Anam Mobile
Anam Mobile, founded in 1999 in Dublin, develops mobile messaging firewall infrastructure. Acquired by Infobip, its Anam Protect product provides AI-powered SMS and Voice firewall solutions to 120+ mobile network operators globally, protecting 1.2 billion subscribers from messaging fraud.
- Company typePrivate
- Founded1999
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Anam Mobile does
Anam Mobile, founded in 1999 and headquartered in Dublin, Ireland, was a developer of mobile messaging infrastructure technologies that has been acquired by Infobip and now operates as the Anam Protect product line within Infobip's telecom core and security portfolio. The company's core offering is an omnichannel firewall solution designed for Mobile Network Operators (MNOs), consisting of two main modules — an SMS Firewall that controls grey routes and ensures A2P SMS traffic is properly charged, and a Voice Firewall that uses machine learning and intelligent analytics to detect and control Flash Calls and prevent voice fraud. These modules are supported by the Anam Messaging Hub platform and an optional cloud deployment, with message screening, sender number screening (Short Codes, Long Codes, 10DLC), suspicious event notification, and real-time traffic analytics as core capabilities. Underlying AI/ML components include NLP technology for message content analysis and anomaly detection algorithms trained on traffic patterns across 120+ mobile networks serving 1.2 billion subscribers globally, with 800+ direct network connections.
Anam Protect generates revenue through subscription-based fees for SMS and Voice firewall deployments and through managed services with 24/7 platform and application support. The go-to-market is enterprise field sales targeting telecom operators directly, with quote-based pricing not publicly disclosed. Customer outcomes documented in case studies include Vodafone Fiji achieving 29x higher revenue and 23x higher monetized SMS traffic, and Indosat Ooredoo achieving 3x international traffic revenue with a 10% increase in domestic A2P traffic. The product has been recognized across multiple 2025 analyst rankings — including Gartner Magic Quadrant for CPaaS, Frost Radar for CPaaS, IDC MarketScape for CPaaS, Omdia Universe for CPaaS, and Juniper Research for Conversational AI — and won Rocco's Best A2P SMS Vendor award for five consecutive years from 2018 through 2022.
Anam Mobile firmographics
Firmographics- Name
- Anam Mobile
- Website
- https://anam.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Anam Mobile, founded in 1999 in Dublin, develops mobile messaging firewall infrastructure. Acquired by Infobip, its Anam Protect product provides AI-powered SMS and Voice firewall solutions to 120+ mobile network operators globally, protecting 1.2 billion subscribers from messaging fraud.
- Ownership category
- akta.pro rank
Anam Mobile industry classification
Industry- Product category
- Telecom Messaging Security Software (A2P SMS Firewall)
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- Identity & Access Management (IAM) Managed Services (BPAEADAE)
- akta.pro secondary industry
- Unified Endpoint Management (UEM/MDM/MAM) Security (HDADAEAE)
Keywords
Where Anam Mobile is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Anam Mobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SMS Firewall Services: Subscription-based and usage-based fees for SMS firewall protection services that help MNOs control SMS ecosystems, protect subscribers from fraud, and monetize A2P traffic.
- Voice Firewall Services: Real-time voice filtering and flash call detection services for telecom operators, typically bundled with SMS firewall or sold separately.
- Managed Services: Platform and application management with 24/7 support for completing platform operations and maintenance services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Anam Mobile product offering
Product offeringCore offering
Anam Mobile sells the Anam Protect omnichannel firewall platform for Mobile Network Operators. The platform combines an SMS Firewall and a Voice Firewall with the Anam Messaging Hub to screen A2P SMS and voice traffic, eliminate grey routes, prevent smishing and flash-call fraud, and monetize A2P messaging. Solutions are deployed on customer premises or via cloud, and include real-time analytics and 24/7 managed services.
Product overview
Anam Mobile, acquired by Infobip, offers Anam Protect — an omnichannel firewall solution for Mobile Network Operators. The core product Anam Protect consists of two main firewall modules: SMS Firewall and Voice Firewall, supported by the Anam Messaging Hub platform component. The solution protects over 120 mobile networks serving 1.2 billion subscribers globally, providing message screening, sender number screening, suspicious event notification, and cloud deployment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Anam Protect Omnichannel firewall solution for Mobile Network Operators that delivers AI-powered threat detection to eliminate grey routes, prevent smishing attacks, and monetize A2P traffic across SMS and voice channels.
- SMS Firewall SMS firewall that helps MNOs control their SMS ecosystem, protect subscribers from fraud, eliminate grey routes, and monetize A2P traffic through accurate traffic segmentation.
- Voice Firewall Voice fraud protection solution that detects and controls Flash Calls and prevents voice frauds with real-time voice filtering using machine learning and intelligent analytics for telecom operators.
- Anam Messaging Hub Platform component that works in combination with the Omnichannel Messaging Firewall cloud service to filter international messages for operators.
- Managed Services 24/7 platform and application management and maintenance services provided to mobile operators running Anam Protect, completing platform operations on their behalf.
Quantifiable outcome
- Vodafone Fiji achieved 29x higher revenue and 23x higher in monetized SMS traffic
- +1 more outcomes
Companies that use Anam Mobile
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Anam Mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Anam Mobile partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Anam Mobile competitors and assessment
Company assessmentDirect peers
- HAUD Systems: Direct competitor in A2P SMS firewall and SMS monetization for mobile operators. HAUD provides comparable grey route elimination and SMS revenue assurance services targeting the same MNO segment.
- Mobileum: Direct peer providing telecom analytics, roaming security, and fraud management for operators. Mobileum's fraud and security portfolio overlaps significantly with Anam Protect's SMS and voice firewall capabilities.
- Cellusys: Direct peer in telecom signaling security, SMS firewall, and A2P monetization for mobile operators. Cellusys provides comparable messaging security and fraud prevention capabilities targeting the same MNO customer base.
- AdaptiveMobile Security (Enea): Direct competitor in SMS firewall and messaging security for mobile operators. Acquired by Enea in 2019, AdaptiveMobile provides comparable A2P SMS monetization, grey route elimination, and signaling security solutions to MNOs globally.
- Openmind Networks: Direct peer providing SMS messaging hubs, firewalls, and A2P monetization solutions for mobile operators. Openmind's messaging firewall directly competes with Anam Protect's SMS firewall offering.
Emerging players
- Comviva: Emerging player in telecom digital services and messaging solutions for operators. Comviva's mobile messaging and value-added services partially overlap with Anam Protect's A2P SMS monetization focus, particularly in emerging markets.
- AB Handshake: Emerging player in signaling security and anti-fraud for telecom operators. AB Handshake addresses fraud at the signaling layer, partially overlapping with Anam Protect's SMS and voice fraud prevention scope.
Broad incumbents
- Infobip: Parent company of Anam Mobile and global CPaaS leader. While Infobip is the parent, it also operates as a broad incumbent in CPaaS, offering omnichannel messaging, RCS, and authentication that encompasses Anam Protect's firewall capabilities within a wider portfolio.
- Enea: Broader telecom infrastructure vendor that acquired AdaptiveMobile Security. Enea provides signaling, policy, and security solutions to operators, with its AdaptiveMobile unit directly competing with Anam Protect in SMS firewall.
- Sinch: Broad incumbent in CPaaS and messaging, competing with Infobip's broader portfolio. Sinch provides messaging, voice, and authentication services to enterprises and operators, with overlapping A2P SMS fraud management capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anam Mobile social profiles
Digital presenceAnam Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anam Mobile leadership team
Management profileNumber of profiles
Profiles3 records
Anam Mobile funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anam Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anam Mobile
What does Anam Mobile do?
Anam Mobile sells the Anam Protect omnichannel firewall platform for Mobile Network Operators. The platform combines an SMS Firewall and a Voice Firewall with the Anam Messaging Hub to screen A2P SMS and voice traffic, eliminate grey routes, prevent smishing and flash-call fraud, and monetize A2P messaging. Solutions are deployed on customer premises or via cloud, and include real-time analytics and 24/7 managed services.
Is Anam Mobile a public or private company?
Anam Mobile is a private company. It is classified as corporate owned and is currently acquired.
When was Anam Mobile founded?
Anam Mobile was founded in 1999. It employs 11 to 50 people.
Where is Anam Mobile based?
Anam Mobile is headquartered in Dublin, Ireland, in the Europe region.
How does Anam Mobile make money?
Three revenue lines are on record. SMS Firewall Services are the primary driver. The others are voice Firewall Services and managed Services.
Who are Anam Mobile's main competitors?
Direct peers on record are HAUD Systems, Mobileum, Cellusys, AdaptiveMobile Security (Enea) and Openmind Networks. Emerging players are Comviva and AB Handshake. Broad incumbents are Infobip, Enea and Sinch.
Does Anam Mobile have an API?
No public API is recorded for Anam Mobile.
What industry is Anam Mobile in?
Anam Mobile's product category is Telecom Messaging Security Software (A2P SMS Firewall). Its primary akta.pro industry code is BPAEADAE, Identity & Access Management (IAM) Managed Services, with a secondary code of HDADAEAE, Unified Endpoint Management (UEM/MDM/MAM) Security. Its NAICS code is 561621 and its SIC code is 4822.