CNH
CNH Industrial (NYSE: CNH) is a global manufacturer of agricultural and construction equipment, sold through a worldwide dealer network under the Case IH, New Holland, CASE, and STEYR brands, with captive financing and a precision-agriculture technology stack serving farmers, contractors, and fleet operators across more than 30 countries.
- Company typePublic
- Founded1842
- HeadquartersBasildon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What CNH does
CNH Industrial N.V. (NYSE: CNH) is a UK-domiciled, publicly listed global equipment manufacturer organized into three segments: Agriculture (the core business, under direct CEO responsibility), Construction, and Financial Services. The company designs, manufactures, sells, and finances agricultural and construction equipment and related services through a portfolio of iconic brands — Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment — supported by regional and technology brands including Raven, STEYR, Hemisphere GNSS, Flexi-Coil, Miller, and Eurocomach. Its agricultural products span tractors, combines, sprayers, planters, and hay/forage equipment; construction products span excavators, loaders, dozers, and compact equipment. Underlying the iron is a precision-agriculture technology stack that combines GPS guidance, variable-rate application, telematics-connected fleet data, AI-powered agronomic mapping, autonomous specialty-tractor systems, and alternative-fuel/biomethane drivetrains, including a STEYR hybrid-electric tractor awarded a Silver Medal at Agritechnica 2023.
CNH generates revenue primarily through wholesale equipment sales via a global authorized dealer and distributor network, supplemented by direct enterprise field sales to large fleet operators, captive financing through CNH Industrial Capital (loans, leasing, insurance), and aftermarket parts and remanufactured components (remanufactured parts targeted at 15% of net spare-parts sales by 2030). Customers span row-crop, specialty-crop, and livestock producers, plus construction contractors, rental companies, and infrastructure operators across more than 30 countries in North America, Europe, Latin America, Asia Pacific, India, the Middle East, and Africa. Pricing is quote-based through dealers and is not publicly disclosed. The company traces its heritage to 1842 and was reorganized into its current form through the 2013 merger of Fiat Industrial and CNH Global; it carries investment-grade credit ratings of Baa2 (Moody's, stable), BBB (S&P, stable), and BBB (Fitch, negative outlook). CNH also operates CNH Ventures, a strategic minority-investment arm that holds positions in autonomy, AI agronomy, soil sensing, electrical weeding, and aftermarket-marketplace startups, functioning as an inorganic R&D channel for next-generation capabilities.
CNH firmographics
Firmographics- Name
- CNH
- Legal name
- CNH Industrial N.V.
- Website
- https://cnh.com
- Company type
- Public
- Founded year
- 1842
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- CNH Industrial (NYSE: CNH) is a global manufacturer of agricultural and construction equipment, sold through a worldwide dealer network under the Case IH, New Holland, CASE, and STEYR brands, with captive financing and a precision-agriculture technology stack serving farmers, contractors, and fleet operators across more than 30 countries.
- Ownership category
- akta.pro rank
CNH industry classification
Industry- Product category
- Agricultural and Construction Equipment Manufacturing
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
- akta.pro secondary industries
- Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK), Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG)
Keywords
Where CNH is headquartered
LocationHeadquarters
- HQ city
- Basildon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
CNH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: Sale of agricultural machinery including tractors, combines, sprayers, planters, and implements under Case IH and New Holland brands. Revenue generated through dealer network with direct sales support.
- Construction Equipment Sales: Sale of construction machinery including excavators, loaders, and compact equipment under CASE and New Holland Construction brands
- Financial Services: CNH Industrial Capital provides financing, leasing, and insurance solutions for customers purchasing equipment. Operates across North America, Latin America, Asia Pacific, and Europe.
- Aftermarket Parts and Services: Spare parts, remanufactured components, and service support for equipment maintenance and repairs
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
CNH product offering
Product offeringCore offering
CNH designs, manufactures, and sells agricultural machinery (tractors, combines, sprayers, planters, hay and forage equipment) under the Case IH, New Holland Agriculture, STEYR, and Flexi-Coil brands, and construction machinery (excavators, loaders, dozers, compact equipment) under CASE Construction Equipment and New Holland Construction. The company also provides CNH Industrial Capital financing, leasing, and insurance, plus aftermarket parts, remanufactured components, telematics, and precision-agriculture technology for equipment owners and operators.
Product overview
CNH Industrial is a world-class equipment and services company organized into three core business segments: Agriculture (core business with direct CEO responsibility), Construction, and Financial Services. The company operates globally through iconic brands including Case IH and New Holland Agriculture (global agriculture brands), CASE and New Holland Construction (global construction brands), along with regional/technology brands including Raven Applied Technologies, STEYR, Hemisphere GNSS, Flexi-Coil, Miller, and Eurocomach. CNH provides 360-degree agriculture applications spanning machines, implements, and digital technologies including precision agriculture, AI-powered solutions, telematics services, and electrification technologies. The portfolio is complemented by CNH Ventures strategic investments in startups focused on autonomous technology, AI agronomics, soil sensing, and sustainable solutions. Financial services through CNH Capital support equipment financing. The company traces its heritage back to 1842 with over 180 years of industry innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Case IH: Global agricultural equipment brand
- New Holland Agriculture
- New Holland Construction
- CASE Construction Equipment
- Raven
- STEYR
- Flexi-Coil
- Miller
- Eurocomach
- Hemisphere
Quantifiable outcome
- Up to 16% fuel consumption reduction for operations with standard implements, up to 35% with electrified implements
- +4 more outcomes
Companies that use CNH
Customer profileSegments3 records
Ideal customer profiles3 records
CNH technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
CNH partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Breast Cancer Research Foundation (BCRF)minorCNH partnership with BCRF for breast cancer research and awareness. BCRF is the largest private funder of breast cancer research with over 260 researchers globally. CNH employees and dealers worldwide participate in awareness initiatives including Pink October and nutrition livestream events.
- CUBO ItaúminorCUBO Itaú is an innovation ecosystem hub in Brazil that partners with CNH Ventures to support agricultural technology innovation and startup ecosystem development in Latin America.
- Singapore Agri-Food Innovation Lab (SAIL)minorSAIL is an international innovation partner that collaborates with CNH Ventures to support agri-food innovation and technology development in the Asia Pacific region.
- Advanced Farm TechnologiescorePortfolio company focused on Smart Harvesting Technologies. CNH Ventures strategic minority investment supporting autonomous harvesting innovation for agriculture.
- BemAgrocorePortfolio company focused on AI-powered Agronomic Mapping for Smarter Farming. CNH Ventures investment supporting precision agriculture technology development.
- BluewhitecorePortfolio company focused on Autonomous Technology for Specialty Tractors. CNH Ventures investment in autonomous farming solutions.
- EarthOpticscorePortfolio company focused on Next-generation soil-sensing technologies. CNH Ventures investment in soil analysis and mapping solutions.
- GearflowcorePortfolio company focused on B2B Marketplace for equipment parts and services. CNH Ventures investment in aftermarket parts distribution technology.
- MonarchcorePortfolio company focused on EV Architecture, Autonomy and Digital Ecosystem for tractors. CNH Ventures investment in electric autonomous tractor technology.
- Nature's Net WrapcorePortfolio company focused on Sustainable Solutions for agriculture. CNH Ventures investment in sustainable farming technology.
- Stout Industrial TechnologycorePortfolio company focused on Smart implements powered by Artificial Intelligence. CNH Ventures investment in AI-powered farm implements.
- Zasso AGcorePortfolio company focused on Electrical Weeding technology. CNH Ventures investment in non-chemical weed control solutions for sustainable agriculture.
- AugmentaminorFormer portfolio company (portfolio exit) focused on See & Act Technology for precision agriculture. CNH Ventures investment that has been exited.
