What Roadmap does

Roadmap is a Netherlands-based training platform that operates a B2B2C model for the luxury travel advising industry. The company delivers a multimedia curriculum for aspiring and current luxury travel advisors, combining industry knowledge, business fundamentals, and real-world operational insights. Founded in 2015 and headquartered in Delft, Netherlands, Roadmap targets host agencies and luxury travel advisor business owners, enabling them to scale advisor teams through standardized, certification-ready training. The company was founded by Markus Emmer (cmo & co-founder) and Koen Bavinck (Co-Founder / CCO).

The company's primary product, Roadmap Enterprise, is positioned as a first-of-its-kind enterprise training system designed to help luxury travel advisor business owners scale teams by standardizing onboarding and accelerating ramp-up time. The platform enables host agencies to deliver turnkey, certification-ready training programs to their advisor networks. Roadmap's GTM is an enterprise field sales motion targeting host agencies and luxury travel advisor business owners, with the platform onboarded by agencies to train their advisor teams. Coverage of marketing and distribution is largely centered on PR and earned media targeting top-of-funnel awareness.

Roadmap's revenue model centers on enterprise training subscriptions, with host agencies paying licensing or subscription fees for access to the certification-ready training platform. The company maintains a small team of 11–50 employees and has raised a single disclosed funding round from Dutch venture firm Newion in 2018. Roadmap Enterprise was launched on May 6, 2026, marking the company's strategic expansion into enterprise-scale B2B2C distribution from earlier individual-learner training positioning.

Name

Roadmap

Website

https://getroadmap.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Roadmap is a Netherlands-based training platform delivering a structured luxury-travel-advisor curriculum to host agencies, enabling standardized onboarding and faster ramp-up for new advisors through an enterprise B2B2C subscription model.

Ownership category

akta.pro rank

Product category

Travel Industry Training Software

NAICS

Travel Agencies (561510)

SIC

Services-Management Services (8741)

akta.pro primary industry

VIP, Executive & Roadshow Travel Services (THAKAMAK)

Keywords

• Luxury travel training
• Travel advisor certification
• Host agency solutions
• Advisor onboarding platform
• Travel curriculum software

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Training Subscriptions: Roadmap provides enterprise solutions to host agencies, enabling them to deliver training programs to their luxury travel advisors. Revenue likely derives from licensing/subscription fees paid by host agencies for access to the certification-ready training platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Roadmap provides an enterprise training platform designed for luxury travel advisors and the host agencies that support them. The platform delivers a luxury-focused multimedia curriculum that combines industry knowledge, business fundamentals, and real-world operational insights, enabling host agencies to standardize onboarding, accelerate ramp-up time, and offer turnkey, certification-ready training to their advisor networks.

Product overview

Roadmap is a specialized training platform for aspiring luxury travel advisors, offering comprehensive training that combines industry knowledge, business fundamentals, and real-world operational insights. The company's primary product is the Roadmap Enterprise solution, which provides a luxury-focused multimedia curriculum enabling host agencies to deliver turnkey, certification-ready training programs to help travel advisors scale their teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadmap Enterprise Solutions

Quantifiable outcome

• Standardizes onboarding and accelerates ramp-up time for new advisor hires
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• The Travel Institute: The Travel Institute is a leading education and certification body for travel professionals. It directly competes with Roadmap in providing structured training and certification for travel advisors, though it serves a broader market beyond luxury.
• ASTA (American Society of Travel Advisors): ASTA is the largest professional association of travel advisors in the U.S., offering education, training, and certification programs. It competes with Roadmap by providing travel advisor professional development pathways, with broader market coverage.
• Fora Travel: Fora is a modern host agency that provides training, tools, and support to its advisor network. While it has its own proprietary training, its B2B2C model of supporting independent travel advisors parallels Roadmap's host-agency-focused approach.

Broad incumbents

• Virtuoso: Virtuoso is the world's leading luxury travel network, comprising travel agencies and advisors specializing in luxury experiences. While it operates as a network rather than a training platform, its member agencies are Roadmap's target customers and it sets training standards in the luxury travel space.
• Internova Travel Group: Internova is one of the largest host agency networks in the U.S., providing support, training, and technology to thousands of travel advisors. It represents both a potential customer for Roadmap's enterprise platform and a competitor that could build proprietary training.
• Travel Leaders Network: Travel Leaders Network is a major host agency consortium serving thousands of travel advisors across the U.S. It provides training and support to its members, positioning it as both a potential enterprise customer and a competing training provider.
• Nexion Travel Group: Nexion is a host agency providing back-office support, training, and resources to independent travel advisors. It competes with Roadmap as both a training provider and a potential enterprise customer for advisor certification programs.

Emerging players

• Avoya Travel: Avoya Travel is a host agency that provides training, leads, and technology to its independent travel advisor network. Its focus on growing advisor productivity through structured support overlaps with Roadmap's value proposition.
• Pro Travel University: Pro Travel University is an online training program for aspiring travel agents, offering structured education and certification. It directly competes with Roadmap in travel advisor education, with a more generalist focus.

Others

• Host Agency Reviews: Host Agency Reviews is an informational platform that evaluates and compares host agencies for aspiring travel advisors. While not a direct competitor, it serves the same target market and could be a distribution partner or indirect threat to Roadmap's training platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roadmaptravel
• Facebookfacebook.com/getroadmaptravel
• LinkedInlinkedin.com/company/getroadmap

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roadmap