Harte Hanks

What Harte Hanks does

Harte Hanks (San Antonio, TX / East Bridgewater, MA) is a global customer experience and business process outsourcing firm operating across data services, marketing services, sales services, customer care, and fulfillment & logistics. Its core proprietary technology platform centers on DataView, a data repository covering 240M+ consumers and 323M business contacts across 1,200+ demographic attributes with 70+ vendor integrations, paired with the AudienceFinder acquisition tool tracking intent signals across 100,000+ websites. The company monetizes through five revenue streams: customer care BPO (2,000+ agents handling 7B queries annually), managed marketing services (ABM, content, paid social, email, creative), data subscription/licensing, inside sales outsourcing and optimization (powered by its 'The Lab' experimentation framework), and fulfillment/logistics fees (1.3B pounds of freight annually through a 400,000 sq ft FDA-certified Kansas City facility).\n\nThe company serves large enterprise accounts across technology (Lenovo/Motorola, IBM, Sony, Dell, Juniper, T-Mobile, Kyndryl, Zebra), healthcare and life sciences (Abbott, GSK, Pfizer, Blue Cross Blue Shield FEP, HealthMonitor), financial services (Bank of America, BlackRock, Merrill, Ford Motor Credit, United Bank, First Horizon), logistics/retail (FedEx, Office Depot, American Eagle, TJX, Bass Pro Shops, Xerox, Unilever), entertainment (HBO Max, NBA, Royal Caribbean, Carnival), automotive (Volvo, BMW), and food service (Sonic Drive-In). The go-to-market is enterprise field sales plus inside sales, with delivery supported by 11 offices across 7 countries (US, Belgium, Romania, Spain, UK, Philippines) and integrations to Salesforce, Zendesk, Oracle Service Cloud, Amazon Connect, Avaya, AWS, and Azure. Customer-facing AI features include conversational IVR, intelligent chatbots, NLP-driven sentiment monitoring, and AI queue prioritization.\n\nThe business is in a transition phase following its go-private transaction after NASDAQ delisting (former ticker HHS), with new President David Fisher appointed July 2025 to lead a stated transformation and modernization initiative. Financials have been contracting — FY2025 revenue was $159.6M, down 13.9% from $185.2M in FY2024, and TTM revenue through Q1 2026 was approximately $155M, a further 14% decline. Cash stood at $4.5M against zero debt at Q1 2026 with a $25M revolving credit facility extended with Texas Capital Bank.

Name

Harte Hanks

Legal name

Harte Hanks, Inc.

Website

https://hartehanks.com

Company type

Public

Founded year

1923

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Harte Hanks is a global customer experience and marketing BPO firm selling data, marketing, sales, customer care, and fulfillment/logistics services to large enterprise clients such as Samsung, Lenovo, Sony, FedEx, and HBO Max across 7 countries.

Ownership category

akta.pro rank

Product category

Customer Experience & Marketing Services Outsourcing

NAICS

General Warehousing and Storage (493110)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Customer experience outsourcing
• Data driven marketing
• Customer care BPO
• Inside sales services
• Fulfillment logistics services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Customer Care Services: BPO customer experience outsourcing including customer service, technical support, help center development and customer care technology management. Revenue from enterprise service contracts with technology, healthcare, financial services, retail and entertainment clients.
2. Marketing Services: Full-service marketing including account-based marketing, relationship marketing, strategy services, search engine marketing, content marketing, creative services, paid social, and B2C email marketing. Revenue from campaign fees, retainer arrangements and project-based engagements.
3. Data Services: Data cleansing, enrichment, and acquisition services powered by proprietary DataView platform. Revenue from data licensing, subscription access to data intelligence, and per-record processing fees.
4. Sales Services: Inside sales outsourcing, optimization and sales play development. Revenue from SDR/outsourced sales team contracts, performance-based arrangements and consulting engagements.
5. Fulfillment & Logistics: Print-on-demand literature, sales enablement materials, promotional items, product samples, specialty kits fulfillment. Logistics division handling freight with over 1.3 billion pounds per year. Revenue from fulfillment fees and logistics tariffs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Harte Hanks is a global business experience outsourcing company that delivers end-to-end customer-experience services spanning proprietary data, data-driven marketing, inside sales, customer care and fulfillment/logistics. Its core portfolio includes the DataView data platform, AudienceFinder intent-data product, marketing services (ABM, relationship, content, creative, paid social, search, email, strategy), inside-sales outsourcing and optimization (powered by The Lab), customer-care outsourcing and technology, and print-on-demand / supply-chain fulfillment serving enterprise brands.

Product overview

Harte Hanks is a global business experience outsourcing company offering an integrated suite of data-driven marketing, sales, customer care, and fulfillment services. The core portfolio consists of DataView (proprietary data repository with 240M+ customers and 323M business contacts) and AudienceFinder (data acquisition platform with 100,000+ website network), which power the marketing services including Account Based Marketing, Relationship Marketing, Content Marketing, Creative Services, Paid Social, and B2C Email Marketing. Sales services include Inside Sales Outsourcing, Inside Sales Optimization (powered by The Lab framework), and Sales Play Development. Customer Care offerings span outsourcing services, Help Center Development, and Customer Care Technology (including CRM integration and AI-powered conversational IVR). Fulfillment and Logistics services complete the end-to-end customer journey from purchase through delivery.

Differentiator

Problem solved

Functional benefit

Brands

• DataView: Proprietary data repository and enrichment platform housing insights into over 240 million potential customers and 323 million business contacts across 1,200 individual demographic attributes.
• AudienceFinder
• The Lab

Products and services

• DataView Proprietary data repository and enrichment platform housing insights into over 240 million potential customers and 323 million business contacts across 1,200 individual demographic attributes, available for licensing and enrichment engagements with enterprise clients.
• AudienceFinder Data acquisition platform that identifies prospects by tracking consumer behaviors across a network of 100,000+ websites globally, surfacing intent for enterprise marketing clients.
• Data Cleansing Data cleansing service including global change-of-address integration, national change of address (NCOA), zip correction and merge-purge to ensure complete accuracy of customer databases.
• Data Enrichment Data enrichment service that appends client CRM records with DataView intelligence across 125M households, 163M businesses and 306M global contacts to strengthen customer profiles.
• Account Based Marketing (ABM) Account-based marketing service winning, growing, and retaining enterprise accounts with intent-focused campaigns powered by 900+ psycho- and demographic attributes.
• Relationship Marketing Customer loyalty and advocacy programs that use data activation and campaign acceleration to drive repeat business and customer lifetime value.
• Marketing Strategy Services Bespoke marketing strategy development covering brand awareness, GTM, ABM, demand generation, content, and CRM through audit, application, and optimization.
• Search Engine Marketing Paid and organic search marketing services covering keyword development, PPC bid/budget management, content creation, backlink management, and technical SEO with ROI reporting.
• Content Marketing Strategic content marketing across articles, guides, white papers, website copy, paid media, video, animation, email, and direct mail with continuous optimization.
• Creative Services B2C and B2B creative services covering digital advertising, social media, website/UX design, blogs, guides, white papers, video production and animation.
• Paid Social Paid social media campaigns across branded content, multi-platform activations on LinkedIn, Facebook, Instagram, Threads, TikTok, and YouTube with behavioral targeting.
• B2C Email Marketing B2C email marketing services supporting customer acquisition, re-engagement, brand awareness, and conversion through behavioral targeting and personalization.
• Inside Sales Outsourcing Outsourced inbound and outbound sales, lead-generation optimization, and full-cycle sales-play development with sales agents deployed within 30 days of SOW signing.
• Inside Sales Optimization Sales optimization and enablement powered by The Lab framework for experimentation and validation, improving conversions, results, and win rates.
• Sales Play Development Custom sales-play development covering prospect pain-point identification, messaging, best-fit prospect list creation, and cadence framework design.
• Customer Service Outsourcing World-class customer-service outsourcing with multi-channel support, complaints management, tech support and pre-sales support delivered by 2,000+ customer-care associates.
• Help Center Development Self-service help-center development with social listening, content creation, search analytics, intent tracking, and continuous optimization.
• Customer Care Technology End-to-end customer-care technology management including Salesforce/Zendesk/Oracle implementation, conversational IVR, intelligent chatbots, digital messaging, and analytics powered by AI and ML.

Quantifiable outcome

• 23x pipeline increase
• +7 more outcomes

Named customers38 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, strategic and enabling.

• Lenovo/MotorolacoreStrategic or Co-development Partner · 16 June 2026Long-standing partnership since 2013 supporting Motorola's customer experience operations in Manila. Awarded Lenovo Operational Excellence Award June 2026 for AI-driven CX solutions including Smart IVR launch and sustained KPI attainment from September 2024 through November 2025. First-time recipient of this award from Lenovo.
• SamsungcoreStrategic or Co-development Partner · 10 November 2025Strategic partnership for customer care operations. Samsung Electronics America opened Customer Care center in Greenville, SC in partnership with Harte Hanks supporting 150+ jobs. 14,000 sq ft facility serves as hub for Samsung Care handling tier 2 and tier 3 customer inquiries. Second facility opened in Mauldin, SC in October 2025 with 150 employees and training lab. Partnership expands Samsung's local operations since 2009.
• ADS Data DirectstrategicOEM/ Whitelabel/ Licensing Partner · 4 June 2025Harte Hanks acquired exclusive rights to license ADS Data Direct's Premier Medical Ailment Database. Strategic data licensing partnership enhancing healthcare and pharmaceutical data capabilities with exclusive access to medical ailment information.
• DigiKeystrategicGTM or Marketing Partner · 3 June 2025DigiKey Partnership Excellence Award recipient June 2025 recognizing excellence in marketing services for EMEA region. Partnership focuses on MaaS (Marketing as a Service) campaigns with marketing agility, creative expertise, and flawless delivery.
• SalesforceenablingTechnology or IntegrationCRM platform integration partner. Harte Hanks implements and integrates Salesforce for customer management, data unification, and 360-degree customer views. Enables single pane of glass customer data access.
• ZendeskenablingTechnology or IntegrationCustomer service software integration partner. Harte Hanks implements Zendesk for help desk, ticketing, and customer support management.
• Oracle Service CloudenablingTechnology or IntegrationEnterprise CRM and service cloud integration partner for large-scale customer experience implementations.
• Amazon ConnectenablingTechnology or IntegrationCloud contact center platform partner. Harte Hanks implements Amazon Connect for cloud-based customer service and contact center operations.
• AWSenablingTechnology or IntegrationCloud infrastructure partner supporting Harte Hanks' technology platform. Enables scalable cloud operations for AI, analytics, and customer care technology solutions.
• AzureenablingTechnology or IntegrationMicrosoft cloud platform partner for AI services, analytics, and enterprise integrations.
• AvayaenablingTechnology or IntegrationUnified communications and contact center technology partner for enterprise customer experience solutions.
• QuiqenablingTechnology or IntegrationDigital messaging platform partner for SMS, livechat, and conversational AI implementations.
• IntradiemenablingTechnology or IntegrationWorkforce management and automation partner for contact center optimization.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Foundever (formerly Sitel Group): Foundever is a global CX outsourcing leader offering customer experience, trust & safety, and sales solutions. Direct competitor to Harte Hanks in customer care BPO with overlapping verticals and similar enterprise-focused delivery model.
• Merkle (Dentsu): Merkle is a data-driven customer experience management company owned by Dentsu, offering CRM, data, analytics, and marketing services. Directly comparable to Harte Hanks' data services (DataView) and relationship marketing/ABM offerings.
• Concentrix Corporation: Concentrix is a leading global CX solutions and technology services company providing customer engagement, digital, analytics, and BPO services. Direct competitor across Harte Hanks' customer care, sales services, and digital marketing offerings with much larger scale.
• ICF International: ICF is a digital services and marketing firm with strong presence in data, analytics, marketing, and customer engagement for government and commercial clients. Comparable to Harte Hanks' data services and marketing capabilities, with similar mid-market enterprise focus.
• Epsilon (Publicis Groupe): Epsilon is a global marketing company offering data, technology, and media solutions for consumer brands. Comparable to Harte Hanks' DataView/AudienceFinder data assets and the broader marketing services portfolio serving enterprise clients.
• Teleperformance: Teleperformance is the world's largest omnichannel CX BPO serving enterprise clients across customer care, sales, and back-office. Direct competitor to Harte Hanks' customer care BPO business with significantly larger global delivery footprint.
• TTEC Holdings: TTEC is a global CX/BPO outsourcer offering customer care, sales, and digital services to enterprise clients. Direct competitor to Harte Hanks' customer care and sales services segments with similar target verticals (technology, financial services, healthcare).

Emerging players

• Resultant: Resultant is a consulting firm specializing in data, analytics, marketing technology, and customer experience transformation. Comparable to Harte Hanks' data services and marketing services portfolio, though focused more on consulting/implementation vs. outsourced delivery.

Broad incumbents

• Telus International (TELUS): TELUS International is a large CX digital customer experience innovator offering BPO, AI, and content moderation services. Comparable as a broader incumbent in customer care BPO with deeper AI investments than Harte Hanks.
• R.R. Donnelley (Donnelley Financial Solutions / LSC Communications): R.R. Donnelley is a larger established player offering marketing/business communications, logistics, and print services. Comparable to Harte Hanks' fulfillment & logistics division (print-on-demand, promotional materials, freight), though RR Donnelley is significantly larger and more diversified.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hartehanks
• YouTubeyoutube.com/c/HarteHanksGlobal
• Facebookfacebook.com/HarteHanks
• LinkedInlinkedin.com/company/hartehanks
• Instagraminstagram.com/harte.hanks

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harte Hanks