HIVERY

What HIVERY does

HIVERY is an Australian enterprise SaaS company that develops HIVERY Curate, an AI-driven platform for hyper-local retail assortment strategy simulation and space optimization. The platform applies proprietary machine learning models combined with mixed integer programming to ingest store-level sales data and produce assortment recommendations, demand transfer forecasts, dynamic planograms, and scenario simulations at the individual store level within minutes. The technology originated from a Coca-Cola Founders Program challenge in 2015 and was developed in collaboration with CSIRO's Data61, the Australian national science agency's data innovation group. The platform is delivered as two integrated modules, HIVERY Curate for CPG Brands and HIVERY Curate for Retail, and is operated across more than 110 retailer-category combinations serving top 25-50 CPG brands and major retailers globally.

The company's revenue model is enterprise SaaS subscription billing, delivered through direct field sales to CPG manufacturers and retail chains, complemented by a self-serve test drive/demo capability on its website that supports a product-led growth motion. HIVERY operated offices in Sydney (headquarters), Bentonville (Arkansas, USA), and Tokyo (Japan), and received a JETRO/METI government grant to support its Japan expansion. The company raised approximately $60 million in venture funding across multiple rounds, including a $30 million Series B led by Tiger Global in July 2022, with participation from Blackbird Ventures, OneVentures, AS1 Growth Partners, and SecondQuarter Ventures.

Despite earning third-party validation through the CB Insights Retail Tech 100 (2022 and 2023), Fast Company Most Innovative Companies 2023, the Gartner Market Guide for Intelligent Virtual Store Design Applications 2023, and the NSW Premier's Exporter of the Year 2022, HIVERY entered administration in December 2024. In January 2025, Vision Group Retail Technologies, a US-based technology firm, acquired the company. The acquisition marks the end of HIVERY's nine-year run as an independent venture-backed entity and shifts its trajectory to integration within a larger retail technology portfolio.

Name

HIVERY

Legal name

HIVERY

Website

https://hivery.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

51–100 employees

Short description

HIVERY is an Australian enterprise SaaS company that provides AI-driven hyper-local retail assortment strategy simulation and optimization for CPG brands and retailers, leveraging machine learning and mixed integer programming on store-level data.

Ownership category

akta.pro rank

Product category

Retail Assortment Optimization Software

akta.pro primary industry

Planogramming, Space Planning & Shelf Analytics Services (CRAOAOAF)

akta.pro secondary industry

Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG)

Keywords

• Retail assortment optimization
• Category management software
• Space planning solutions
• CPG analytics platform
• Planogram generation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - HIVERY Curate: HIVERY Curate is an AI-powered SaaS platform for advanced assortment and planogram generation. The platform is offered as a subscription-based model where brands and retailers pay for access to the AI-driven assortment optimization and simulation capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

HIVERY sells HIVERY Curate, an AI-powered SaaS platform that uses machine learning and applied mathematics to simulate and optimize hyper-local retail product assortments and planograms at the store level for CPG brands and retailers. The platform enables scenario planning, demand forecasting, and prescriptive assortment strategy decisions across more than 110 retailer-category combinations.

Product overview

HIVERY offers a unified SaaS platform called HIVERY Curate for AI-driven retail assortment optimization. The platform consists of two integrated modules: HIVERY Curate for CPG Brands (for consumer packaged goods manufacturers) and HIVERY Curate for Retail (for retailers). Both modules share the same core AI engine leveraging machine learning and mixed integer programming to provide hyper-local, store-level assortment recommendations and planogram generation. The platform enables scenario simulation, demand forecasting, and strategic assortment planning across over 110 retailer-category combinations.

Differentiator

Problem solved

Functional benefit

Brands

• HIVERY Curate: HIVERY's flagship AI-powered SaaS platform for advanced assortment and planogram generation. It offers hyper-local retail assortment strategy simulation and optimization solutions for both CPG brands and retailers.

Products and services

• HIVERY Curate Flagship AI-driven SaaS platform for assortment strategy simulation and space optimization. Leverages machine learning and applied mathematics to prescribe ideal product assortments at the store level, enabling retailers and CPG brands to simulate strategies, predict impact, and optimize portfolio performance.
• HIVERY Curate for CPG Assortment optimization and planogram generation solution tailored for consumer packaged goods manufacturers, empowering CPG brands to elevate their strategy with retailers through transparency and hyper-local growth insights.
• HIVERY Curate for Retail Assortment optimization solution for retailers that enables locally relevant, effectively merchandised, and operationally efficient category plans by optimizing range and discovering winning strategies at the store level.

Quantifiable outcome

• 300% increase in export revenue since 2019
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vision Group Retail TechnologiescoreStrategic or Co-development Partner · 1 January 2025Vision Group Retail Technologies Private Limited, a US-based technology firm, acquired HIVERY Inc. in January 2025 to enhance its retail technology offerings with AI-driven assortment and space optimization solutions. This acquisition positioned Vision Group to leverage HIVERY's hyperlocal retail AI capabilities.
• CMA|SIMAminorGTM or Marketing Partner · 1 January 2022HIVERY co-hosted webinars with CMA|SIMA (Category Management Association), an industry organization for retail professionals, to educate category managers and merchants on AI-driven assortment optimization solutions.
• Progressive GrocerminorGTM or Marketing Partner · 1 January 2022HIVERY partnered with Progressive Grocer, a leading retail industry publication, to host webinars and create educational content about simulating merchandising decisions with AI for retail professionals.
• Category Management AssociationminorGTM or Marketing Partner · 1 January 2021HIVERY collaborated with the Category Management Association for webinars and educational content on leveraging AI towards locally relevant shelves and next-generation merchandising solutions.
• CSIRO's Data61coreTechnology or Integration · 1 January 2015HIVERY developed proprietary machine learning and applied mathematics algorithms in collaboration with CSIRO's Data61, Australia's national science agency. This partnership was foundational to HIVERY's technology development, emerging from challenges in the Coca-Cola Founders Program.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blue Yonder: Blue Yonder (formerly JDA Software) offers a broad retail planning suite including assortment, space, and category management for large grocers and retailers, serving the same enterprise customers but as part of a much wider supply-chain platform.
• NielsenIQ (NIQ): NielsenIQ provides category-management and shelf-analytics software backed by syndicated retail data to CPG brands and retailers, competing with HIVERY's planogram and category insight capabilities from a data-first incumbent position.
• SAP: SAP offers retail merchandising and assortment capabilities within its broader ERP and retail suite, competing with HIVERY at large enterprise retailers through bundled platform deals rather than a standalone assortment product.
• Oracle Retail: Oracle Retail provides category management, assortment, and space planning as part of its broader retail cloud platform, overlapping with HIVERY's offering but sold primarily as part of an enterprise-wide Oracle deal.

Direct peers

• o9 Solutions: o9 Solutions provides AI-powered planning platforms covering demand sensing, assortment, and category planning for retail and CPG, with overlapping buyer personas and AI-first positioning similar to HIVERY Curate.
• RELEX Solutions: RELEX Solutions offers unified retail and supply-chain planning including space and assortment optimization for retailers and CPGs, and is one of the closest direct competitors to HIVERY Curate in hyper-local category management.
• ToolsGroup: ToolsGroup provides AI-driven demand planning and inventory optimization for retail and CPG, with overlapping serviceable customers and adjacent planning capabilities to HIVERY's assortment platform.
• SymphonyAI: SymphonyAI (formerly Symphony RetailAI) provides AI-driven category management, assortment, and space planning solutions to CPG brands and retailers, competing head-to-head with HIVERY in the same enterprise buyer cohort.
• Algonomy: Algonomy (formerly Manthan/RichRelevance) provides algorithmic merchandising, personalization, and category planning for retailers and CPG brands, competing with HIVERY in the AI-driven assortment and shopper-insights space.

Emerging players

• Kinaxis: Kinaxis (formerly Kinaxis RapidResponse) is expanding from supply-chain planning into retail/CPG planning use cases, providing partial functional overlap with HIVERY's category and assortment optimization capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hiveryai
• Facebookfacebook.com/hiveryai
• LinkedInlinkedin.com/company/hivery

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIVERY