AgroMatch

What AgroMatch does

AgroMatch is a Chilean agricultural technology platform founded in 2018 and headquartered at Tenderini 187, Santiago, Chile. It operates a two-sided digital marketplace that connects agricultural machinery owners and service providers with farmers who need access to equipment, contracting services, or channels to buy and sell used machinery. The platform serves both sides of the value chain: equipment owners and contractors seeking to monetize idle capacity, and Chilean agricultural producers across regions including Metropolitana, Valparaíso, O'Higgins, Maule, and Araucanía, served by two regional contacts (Jorge Moraga, Dorian Rodriguez-Peña). The company has 1-10 employees and remains privately held.

The platform's core technology is a web-based marketplace (app.agromatch.cl) supporting three interconnected product lines: machinery rental (Arriendo de Maquinaria), agricultural services contracting (Contratación de Servicios Agrícolas), and a used equipment marketplace (Marketplace de Maquinaria). The product catalog spans Mini Tractors (15-45HP), Tractor Frutero (55-90HP), Tractor Agrícola (80-115HP), and Tractor Alta Gama (120+HP), plus implements including self-loading portabins, nebulizers (1500-2000L), manure spreaders, and forklifts. Two premium extensions sit on top of the core rental offering: Leasing Operativo (24-48 month operating leases with bundled maintenance) and Arriendo Flexible (3-4 year commitments with 6-8 months of paid usage per year and relocatable fleet). Adjacent services include GPS AgroMatch for fleet tracking and a Drone Application Service for phytosanitary spraying. Distribution combines a self-serve digital platform with direct field sales in agricultural regions, plus a content marketing program via an agronomy blog.

AgroMatch's revenue model is multi-stream: marketplace commissions and fees on machinery rentals, transaction fees on agricultural services bookings, recurring revenue from multi-year operating leases (with bundled maintenance), and listing/transaction commissions on used equipment sales. It is supported institutionally by Chile's CORFO economic development agency (Project 24CYE-25634) and the Sociedad Nacional de Agricultura (SNA), and has raised capital from CORFO (2018, 2021), an undisclosed 2021 round of approximately US$380K, DLL (2022), and 500 Global's Latam track (November 2023). CEO is Francisco Astaburuaga.

Name

AgroMatch

Legal name

AgroMatch

Website

https://agromatch.cl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AgroMatch is a Chilean two-sided digital marketplace (founded 2018) connecting agricultural machinery owners with farmers for equipment rental, services contracting, and used equipment sales. It serves Chilean agricultural producers and contractors with tractors, implements, and on-demand farm services.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Rental Marketplace

NAICS

Farm Management Services (115116), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Yield Optimization & Crop Performance Consulting (AFACABAC)

Keywords

• Agricultural machinery rental
• Farm equipment marketplace
• Agricultural services platform
• Operating lease agriculture
• Used farm machinery trading

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Machinery Rental Fees: Revenue generated from renting agricultural machinery (tractors, portabins, implements) to farmers on daily, seasonal, or long-term basis. Equipment owners list on the platform and pay a commission or the platform earns margin on rental fees.
2. Agricultural Services Contracting: Platform facilitates contracting of agricultural services (harvesting, spraying, soil preparation, pruning) and earns transaction fees or commissions on service bookings made through the platform.
3. Leasing Operativo: Long-term operating leases (24-48 months) with bundled maintenance, where customers pay monthly installments for equipment access and technical service is included in the contract.
4. Equipment Marketplace (Buy/Sell): Marketplace for purchasing and selling used agricultural machinery. Revenue may come from listing fees or transaction commissions on machinery sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AgroMatch is a two-sided digital marketplace that connects agricultural machinery owners and agricultural service providers with farmers in Chile. The platform enables short-term machinery rentals, contracting of agricultural services (harvesting, soil preparation, spraying, pruning, drone application, GPS tracking), buying and selling of used equipment, and long-term operating leases (Leasing Operativo and Arriendo Flexible) with bundled maintenance.

