TRUNK
TRUNK operates an asset-light cloud logistics and storage platform serving Japanese consumers and enterprises through CARAETO subscription storage (¥500/box/month), TRUNK X B2B logistics for apparel and property managers, and Furima Hikkoshi move-to-sell marketplace integration.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What TRUNK does
TRUNK Inc. (株式会社トランク) is a Tokyo-based private company founded in October 2014 that operates an asset-light, sharing-economy cloud logistics and storage platform. Its core technology is a centralized cloud logistics system that connects end customers, third-party logistics providers, and storage facilities without TRUNK owning any trucks, warehouses, or inventory. A patent application for this sharing-based cloud logistics architecture was filed in March 2018. The company runs three primary product lines: CARAETO (a consumer-facing home delivery storage subscription priced at ¥500 per box per month, with nationwide courier pickup and app/PC ordering), TRUNK X (a B2B cloud logistics system serving apparel brands such as Mizuno, e-commerce companies, and property managers including Haseko Group), and Furima Hikkoshi (a 2019-launched service built with Rakuma and HiMOVE that lets users list items stored in CARAETO directly on the Rakuma flea market during relocation). Earlier consumer feature additions include Item Warp (2017-01, instant transfer of stored items between users) and Trunk Market (2017-04, a searchable directory of stored items).
TRUNK generates revenue through three models: a recurring ¥500/box/month subscription for CARAETO, per-transaction logistics fees for TRUNK X, and marketplace transaction fees on Furima Hikkoshi sales routed through Rakuma. Consumer services are sold via self-serve mobile app and web, with marketing driven by earned media coverage in major Japanese outlets (Nikkei, TV Tokyo WBS, AbemaTV, Oggi.jp) and extensive distribution partnerships spanning telco (NTT DOCOMO), utilities (Osaka Gas, Nichigas), property management (Haseko, JBR), retail (Yodobashi Camera, Matsutake Ginza), and loyalty programs (Times Club, JAL Card). B2B services are sold directly to enterprise customers. Operations are concentrated in the Tokyo metropolitan area. The company is privately held and venture-backed, with disclosed funding totaling approximately ¥1.0–1.1 billion across rounds from Mitsubishi UFJ Capital, Mizuho Capital, NTT DOCOMO Ventures, en-Japan, Haseko, SBS Holdings, aucfan, NEC Capital Solutions, Seibu Shinkin Capital, and Tokyu Fudosan between 2016 and 2021. CEO and founder Hayato Matsuzaki leads the company, which has 11–50 employees.
TRUNK firmographics
Firmographics- Name
- TRUNK
- Legal name
- 株式会社トランク
- Website
- https://trunk-inc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRUNK operates an asset-light cloud logistics and storage platform serving Japanese consumers and enterprises through CARAETO subscription storage (¥500/box/month), TRUNK X B2B logistics for apparel and property managers, and Furima Hikkoshi move-to-sell marketplace integration.
- Ownership category
- akta.pro rank
TRUNK industry classification
Industry- Product category
- Cloud Logistics and Storage Services
- NAICS
- General Warehousing and Storage (493110), General Warehousing and Storage (49311), Freight Transportation Arrangement (488510), Refrigerated Warehousing and Storage (493120)
- SIC
- Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Ambient General Merchandise Warehousing (Dry Storage) (TLAIACAA), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL), Returns & Reverse Logistics Processing Centers (Non-Temp Controlled) (TLALAAAM)
Keywords
Where TRUNK is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
TRUNK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- CARAETO (Consumer Delivery Storage): Monthly subscription service where customers pay per box per month for home delivery storage. Boxes are requested via app or PC and picked up by courier.
- TRUNK X — B2B Cloud Logistics: B2B logistics-as-a-service for apparel brands, e-commerce companies, and property managers. Revenue generated from per-transaction logistics fees for delivery, storage, and inventory management services.
- Furima Hikkoshi — Transaction-based Service: Joint service with Rakuten (Lakka) and Hismove that charges transaction fees when items stored via CARAETO are sold through the Rakuma flea market app, enabling seamless move-to-sell workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CARAETO delivery storage: ¥500 per box per month |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels4 records
TRUNK product offering
Product offeringCore offering
TRUNK provides asset-light cloud logistics services through a proprietary platform that delivers, stores, and manages inventory without owning trucks, warehouses, or stock. For consumers, it offers trunk and CARAETO, a subscription home delivery storage service at ¥500 per box per month where users order a box via app or web, pack items, and schedule courier pickup. For enterprises, TRUNK X delivers B2B cloud logistics to apparel and e-commerce brands such as Mizuno, while Furima Hikkoshi integrates storage with the Rakuma flea market for seamless moving and resale.
Differentiator
Problem solved
Functional benefit
Brands
- CARAETO（カラエト）: 宅配型収納サービス - Home delivery storage service where users can store items in boxes for 500 yen per month
- TRUNK X
- フリマ引越
Products and services
- trunk (トランク) Consumer-facing home delivery storage service that lets users request a dedicated box via app or web, pack items, and schedule courier pickup for storage at TRUNK's partner facilities.
- CARAETO (カラエト) Consumer subscription home delivery storage service at ¥500 per box per month. Users request boxes via app or PC, receive them by mail, pack items, and schedule courier pickup; items are stored at partner facilities. Marketed as a recurring monthly storage subscription.
- TRUNK X B2B cloud logistics platform that enables apparel brands, e-commerce companies, and retailers to manage delivery, storage, and inventory fulfillment without owning trucks, warehouses, or stock.
- Furima Hikkoshi (フリマ引越) Joint moving/resale service combining CARAETO storage, Rakuma flea market listings, and HiMOVE transportation so users can move and sell items in a single integrated workflow.
- Item Warp (アイテムワープ) Instant transfer functionality that enables stored items to be moved between TRUNK users in real time.
- Trunk Market (トランマーケット) Searchable directory within the trunk platform that lets users browse and discover stored items.
Quantifiable outcome
- CARAETO: one box storage at ¥500/month — accessible price point enabling broad consumer adoption
Companies that use TRUNK
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
TRUNK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TRUNK partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Rakuten (ラクマ) / HiMOVEcore3-way partnership (CARAETO + Rakuma + HiMOVE) created 'Furima Hikkoshi' (Flea Market Moving) service. Items stored in CARAETO can be listed on Rakuma flea market with one click, enabling seamless move-to-sell. Announced via joint press conference with media coverage on TV Tokyo and AbemaTV.
- Haseko Group (長谷工グループ)corePartnership to provide cloud-type storage services to residents of managed condominiums. TRUNK's storage service integrated into Haseko's residential management offerings, providing differentiated resident amenities.
- Osaka Gas (大阪ガス)coreTRUNK (as 'Azukari Look') bundled into Osaka Gas Sumimicata Plus home service package. GAS customers gain access to delivery storage as part of integrated home living services.
- NTT DOCOMOcoreFirst-of-its-kind partnership in Japan between a major mobile carrier and a sharing economy startup. CARAETO and trunk services distributed through DOCOMO's subscriber base and channels. First domestic sharing-economy venture partnership with a mobile carrier.
- Nichigas (ニチガス)minorCustomer service collaboration for joint provision of storage services to energy utility customers.
- JBR (住生活トラブル解決JBR)minorPartnership to integrate TRUNK's cloud storage into JBR's life support and troubleshooting services for households.
- Yodobashi Camera (ヨドバシカメラ)minortrunk service handling began at Yodobashi Camera physical retail locations, providing offline customer acquisition channel.
- Matsutake Ginza (松屋銀座)minorKanstan delivery storage trunk launched at Matsutake Ginza department store with a new suit cleaning and storage service.
- Times ClubminorTimes Club members receive preferential/privilege access to trunk services, targeting car owners and lifestyle members.
- JALカード (JAL Card)minorJAL Card holders earn double JAL miles when paying for trunk services, incentivizing frequent flyer members to use the storage service.
- Mizuno (ミズノ)minorMizuno adopted TRUNK X cloud logistics system for their operations, marking a first for the sports apparel industry.
- Mitsubishi UFJ Bank / MUFG (三菱東京UFJ銀行)minorMUFG Bank hosted TRUNK at large business matchmaking events and startup programs (Rise Up Festa), providing visibility and B2B networking opportunities.
- Deloitte Tohmachi (デロイト トーマツ)minorTRUNK exhibited at Deloitte Tohmachi Innovation Summit 2018, gaining exposure to enterprise customers and investors.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TRUNK competitors and assessment
Company assessmentEmerging players
- MakeSpace: US-based on-demand delivery-storage service (consumer segment). Closest international reference point for the CARAETO consumer business model and a useful benchmark for subscription storage unit economics outside Japan.
- Shipbob: US-based fulfillment-as-a-service provider for SMB and DTC e-commerce brands. Demonstrates the global business model that TRUNK X is targeting for apparel/retail customers — outsourced delivery, storage, and inventory without owning infrastructure.
Broad incumbents
- Yamato Holdings: Japan's largest door-to-door parcel carrier (TA-Q-BIN brand). A potential competitor in either consumer storage or B2B cloud logistics, with unmatched operational depth and brand recognition that could displace asset-light entrants.
- Nippon Express: Major Japanese logistics provider offering warehousing, contract logistics, and transportation. Most directly comparable to TRUNK X (B2B contract logistics) given its established warehousing footprint, and the most likely large-player entrant into apparel/retail cloud logistics.
- BUSSAN: Operates a logistics and storage business in Japan including delivery storage offerings for individuals. A broader incumbent that overlaps with both TRUNK's consumer storage and TRUNK X B2B logistics, though it is not exclusively focused on the sharing/cloud-logistics thesis.
- Sagawa Express: One of Japan's two dominant parcel-delivery carriers. Sagawa owns the nationwide courier infrastructure that TRUNK's asset-light model relies on, and could trivially launch a competing consumer-storage subscription at scale.
Direct peers
- Accrea / Accrea Storage (LIFULL): Japan-based delivery-on-demand storage service backed by LIFULL. Competes head-to-head with CARAETO for urban Japanese consumers who want box-pickup home storage without visiting a self-storage facility.
- Minikura (by artmore): A direct Japanese competitor in the box-based delivery-storage category. Minikura lets consumers ship items to a shared warehouse for monthly per-box storage and on-demand return — almost identical to TRUNK's CARAETO value proposition, and a benchmark for Japanese consumer storage pricing and unit economics.
- ShareQ (by Idea Lab): Japanese subscription storage product with on-demand retrieval and courier pickup. Targets the same consumer persona as CARAETO — urban residents seeking decluttering — making it a direct consumer-side competitive benchmark.
Others
- Rakuten (Rakuma): Operator of Rakuma, the Japanese flea-market app that TRUNK is integrated with via Furima Hikkoshi. Rakuma is more partner than competitor, but Rakuten's logistics ambitions (Rakuten EXPRESS) and broader commerce platform represent both a channel and an eventual vertical-integration threat.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TRUNK social profiles
Digital presenceTRUNK financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRUNK leadership team
Management profileNumber of profiles
Profiles4 records
TRUNK funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRUNK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRUNK
What does TRUNK do?
TRUNK provides asset-light cloud logistics services through a proprietary platform that delivers, stores, and manages inventory without owning trucks, warehouses, or stock. For consumers, it offers trunk and CARAETO, a subscription home delivery storage service at ¥500 per box per month where users order a box via app or web, pack items, and schedule courier pickup. For enterprises, TRUNK X delivers B2B cloud logistics to apparel and e-commerce brands such as Mizuno, while Furima Hikkoshi integrates storage with the Rakuma flea market for seamless moving and resale.
Is TRUNK a public or private company?
TRUNK is a private company. It is classified as venture growth investor backed and is currently operating.
When was TRUNK founded?
TRUNK was founded in 2014. It employs 11 to 50 people.
Where is TRUNK based?
TRUNK is headquartered in Tokyo, Japan, in the Asia region.
How does TRUNK make money?
Three revenue lines are on record. CARAETO (Consumer Delivery Storage) is the primary driver. The others are TRUNK X — B2B Cloud Logistics and furima Hikkoshi — Transaction-based Service.
Who are TRUNK's main competitors?
Emerging players on record are MakeSpace and Shipbob. Broad incumbents are Yamato Holdings, Nippon Express, BUSSAN and Sagawa Express. Direct peers are Accrea / Accrea Storage (LIFULL), Minikura (by artmore) and ShareQ (by Idea Lab). Rakuten (Rakuma) is listed as an others.
Does TRUNK have an API?
No public API is recorded for TRUNK.
What industry is TRUNK in?
TRUNK's product category is Cloud Logistics and Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of TLAIACAA, Ambient General Merchandise Warehousing (Dry Storage). Its NAICS code is 493110 and its SIC code is 4220.