What Beefutures does

Beefutures (legally Beefutures Holding AS, headquartered in Oslo, Norway, with a French subsidiary SASU Beefutures in Nantes) is a private biotech and data-science company founded in 2018 that develops the Onibi system, an integrated beekeeping and biodiversity monitoring platform built around using honey bees as living biosensors. The technical stack combines IoT hardware installed in hives (Onibi Watch cameras for pollen chromatic analysis, Onibi Base sensor infrastructure, Onibi Light low-level light therapy boards, and the in-development Onibi Heat thermal Varroa treatment) with an AI software layer (Onibi Insight, Onibi App, and the Onibi Platform client portal). Machine learning models process video, image, and audio modalities to classify pollen diversity, detect invasive species and disease, and produce structured biodiversity metrics aligned with ESRS E4 corporate sustainability disclosure requirements.

The company generates revenue across three streams: sale of Onibi hardware devices, recurring SaaS subscriptions to the Onibi Insight platform for biodiversity data and ESG reporting, and managed-service enterprise deployments for corporates, city planners, and restoration projects. Pricing is quote-based with annual billing cycles, and no public price list exists. The go-to-market is enterprise field sales augmented by channel partners (agricultural chambers, urban beekeeping organizations, research institutes) across Norway, France, Italy, Germany, and the United States, supported by an inbound motion through content marketing, industry tradeshows (Apimondia, Fruit Attraction, Produrable), and earned media (Wall Street Journal, Reuters).

Beefutures has raised $1.7 million in seed funding (May 2023) led by Norselab's Meaningful Equity II fund, employs 1-10 people, and operates with a research partnership with UCL for light therapy validation. Customer evidence includes installations with ByBi (Oslo urban beekeeping), Clarion Hotel The Hub, Chambres d'agriculture (France), and NINA (Norwegian Institute for Nature Research). The company is founder-led (Christophe Brod as CEO, Manu as CTO and co-founder) and is positioned at the intersection of agricultural biotech, environmental monitoring, and corporate ESG compliance tooling.

Name

Beefutures

Legal name

Beefutures Holding AS

Website

https://beefutures.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Beefutures is a Norwegian biotech and data-science company that builds AI-powered bee biosensors (the Onibi system) using honey bees as living sensors to monitor biodiversity, automate ESG reporting, and improve colony health for beekeepers, corporates, and city planners.

Ownership category

akta.pro rank

Product category

Precision Apiculture and Biodiversity Monitoring Technology

NAICS

Apiculture (11291)

SIC

Agricultural Services (700)

akta.pro primary industry

Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI)

akta.pro secondary industry

Bee Health Management & Treatments (Mite/Disease Control Products & Services) (AFAEAHAK)

Keywords

• Bee biosensor technology
• Biodiversity monitoring
• Precision apiculture
• Digital beekeeping
• ESG biodiversity reporting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (Onibi Devices): Sale of IoT-enabled hive monitoring devices including Onibi Watch cameras, sensors, and Onibi Light therapy boards. Hardware provides the data collection infrastructure that enables the software platform.
2. Software Subscription (Onibi Platform): SaaS subscription to Onibi Insight platform for biodiversity data analysis, reporting, and dashboard access. Generates recurring revenue from ongoing monitoring and ESG reporting services.
3. Enterprise Biodiversity Monitoring Services: Large-scale deployment of monitoring units for corporates, city planners, and restoration projects. Includes installation, data analysis, and environmental consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Beefutures sells the Onibi system, an integrated bee-centered biotechnology and IoT platform that uses honey bees as living biosensors. The company manufactures and sells Onibi hardware devices (AI cameras, IoT bases, red-light therapy boards, thermal Varroa treatment modules) and licenses the Onibi Insight and Onibi App software platform for biodiversity monitoring, ESRS E4 ESG reporting, and remote digital beekeeping. The offering is sold primarily to enterprises, city planners, agricultural organizations, and beekeepers across Europe and North America.

Product overview

Beefutures operates the Onibi™ system — a modular beekeeping and biodiversity monitoring platform. The core consists of Onibi Insight (biodiversity monitoring and ESG reporting), Onibi App (digital hive management), and Onibi Platform (client portal). These are augmented by hardware modules: Onibi Watch (AI-powered hive cameras for pollen/biodiversity analysis), Onibi Base (IoT infrastructure), Onibi Light (red light therapy for bee health), and Onibi Heat (thermal Varroa treatment, in development). The ecosystem uses honey bees as biosensors to deliver biodiversity data, environmental insights, and colony health monitoring to beekeepers, corporates, and sustainability managers.

Differentiator

Problem solved

Functional benefit

Brands

• Onibi: Technology platform brand encompassing Onibi Insight (biodiversity monitoring using honey bees as biosensors), Onibi App (digital beekeeping solution), Onibi Light (red light therapy for bee health), Onibi Watch (AI-powered camera for monitoring pollen and biodiversity), Onibi Base (core monitoring technology), and Onibi Heat (thermal Varroa treatment in development).

Products and services

• Onibi Insight Biodiversity monitoring and ESG reporting platform that uses honey bees as living sensors to track ecosystem health, automate pollen diversity and accessibility analysis, guide conservation, and generate ESRS E4 biodiversity reports for corporate sustainability disclosures. Targets corporates, city planners, and sustainability teams.
• Onibi App Digital beekeeping application for remote hive care and monitoring. Enables timely management decisions, better colony outcomes, and scalable beekeeping operations across distributed apiaries. Targets professional and commercial beekeepers.
• Onibi Light Red light therapy (photobiomodulation / Low-Level Light Therapy) innovation that strengthens bees against key stressors such as pesticides and diseases. Photons activate mitochondria in bee cells to revitalize cellular respiration and improve colony resilience and pollination outcomes. Targeted at beekeepers and apiaries seeking chemical-free bee health augmentation.
• Onibi Watch AI-powered hive-entrance monitoring unit with cameras that capture and analyze pollen colors carried by bees, track bee behavior, and detect invasive species. Powers the biodiversity monitoring and pollen analysis features of the Onibi Insight platform. Sold to enterprises, researchers, and beekeepers deploying biodiversity and colony monitoring.
• Onibi Base Core IoT infrastructure that houses in-hive sensors and monitoring devices to collect continuous data within beehives. Forms the data-collection foundation of the Onibi ecosystem and is deployed alongside Onibi Watch, Onibi Light, and Onibi Heat.
• Onibi Heat Advanced hive care module using precision thermal control (hyperthermia) for chemical-free Varroa mite management. Mimics the natural fever response of bees to combat invasive species. Targeted at commercial beekeepers seeking non-chemical Varroa treatment. Currently in development.
• Onibi Platform Unified client portal that provides access to all Onibi solutions, including monitoring dashboards, biodiversity reporting, and hive management tools. Sold to enterprise customers and beekeepers managing Onibi deployments at scale.

Quantifiable outcome

• Pollen diversity can be quantified through automated color analysis, providing ecosystem health metrics for ESRS E4 compliance
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UCL (University College London)coreStrategic or Co-development PartnerResearch collaboration with UCL to pioneer Low-Level Light Therapy (LLLT) application for honeybee and bumblebee colonies. Joint research published on photobiomodulation for bee health.
• ByBicoreStrategic or Co-development PartnerUrban beekeeping partnership in Oslo. Joint rooftop beekeeping initiative demonstrating pollinator-friendly city design with Beefutures monitoring technology deployed.
• Norwegian Beekeeping Association (Norbi)coreStrategic or Co-development PartnerFounding partner and supporter since early development. Norwegian beekeeping expertise informing product development and market validation.
• NINA (Norwegian Institute for Nature Research)minorStrategic or Co-development PartnerResearch collaboration for biodiversity monitoring and environmental science applications.
• European CommissionminorStrategic or Co-development PartnerEU-funded research collaboration for environmental monitoring and sustainability initiatives.
• Best Bees CompanyminorStrategic or Co-development PartnerUS beekeeping research partner, expanding North American market presence and research capabilities.
• Chambres d'agricultureminorChannel Partner/ Reseller/ DistributorFrench agricultural chamber network partner for distributing beekeeping technology to farmers and agricultural operations.
• Apicoltura UrbanaminorChannel Partner/ Reseller/ DistributorItalian urban beekeeping partner for technology deployment in urban environments.
• Hives for HeroesminorChannel Partner/ Reseller/ DistributorUS nonprofit partner supporting veteran beekeepers with technology for colony management.
• StadtbienenminorChannel Partner/ Reseller/ DistributorGerman urban beekeeping partner for city-based monitoring deployments.
• Amesto NextbridgeminorStrategic or Co-development PartnerNorwegian technology partner supporting development since 2020.

Scale indicators3 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Apivox: Spanish developer of hive listening and acoustic monitoring devices that use audio analysis to assess colony health — directly comparable to Beefutures' acoustic monitoring and anomaly detection capabilities.
• BroodMinder: US manufacturer of in-hive sensors (temperature, humidity, weight) with an accompanying apiary data platform, sold to hobbyist and commercial beekeepers — directly comparable to Beefutures' Onibi Base hardware.
• Arnia: UK-based remote hive monitoring company offering in-hive sensors, scales, and colony health dashboards to commercial and hobby beekeepers — directly overlapping Beefutures' Onibi Watch and Onibi App offerings.
• HiveTracks: US-based beekeeping management software and apiary monitoring platform that pairs hive sensors with a digital journal and analytics dashboard — overlapping the Onibi App + Onibi Insight SaaS layer.
• Pollenity: Bulgarian smart beekeeping company providing connected beehives, sensors, and a software platform for remote hive management — overlapping Beefutures' Onibi hardware and Onibi App product family.
• BeeHero: Israel/US precision-pollination startup deploying IoT sensors inside hives and AI analytics for commercial beekeepers and large almond growers — the most well-funded direct competitor to Beefutures' biosensor + biodiversity platform play.
• ApisProtect: Irish agtech company using in-hive IoT sensors and machine learning to monitor bee colonies for commercial beekeepers — directly comparable to Beefutures' AI-driven hive monitoring and colony health analytics.

Emerging players

• Apic.ai: European startup applying AI-driven acoustic hive analysis to detect queen presence, swarming, and colony stress — comparable to Beefutures' audio/anomaly detection capabilities within the Onibi Watch and Onibi Base stack.
• Vatorex: Swiss startup commercializing heat-based Varroa mite treatment for beekeepers — overlapping with Beefutures' in-development Onibi Heat thermal Varroa module, though focused purely on mite control rather than full hive biosensing.
• NatureMetrics: UK-based biodiversity monitoring company using eDNA and environmental DNA analysis to deliver nature-impact data for corporates under TNFD and ESRS frameworks — a partial competitor on the ESG biodiversity reporting wedge Beefutures targets with Onibi Insight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beefutures.io
• LinkedInlinkedin.com/company/beefutures-io
• Instagraminstagram.com/bee.futures

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beefutures