En Voiture Simone

What En Voiture Simone does

En Voiture Simone (legal entity EVS Auto-Ecole, SAS) is a Paris-based online driving school platform founded in 2014 that connects learner drivers seeking a French category B license with a nationwide network of 2,500+ state-certified independent instructors. The company operates a hybrid digital-offline model: a free mobile and web application (Code de la Route) provides 2,000+ theory questions, 50 test series, and 140 courses as a top-of-funnel acquisition tool, while the paid Pack Permis bundle combines this code preparation with 12 hours of in-person driving lessons and integration with the national RdvPermis exam scheduling system. Students book individual instructors through real-time agendas, rate them after each lesson (4.92/5 average over 383,291 lessons), and can purchase add-on lesson packs of 5, 10, or 25 hours at €44.80–€51.80 per hour.

The platform's core technology is a proprietary app and booking system that handles lesson scheduling, instructor matching, progress tracking via a digital livret d'apprentissage, and payment processing. Revenue is generated primarily through the Pack Permis license package (starting at €559, or €169/month over three months), supplemented by per-lesson unit sales, a freemium code prep funnel, and a customer referral program. Pricing claims a 35% cost advantage versus traditional auto-écoles, supported by an asset-light model in which contractors supply vehicles and labor. En Voiture Simone holds Paris Préfectoral approval and Qualiopi certification, and is owned by ByMyCar Group, a French automotive distribution conglomerate. Ancillary partnerships with Qonto (instructor banking), AXA (instructor insurance), Cosmobilis Group (vehicle leasing), and La Poste (code exam administration) extend the platform into a broader mobility services ecosystem.

Name

En Voiture Simone

Legal name

EVS Auto-Ecole

Website

https://envoituresimone.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

En Voiture Simone is a Paris-based online driving school platform founded in 2014 that connects French learner drivers with 2,500+ state-certified independent instructors, combining free road code prep with paid driving lesson packages across all 96 French departments.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Pack Permis (Driving License Package): Comprehensive package combining road code training and driving lessons (12 hours of driving). Primary revenue driver. Available in manual and automatic versions. Can be purchased upfront or via monthly payments (169€/month over 3 months).
2. Driving Lessons (Per Unit or Pack): Individual driving lessons sold as single units or in packs of 5, 10, or 25 lessons. Available for both automatic and manual transmission vehicles. Used to supplement Pack Permis or for students who already have their road code.
3. Road Code (Code de la Route): Free road rules training platform. Generates revenue indirectly by converting free users to paid driving lessons and Pack Permis purchases.
4. Referral Program (Parrainage): Existing customers can refer friends to receive discount coupons (up to 5 uses per referrer) on Pack Permis purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

En Voiture Simone is an online driving school (auto-école en ligne) that combines free digital road code (Code de la Route) preparation through a mobile app and website with in-person driving lessons delivered by a network of more than 2,500 state-certified independent instructors across France. The flagship Pack Permis B package bundles road code training, e-learning content, and 12-17 hours of driving lessons in manual or automatic transmission, with exam scheduling integrated via RdvPermis.

Product overview

En Voiture Simone operates as a digital driving school platform connecting learner drivers with state-certified driving instructors across France. The core offering consists of the Pack Permis B package, which combines free road code (code de la route) theory preparation with driving lessons and e-learning tools. The platform also offers individual driving lessons as add-on modules, a mobile application for lesson booking and progress tracking, and a referral program. The service is designed to be 35% cheaper than traditional driving schools while providing flexible scheduling, instructor ratings, and nationwide coverage with over 2,500 certified instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Permis B Complete driving license package (category B) combining road code preparation and 17 hours of in-person driving lessons with state-certified instructors, available in manual or automatic transmission, designed for individuals seeking their first French driver's license.
• Code de la Route gratuit Free online road code (driving theory) preparation service offering 2,000+ questions, 50 test series, 140 courses, and practice exams accessible via web and mobile app, targeting French driving license candidates.
• Leçons de conduite à l'unité Individual driving lessons sold as single units or in packs of 5, 10, or 25 sessions with state-certified instructors, available in both automatic and manual transmission, priced starting at €38.97/hour.
• Application mobile En Voiture Simone Free iOS and Android mobile application enabling road code revision, driving lesson booking, exam scheduling, and progress tracking for French driving license candidates.

Quantifiable outcome

• 35% cost savings compared to traditional driving schools
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ByMyCar GroupcoreStrategic or Co-development PartnerParent company of En Voiture Simone. ByMyCar is one of the largest automotive distributors in France, operating 100+ concessions for brands including SEAT, Audi, Fiat, Alpine, Smart, Volkswagen, Renault, Mercedes, and Opel. The acquisition of En Voiture Simone by ByMyCar provides strategic backing and potential synergies with automotive retail operations.
• QontocoreGTM or Marketing PartnerExclusive banking partnership for moniteurs (independent instructors). Qonto provides free micro-enterprise creation (3 months free), professional banking services, and Mastercard. En Voiture Simone directs all new instructors to open Qonto accounts as part of onboarding, creating a referral channel for Qonto.
• AXAcoreStrategic or Co-development PartnerInsurance partner providing dedicated coverage for instructors' professional activity. AXA offers tailored insurance products for independent driving instructors working through the platform.
• Cosmobilis GroupminorStrategic or Co-development PartnerVehicle leasing partner providing advantageous rates for dual-control training vehicles. Connected to ByMyCar group for vehicle procurement, leveraging economies of scale for instructor partners.
• RdvPermiscoreTechnology or IntegrationNational government exam scheduling system. En Voiture Simone integrates with RdvPermis API to book practical driving exam dates for students. System available nationwide since 2023.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DriversEd.com: Long-standing US online driver-education provider. Comparable in combining online theory prep with practical driving lesson booking in a regulated driver-training market.
• Aceable: US-based mobile-first driver education platform. Same category (online driver ed) with a similar product-led growth playbook applied to a different regulatory market.

Broad incumbents

• CER (Centre d'Éducation Routière): Major traditional French driving-school franchise with national physical coverage. Competes for the same end customer via the conventional school model.
• ECF (École de Conduite Française): Largest traditional French driving-school network (hundreds of physical branches). Represents the legacy auto-école model that En Voiture Simone is digitally disrupting.

Direct peers

• Auto-École.net: Established French online driving school with free road-code preparation and a network of partner instructors. Targets the same young-driver, online-first customer base as En Voiture Simone.
• Le Permis Libre: French online driving school using a similar independent-instructor marketplace model. Competes directly on Pack Permis pricing, instructor quality, and geographic coverage.
• Drive Innov: French online driving school using a hybrid app + independent-instructor model. Direct competitor in the digital auto-école category.
• PrepaPermis: Online road-code preparation and driving school service operating in France with a similar free-content / paid-lessons monetization structure.
• Ornikar: Leading French online driving school offering the same hybrid model: free road code training app, Pack Permis, and a marketplace of independent certified instructors. Direct head-to-head competitor in France.

Others

• Code Rousseau: Major French publisher of road-code (Code de la Route) books and learning materials. Adjacent content provider that competes for the same road-code-preparation mindshare that drives En Voiture Simone's top-of-funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/En-Voiture-Simone/728127720569040
• Instagraminstagram.com/envoituresimone_fr
• TikToktiktok.com/@envoituresimone_fr?lang=fr
• Xx.com/envoituresimone
• LinkedInlinkedin.com/company/en-voiture-simone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about En Voiture Simone