licensing: Multi-year subscription licensing for K-12 school districts and state education departments. Includes access to Brightpath platform features including aptitude discovery, industry certifications, work-based learning, and data reporting. Pricing based on district size and student count.
3. Enterprise and Workforce Solutions: Custom solutions for higher education institutions, workforce development organizations, and employers including enrollment support, retention services, and talent pipeline connections.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

YouScience sells YouScience Brightpath, a college and career readiness platform that delivers aptitude-based assessments, industry-recognized certifications, work-based learning connections, and longitudinal career planning to K-12 schools, districts, state education departments, higher education institutions, and workforce organizations. The platform uses AI to match aptitude and interest data to 600+ careers and supports compliance with state mandates such as Utah's HB 260. A standalone Aptitude & Career Discovery assessment is sold directly to individual consumers for $49.

Product overview

YouScience offers a unified platform architecture centered on YouScience Brightpath, the core college and career readiness platform. Brightpath integrates multiple modules including Aptitude & Career Discovery (data-driven assessments), Industry-Recognized Certifications (exam catalog), Work-Based Learning (employer connections), Data & Reporting (analytics), and Instructional Content. The company also acquired Seamless WBL through NC3T to enhance work-based learning capabilities. For individual consumers, YouScience sells a standalone Aptitude & Career Discovery product ($49) directly, which uses AI-powered algorithms to match personal aptitudes to career recommendations. The platform serves K-12 (middle school through high school), higher education, workforce, and individual segments.

Differentiator

Problem solved

Functional benefit

Brands

• YouScience Brightpath: College and career readiness platform providing aptitude discovery, industry-recognized certifications, work-based learning, and career connections for students.

Products and services

• YouScience Brightpath College and career readiness (CCR) platform for K-12 districts, state education departments, higher education institutions, and workforce organizations, integrating aptitude discovery, industry-recognized certifications, work-based learning employer connections, and data and reporting to meet compliance requirements and improve student outcomes.
• YouScience Aptitude & Career Discovery (Individual) Standalone direct-to-consumer aptitude assessment consisting of eleven brain games that measure nine key aptitudes and unlock personal career matches, delivered with a 40-page personalized report covering unique aptitude blend, personal approach, work style, interest-based career fields, and AI-matched career recommendations across 600+ careers.

Quantifiable outcome

• 60% increase in graduation rates
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• Project Lead The Way (PLTW)coreStrategic or Co-development Partner · 18 May 2026Strategic collaboration announced May 18, 2026, combining YouScience's aptitude evaluation platform Brightpath with PLTW's hands-on STEM curriculum to address the student readiness gap. The partnership aims to transform how students are prepared for the future of work by integrating aptitude-based career discovery with hands-on STEM learning experiences.
• Becoming You Labs (Suzy Welch)coreStrategic or Co-development Partner · 5 May 2026Strategic partnership announced May 5, 2026, with Becoming You Labs, a career and leadership development platform founded by Suzy Welch. YouScience's performance-based aptitude and career discovery assessment powers Becoming You Labs' coaching programs, workshops, and leadership development offerings, integrating aptitude data to enhance self-awareness and support informed career decisions.
• Riverside Unified School DistrictmajorImplementation/ SI/ Consulting Partner · 2 December 2025Five-year partnership (December 2025) selected YouScience Brightpath as the district's college and career readiness solution, supporting 11,500 students with aptitude discovery, certifications, and work-based learning opportunities.
• National Center for College and Career Transitions (NC3T)coreStrategic or Co-development Partner · 17 October 2022Acquisition completed October 2022 enabling YouScience to enhance support for students and educators through NC3T's work-based learning platform, professional development, and consulting services. Included Seamless WBL platform for career-connected learning in schools.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Naviance (PowerSchool): PowerSchool-owned college and career readiness platform widely used in US K-12 districts. Directly competes with YouScience Brightpath in the same CCR category, often bundled with the PowerSchool SIS.
• Xello: K-12 college, career, and future-readiness program used in thousands of schools. Competes head-to-head with YouScience on aptitude/interest assessment and CCR planning.
• SCOIR: College and career readiness platform for high schools that combines student profiles, college applications, and career exploration. Overlaps with YouScience in CCR planning for districts.
• Kuder: Long-standing career planning and assessment provider serving K-12 and workforce clients. Directly comparable to YouScience's Aptitude & Career Discovery and CCR workflows.

Emerging players

• MajorClarity: K-12 college, career, and military readiness platform focused on CTE pathways. Competes with YouScience in CTE-aligned districts, especially for aptitude and certification tracking.
• SchooLinks: Modern college and career readiness platform targeting high schools with planning, alumni tracking, and CCR features. An emerging competitor to YouScience's district CCR offering.

Broad incumbents

• PowerSchool: Largest US K-12 student information system vendor, owner of Naviance. Operates broadly across K-12 data and could bundle CCR capabilities as a feature, squeezing standalone players like YouScience.
• Instructure (Canvas): Major K-12 and higher-ed LMS vendor. As an incumbent across school systems, it can layer career-readiness features into existing Canvas workflows, posing a long-term bundling threat to YouScience.
• Parchment (Instructure): Credential and transcript management platform owned by Instructure. Overlaps with YouScience's industry-recognized certifications and credential wallet functionality at scale across K-12 and higher ed.

Others

• CareerBuilder (Talent Blocks / Work-Based Learning): Workforce and talent-matching platform adjacent to YouScience's employer connection module. Not a direct competitor, but provides similar employer-side career matching infrastructure that could be partnered with or substituted for in districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/youscience
• Instagraminstagram.com/youscience
• Xx.com/You_Science

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouScience