Digital Masterplanning

Name

Digital Masterplanning

Legal name

Digital Masterplanning

Website

https://digitalmasterplanning.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Digital Masterplanning operates as a cloud-based SaaS platform. Based on the Beta Tester program and job posting references to 'Market Rate' compensation, the company appears to employ a subscription-based SaaS model, likely tiered by features or portfolio size.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Digital Masterplanning sells a cloud-based SaaS platform for real estate and infrastructure development that centralizes project and portfolio data and pairs it with 3D geospatial visualization and stakeholder presentation tools. The product suite consists of two core products (Data Hub and Storytelling) and specialized modules for Developers, Portfolio Holders, and Feasibility Analysis, enabling use cases from site suitability checks and pro forma generation to portfolio pitches and investor updates. The platform is currently offered through a Beta Tester program with sales-assisted demos leading to subscription contracts.

Product overview

Digital Masterplanning is a cloud-based SaaS platform built to centralize, de-risk, and accelerate the real estate and infrastructure development process. The platform consists of two core products — Data Hub and Storytelling — supported by specialized modules for Developers and Portfolio Holders, plus a Feasibility Analysis capability. Data Hub serves as the centralized repository for all project and portfolio data, while Storytelling creates 3D, data-rich presentations directly tied to that data. The Developer Module provides tools for site analysis, program mix selection, pro forma generation, and 3D massing visualization; the Portfolio Holder Module enables asset visualization, stakeholder alignment, scenario comparison, and leasing/sales presentations; and the Feasibility Analysis tool helps users evaluate opportunities and make go/no-go decisions. All components share a unified data foundation and geospatial environment, allowing work ordinarily performed by multiple professionals over weeks to be accomplished in days or hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Hub Centralized project and portfolio data management platform that unifies documentation, financial data, sustainability metrics, schedules, and design information into a single source of truth for real estate development teams and portfolio holders.
• Storytelling 3D presentation and stakeholder communication platform that creates immersive, data-rich presentations tied directly to the Data Hub, enabling dynamic storytelling with interactive visuals that stay up to date automatically for real estate developers and portfolio holders.
• Developer Module Module targeting real estate developers that provides tools for site suitability analysis, program mix optimization, pro forma generation, 3D massing visualization, and geospatial project contextualization.
• Portfolio Holder Module Module targeting portfolio managers and investors that offers tools to visualize portfolio assets, align stakeholders, track multiple properties, compare investment scenarios, and create pitches for tenants and buyers.
• Feasibility Analysis Feasibility analysis tool that enables real estate developers to quickly assess development opportunities, confirm site suitability, generate investment-committee-ready pro formas, and compare scenarios side-by-side to support go/no-go decisions.

Quantifiable outcome

• Centralizes work done by numerous professionals over weeks into one platform accomplished in days or hours
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 1871coreStrategic or Co-development PartnerChicago-based technology hub and business incubator named the #1 business incubator in the world by UBI Global. 1871 supports innovators from idea to Fortune 500. Digital Masterplanning partners with 1871 as a member/client, benefiting from the incubator's resources, mentorship, and community of tech entrepreneurs.
• V3 Middle East Engineering Consultants CompanyminorStrategic or Co-development PartnerEstablished in Saudi Arabia, V3 Middle East Engineering Consultants Company has built a strong reputation for architectural, engineering, and design excellence. Partnership provides industry expertise and potential customer introductions within the real estate development sector.
• United PropertiescoreStrategic or Co-development PartnerHeadquartered in Minneapolis, United Properties has been creating deep roots in the commercial real estate industry for more than 100 years. A key reference customer with a quoted testimonial; the partnership provides industry validation, product feedback, and potential co-development opportunities in commercial real estate workflows.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Skyline AI: AI-driven commercial real estate investment analytics platform. Comparable in targeting commercial real estate with data-driven feasibility and asset evaluation workflows.
• Juniper Square: Investment management platform for real estate fund managers and investors. Comparable in serving real estate investor and portfolio workflows with centralized data and stakeholder reporting.

Direct peers

• Cherre: Commercial real estate data platform that aggregates portfolio, financial, and operational data into a unified source of truth. Comparable to Digital Masterplanning's Data Hub and Portfolio Holder Module in serving CRE owners with centralized data and analytics.
• Reonomy: Commercial real estate intelligence platform providing property data, owner insights, and opportunity sourcing. Comparable to Digital Masterplanning's feasibility analysis and developer-facing site suitability use cases.
• Matterport: Provides 3D digital twin capture and spatial data for real estate and built environments. Directly comparable to Digital Masterplanning's 3D visualization and geospatial asset-context capabilities, and a leading reference point for 3D-first real estate workflows.
• Dealpath: Deal management platform for commercial real estate acquisitions and investments. Comparable to Digital Masterplanning's scenario comparison, feasibility analysis, and investment-committee pro forma workflows.
• VTS: Commercial real estate leasing and asset management platform used by landlords and brokers to manage portfolios and tenant relationships. Comparable in targeting portfolio holders and CRE professionals with workflow software.

Broad incumbents

• Autodesk: Dominant provider of design and construction software (Revit, BIM 360). Overlaps with Digital Masterplanning's 3D massing and design workflows but serves as a much broader platform incumbent.
• Yardi: Comprehensive real estate management software covering property, portfolio, and investment workflows. Comparable as a broader portfolio management solution serving similar commercial real estate customers.
• Trimble: Established provider of BIM, geospatial, and construction lifecycle software. Overlaps with Digital Masterplanning's 3D/geospatial visualization for built environments but operates at much broader scope and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dmp_app
• Facebookfacebook.com/DigitalMasterplanning
• LinkedInlinkedin.com/company/digital-masterplanning
• Instagraminstagram.com/digital.masterplanning

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Masterplanning