- BennamannminorFormer portfolio company (portfolio exit) focused on Alternative Fuels including biomethane solutions. CNH Ventures investment that has been exited.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
CNH competitors and assessment
Company assessmentDirect peers
- Deere & Company: John Deere manufactures agricultural, construction, and forestry equipment and has precision-agriculture technology and financing offerings. Its agricultural machinery portfolio and dealer-supported distribution directly overlap CNH's core business.
- AGCO Corporation: AGCO sells tractors, combines, implements, and precision-agriculture solutions through brands including Fendt, Massey Ferguson, and Valtra. It is a close product and customer comparison for CNH's agricultural equipment segment.
- Kubota Corporation: Kubota produces tractors, utility vehicles, and compact construction equipment for agricultural and construction customers. Its product breadth and dealer-led distribution overlap both CNH's agricultural and compact construction businesses.
- CLAAS: CLAAS is an agricultural machinery specialist offering tractors, combines, forage harvesters, and precision-farming systems. Its farming customers and machinery portfolio make it highly comparable to CNH's agricultural equipment business.
- Volvo Construction Equipment: Volvo Construction Equipment manufactures loaders, excavators, and compact equipment for contractors and rental companies. Those products and customers directly overlap CNH's CASE and New Holland Construction offerings.
- J.C. Bamford Excavators (JCB): JCB manufactures construction and agricultural equipment including excavators, loaders, telehandlers, and tractors. Its dealer-oriented capital-equipment model and product categories are closely comparable to CNH's construction and agriculture segments.
- Mahindra & Mahindra: Mahindra's farm-equipment business sells tractors and related machinery across global and emerging markets, with a broad dealer distribution model. It overlaps CNH's agricultural machinery segment and customer base.
- SDF Group: SDF Group manufactures tractors, harvesting machines, and specialized equipment for agricultural applications. Its product range and farmer customers provide a direct comparison to CNH's agricultural machinery business.
Broad incumbents
- Caterpillar Inc. Caterpillar is a large manufacturer of construction, mining, and heavy equipment. Its excavators, loaders, and related machinery overlap CNH's construction segment, although Caterpillar operates across a broader heavy-equipment portfolio.
- Komatsu Ltd. Komatsu manufactures construction, mining, and utility equipment and competes with CNH's construction lineup in loaders, excavators, and compact machinery. Its portfolio is broader and more mining-focused than CNH's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
CNH social profiles
Digital presenceCNH financial estimates
Financial estimateRevenue estimate
Valuation estimate
CNH leadership team
Management profileNumber of profiles
Profiles27 records
CNH subsidiaries and ownership
Company hierarchySubsidiaries14 records
CNH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CNH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CNH
What does CNH do?
CNH designs, manufactures, and sells agricultural machinery (tractors, combines, sprayers, planters, hay and forage equipment) under the Case IH, New Holland Agriculture, STEYR, and Flexi-Coil brands, and construction machinery (excavators, loaders, dozers, compact equipment) under CASE Construction Equipment and New Holland Construction. The company also provides CNH Industrial Capital financing, leasing, and insurance, plus aftermarket parts, remanufactured components, telematics, and precision-agriculture technology for equipment owners and operators.
Is CNH a public or private company?
CNH is a public company. It is classified as public and is currently operating.
When was CNH founded?
CNH was founded in 1842. It employs 5,001 to 10,000 people.
Where is CNH based?
CNH is headquartered in Basildon, United Kingdom, in the Europe region.
How does CNH make money?
Four revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are construction Equipment Sales, financial Services and aftermarket Parts and Services.
Who are CNH's main competitors?
Direct peers on record are Deere & Company, AGCO Corporation, Kubota Corporation, CLAAS, Volvo Construction Equipment, J.C. Bamford Excavators (JCB), Mahindra & Mahindra and SDF Group. Broad incumbents are Caterpillar Inc. and Komatsu Ltd..
Does CNH have an API?
No public API is recorded for CNH.
What industry is CNH in?
CNH's product category is Agricultural and Construction Equipment Manufacturing. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing, with a secondary code of TLAKAOAK, Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners). Its NAICS code is 3331 and its SIC code is 3523.