What BeliMobilGue does

BeliMobilGue, operating as OLXmobbi, is an Indonesian online marketplace platform that enables individual car owners to sell used vehicles to a network of professional partner buyers. The company operates under the OLX Autos Indonesia umbrella and follows a three-step flow: an online price-estimation tool that uses vehicle specifications (brand, model, year, transmission, variant, city, kilometers) to generate a baseline valuation, a digital booking system for professional inspections conducted at 100+ store locations across 7 major Indonesian cities (Jabodetabek, Bandung, Medan, Semarang, Surabaya, Yogyakarta, Denpasar/Bali) or via a home-inspection service, and an instant payment service that transfers funds within approximately 60 minutes of deal closure and document verification. Each listed vehicle is offered to 2,000+ partner buyers, creating a competitive-bidding environment that the company positions as its core pricing advantage.

The technology stack centers on a web platform integrated with the OLX Autos Indonesia marketplace and mobile app, with supporting product modules including the price estimation tool, the inspection scheduling system, the home-inspection dispatch flow, and an instant-payment settlement layer. The company is led by CEO Johnny Widodo, was founded in 2017, and reports 101-250 employees. No specific proprietary technology beyond workflow integration and digital inspection booking is disclosed, and no AI/ML capabilities are referenced in the source material.

BeliMobilGue generates revenue via a transaction-fee model: the platform connects sellers to its partner-buyer network and earns a commission upon successful deal completion. Public pricing is not disclosed and is negotiated during inspection. The company has raised approximately $13.7 million across two disclosed rounds (a 2018 Series 1 led by Intudo Ventures for $3.7 million and a 2019 Series 2 led by Frontier Car Group with Toyota Tunas for $10 million), and serves a single horizontal customer segment — individual used-car sellers across Indonesia.

Name

BeliMobilGue

Legal name

OLXmobbi

Website

https://belimobilgue.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

BeliMobilGue (OLXmobbi) is an Indonesian online marketplace that helps individual car owners sell used vehicles to a network of 2,000+ partner buyers, providing price estimation, professional inspections at 100+ locations across 7 cities, and instant payment within approximately 60 minutes of deal completion.

Ownership category

akta.pro rank

Headquarters

HQ city

Mampangprapatan

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Transaction Fee / Commission: Platform earns revenue by facilitating used car transactions between sellers and 2,000+ partner buyers. The platform connects sellers to its partner network and earns a transaction fee upon successful deal completion.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

BeliMobilGue (OLXmobbi) operates an online marketplace platform that enables individual car owners in Indonesia to sell their used vehicles directly to a network of 2,000+ partner buyers. The service includes free professional vehicle inspection at 100+ store locations or via home inspection, with instant payment transfer within approximately 60 minutes after deal closure and document verification.

Product overview

OLXmobbi (BeliMobilGue) operates as a unified used car marketplace platform under OLX Autos Indonesia, combining a digital marketplace with physical inspection services. The core OLXmobbi Platform connects sellers to 2,000+ partners, while supporting modules include Inspection Services at 100+ store locations, Home Inspection for remote evaluations, Price Estimation Tool for market valuation, and Instant Payment Service for rapid fund transfers. The platform follows a 3-step process: price check, condition inspection, and payment transfer.

Differentiator

Problem solved

Functional benefit

Products and services

• OLXmobbi Platform An online marketplace connecting individual used car sellers with 2,000+ partner buyers across Indonesia, facilitating transactions through a three-step process (price check, inspection, payment). For individual car owners seeking to sell vehicles quickly and securely.
• Inspection Services Professional vehicle inspection services conducted by expert staff at 100+ store locations across 7 major Indonesian cities (Jabodetabek, Bali, Bandung, Medan, Semarang, Surabaya, Yogyakarta). Offered complimentary to sellers listing through the OLXmobbi platform.
• Home Inspection Service Mobile vehicle inspection service that brings professional evaluation to the customer's preferred location (home or otherwise), eliminating the need to visit a physical inspection store. For individual car sellers who cannot visit physical inspection locations.

Quantifiable outcome

• Payment transferred within approximately 60 minutes after deal and complete documents

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 2,000+ Partner BuyerscoreChannel Partner/ Reseller/ DistributorNetwork of 2,000+ partner businesses who receive offers of cars listed on OLXmobbi. These partners bid on vehicles, creating competitive pricing for sellers and enabling faster sales transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carsome: Southeast Asia's largest used-car marketplace (Malaysia-headquartered) operating an instant-purchase, inspection-led model across Malaysia, Indonesia, Thailand, and Singapore — the closest functional analog to BeliMobilGue's instant-purchase and partner-network model.
• Carro: Singapore-headquartered full-stack used-car marketplace with inspection, financing, and insurance offerings across SEA — directly comparable vertically-integrated marketplace play versus BeliMobilGue's instant-purchase focus.
• Mobbi: Indonesian used-car platform under TBS Automotive with an inspection-and-partner-buyer model similar to BeliMobilGue, focused exclusively on the same Jakarta and surrounding markets — the most direct domestic competitor.
• Carmudi: Indonesian online automotive classifieds platform with new and used car listings, dealer partnerships, and inspection services — overlaps directly with BeliMobilGue's marketplace function and dealer-network DNA.
• Carro Indonesia / CarUsed: Earlier Carro-built Indonesian used-car marketplace that targets the same instant-purchase, inspection-led positioning — operates in overlapping metro footprint with BeliMobilGue.
• bursa.mobil.id / bekas.id: Indonesian used-car classifieds platforms serving individual sellers with listing tools; partial overlap with BeliMobilGue's marketplace function, though lighter on the instant-purchase and inspection offering.
• Auto1 Group: European-based online used-car platform with proprietary inspection and dealer-buyer network across 30+ countries — directly comparable marketplace-thickness, pricing tools, and logistics model to what BeliMobilGue runs locally in Indonesia.
• Shift: US-based used-car instant-purchase and home-inspection platform with similar operating mechanics (online estimate, inspection, instant payment) — useful analog for how BeliMobilGue's instant-purchase model could evolve into adjacent financing products.

Broad incumbents

• OLX Indonesia: Parent-affiliated broader Indonesian classifieds marketplace that includes autos, motorbikes, property, and general merchandise — same operator ecosystem and OLX brand but functions as a listings platform rather than instant buyer.

Regional players

• CarTrade Tech: Indian used/new-car online marketplace with auctions, inspections, and dealer partnerships; comparable two-sided marketplace structure though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/belimobilgue
• YouTubeolxinfo.id/YTWebFooter
• Facebookfacebook.com/belimobilgue
• Instagramolxmobbi.info/IGWebFooter
• TikTokolxinfo.id/TTWebFooter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeliMobilGue