Digital Masterplanning
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Digital Masterplanning firmographics
Firmographics- Name
- Digital Masterplanning
- Legal name
- Digital Masterplanning
- Website
- https://digitalmasterplanning.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Digital Masterplanning is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digital Masterplanning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Digital Masterplanning operates as a cloud-based SaaS platform. Based on the Beta Tester program and job posting references to 'Market Rate' compensation, the company appears to employ a subscription-based SaaS model, likely tiered by features or portfolio size.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Digital Masterplanning product offering
Product offeringCore offering
Digital Masterplanning sells a cloud-based SaaS platform for real estate and infrastructure development that centralizes project and portfolio data and pairs it with 3D geospatial visualization and stakeholder presentation tools. The product suite consists of two core products (Data Hub and Storytelling) and specialized modules for Developers, Portfolio Holders, and Feasibility Analysis, enabling use cases from site suitability checks and pro forma generation to portfolio pitches and investor updates. The platform is currently offered through a Beta Tester program with sales-assisted demos leading to subscription contracts.
Product overview
Digital Masterplanning is a cloud-based SaaS platform built to centralize, de-risk, and accelerate the real estate and infrastructure development process. The platform consists of two core products — Data Hub and Storytelling — supported by specialized modules for Developers and Portfolio Holders, plus a Feasibility Analysis capability. Data Hub serves as the centralized repository for all project and portfolio data, while Storytelling creates 3D, data-rich presentations directly tied to that data. The Developer Module provides tools for site analysis, program mix selection, pro forma generation, and 3D massing visualization; the Portfolio Holder Module enables asset visualization, stakeholder alignment, scenario comparison, and leasing/sales presentations; and the Feasibility Analysis tool helps users evaluate opportunities and make go/no-go decisions. All components share a unified data foundation and geospatial environment, allowing work ordinarily performed by multiple professionals over weeks to be accomplished in days or hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Hub Centralized project and portfolio data management platform that unifies documentation, financial data, sustainability metrics, schedules, and design information into a single source of truth for real estate development teams and portfolio holders.
- Storytelling 3D presentation and stakeholder communication platform that creates immersive, data-rich presentations tied directly to the Data Hub, enabling dynamic storytelling with interactive visuals that stay up to date automatically for real estate developers and portfolio holders.
- Developer Module Module targeting real estate developers that provides tools for site suitability analysis, program mix optimization, pro forma generation, 3D massing visualization, and geospatial project contextualization.
- Portfolio Holder Module Module targeting portfolio managers and investors that offers tools to visualize portfolio assets, align stakeholders, track multiple properties, compare investment scenarios, and create pitches for tenants and buyers.
- Feasibility Analysis Feasibility analysis tool that enables real estate developers to quickly assess development opportunities, confirm site suitability, generate investment-committee-ready pro formas, and compare scenarios side-by-side to support go/no-go decisions.
Quantifiable outcome
- Centralizes work done by numerous professionals over weeks into one platform accomplished in days or hours
- +2 more outcomes
Companies that use Digital Masterplanning
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Digital Masterplanning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Digital Masterplanning partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 1871coreChicago-based technology hub and business incubator named the #1 business incubator in the world by UBI Global. 1871 supports innovators from idea to Fortune 500. Digital Masterplanning partners with 1871 as a member/client, benefiting from the incubator's resources, mentorship, and community of tech entrepreneurs.
- V3 Middle East Engineering Consultants CompanyminorEstablished in Saudi Arabia, V3 Middle East Engineering Consultants Company has built a strong reputation for architectural, engineering, and design excellence. Partnership provides industry expertise and potential customer introductions within the real estate development sector.
- United PropertiescoreHeadquartered in Minneapolis, United Properties has been creating deep roots in the commercial real estate industry for more than 100 years. A key reference customer with a quoted testimonial; the partnership provides industry validation, product feedback, and potential co-development opportunities in commercial real estate workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Digital Masterplanning competitors and assessment
Company assessmentEmerging players
- Skyline AI: AI-driven commercial real estate investment analytics platform. Comparable in targeting commercial real estate with data-driven feasibility and asset evaluation workflows.
- Juniper Square: Investment management platform for real estate fund managers and investors. Comparable in serving real estate investor and portfolio workflows with centralized data and stakeholder reporting.
Direct peers
- Cherre: Commercial real estate data platform that aggregates portfolio, financial, and operational data into a unified source of truth. Comparable to Digital Masterplanning's Data Hub and Portfolio Holder Module in serving CRE owners with centralized data and analytics.
- Reonomy: Commercial real estate intelligence platform providing property data, owner insights, and opportunity sourcing. Comparable to Digital Masterplanning's feasibility analysis and developer-facing site suitability use cases.
- Matterport: Provides 3D digital twin capture and spatial data for real estate and built environments. Directly comparable to Digital Masterplanning's 3D visualization and geospatial asset-context capabilities, and a leading reference point for 3D-first real estate workflows.
- Dealpath: Deal management platform for commercial real estate acquisitions and investments. Comparable to Digital Masterplanning's scenario comparison, feasibility analysis, and investment-committee pro forma workflows.
- VTS: Commercial real estate leasing and asset management platform used by landlords and brokers to manage portfolios and tenant relationships. Comparable in targeting portfolio holders and CRE professionals with workflow software.
Broad incumbents
- Autodesk: Dominant provider of design and construction software (Revit, BIM 360). Overlaps with Digital Masterplanning's 3D massing and design workflows but serves as a much broader platform incumbent.
- Yardi: Comprehensive real estate management software covering property, portfolio, and investment workflows. Comparable as a broader portfolio management solution serving similar commercial real estate customers.
- Trimble: Established provider of BIM, geospatial, and construction lifecycle software. Overlaps with Digital Masterplanning's 3D/geospatial visualization for built environments but operates at much broader scope and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digital Masterplanning social profiles
Digital presenceDigital Masterplanning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Masterplanning leadership team
Management profileNumber of profiles
Profiles2 records
Digital Masterplanning funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Masterplanning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Masterplanning
What does Digital Masterplanning do?
Digital Masterplanning sells a cloud-based SaaS platform for real estate and infrastructure development that centralizes project and portfolio data and pairs it with 3D geospatial visualization and stakeholder presentation tools. The product suite consists of two core products (Data Hub and Storytelling) and specialized modules for Developers, Portfolio Holders, and Feasibility Analysis, enabling use cases from site suitability checks and pro forma generation to portfolio pitches and investor updates. The platform is currently offered through a Beta Tester program with sales-assisted demos leading to subscription contracts.
Is Digital Masterplanning a public or private company?
Digital Masterplanning is a private company. It is classified as venture growth investor backed and is currently operating.
When was Digital Masterplanning founded?
Digital Masterplanning was founded in 2020. It employs 1 to 10 people.
Where is Digital Masterplanning based?
Digital Masterplanning is headquartered in Chicago, United States, in the North America region.
How does Digital Masterplanning make money?
One revenue line is on record: saaS Subscription.
Who are Digital Masterplanning's main competitors?
Emerging players on record are Skyline AI and Juniper Square. Direct peers are Cherre, Reonomy, Matterport, Dealpath and VTS. Broad incumbents are Autodesk, Yardi and Trimble.
Does Digital Masterplanning have an API?
No public API is recorded for Digital Masterplanning.