95 Percent Group
95 Percent Group sells evidence-based K-12 literacy and math intervention curricula, assessments, and professional development to U.S. school districts, reaching 5,000+ districts through its One95 platform and science-of-reading programs.
- Company typePrivate
- Founded2005
- HeadquartersLincolnshire, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 95 Percent Group does
95 Percent Group is a K-12 education company that sells evidence-based literacy and math intervention products, professional development, and assessment tools to U.S. school districts. The portfolio is built on the structured literacy (science of reading) framework and centers on flagship programs such as the 95 Phonics Core Program and 95 Phonics Lesson Library, delivered through the One95 platform that integrates screening, grouping, instruction, and progress monitoring. Since 2023 the company has used acquisitions (HillRAP, Tools 4 Reading, Morpheme Magic, Sortegories, All About Learning Press, and TouchMath) to extend from K-5 phonics into adolescent literacy, math intervention, Spanish-language instruction, and the homeschool market, with a stated reach of 5,000+ school districts.
The business model is institutional B2B sales into K-12 public school districts, supplemented by a small direct-to-consumer and homeschool channel acquired through All About Learning Press. Revenue is generated primarily through district-level curriculum licenses, professional development services, and assessment subscriptions, with procurement often gated by state-level approvals (Arizona, Virginia, Missouri, Ohio) and ESSA evidence-tier classifications that determine district eligibility for certain funding streams. State-adopted and IDA-accredited status functions as a key sales catalyst, and the company's footprint of 5,000+ districts implies a long-tail revenue base with low single-account concentration but full exposure to U.S. public K-12 budget cycles.
The company has been privately held and PE-backed since a December 2021 investment by Leeds Equity Partners, which has funded a multi-year buy-and-build strategy. Headcount is reported at 101-250 employees, and no public revenue, ARR, or valuation disclosures are available. Co-founder and Chief Academic Officer Laura Stewart and Chief Strategy Officer Dr. Antonio Fierro anchor the literacy-science credibility of the brand, while the One95 platform is positioned as the integration layer that increasingly ties curriculum, assessment, and progress monitoring together across acquired brands.
95 Percent Group firmographics
Firmographics- Name
- 95 Percent Group
- Legal name
- 95 Percent Group LLC
- Website
- https://95percentgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 95 Percent Group sells evidence-based K-12 literacy and math intervention curricula, assessments, and professional development to U.S. school districts, reaching 5,000+ districts through its One95 platform and science-of-reading programs.
- Ownership category
- akta.pro rank
95 Percent Group industry classification
Industry- Product category
- K-12 Literacy Curriculum and Instruction
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Literacy Intervention & Dyslexia Support Programs (Gen Ed) (EDAJAGAF)
- akta.pro secondary industries
- Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD), Early Literacy & Phonics Programs (EDAMAJAA), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD)
Keywords
Where 95 Percent Group is headquartered
LocationHeadquarters
- HQ city
- Lincolnshire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
95 Percent Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Literacy Curriculum Products and Licensing: 95 Percent Group sells its evidence-based literacy curriculum products (95 Phonics Core Program, 95 Literacy Intervention System, assessment tools, phonics manipulatives, etc.) to K-12 schools and districts. Revenue is generated through product sales, site licenses, and curriculum adoption agreements with state education departments.
- Professional Learning Services: The company generates revenue through professional development courses, virtual product workshops, structured literacy training, implementation services, and Science of Reading symposia. These are delivered as ongoing training engagements to district and school educators.
- Homeschool Market (via All About Learning Press): Following the acquisition of All About Learning Press, 95 Percent Group expanded into the homeschool market, selling literacy and math programs directly to homeschool families.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
95 Percent Group product offering
Product offeringCore offering
95 Percent Group develops and sells evidence-based K-12 literacy curriculum products, assessments, and accompanying professional learning services organized under the One95 Literacy Ecosystem. Offerings span Tier 1 core phonics instruction, Tier 2 small-group intervention, and Tier 3 intensive intervention (including programs for students with dyslexia), supported by diagnostic screeners, manipulatives, Spanish-language literacy tools, and adolescent literacy programs, plus structured professional development courses for educators.
Product overview
95 Percent Group offers a unified platform architecture called the One95 Literacy Ecosystem, which integrates professional learning and evidence-based literacy products into one cohesive system supporting consistent instruction across all tiers. The product portfolio includes core solutions organized by instructional tier: Tier 1 (95 Phonics Core Program, 95 Tier 1 Phonics Solution), Tier 2 (95 Literacy Intervention System, 95 Phonics Lesson Library), and Tier 3 (95 RAP, 95 Tier 3 Literacy Solution). Supporting modules include assessments (95 Phonics Screener for Intervention, 95 Phonemic Awareness Screener for Intervention), phonics tools (95 Phonics Chip Kit, 95 Teaching Blending, 95 Phonics Skill Series), vocabulary and comprehension tools (95 Vocabulary Surge, 95 Comprehension), and intervention boosters (95 Phonics Booster Bundle, 95 Multisyllable Routine Cards). The company has expanded through acquisitions including Sortegories, Morpheme Magic, Tools 4 Reading, TouchMath, and All About Learning Press, and recently launched Spanish literacy solutions (95 El muro de sonidos y deletreo) and adolescent literacy tools (95 Adolescent Word Study Solution).
Differentiator
Problem solved
Functional benefit
Brands
- One95 Literacy Ecosystem: Integrated platform combining professional learning and evidence-based literacy products for consistent instruction across tiers.
- One95
Products and services
- 95 Phonics Core Program Explicit, systematic, and cumulative Tier 1 phonics instruction for whole-class K-3 instruction designed to reduce or prevent intervention needs; meets ESSA evidence standards and is approved by Arizona, Virginia, Missouri, and Ohio departments of education.
- 95 Tier 1 Phonics Solution Turnkey, flexible Tier 1 solution combining 95 Phonics Core Program and Sortegories for explicit instruction and purposeful practice to accelerate reading proficiency across the core tier of instruction.
- 95 Tier 2 Phonics Solution Intervention solution featuring 95 Literacy Intervention System and 95 Phonics Lesson Library 2.0 with automation and precise, data-driven instruction for Tier 2 small-group intervention.
- 95 Tier 3 Literacy Solution Intensive Tier 3 intervention solution centered on 95 RAP (Reading Achievement Program) to deliver individualized instruction and identify breakthrough moments for struggling readers, including students with dyslexia.
- 95 Adolescent Word Study Solution Turnkey literacy program for students in grades 6-12 designed to address decoding and vocabulary comprehension challenges, including Multisyllable Routine Cards and Morpheme Magic components with professional learning resources.
- 95 El muro de sonidos y deletreo Spanish literacy tool for K-3 educators, grounded in the science of reading for Spanish language arts instruction, providing 24 explicit structured lessons with visual instructional materials and assessment tools.
- TouchMath Grades 3-5 Multisensory math solution for special education students in grades 3-5, using the Concrete-Representational-Abstract framework with proprietary manipulatives (TouchCubes and TouchFractions) and AI-powered progress monitoring, available in print and blended formats.
- One95 Literacy Ecosystem Integrated platform combining professional learning and evidence-based literacy products into one cohesive system supporting consistent instruction across all instructional tiers (Tier 1, Tier 2, Tier 3) aligned with MTSS/RTI frameworks.
- Professional Learning Services Paid professional development courses, virtual product workshops, structured literacy training, implementation services, and Science of Reading symposia delivered to district and school educators as ongoing training engagements.
- All About Learning Press (Homeschool Literacy and Math Programs) Literacy and math programs sold directly to homeschool families through the All About Learning Press storefront, now part of the 95 Percent Group family, providing science-of-reading-aligned home education curricula.
- TouchMath (K-2 Multisensory Math) Multisensory math programs for students with learning differences, using tactile and visual techniques with the Concrete-Representational-Abstract framework, including proprietary manipulatives such as TouchCubes and TouchFractions.
Quantifiable outcome
- 209% increase in third graders iReady scale score gains after adding 95 Phonics Core Program
- +5 more outcomes
Companies that use 95 Percent Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
95 Percent Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
95 Percent Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TouchMathcore95 Percent Group announced the acquisition of TouchMath in March 2026. TouchMath is a leading provider of multisensory math programs for students with learning differences, founded in 1975 with over 50 years of experience in explicit, evidence-based, multisensory instruction primarily in special education settings. The combined entity will serve more than 5,000 school districts across the United States.
- Angle AdvisorsminorAngle Advisors served as exclusive investment banking advisor to All About Learning Press Inc. in the sale transaction to 95 Percent Group.
- Dr. Deborah R. GlaserminorFounder of Morpheme Magic, a literacy resources provider acquired by 95 Percent Group in February 2024 to enhance the One95 Literacy Ecosystem with supplemental literacy curriculum offerings. Dr. Glaser created the Top 10 Tools professional learning course.
- Dr. Mary DahlgrenminorFounder of Tools 4 Reading, acquired by 95 Percent Group in February 2023. Dr. Dahlgren serves as Literacy Executive in Residence at 95 Percent Group and co-hosts webinars on the science of reading.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
95 Percent Group competitors and assessment
Company assessmentDirect peers
- Voyager Sopris Learning: Voyager Sopris Learning provides evidence-based literacy and math intervention programs for K-12 schools, including structured literacy solutions and professional development. It is one of the closest direct competitors to 95 Percent Group's One95 ecosystem given overlapping Tier 2/3 intervention product lines and shared K-12 district sales motion.
- Reading Horizons: Reading Horizons delivers structured literacy and phonics instruction for elementary students and adult learners, with an emphasis on decoding and spelling. It competes head-to-head with 95 Percent Group's 95 Phonics Core Program and Tier 2/3 phonics products in district and intervention settings.
- Really Great Reading: Really Great Reading specializes in structured literacy and phonics-based intervention curricula for K-12, including the well-known Countdown and Blast programs. It directly competes with 95 Percent Group in Tier 2 phonics intervention and shares the science-of-reading-aligned go-to-market approach targeting struggling readers.
- Lexia Learning: Lexia Learning provides evidence-based literacy intervention and assessment solutions, including Lexia Core5 and PowerUp, widely adopted in K-12 districts. It is a direct competitor in literacy intervention (especially Tier 2/3) with similar emphasis on screeners, progress monitoring, and structured skill progression.
- Wilson Language Training: Wilson Language Training is a long-established provider of Orton-Gillingham-based structured literacy programs (Wilson Fundations, Wilson Reading System) widely used in K-12 schools. It is a direct competitor in the dyslexia intervention and structured literacy space where 95 RAP and Top 10 Tools compete for accreditation-driven adoptions.
- Benchmark Education: Benchmark Education offers evidence-based literacy curriculum and intervention solutions for K-12, including phonics, comprehension, and small-group intervention materials. It competes with 95 Percent Group in structured literacy curriculum adoption at the district level and shares the science-of-reading positioning.
Broad incumbents
- Amplify Education: Amplify provides K-12 literacy, math, and assessment solutions including Amplify CKLA and mClass. As a broader curriculum publisher with established district relationships, Amplify is a significant competitor for state and district literacy adoptions that 95 Percent Group targets.
- Savvas Learning Company: Savvas offers K-12 literacy and math programs (e.g., myView, enVision) and is a broad incumbent competitor. It competes for district-wide curriculum adoptions and math intervention deals relevant to the recently acquired TouchMath business.
- Imagine Learning: Imagine Learning is a large K-12 education company offering literacy, math, and assessment solutions, including structured literacy products and intervention tools. It is a broad incumbent competitor with deeper resources and broader product breadth than 95 Percent Group, often competing for district-wide literacy adoptions.
- Houghton Mifflin Harcourt (HMH): HMH is a major K-12 publisher offering Into Reading, HMH Into Literature, and intervention products. It competes with 95 Percent Group in structured literacy curriculum adoptions and brings far greater scale, content breadth, and state adoption infrastructure.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights1 record
Customer concentration
95 Percent Group social profiles
Digital presence95 Percent Group compliance and trust
Trust signalCompliance7 records
95 Percent Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
95 Percent Group leadership team
Management profileNumber of profiles
Profiles9 records
95 Percent Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
95 Percent Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
95 Percent Group M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 95 Percent Group
What does 95 Percent Group do?
95 Percent Group develops and sells evidence-based K-12 literacy curriculum products, assessments, and accompanying professional learning services organized under the One95 Literacy Ecosystem. Offerings span Tier 1 core phonics instruction, Tier 2 small-group intervention, and Tier 3 intensive intervention (including programs for students with dyslexia), supported by diagnostic screeners, manipulatives, Spanish-language literacy tools, and adolescent literacy programs, plus structured professional development courses for educators.
Is 95 Percent Group a public or private company?
95 Percent Group is a private company. It is classified as private equity controlled and is currently operating.
When was 95 Percent Group founded?
95 Percent Group was founded in 2005. It employs 101 to 250 people.
Where is 95 Percent Group based?
95 Percent Group is headquartered in Lincolnshire, United States, in the North America region.
How does 95 Percent Group make money?
Three revenue lines are on record. Literacy Curriculum Products and Licensing is the primary driver. The others are professional Learning Services and homeschool Market (via All About Learning Press).
Who are 95 Percent Group's main competitors?
Direct peers on record are Voyager Sopris Learning, Reading Horizons, Really Great Reading, Lexia Learning, Wilson Language Training and Benchmark Education. Broad incumbents are Amplify Education, Savvas Learning Company, Imagine Learning and Houghton Mifflin Harcourt (HMH).
Does 95 Percent Group have an API?
No public API is recorded for 95 Percent Group.
What industry is 95 Percent Group in?
95 Percent Group's product category is K-12 Literacy Curriculum and Instruction. Its primary akta.pro industry code is EDAJAGAF, Literacy Intervention & Dyslexia Support Programs (Gen Ed), with a secondary code of EDAJALAD, Literacy & Numeracy Intervention (Reading/Math Support). Its NAICS code is 611710 and its SIC code is 8200.