Merci Julie

What Merci Julie does

Merci Julie (legal entity SAS SENIORALIS, founded 2016, headquartered in Fontenay-sous-Bois, France) is an ESUS-certified social-utility enterprise delivering occupational therapy (ergotherapy) services that help seniors and disabled individuals age safely and independently at home. Its core product portfolio combines in-home diagnostic assessments (Diagnostic à Domicile), a tele-ergotherapy platform (phone, video, secure messaging, integrated with France's Dossier Médical Partagé health record system), an equipment lending library (Ergothèque, sourced partly from circular-economy stock), and an AMO/Repère Toit project-management service for home adaptation works. Adjacent offerings include caregiver and staff training (Formations et Animations), EHPAD facility staffing (Régie en EHPAD), B2B strategic consulting on silver-economy accessibility and ergonomics (Conseils Stratégiques), and Dintilhac-compliant expert assessments for insurance and legal clients (Missions d'Expertise). Underlying technology consists of the proprietary 'mediateam' CRM for service delivery management and a secured health data server compliant with French health-data regulations.

The company operates a hybrid B2C and B2B business model across six French regional zones (Île-de-France, Grand-Ouest, Nord/Nord-Est, BFC, AURA PACA, Sud/Sud-Est) plus DOM-TOM and French expatriate markets, with revenue drawn from multiple streams: government-funded home adaptation services (ANAH, Ma Prime Adapt', Conférence des Financeurs) delivered at no cost to eligible beneficiaries, paid B2B consulting and training engagements with large organizations (SNCF, AG2R La Mondiale, Malakoff Humanis, Groupe Les Mousquetaires, Alceane), per-mission insurance and legal expertise billing, and EHPAD staffing contracts. A free initial AMO evaluation acts as a funnel qualifier before funded or paid service delivery. The company employs 50+ salaried ergotherapists and has signed conventions with 100+ public and private partner organizations. In April 2024 it raised €2.3 million from Banque des Territoires, BNP Paribas, and Région Île-de-France to finance national expansion.

Name

Merci Julie

Legal name

SAS SENIORALIS

Website

https://merci-julie.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Merci Julie (SAS SENIORALIS) is a French ESUS-certified ergotherapy services company helping seniors and disabled individuals age safely at home through in-home diagnostics, a tele-ergotherapy platform, an equipment lending library, and government-funded home adaptation programs across France.

Ownership category

akta.pro rank

Product category

Occupational Therapy and Home Adaptation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)

akta.pro secondary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Occupational therapy services
• Home adaptation consulting
• Tele-ergotherapy platform
• Senior care assessment
• Technical aid lending

Headquarters

HQ city

Fontenay-sous-bois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Government-Funded Home Adaptation Services: Services financed through government programs including ANAH (Agence Nationale de l'Habitat), Ma Prime Adapt', and Conference des Financeurs de la Prevention de la Perte d'Autonomie. Beneficiaries (seniors 60+ or disabled under 60 with 50%+ handicap rate) receive free or subsidized home adaptation services based on income-level eligibility.
2. Ergotheque (Technical Aid Library): Technical aids (barres d'appui, reclining WC seats, lighting paths, long-handled shoe horns, etc.) provided to beneficiaries at no cost, financed through Conference des Financeurs partnerships with departments.
3. Expertise Services (Insurance/Legal): Ergotherapy expertise services for insurance companies and law firms (damage assessment compliant with Mission Dintilhac). Billed per mission based on scope of evaluation.
4. Strategic Consulting (B2B): Consulting services to large organizations including accessibility audits, ergonomic workplace studies, and product innovation advice. Examples: Alceane social housing, Les Mousquetaires retail group, SNCF, Malakoff Humanis.
5. Training Services: Training programs for healthcare professionals (SAAD, SSIAD, EHPAD staff) on topics including fall prevention, mobilization techniques, and TMS prevention. Also includes aging simulation workshops and digital literacy training for seniors.
6. EHPAD Management Services: Staffing/management services providing experienced ergotherapists to EHPAD facilities on a regular basis (weekly, bi-weekly) to support residents and train care staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Merci Julie provides ergotherapy (occupational therapy) services that enable seniors and people with disabilities to live safely and independently at home. Its service portfolio combines in-home diagnostic assessments, a lending library of technical aids (Ergothèque), remote tele-ergotherapy consultations, end-to-end AMO project management for home adaptation work, caregiver training, EHPAD staffing, and B2B strategic consulting on accessibility and the silver economy. Services are delivered by 50+ salaried ergotherapists across six regional zones covering all of France.

