What Planday does

Planday is a cloud-based workforce management platform purpose-built for shift-based businesses, founded in Copenhagen in 2004 by Mikkel Lomholt and Anders Frederiksen, who experienced scheduling pain firsthand while working at a bar. The platform unifies AI-powered scheduling, time tracking (with punch clock and timesheets), absence and leave management, a native iOS/Android mobile app, a communication hub (Messenger, SMS, newsfeed), reporting and forecasting, staff management (HRIS, documents), and compliance management under a single subscription SaaS product. ISO 27001 certified and serving over 400,000 users across Europe and the United States, Planday targets hospitality, healthcare, hotels, retail, and entertainment/leisure verticals where it replaces manual rotas, scattered WhatsApp and email coordination, and spreadsheet-based payroll preparation with mobile-first workflows and an open API ecosystem. The platform's integrations with Xero (its 2021 acquirer and accounting parent), Fortnox, Hogia, Trivec, Cappy, and Staffers make payroll and adjacent operational data flow directly into the scheduling system. Planday operates a hybrid go-to-market: product-led growth via a free 30-day no-credit-card trial and self-serve signup in eight languages, paired with sales-assisted enterprise demos and dedicated implementation consultants for multi-site mid-market and enterprise customers. Revenue is generated through recurring SaaS subscriptions on a tiered basis tied to team size and features, with non-publicly-disclosed pricing.

Name

Planday

Legal name

Planday

Website

https://planday.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Planday is a cloud-based workforce management SaaS platform serving shift-based businesses in hospitality, healthcare, hotels, retail, and leisure across Europe and the US, offering AI-powered scheduling, time tracking, mobile apps, and payroll integrations.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workforce Management & Scheduling (BPACAPAI)

akta.pro secondary industries

Workforce Management Administration (Labor Forecasting, Rostering, OT Rules) (BPAAAHAD), Payroll, Time & Attendance (BPACAPAB)

Keywords

• Workforce management software
• Employee scheduling platform
• Shift planning software
• Time tracking system
• Workforce collaboration platform

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Planday operates on a subscription-based SaaS model, charging businesses for access to the workforce management platform. Pricing is likely tiered based on team size or features used.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Planday sells a cloud-based, mobile-first SaaS workforce management platform for shift-based businesses. The unified platform combines AI-powered employee scheduling, time tracking (punch clock and timesheets), absence and leave management, an internal communication hub, reporting and labor cost forecasting, HR/staff management, and working-time compliance. It is delivered through a web app, native iOS and Android apps, and an open API ecosystem that integrates with payroll, POS, and other business systems, sold primarily on a recurring subscription basis.

Product overview

Planday is a unified workforce management platform designed for shift-based businesses. The core platform comprises integrated modules including AI-powered Scheduling, Time Tracking (with Punch Clock and Timesheets), Absence & Leave Management, Mobile App (iOS/Android), Communication Hub (Messenger, SMS, Newsfeed), Reporting & Insights (staff costs, revenue forecasting), Staff Management (HRIS, document management), and Compliance Management. The platform operates as a cloud-based SaaS solution with an open API ecosystem enabling integrations with payroll systems (Xero, Fortnox, Hogia), POS systems (Trivec), and other business tools. Planday serves industries including hospitality, healthcare, hotels, retail, entertainment, and fitness across European and US markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Planday Workforce Management Platform Cloud-based, mobile-first SaaS workforce management platform for shift-based businesses, combining AI-powered employee scheduling, time tracking, absence and leave management, internal communication, reporting and labor cost forecasting, staff management, and working-time compliance in a single subscription offering. Sold to businesses across hospitality, healthcare, hotels, retail, and leisure via self-serve free trial, mobile apps, and sales-assisted demos with optional enterprise setup services.
• Planday Mobile App (iOS & Android) Native mobile applications for iOS and Android enabling employees to clock in/out, view and manage shifts, request shift swaps, update availability, communicate via Messenger/SMS, and approve requests from their phones, while giving managers mobile-first scheduling and oversight. Distributed via Apple App Store and Google Play as the on-the-go interface to the Planday platform.

Quantifiable outcome

• Scheduling time reduced from one week to two hours for hotel operations (Mora Hotell & Spa)
• +3 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationDeep integration with Xero accounting software enables automatic synchronization of payroll data. Customer testimonial indicates the integration halved payroll processing time (from one week to three days).
• FortnoxcoreTechnology or IntegrationIntegration with Fortnox enables generation of payroll files in Planday formatted for Fortnox for faster and safer payroll disbursements.
• HogiacoreTechnology or IntegrationIntegration with Hogia for payroll management, combined with Trivec for sales and Planday, creates a seamless workflow for hotel operations.
• TriveccoreTechnology or IntegrationIntegration with Trivec POS system for sales data, enabling revenue-based scheduling and reporting alongside Planday's workforce management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deputy: Deputy is a cloud-based workforce management and employee scheduling platform serving shift-based businesses in hospitality, healthcare, and retail. It is the closest direct competitor to Planday with comparable scheduling, time tracking, mobile, and payroll integration capabilities.
• When I Work: When I Work provides shift scheduling, time tracking, and team communication for hourly workforces, primarily in North America. It competes head-to-head with Planday in SMB and mid-market shift-based verticals like hospitality and retail.
• 7shifts: 7shifts is an employee scheduling and team management platform focused on the restaurant industry. It targets the same hospitality vertical as Planday with shift scheduling, tip management, and labor cost controls.
• ZoomShift: ZoomShift offers scheduling, time tracking, and communication tools for hourly workforces in retail, hospitality, and healthcare. It targets similar SMB and mid-market customers as Planday with comparable feature sets.
• Humanity (by TCP Software): Humanity is a shift scheduling and workforce management platform used by healthcare, retail, and hospitality businesses. It overlaps with Planday in employee scheduling, time & attendance, and shift planning.
• Sling (by Toast): Sling is a free shift scheduling and team communication app popular with restaurants and small hospitality businesses. It competes with Planday in the SMB hospitality scheduling space and is bundled within Toast's restaurant platform.
• Shiftboard: Shiftboard provides employee scheduling and workforce management software for shift-based and hourly workforces in healthcare, manufacturing, and security. It is a direct competitor to Planday in shift planning and labor cost management.

Emerging players

• Connecteam: Connecteam is an all-in-one employee app for deskless workers covering scheduling, time tracking, communication, and HR. It targets similar hourly-worker SMB use cases as Planday but emphasizes a broader mobile-first employee experience.

Broad incumbents

• UKG (Kronos): UKG (formerly Kronos) is a large enterprise workforce management and HCM vendor serving large employers with scheduling, time & attendance, and payroll. It competes with Planday at the enterprise end of the market where complex integrations and compliance are required.

Regional players

• Quinyx: Quinyx is a Nordic-origin workforce management platform serving retail, hospitality, and healthcare with AI-driven scheduling and forecasting. It is highly comparable to Planday in product and primary geography, making it a regional direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/planday
• Facebookfacebook.com/planday
• LinkedInlinkedin.com/company/planday
• Instagraminstagram.com/planday
• Xx.com/planday

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planday