What Wiju does

Wiju is a South Korean private company founded in 2016 and headquartered in Gwangmyeong that operates 'Come Visit the Market' (Come Visit the Market), a proprietary online platform connecting traditional market vendors with end consumers for home delivery and meal-kit services. The platform was designed to revitalize local traditional markets by digitizing access to their goods, with demand reportedly accelerating during the COVID-19 pandemic when physical market access was constrained. The company operated with a headcount of 11-50 employees and raised 1.3 billion KRW (~$1.15M USD) in Series A funding in May 2021 from Samho Green Investment (SGI Venture Capital) and Taeil C&T, after earlier non-dilutive funding through South Korea's TIPS Program in February 2019.

Wiju's revenue model is a transaction-fee structure, generating commissions and service fees on orders placed through its platform connecting local market vendors and meal-kit purchasers. Distribution is single-channel via its proprietary platform, serving consumers in South Korea. The company has no disclosed patents, no third-party technology integrations, and no AI/ML capabilities referenced in available materials. Material caveats apply: the company's primary domain (wiju.kr) is presently populated with Korean-language travel information content focused on airline carry-on regulations rather than traditional market commerce, suggesting either a business pivot, content monetization shift, or operational discontinuity that is not documented in the source data.

Name

Wiju

Legal name

Wiju

Website

https://wiju.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiju is a South Korean private company that operates the 'Come Visit the Market' online platform, connecting traditional market vendors with consumers for home delivery and meal-kit services to revitalize local markets, primarily in South Korea.

Ownership category

akta.pro rank

Headquarters

HQ city

Gwangmyeong

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Traditional Market Platform Services: Wiju operates a platform connecting consumers with traditional markets through delivery and meal-kit services, generating revenue from transaction fees and service commissions on orders placed through its platform.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Wiju operates 'Come Visit the Market', an online platform that connects consumers directly with traditional market vendors in South Korea, enabling home delivery of local market produce and offering meal-kit services featuring local market ingredients. The platform was developed to revitalize local traditional markets and gained significant traction during the COVID-19 pandemic when physical market access was restricted.

Product overview

Wiju operates a traditional market platform called 'Come Visit the Market' (传统시장 플랫폼 'Come Visit the Market'), focused on revitalizing local markets through delivery and meal-kit services. The platform gained popularity during the COVID-19 pandemic and aims to support local economies. The company raised Series A funding of 1.3 billion KRW from Samho Green Investment and Taeil C&T in May 2021 to expand its product offerings and grow its market reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Come Visit the Market Platform Online platform connecting South Korean consumers with traditional market vendors for home delivery of local market produce and meal-kit services built around local market ingredients. Targets urban consumers seeking convenient access to traditional market goods and supports small traditional market vendors through an expanded digital sales channel.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Market Kurly: Market Kurly operates a premium grocery delivery platform in South Korea, offering curated products and next-morning delivery—directly comparable to Wiju's traditional market delivery and meal-kit model, but at much larger scale and with venture-backed national logistics infrastructure.
• ToHome (SK Materials): ToHome (formerly Relay Kitchen) is a Korean meal-kit and prepared food delivery service, the most direct head-to-head competitor to Wiju's meal-kit offering, with similar curated-recipe positioning and South Korean market focus.
• FreshDirect: FreshDirect is a US online grocer specializing in fresh and local food delivery with curated assortments—conceptually analogous to Wiju's traditional market focus, though operating in a different geography and at a different scale.
• GoodEggs: GoodEggs is an online marketplace connecting consumers with local food makers and traditional purveyors—directly analogous to Wiju's traditional market platform concept, though US-focused and smaller scale.

Broad incumbents

• Coupang Eats: Coupang Eats is the food-delivery arm of Coupang, South Korea's largest e-commerce company. It competes in the same delivery space as Wiju but from a position of overwhelming capital, logistics, and customer base dominance.
• Baemin (Woowa Brothers): Baemin is South Korea's leading food delivery platform, operated by Woowa Brothers (now part of Delivery Hero). It overlaps with Wiju in food delivery and indirectly in meal-kit offerings, but at vastly greater scale.
• Yogiyo: Yogiyo is a major Korean food delivery platform (owned by GS Retail) that competes in the same restaurant and local-food delivery category as Wiju, with broader restaurant coverage but similar transaction-fee economics.
• SSG.com: SSG.com is Shinsegae's online grocery and marketplace platform, competing with Wiju in fresh and local food delivery via SSG Fresh, with strong omnichannel integration from physical department stores.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiju