Mintel

What Mintel does

Mintel is a London-headquartered, privately held global market intelligence agency founded in 1972 that provides syndicated research, custom consulting, and data integration services to enterprise and mid-market B2B customers. Its core technology stack is a cloud-based platform combining proprietary research databases, AI-powered analytics, and consumer trend analysis tools, organized around three solution pillars: On-Demand (a dynamic insights platform updated daily), Consulting (bespoke innovation, market expansion, and consumer demand engagements), and Integrations (API and data platform integration into client ecosystems). The product portfolio includes the GNPD (Global New Products Database) for tracking global product launches, Mintel Reports for in-depth market research, Mintel Trends for consumer behavior analysis, and an AI-augmented suite comprising Mintel Spark (concept generation), Mintel Leap (AI market intelligence), and Ingredientscape AI (ingredient analysis), materially enhanced by the June 2025 acquisition of Black Swan Data for social signal-based predictive trend forecasting.

Mintel serves a diversified enterprise customer base spanning consumer packaged goods manufacturers (Coca-Cola, Unilever, PepsiCo, Nestlé, L'Oréal, Colgate-Palmolive, Danone, Kraft Heinz, Reckitt, Mars), retailers (Walmart, Tesco, Starbucks), advertising and media agencies (Wunderman Thompson, Mediacom), financial services (HSBC), and luxury (LVMH). Revenue is generated through four streams: recurring subscriptions to syndicated research and databases (tiered by organization size and user count), professional services consulting engagements, one-time individual report sales via the Mintel Store, and subscription-based data integration services. The company operates 14 offices across the Americas, EMEA, and Asia-Pacific with 1,200+ employees representing 50 nationalities and 25 languages, and goes to market through a direct enterprise sales force, an inside sales team for mid-market accounts, and a self-serve e-commerce storefront for SMB and individual buyers.

Name

Mintel

Legal name

Mintel Group Ltd.

Website

https://mintel.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mintel is a London-based, privately held global market intelligence agency founded in 1972 that provides syndicated research, custom consulting, and AI-augmented data integration to enterprise CPG, retail, agency, and financial services customers across 14 global offices.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Market Intelligence Reports: Annual and multi-year subscriptions providing access to syndicated market research reports, databases like GNPD, trend analysis, and on-demand insights across multiple industry verticals. Revenue generated through recurring subscription fees with tiered access levels based on organizational size and scope.
2. Custom Consulting Services: Tailored strategic consulting engagements including innovation strategy, market expansion, and consumer demand analysis. Delivered by specialized consulting teams providing customized research frameworks, advisory discussions, and bespoke analysis.
3. Mintel Store - Individual Report Sales: One-time purchases of specific market research reports without full subscription commitment. Provides instant access to consumer insights, market size data, competitor analysis, innovation trends, and strategic recommendations.
4. Data Integration Services: Integration of Mintel data and insights into client's existing ecosystems through API and data platform integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mintel provides subscription-based market intelligence and consumer research through three core solution pillars: On-Demand (a daily-updated insights platform with reports, databases and trend analysis), Consulting (customized growth strategies across innovation, market expansion and consumer demand), and Integrations (embedding Mintel data into client ecosystems). Its product portfolio includes the Global New Products Database (GNPD), Mintel Reports, Trends, Spark, Leap AI platform, and vertical-specific offerings such as Wellness.

Product overview

Mintel is a global market intelligence agency offering a comprehensive suite of products organized as a platform-plus-modules architecture. The core offering consists of three main solution pillars: On-Demand (a dynamic insights platform with daily updates), Consulting (customized growth strategies), and Integrations (data embedded into client ecosystems). The product portfolio includes specialized intelligence modules including GNPD (global product launch tracking), Reports (in-depth market research), Trends (consumer trend intelligence), Market Dynamics (market measurement), Purchase Intelligence (purchasing behavior analytics), Global Consumer (cross-category consumer insights), and specialized vertical solutions such as Wellness and Thailand market reports. AI-powered capabilities include Mintel Leap (AI market intelligence), Ingredientscape AI (ingredient analysis), and Mintel Spark (concept generator), all enhanced by the June 2025 acquisition of Black Swan Data for predictive trend analytics. The 2026 Global Predictions series provides annual trend forecasting across consumer, food & drink, beauty & personal care, and household sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Mintel GNPD: Global New Products Database - comprehensive resource for tracking and analyzing new product launches globally
• Mintel Spark
• Mintel Trends
• Mintel Reports
• Mintel Most Innovative Awards
• Leap
• Ingredientscape AI

Products and services

• Mintel On-Demand A dynamic insights platform updated daily that provides on-demand access to market intelligence, consumer research, databases such as GNPD, and industry reports, used by enterprise and mid-market brands to support better decision-making.
• Mintel Consulting Customized growth strategy engagements covering innovation strategy, market expansion and consumer demand, delivered by specialist consulting teams for ambitious global brands.
• Mintel Integrations Data and insights integrated into clients' existing ecosystems, enabling Mintel research to be embedded within their own analytics platforms and workflows.
• Mintel GNPD (Global New Products Database) A comprehensive resource for tracking and analyzing global new product launches across consumer packaged goods categories, providing intelligence on innovation trends.
• Mintel Reports In-depth market research reports covering consumer markets, providing market size, share, forecasting, competitor intelligence, and strategic recommendations for market growth; available via subscription or one-time purchase.
• Mintel Trends Consumer trend intelligence platform that helps businesses understand emerging behavior and future market shifts across global markets.
• Mintel Spark AI-powered innovation concept generator that delivers rapid concept inspiration for product development by combining trend analysis with predictive intelligence, enabling innovation in minutes rather than months.
• Mintel Global Consumer Cross-category consumer intelligence platform providing insight into consumer attitudes, behaviors, and purchasing patterns across multiple markets.
• Mintel Market Dynamics Market measurement and competitive tracking solution providing data on market size, share, and distribution trends.
• Mintel Purchase Intelligence Consumer purchasing behavior analytics platform tracking what consumers buy, where they shop, and how purchase patterns are evolving.
• Mintel Ingredientscape AI AI-powered ingredient analysis platform that helps brands understand ingredient trends and innovation opportunities in product formulations.
• Mintel Leap AI-powered market intelligence platform leveraging artificial intelligence to deliver faster, more comprehensive market insights and trend analysis.
• Mintel Wellness Specialized wellness market intelligence providing predictive insight, thought leadership, and growth opportunities in the wellness marketplace.
• Mintel Winning Innovation Territories Innovation opportunity identification tool that pinpoints where consumer demand is outpacing supply in specific market categories.
• Mintel Field Services Primary research and data collection services providing on-the-ground consumer and market research capabilities.

Quantifiable outcome

• Only 34% of global CPG launches were genuinely new products in 2025 (down from 47% in 2015), underscoring need for precision innovation insights
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Black Swan DatacoreStrategic or Co-development Partner · 1 June 2025Acquisition of Black Swan Data, an AI-native firm specializing in social media trend analysis, to enhance Mintel's predictive intelligence capabilities. The combination aims to improve trend forecasting and accelerate innovation for consumer packaged goods (CPG) brands through AI-powered platforms combining Mintel research with social intelligence.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Circana: Formed from the IRI/NPD merger, Circana is the closest direct competitor to Mintel in CPG market measurement, new product tracking, and consumer insights, serving the same enterprise customer base globally.
• Euromonitor International: Privately held global market research firm covering consumer markets, FMCG, travel, and industrial sectors; comparable in business model (syndicated reports + custom consulting) and target customers.
• Kantar: Global data, insights, and consulting company operating across consumer, retail, and media; comparable scale and client overlap with Mintel on category research, brand tracking, and innovation consulting.
• Ipsos: Global market research and consumer insights firm offering syndicated products, custom research, and category analytics similar to Mintel's offerings across CPG, retail, advertising, and financial services clients.
• NielsenIQ: Global consumer measurement and CPG-focused market intelligence firm; competes directly with Mintel for the same enterprise CPG, retail, and manufacturer clients on syndicated category data, point-of-sale tracking, and innovation insights.

Emerging players

• Suzy: AI-native consumer research platform offering self-serve survey panels and rapid-turnaround insights; competes with Mintel's mid-market and SMB research use cases through a digital-first, lower-priced model.
• Glimpse: Digital-first trend and consumer research platform leveraging AI for real-time category scanning; an emerging competitor attacking Mintel's lower-end syndicated reporting and trend-monitoring use cases.

Broad incumbents

• Forrester Research: Public research and advisory firm offering syndicated reports and consulting to enterprise buyers; comparable business model to Mintel On-Demand + Consulting, though focused on technology and CX.
• IQVIA: Large-scale data and analytics firm primarily in healthcare and life sciences with adjacent consumer insights capabilities; broader portfolio but overlapping enterprise client relationships and data-platform distribution model.
• Gartner: Public research and advisory firm operating a subscription-driven insights model across multiple verticals; comparable GTM motion to Mintel's enterprise subscriptions but a broader technology and business focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mintel
• Xx.com/mintelnews
• Facebookfacebook.com/MintelGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mintel