Product overview

AgroMatch is an agricultural platform that operates as a multi-sided marketplace connecting machinery owners, service providers, and farmers in Chile. The platform offers three interconnected core services: machinery rental (Arriendo de Maquinaria), agricultural services contracting (Contratación de Servicios Agrícolas), and a marketplace for buying/selling used equipment (Marketplace de Maquinaria). Two premium leasing tiers—Leasing Operativo (continuous rental with maintenance included) and Arriendo Flexible (seasonal flexible rental with 3-4 year commitment)—extend the core rental offering for long-term operators. The platform's machinery catalog includes tractors (Mini Tractor 15-45hp, Tractor Frutero 55-90hp, Tractor Agrícola 80-115hp, Tractor Alta Gama 120+hp) and implements (Portabins, Nebulizador, Carro Guanero, Grúa Horquilla), while agricultural services span harvesting, soil preparation, spraying, pruning, irrigation construction, fertilization, drone application, and technology services like GPS tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Arriendo de Maquinaria (Machinery Rental) On-demand short-term rental of agricultural machinery (tractors and implements) listed by equipment owners and booked by farmers through the AgroMatch platform's quote request system.
• Contratación de Servicios Agrícolas (Agricultural Services Contracting) Marketplace for farmers to contract agricultural service providers for harvesting, soil preparation, spraying, pruning, planting, fertilization, irrigation, and other farm operations.
• Marketplace de Maquinaria (Used Equipment Marketplace) Online marketplace for buying and selling used agricultural machinery and equipment between owners.
• Leasing Operativo (Operating Lease) Long-term operating lease of tractors and equipment with continuous coverage and bundled maintenance, available as 24-month contracts for used tractors and 36-48 month contracts for new tractors.
• Arriendo Flexible (Flexible Seasonal Rental) Flexible long-term seasonal rental with a 3-4 year commitment requiring payment for only 6-8 months per year, with the fleet relocatable between fields to support long harvest seasons.
• GPS AgroMatch GPS tracking service that monitors the location and movement of agricultural equipment and fleets in the field.
• Aplicación con Drone (Drone Application Service) Drone-based agricultural spraying and phytosanitary application service offered through the AgroMatch services marketplace, suitable for difficult-to-access terrain.

Quantifiable outcome

• Equipment returned in improved condition after rental periods
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SNA (Sociedad Nacional de Agricultura)coreStrategic or Co-development PartnerAgroMatch is supported by the Sociedad Nacional de Agricultura (SNA), Chile's leading agricultural trade association. The company displays the SNA logo on its website under 'Apoyados por' (Supported by) section. SNA membership and endorsement provides institutional credibility within the Chilean agricultural sector and potential network access.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Agrofy: Latin America's largest agricultural marketplace (Argentina-based), connecting farmers with inputs, machinery, and services. Comparable to AgroMatch as a regional ag-marketplace platform, though broader in scope including inputs and financing.
• Solvi: Brazilian agricultural marketplace platform offering machinery rentals, services, and inputs. Operates a similar two-sided marketplace model targeting Latin American farmers, with overlapping service contracting and rental categories.

Broad incumbents

• John Deere: Largest agricultural equipment OEM globally with the John Deere Operations Center digital platform. Represents the long-term risk of OEM-driven disintermediation if Deere expands its own equipment-sharing or rental offerings in Chile.
• Mercado Libre (Agro sector): Dominant Latin American e-commerce platform with an agricultural equipment category in Chile. Provides indirect competition as farmers may default to listing/buying used machinery through MercadoLibre's existing liquidity.
• CNH Industrial: Global agricultural and construction equipment manufacturer (Case IH, New Holland) with digital platforms and financing services. Broad incumbent serving Chilean farmers; competes indirectly by offering captive financing and dealer networks for machinery AgroMatch lists.

Regional players

• AgriRed: Argentine agricultural inputs and machinery marketplace. Comparable in marketplace structure and SMB farmer focus, though Argentina-focused. Provides a useful LatAm agtech benchmark for marketplace unit economics.
• Tractor.com.mx: Mexican online marketplace for buying, selling, and renting agricultural tractors and equipment. Directly comparable to AgroMatch's marketplace and rental offering, but serving Mexico rather than Chile.

Emerging players

• Clicampo: Brazilian agribusiness platform connecting rural producers with services, equipment, and inputs. Comparable business model with marketplace dynamics and SMB farmer focus in Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agromatch-chile

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroMatch