Smarkets

What Smarkets does

Smarkets is a Brazilian B2B procurement technology company headquartered in São Paulo, founded in 2014 by Mônica Granzo. It operates an integrated AI-powered platform covering the full requisition-to-pay cycle, organized into four pillars: TALENT (ERP-specialized talent outsourcing), BUY (Marketplace™, Strategic Sourcing, SIA intelligent assistant, and BPO de Compras), LOG (Smarkets Track / Torre de Controle and Backoffice de Suprimentos), and PAY (fiscal/financial reconciliation and unified digital payment via virtual card numbers). The platform is built on Microsoft Azure infrastructure and serves large Brazilian enterprises across manufacturing, banking, healthcare, education, energy, and food & beverage, with named clients including Gerdau, Bradesco, Nestlé, Unimed, Cogna Educação, and Grupo Ultra.

The technical core is a proprietary marketplace spanning 140+ categories and 200,000+ SKUs, supported by a collaborative data hub of 130,000+ materials and 20,000+ suppliers. AI and automation are central: SIA generates quotes in under one minute against 20,000+ suppliers, RPA auto-generates approximately 95% of negotiated purchase orders (~4,200 monthly order lines), catalog development is 80% automated, and 220ms ERP-to-FAST synchronization is documented. The platform integrates with SAP, Totvs, and Oracle ERPs and exposes REST APIs through the DevS_ developer portal, with OpenAPI 2.0 documentation and a proprietary design system (SsdS_).

Smarkets monetizes through enterprise subscription SaaS for the procurement platform, professional services for BPO de Compras and Talent outsourcing, and managed services for Backoffice de Suprimentos, with quote-based annual contracts sold via specialist consultative engagement ("Fale com Especialista") and distributed through direct enterprise sales, an Accenture open-innovation channel, and a self-service marketplace for supplier onboarding. The company has accumulated R$1.2 billion+ in documented client savings since founding, holds four consecutive Inbrasc "Best Purchasing Company" awards, and counts Microsoft as both a strategic technology partner and investor. International expansion has begun with a Lisbon, Portugal office.

Name

Smarkets

Legal name

Smarkets

Website

https://smarkets.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Smarkets is a Brazilian B2B procurement technology company founded in 2014 that provides an AI-powered SaaS platform covering the requisition-to-pay cycle for large enterprises. Its integrated Talent-Buy-Log-Pay ecosystem serves manufacturing, banking, healthcare, and energy clients across Brazil and Portugal.

Ownership category

akta.pro rank

Product category

Procurement Software

NAICS

Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151), Software Publishers (51321)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)

akta.pro secondary industries

Merchant Services Aggregators & SMB Acquirers (FSAMABAK), B2B BNPL (Invoice Split/Net Terms for SMB Procurement) (FSAKACAJ)

Keywords

• Procurement software
• B2B marketplace platform
• Strategic sourcing services
• Procurement BPO services
• AI procurement automation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Procurement Technology Platform: SaaS-based procurement platform providing AI-powered purchasing automation, marketplace services, and intelligent supplier management. Operates on subscription basis with enterprise clients, featuring specialized service layer and technology components.
2. BPO de Compras: Outsourced procurement management service with dedicated Smarkets team handling requests from requisition to purchase order issuance, using proprietary technology accelerated by AI and collaborative Data Hub.
3. Talent/Staff Loan: Talent outsourcing service connecting companies with professionals having expertise in various ERPs for temporary or permanent staffing needs.
4. Backoffice de Suprimentos: Service management for calls from different supply chains with SLA monitoring, including material registration, supplier registration, supplier homologation, and fiscal reconciliation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Smarkets provides an AI-powered B2B procurement technology platform that integrates the full requisition-to-pay lifecycle through four pillars: TALENT (talent outsourcing), BUY (marketplace, strategic sourcing, BPO), LOG (control tower, backoffice), and PAY (fiscal/financial reconciliation, unified digital payment). The platform is used by mid-to-large enterprises in Brazil to automate purchasing, negotiate with suppliers, manage catalogs across 140+ categories, and reduce procurement costs by an average of 18% in transacted categories.

Product overview

Smarkets is a B2B procurement technology platform offering an integrated ecosystem of solutions across the full requisition-to-pay (Req to Pay) lifecycle. The portfolio is organized into four main pillars: TALENT (talent outsourcing), BUY (procurement and sourcing), LOG (logistics and operations), and PAY (payments and reconciliation). Core products include the Marketplace™ B2B catalog platform, the AI-powered SIA intelligent assistant for automated quote generation, Strategic Sourcing services, BPO de Compras, and the Smarkets Track delivery control tower. The developer portal (DevS_) provides APIs (CodS_), documentation (DocS_), and a proprietary design system (SsdS_). The platform covers 140+ material and service categories with 200,000+ SKUs, leveraging AI for price evaluation, catalog enrichment, supplier matching, and process automation. Notable quantitative results include an average 18% savings on transacted categories and over R$1.2 billion in total savings generated for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Smarkets Talent: Talent outsourcing solution connecting professionals with expertise in various ERPs for temporary or permanent placements.
• Smarkets Buy
• Smarkets Log
• Smarkets Pay
• SIA
• Marketplace
• DevS_

Products and services

• Marketplace™

Quantifiable outcome

• 18% average savings in transacted marketplace categories
• +8 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AccenturecoreImplementation/ SI/ Consulting Partner · 1 January 2020Open innovation partnership for automation of purchasing processes. Smarkets collaborated with Accenture to implement procurement automation for a leading company in tubes, connections, and hydraulic materials. The partnership has resulted in 4,000+ monthly transactions and 60%+ processed within 24-48 hour SLAs.
• MicrosoftcoreTechnology or IntegrationMicrosoft serves as both strategic technology partner and investor in Smarkets. The company provides Azure cloud infrastructure for AI operations and is a key technology provider for Smarkets' intelligent procurement platform, enabling scalable and secure operations with compliance alignment.
• EndeavorminorStrategic or Co-development PartnerSmarkets participated in the Endeavor acceleration program, which supports high-growth startups with mentorship and scaling resources.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pipefy: Brazilian-founded B2B workflow and process automation platform that offers procurement, HR and finance workflows. Directly comparable to Smarkets as a domestic Brazilian SaaS provider targeting enterprise procurement and operational teams with no-code automation.
• Jaggaer: Procurement and supplier-management SaaS for mid-to-large enterprises with sourcing, contract management and supplier network features. Closely overlaps Smarkets' Strategic Sourcing, Marketplace and BPO offerings at multinational buyers.
• GEP Worldwide: Procurement and supply-chain software and services provider combining a SaaS platform (GEP SMART) with managed procurement services. Closely mirrors Smarkets' combined SaaS-plus-BPO de Compras model for large enterprises.

Broad incumbents

• SAP Ariba: Global leader in procurement, supplier management and B2B marketplace software, deeply integrated with ERP. Competes with Smarkets' Marketplace and Strategic Sourcing modules across the same enterprise buyer base in Latin America.
• Coupa Software: Enterprise cloud platform for Business Spend Management (procurement, invoicing, expense and supplier management). Comparable to Smarkets' TALENT-BUY-LOG-PAY ecosystem and a key global incumbent Smarkets must differentiate against.
• WNS Procurement: Large BPO and digital services firm offering procurement, finance and analytics outsourcing for global enterprises. Comparable to Smarkets' BPO de Compras and Backoffice de Suprimentos services in delivery model and enterprise target.
• Oracle Fusion Procurement: Cloud procurement suite from Oracle competing in the same Brazilian ERP-integrated procurement space that Smarkets integrates against via SAP, Totvs and Oracle connectors.

Regional players

• Olist: Brazilian B2B marketplace and e-commerce enabler for SMBs, aggregating multiple sellers into one catalog. Analogous to Smarkets' marketplace model with a Brazil-centric supplier network, though it targets distribution rather than direct procurement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarkets