Hello World
Hello World (武汉哈乐沃德网络科技有限公司) is a Wuhan-based mobile game developer and overseas publisher specializing in casual idle and simulation games for global consumers. The company self-publishes titles like Hero Factory, Fitness Club, and PlanetSmash via Google Play, Apple App Store, and its proprietary TheHotGames platform (TOP3 globally by user volume).
- Company typePrivate
- Founded2014
- HeadquartersWuhan, China
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hello World does
Hello World (武汉哈乐沃德网络科技有限公司) is a Wuhan-headquartered mobile game developer and overseas publisher founded in September 2014 by CEO Xia Linwei. The company designs and self-publishes casual mobile games, predominantly in the idle and simulation-management genres, for Android and iOS, targeting global consumers in Europe, the Americas, Japan, Korea, Hong Kong, Macau, Taiwan, and Singapore. The firm pivoted to mobile internet in August 2015 and is recognized as one of the earliest Chinese teams to systematically pursue overseas game markets.
The product portfolio spans self-developed game titles — including Hero Factory (Hero Making), Fitness Club Tycoon, and PlanetSmash — distributed through Google Play, Apple App Store, and two proprietary overseas platforms. TheHotGames serves as a comprehensive casual game distribution and online experience platform, ranked in the TOP3 globally by user volume in overseas casual game publishing, while BuzzFun operates as a quiz-based entertainment content website. By December 2019, the company's titles had reached approximately 2 million daily active users and cumulative downloads exceeding 100 million; multiple titles have received Google and Apple global editorial recommendations and chart-topping placements in Western Europe, the US, Japan, Korea, and Taiwan.
Hello World operates a self-publishing business model monetizing through in-app purchases of virtual currency, items, equipment, and game props, supplemented by in-game advertising. Distribution is multi-channel, combining app store listings with the proprietary TheHotGames and BuzzFun platforms. The company has raised approximately $5.1M across 2016 and 2018 rounds from Elex Technology, Challenjers Capital, Tengda Touzi, and Wuhan Optics Valley Elite Investment Management, and maintains a Beijing branch established in May 2021 alongside its Wuhan headquarters. The firm has been recognized through the Deloitte Guanggu High-Growth Top 20 in 2019, 2020 (ranked 5th with 468% growth), and 2022, as well as multiple industry awards including the 2024 出海十年·游戏出海星耀企业奖 (Ten Years of Going Global - Game Publishing Star Enterprise Award).
Hello World firmographics
Firmographics- Name
- Hello World
- Legal name
- 武汉哈乐沃德网络科技有限公司
- Website
- https://hellowd.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hello World (武汉哈乐沃德网络科技有限公司) is a Wuhan-based mobile game developer and overseas publisher specializing in casual idle and simulation games for global consumers. The company self-publishes titles like Hero Factory, Fitness Club, and PlanetSmash via Google Play, Apple App Store, and its proprietary TheHotGames platform (TOP3 globally by user volume).
- Ownership category
- akta.pro rank
Hello World industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industries
- Casual/Hypercasual Game Studios (MPAFAAAG), Mobile App Stores (General) (MPAFACAC), Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Hello World is headquartered
LocationHeadquarters
- HQ city
- Wuhan
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Hello World business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Publishing: Self-publishing of casual mobile games globally through app stores and proprietary platforms. Games include Hero Factory (Hero Making), Fitness Club Tycoon, Planet Smash, and more. Revenue generated through in-app purchases and ads.
- In-App Purchases: Virtual currency, game items, equipment and game props as part of game services. Players purchase virtual goods within games.
- Game Platform Revenue: Operating TheHotGames and BuzzFun platforms for game distribution and content, achieving global TOP3 user volume.
Go-to-market motion2 records
Distribution channels4 records
Hello World product offering
Product offeringCore offering
Hello World self-develops and self-publishes casual mobile games (idle, simulation, and casual genres) for global Android and iOS users, distributing them through Google Play, Apple App Store, and its proprietary overseas publishing platforms TheHotGames and BuzzFun. Revenue is generated from in-app purchases of virtual goods (currency, items, equipment, props) and in-game advertising.
Product overview
Hello World (武汉哈乐沃德网络科技有限公司) is a mobile internet company specializing in game R&D, publishing, and operations. The company operates a portfolio of self-developed casual mobile games (including Hero Factory, Fitness Club, and PlanetSmash) distributed through its proprietary overseas game publishing platform TheHotGames, which ranks among the TOP3 globally in user volume. The company also operates BuzzFun, an entertainment content platform. Together, these products serve global users with casual gaming experiences.
Differentiator
Problem solved
Functional benefit
Brands
- TheHotGames: A comprehensive casual game distribution and online experience platform for overseas markets
- BuzzFun
- Hero Factory (英雄工厂)
- Fitness Club (健身俱乐部)
- PlanetSmash
Products and services
- Hero Factory (英雄工厂) A simulation management mobile game where players build factories, deploy strategies with different troop types to defeat bosses, and earn rewards; available on Google Play for Android users globally.
- Fitness Club (健身俱乐部) A comedic idle simulation mobile game where players manage a gym and help people lose weight; published by Hello World on Google Play and Apple App Store (id1611726111).
- PlanetSmash A casual smash mobile game with stress-relief gameplay mechanics, self-published by Hello World on Google Play.
- TheHotGames A comprehensive casual game distribution and online experience platform for overseas markets, recognized as a TOP3 global user platform for overseas game publishing.
- BuzzFun A hotspot-oriented, quiz-based entertainment comprehensive website operated by Hello World, delivering trending entertainment content to global users.
Quantifiable outcome
- Over 100 million cumulative game downloads globally
- +2 more outcomes
Companies that use Hello World
Customer profileSegments1 record
Ideal customer profiles1 record
Hello World technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hello World partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights5 records
Hello World competitors and assessment
Company assessmentDirect peers
- Habby: Chinese-founded mobile game studio known for casual/idle hits like Archero and Survivor.io with strong overseas distribution. Highly comparable as a Chinese-headquartered publisher of casual mobile games targeting global Western and Asian markets with similar mechanics and self-publishing model.
- Voodoo: Paris-based leader in hypercasual mobile publishing with billions of downloads. Direct comparable because both compete in casual mobile publishing at global scale, monetizing primarily through ads and IAP in similar genres.
- Playrix: Russian-founded casual mobile game developer behind Homescapes and Gardenscapes with massive global DAU. Directly comparable because both publish top-charting casual puzzle/simulation mobile games globally, monetizing via IAP and ads.
- Elex Technology: Chinese mobile game developer and investor in Hello World (2016 round), known for Clash of Kings and other overseas hits. Direct peer because it operates the same Chinese-headquartered overseas mobile game publishing model with self-developed titles distributed globally.
- FunPlus: Chinese-founded global mobile game publisher (King of Avalon, State of Survival) headquartered in Switzerland with major operations in China. Comparable as another Chinese-headquartered overseas mobile game publisher with proven global hits and self-publishing capabilities.
- Yostar: Chinese mobile game publisher known for publishing Azur Lane, Arknights, and Genshin Impact overseas. Comparable as a Chinese publisher that bridges domestic titles into Western and Asian markets with established distribution infrastructure.
- Lilith Games: Shanghai-based mobile game developer behind Rise of Kingdoms and AFK Arena with major overseas presence. Comparable Chinese-headquartered mobile game developer with successful overseas publishing of mid-core and casual titles.
- iDreamSky Technology: Shenzhen-based mobile game publisher that brings overseas indie games into China and publishes Chinese casual titles overseas. Comparable as a China-headquartered mobile game publisher bridging domestic and overseas markets.
- Outfit7: Slovenia-based casual mobile game studio behind Talking Tom, now owned by Chinese group Zhejiang Jinke Peroxide. Comparable as a casual mobile game publisher with global chart presence and Chinese ownership ties.
Broad incumbents
- Tencent (via Level Infinite): Tencent's global gaming publishing brand Level Infinite operates as a broad incumbent publishing both Tencent-owned and partner mobile/PC games overseas. Comparable as the dominant Chinese-headquartered publisher serving the same overseas channels that Hello World targets, though at vastly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hello World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello World leadership team
Management profileNumber of profiles
Profiles1 record
Hello World subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hello World funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello World
What does Hello World do?
Hello World self-develops and self-publishes casual mobile games (idle, simulation, and casual genres) for global Android and iOS users, distributing them through Google Play, Apple App Store, and its proprietary overseas publishing platforms TheHotGames and BuzzFun. Revenue is generated from in-app purchases of virtual goods (currency, items, equipment, props) and in-game advertising.
Is Hello World a public or private company?
Hello World is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hello World founded?
Hello World was founded in 2014. It employs 11 to 50 people.
Where is Hello World based?
Hello World is headquartered in Wuhan, China, in the Asia region.
How does Hello World make money?
Three revenue lines are on record. Game Publishing is the primary driver. The others are in-App Purchases and game Platform Revenue.
Who are Hello World's main competitors?
Direct peers on record are Habby, Voodoo, Playrix, Elex Technology, FunPlus, Yostar, Lilith Games, iDreamSky Technology and Outfit7. Tencent (via Level Infinite) is listed as a broad incumbent.
Does Hello World have an API?
No public API is recorded for Hello World.
What industry is Hello World in?
Hello World's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAG, Casual/Hypercasual Game Studios. Its NAICS code is 5132 and its SIC code is 7990.