What Prisma Tech does

Prisma Tech Srl is a privately held Italian technology provider founded in 2004, headquartered in Casalecchio di Reno (Bologna), with regional offices in Padova, Cassina de' Pecchi (Milan), and a Demo Room 3D facility in Montebelluna. The company employs 50+ certified technical experts and serves over 1,000 enterprise customers across four verticals: Fashion, Manufacturing, Automotive, and Architecture/Engineering/Construction (AEC). It positions itself as an end-to-end technology partner for the digitalization of product development, combining software resale, hardware distribution, consulting, certified training, and ongoing technical support.

The core technology stack centers on 3D design, simulation, and digital prototyping platforms, with Prisma Tech operating as an Autodesk Gold Partner, exclusive Italian reseller of CLO Virtual Fashion (since 2012) and ICad3D+, and reseller of Stratasys 3D printers, HP Z workstations, Wacom tablets, EIZO ColorEdge monitors, Vizoo material scanners, and Adobe Substance 3D. Proprietary assets include the App Prisma Tech add-on suite for Autodesk and the We Wear platform acquired in January 2024, which delivers AI-driven size recommendation (SizeFlow), virtual try-on (FitFlow), and 3D body scanning. The company has also integrated Raspberry AI for generative AI-powered sketch-to-render design and offers a 3D product configurator with Magento/Shopify integration.

Prisma Tech generates revenue across five streams: software resale and licensing (one-time), hardware resale, consulting services, training and certification, and recurring annual technical support subscriptions. Go-to-market is consultative and sales-led, anchored by certified expert engagement, the Montebelluna Demo Room, and major annual events including the Virtual Fashion Summit (~200 fashion companies), Automotive Technology Day, and Moldflow User Meeting. The business serves named enterprise customers including Hugo Boss, Salewa, Pininfarina, Dainese, Liu Jo, Falconeri, Macron, Emilio Pucci, Miroglio Fashion, Madas Elettronica, and Terranova, with named outcomes including 35% time-to-market reduction, 20–25% prototype reduction, 90% rework reduction, and up to 40% return reduction through virtual fitting.

Name

Prisma Tech

Legal name

Prisma TECH Srl

Website

https://prisma-tech.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Prisma Tech is an Italian value-added technology reseller and integrator founded in 2004, offering 3D design, simulation, and digital prototyping software, hardware, consulting, and training to fashion, manufacturing, automotive, and AEC enterprises across Italy.

Ownership category

akta.pro rank

Product category

3D Design and Digital Prototyping Software & Hardware

NAICS

Computer Systems Design and Related Services (54151), Engineering Services (541330)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• 3D design software
• Digital product development
• Virtual prototyping solutions
• 3D fashion design
• Additive manufacturing resale

Headquarters

HQ city

Casalecchio Di Reno

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Resale and Licensing: As official reseller and partner of Autodesk, CLO, ICad3D+, Adobe Substance 3D and other software vendors, Prisma Tech resells software licenses to customers. Revenue is generated through software sales, subscriptions, and licensing arrangements with major technology partners.
2. Hardware Resale: Resale of 3D printers (Stratasys), workstations (HP), displays (EIZO, Wacom), and scanners (Vizoo) for design and manufacturing applications.
3. Consulting Services: Customized consulting interventions helping teams make effective decisions on company innovation paths. Includes PDM and PLM project implementation, process optimization, and digital transformation advisory services.
4. Training and Certification: Certified courses for Autodesk, CLO, iCAD3D+, and RaspberryAI software. Training is provided both online and on-site, with official participation certificates awarded upon completion.
5. Technical Support: Technical support services for Autodesk, CLO, iCAD3D+, RaspberryAI software and hardware supplied by Prisma Tech. Managed through web ticketing system with remote access capabilities for real-time problem resolution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prisma Tech is an Italian value-added reseller and technology partner that supplies 3D design, simulation, and digital prototyping software and hardware (Autodesk, CLO, ICad3D+, Stratasys, HP, Wacom, EIZO, Vizoo, Adobe Substance 3D, Raspberry AI) to enterprise clients. The company pairs technology supply with consulting, certified training, and ongoing technical support, and has built proprietary solutions (We Wear, App Prisma Tech suite) for fashion virtual fitting and design automation.

Product overview

Prisma Tech is a technology provider offering an integrated ecosystem of software and hardware for 3D design, simulation, and advanced manufacturing. The portfolio centers on Autodesk (AutoCAD, Revit, Inventor, Vault, VRED, Fusion, Moldflow) and CLO (3D fashion design) as core software platforms, supplemented by proprietary add-ons (App Prisma Tech suite for Autodesk enhancement, Configuratore 3D, Raspberry AI for rendering) and the acquired We Wear brand for virtual fitting. Hardware includes HP workstations, Wacom tablets, EIZO monitors, Vizoo material scanners, and Stratasys 3D printers. Services encompass consulting, training, technical support, and Italy's first 3D Demo Room combining Stratasys printers with iCAD3D+ and Autodesk Fusion for prototyping. The company serves Fashion, Manufacturing, Automotive, and AEC sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Autodesk Software Portfolio Resale and Gold Partner support for Autodesk 3D design, engineering, and entertainment software including AutoCAD, Revit, Inventor, Navisworks, Vault, VRED, Fusion, Moldflow, FeatureCAM, and the Architecture Engineering & Construction Collection. Sold to enterprise customers in manufacturing, automotive, AEC, and product development.
• CLO 3D Fashion Design Software Leading 3D fashion design software for clothing, padding, and leather goods offering virtual prototyping, virtual sewing, real-time 2D/3D work, rendering, virtual fashion shows, and product configurators. Reduces time-to-market by 35% and is sold and supported in Italy as Prisma Tech's exclusive CLO reseller.
• ICad3D+ Footwear Design Software Footwear design and modeling software that uniquely integrates virtual 3D and technical 2D working environments in parallel. Digitalizes traditional drawing and pattern making processes for footwear brands, schools, and manufacturers to reduce product development time. Sold as Prisma Tech's exclusive ICad3D+ reseller in Italy.
• We Wear Virtual Fitting Platform Proprietary digital fitting and virtual try-on platform including SizeFlow AI size recommendation, FitFlow virtual try-on with 360-degree avatar visualization, 3D body scanner cabin, and persistent photorealistic avatars for fashion retail. Reduces returns up to 40% through personalized size and fit recommendations.
• Raspberry AI Design Software Generative AI software that transforms sketches into photorealistic renders in seconds, applies prints and patterns, generates AI model photography, and produces videos with realistic garment movement. Accelerates time-to-market by 30-50% and is sold in Italy as Prisma Tech's AI fashion design offering.
• 3D Product Configurator Real-time 3D product customization technology for fashion clothing and accessories enabling material, color, and graphics modification, 360-degree visualization, AR preview, and e-commerce integration with Magento and Shopify.
• Adobe Substance 3D Material Suite 3D material creation suite including Substance 3D Painter for on-model material creation, Substance 3D Designer for parametric materials, and Substance 3D Sampler for digitizing material libraries. Integrates with CLO, ICad3D+, and other design platforms.
• Stratasys Industrial 3D Printers Industrial and professional 3D printers including FDM technology (Fortus 450mc GEN III, F170, F190 CR, F370, F370 CR, F770), PolyJet for ultra-realistic prototypes, SAF for mass production, and P3 DLP for dental applications. Resold with integration, training, and continuous personalized technical support.
• HP Z Workstations Professional HP Z workstations certified for CAD, offering high performance for 3D design, simulation, and virtual reality workflows including Z2 and Z4 models. Resold as HP Gold Partner.
• Wacom Cintiq Display Tablets Professional graphic tablets and interactive displays including Cintiq Pro (16, 24, 32) with 4K screens and Wacom Pro Pen 2 and Cintiq models with vivid colors and ergonomic design. Compatible with CLO and ICad3D+ for intuitive design.
• EIZO ColorEdge Professional Monitors Professional monitors with color fidelity and advanced calibration including CG319X, CG2700X, and CG2700S models for accurate material, texture, and color visualization in industrial design, 3D modeling, and virtual simulation.
• Vizoo xTex Material Scanner Next-generation material scanner that creates high-resolution 3D materials from leather or fabric samples in approximately 2 minutes, featuring automatic tiling and 600-2000 dpi resolution. Natively compatible with CLO, ICad3D+, and Autodesk VRED.
• Consulting and PLM/PDM Implementation Services Customized consulting engagements that help enterprise teams make effective decisions on innovation paths, including PDM and PLM project implementation, process optimization, and digital transformation advisory.
• Certified Training and Certification Courses Certified courses for Autodesk, CLO, iCAD3D+, and Raspberry AI software delivered online and on-site at customer locations or Prisma Tech facilities, with official participation certificates awarded upon completion.
• Technical Support Services Annual technical support service for Autodesk, CLO, iCAD3D+, Raspberry AI, and Prisma Tech hardware, delivered via web ticketing system with remote access capabilities and a 4-working-hour response commitment Monday through Friday.

Quantifiable outcome

• 35% reduction in time-to-market for companies using CLO
• +6 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability15 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• We WearcoreStrategic or Co-development Partner · 24 January 2024Acquired majority stake in January 2024 from Federico Chiorino, Antonio Carbonelli, and Fabio Albizzati. We Wear specializes in digital fitting and virtual try-on solutions for fashion retail. Acquisition aims to expand digital twin technology applications in fashion, initially in Italy then US and Europe.
• CLO Virtual FashioncoreStrategic or Co-development Partner · 1 January 2012Partnership since 2012. Prisma Tech is the exclusive CLO reseller in Italy. This long-standing partnership has established Prisma Tech as the first Italian company to believe in the potential of 3D technologies for the fashion sector. The collaboration led to the creation of the Virtual Fashion Summit, the first event in Italy dedicated to fashion technologies.
• AutodeskcoreStrategic or Co-development PartnerAutodesk Gold Partner and official reseller. Prisma Tech offers the complete range of Autodesk software including AutoCAD, Revit, Inventor, Navisworks, Fusion, VRED, Moldflow, Vault, and the Architecture Engineering & Construction Collection. As Gold Partner, Prisma Tech provides sales, implementation, and technical support for Autodesk solutions.
• StratasyscoreChannel Partner/ Reseller/ DistributorReseller of Stratasys industrial and professional 3D printers including FDM (Fortus 450mc, F170, F190CR, F370, F770), PolyJet, and P3 DLP technologies. Prisma Tech helps customers choose the right technology, integrate it into processes, and maximize its potential with continuous personalized technical support.
• HPmajorChannel Partner/ Reseller/ DistributorHP Gold Partner for workstations. Reseller of HP Z workstations designed for 3D design, simulation, and virtual reality applications with high performance for CAD workflows.
• WacommajorChannel Partner/ Reseller/ DistributorReseller of Wacom display tablets including Cintiq Pro (16, 24, 32) and Cintiq lines. Compatible with CLO and ICad3D+ software for intuitive design and collaboration.
• VizoomajorChannel Partner/ Reseller/ DistributorReseller of Vizoo xTex scanner for photorealistic material and textile scanning. Natively compatible with CLO for apparel and bag modeling, ICad3D+ for footwear, and Autodesk VRED for photorealistic visualization.
• EIZOmajorChannel Partner/ Reseller/ DistributorReseller of EIZO ColorEdge monitors providing impeccable color fidelity, extraordinary detail, and advanced calibration for accurate display of materials, textures, and colors in industrial design, 3D modeling, and virtual simulation.
• ICad3D+coreChannel Partner/ Reseller/ DistributorExclusive reseller of ICad3D+ in Italy. The only footwear design and modeling software that integrates virtual 3D and technical 2D working environments operating in parallel and simultaneously.
• Raspberry AIcoreStrategic or Co-development PartnerPartnership for AI-powered design software that transforms sketches into photorealistic renders in seconds. Prisma Tech is the Italian partner providing sales, training, and support for Raspberry AI solutions in the fashion industry.
• Fondazione SportsystemmajorStrategic or Co-development PartnerPartnership for the Demo Room 3D facility located at Factory Innovation School in Montebelluna. Founded in partnership with Fondazione Sportsystem, historically rooted as a national reference for innovation in footwear and sports sectors.
• AdobemajorChannel Partner/ Reseller/ DistributorReseller of Adobe Substance 3D suite including Substance 3D Painter, Designer, and Sampler for creating and managing 3D materials. Integrates with CLO, ICad3D+, and other design platforms.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Optitex: Provider of 3D fashion design and digital prototyping software competing with CLO 3D in the apparel industry. Comparable because Optitex sits in the same fashion-3D software category that Prisma Tech distributes and integrates for Italian fashion customers.
• Browzwear: Developer of VStitcher and Lotta 3D apparel design software, a direct competitor to CLO 3D in fashion virtual prototyping. Comparable as an alternative fashion-3D platform whose adoption could shift competitive dynamics against Prisma Tech's CLO-centric portfolio.

Direct peers

• Hawk Ridge Systems: North American SOLIDWORKS and Stratasys VAR providing 3D design software, 3D printing hardware, training, and engineering services to manufacturing customers — closely matches Prisma Tech's combination of CAD software, additive manufacturing hardware, and certified training.
• Cadac Group: European Autodesk VAR with operations across the Netherlands, Belgium, Germany, Switzerland, and beyond. Closely comparable as a multi-country Autodesk Platinum partner offering CAD/CAM, training, and consulting to manufacturing and AEC customers.
• GoEngineer: US-based 3D design VAR reselling SOLIDWORKS, Stratasys 3D printers, and related software with training and consulting — a near-analog business model for product development digitalization across manufacturing and design customers.
• Mensch und Maschine: Germany-headquartered Autodesk Platinum/Gold Partner and one of Europe's largest 3D design VARs, serving manufacturing, AEC, and infrastructure customers with software, hardware, training, and consulting — directly comparable to Prisma Tech's Autodesk Gold Partner model and vertical mix.
• TriMech: North American Autodesk Platinum Partner and 3D design VAR offering software (Solidworks, Autodesk), Stratasys 3D printers, training, and engineering services — structurally identical business model to Prisma Tech across manufacturing and AEC verticals.

Broad incumbents

• CLO Virtual Fashion: Developer of the CLO 3D fashion design software platform itself; Prisma Tech is the exclusive Italian reseller. As the upstream software owner, CLO is both Prisma Tech's closest partner and the broader-incumbent whose product underpins Prisma Tech's fashion revenue.

Regional players

• CadLine: UK-based Autodesk Gold Partner delivering CAD/BIM software, training, and consulting to manufacturing, AEC, and infrastructure — comparable VAR/integrator model but operating in a different (UK) geography than Prisma Tech's Italian focus.
• Fisher Unitech: US-based reseller of Stratasys 3D printers, SOLIDWORKS, and related 3D design tools with training and consulting services. Comparable as a regional 3D design VAR/consultancy, though geographically focused on North America rather than Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/prismatechwebtv
• LinkedInlinkedin.com/company/prisma-tech
• Instagraminstagram.com/prismatechsrl
• Xx.com/prisma_tech
• Facebookfacebook.com/prismatech.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prisma Tech