Name

WE WEAR

Legal name

We Wear S.r.l.

Website

https://we-wear.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fashion Retail AI Software

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Virtual fitting technology
• Size recommendation AI
• Virtual try-on software
• Fashion retail AI
• 3D product configurator

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: AI suite subscription model for fashion retail brands providing size recommendation, virtual try-on, 3D configurator, AI studio, outfit AI, and visual search capabilities. Likely subscription-based with enterprise pricing tiers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

We Wear provides an AI suite for fashion e-commerce brands comprising six integrated tools: SizeFlow for AI-based size recommendation, FitFlow for photo-based virtual try-on, a 3D Configurator for product customization, AI Studio for automated product photography and video, StyleFlow for automated outfit recommendations, and VisualFlow for visual search. The platform is delivered via SaaS subscription with 24-hour integration into existing e-commerce stacks without code changes.

Product overview

We Wear offers a unified AI suite platform for fashion retail comprising six specialized products. SizeFlow provides size recommendation AI that reduces size-related returns by up to 40%. FitFlow delivers virtual try-on via customer photo uploads. Configuratore 3D enables real-time 3D customization with photorealistic rendering. AI Studio automates bulk content production including images and video. StyleFlow generates automatic outfit recommendations integrated across touchpoints. VisualFlow provides AI-powered visual search and shop-the-look functionality. All six products are accessible via a single platform with 24-hour integration via JS snippet or GTM, targeting fashion and sportswear brands.

Differentiator

Problem solved

Functional benefit

Products and services

• SizeFlow AI-powered size recommendation engine that delivers precise size suggestions per SKU based on customer height, weight, and age, with no body scan required and 24-hour API-first integration. Targeted at fashion and apparel e-commerce brands to reduce size-related returns.
• FitFlow

Quantifiable outcome

• Reduce size-related returns by up to 40%
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Prisma TechcoreStrategic or Co-development Partner · 25 January 2024Prisma Tech acquired a majority stake in We Wear in January 2024 (per MF Milano Finanza). They are co-developing the 3D Configurator product, as demonstrated in the HRX Bespoke Motorsport partnership.
• ShopifycoreTechnology or IntegrationNative platform integration enabling We Wear's AI suite (SizeFlow, FitFlow, StyleFlow, VisualFlow) to work seamlessly with Shopify-powered e-commerce stores.
• Magento / Adobe CommercecoreTechnology or IntegrationNative platform integration for Magento/Adobe Commerce merchants to access We Wear's AI retail tools.
• WooCommercecoreTechnology or IntegrationNative platform integration for WooCommerce merchants enabling We Wear's AI suite functionality.
• Salesforce Commerce CloudcoreTechnology or IntegrationNative integration with Salesforce Commerce Cloud for enterprise-level fashion brands using SF platform.
• SAP CommercecoreTechnology or IntegrationNative integration with SAP Commerce for enterprise fashion brands using SAP's e-commerce infrastructure.
• Google Tag ManagercoreTechnology or IntegrationIntegration via GTM enables rapid deployment of FitFlow virtual try-on without modifying e-commerce source code.
• Live Nation MerchandiseminorStrategic or Co-development PartnerMentioned in context of Wu-Tang Brand relaunch (distinct company); not directly related to We Wear operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Snap Inc. Snap acquired Fit Analytics to bring AR Try-On and fit recommendations into Snapchat Shopping, becoming a broad incumbent competitor to We Wear's FitFlow and SizeFlow via a much larger consumer-facing platform.
• Google: Google Shopping has rolled out AI-powered virtual try-on for apparel across its consumer surface, making it a broad incumbent competitor to We Wear's FitFlow that benefits from massive distribution but does not specialise in fashion-B2B SaaS.

Direct peers

• Sizebay: Sizebay offers a virtual fitting/SaaS widget for fashion e-commerce that recommends size based on body measurements, competing directly with We Wear's SizeFlow for mid-market and enterprise fashion retailers.
• 3DLOOK: 3DLOOK specialises in body scanning and digital twin creation for apparel fit, mirroring We Wear's body-scanner/digital-twin heritage and competing for the same fashion and workwear customers.
• Syte: Syte provides visual AI (visual search, shop-the-look, recommendations) for fashion retailers, competing directly with We Wear's VisualFlow and parts of StyleFlow for the same e-commerce merchants.
• Vue.ai: Vue.ai (Mad Street Den) sells an AI suite covering tag-and-attribute, visual search, and styling recommendations to fashion retailers globally — directly overlapping We Wear's StyleFlow and VisualFlow capabilities for the same e-commerce customer base.
• Metail: Metail builds AI-powered virtual try-on and avatar technology for fashion e-commerce, overlapping closely with We Wear's FitFlow product in functionality and target customer.
• Reactive Reality: Reactive Reality delivers photorealistic 3D virtual fitting and digital twin technology for fashion e-commerce, overlapping with both We Wear's FitFlow virtual try-on and its 3D Configurator module.
• True Fit: True Fit is the closest direct competitor: a SaaS fit-recommendation platform that ingests shopper data and brand inventory to deliver personal size/fit predictions and reduce returns. It competes head-to-head with We Wear's SizeFlow for the same fashion and apparel e-commerce customers.
• Bold Metrics: Bold Metrics provides AI-driven size and fit predictions using body data inputs, sold to apparel brands and retailers to reduce returns — a direct head-to-head to We Wear's SizeFlow recommendation engine.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE WEAR