Product overview

Merci Julie is a unified ergotherapy service platform providing a comprehensive portfolio of interconnected services for senior autonomy and home adaptation. The core offering combines in-home Diagnosis (Diagnostic à Domicile) with the Ergothèque (equipment lending library) and Télé-Ergothérapie (remote teleconsultation platform). Additional modules extend the service: Formations et Animations provides caregiver training, Conseils Stratégiques offers consulting on accessibility, Missions d'Expertise serves legal/insurance assessors, Régie en EHPAD staffs nursing homes, and AMO (Repère Toit) delivers full project management for home adaptation work. The services are designed to work together as a complete ecosystem from assessment through implementation, with a team of over 50 salaried ergotherapists covering all of France.

Differentiator

Problem solved

Functional benefit

Brands

• AMO (Assistance à Maîtrise d'Ouvrage): Assistance to project owners for home adaptation projects, coordinated by an occupational therapist, social worker, and building technician. Branded as REPERE-TOIT.

Products and services

• Diagnostic à Domicile In-home occupational therapy assessment service where a salaried ergotherapist evaluates the senior's capabilities, identifies safety risks and recommends tailored technical aids and home modifications. Intended for seniors and disabled adults seeking to simplify daily activities and secure their home.
• Ergothèque Lending library of ergonomic tools and technical aids (grab bars, reclining WC seats, lighting paths, long-handled shoe horns, etc.) for seniors to improve autonomy in daily living at home. Personalised diagnosis by ergotherapists; aids sourced partly from circular economy resources and provided at no cost to eligible beneficiaries via Conférence des Financeurs financing.
• Télé-Ergothérapie Digital teleconsultation platform providing remote, real-time access to ergotherapists via phone, video and secure messaging, available Monday–Friday 9:30–17:30. Designed to deliver rapid advice on daily living solutions, technical aids and home adaptations for seniors and caregivers anywhere in France.
• AMO (Assistance à Maîtrise d'Ouvrage) / Repère Toit Assistance à Maîtrise d'Ouvrage service providing end-to-end project management for home adaptation works such as walk-in showers, grab bars and stairlifts. A multidisciplinary team (social worker, ergotherapist, building technician) handles free initial evaluation, financial feasibility assessment and coordination of artisans. Eligible for Ma Prime Adapt' financing for qualifying seniors.
• Formations et Animations Training sessions and prevention workshops for professional caregivers, care assistants and family caregivers. Topics include fall prevention, musculoskeletal disorder (TMS) prevention, manual handling techniques, digital literacy for seniors and assistive equipment use.
• Conseils Stratégiques Strategic consulting services in which expert ergotherapists advise public and private organisations on accessibility, workplace ergonomics and silver-economy innovation. Includes accessibility audits, workspace analysis and product/service development recommendations for retailers, transport operators, social housing providers and insurers.
• Missions d'Expertise Expert evaluation missions where ergotherapists assess physical, cognitive and sensory capacities of bodily injury victims for insurance companies and law firms. Reports are compliant with the French Dintilhac mission framework and document damage categories to recommend compensation measures.
• Régie en EHPAD Contracted ergotherapy staffing service for EHPAD nursing homes. Salaried ergotherapists provide regular on-site interventions (weekly or bi-weekly), demonstrate technical aids, train care staff and optimise resident autonomy and working conditions.

Quantifiable outcome

• 94% of French housing is not adapted for seniors
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ANAH (Agence Nationale de l'Habitat)coreStrategic or Co-development PartnerANAH provides habilitations for Merci Julie to deliver home adaptation services under government subsidy programs. The partnership enables eligible beneficiaries to access funded home modification services.
• Banque des TerritoirescoreStrategic or Co-development PartnerPartners in funding and supporting home maintenance solutions for elderly individuals, contributing to the financing ecosystem for Merci Julie's services.
• AG2R La MondialecoreGTM or Marketing PartnerPartnership for providing home adaptation and equipment services to AG2R La Mondiale's policyholders and members seeking to age safely at home.
• CNAV / Assurance RetraitecoreGTM or Marketing PartnerPartnership with national retirement fund for promoting 'Bien chez soi' (Well at Home) programs and supporting healthy aging initiatives.
• CNSA (Caisse Nationale de Solidarite pour l'Autonomie)coreStrategic or Co-development PartnerCollaboration with CNSA's prevention fund contributors for financing autonomy and prevention programs for loss of independence.
• CARSAT Bourgogne Franche-ComtecoreGTM or Marketing PartnerSelected by CARSAT BFC for tele-ergotherapy deployment to support seniors aging at home and facilitate hospital-to-home transitions. Collaborates with local health ecosystem including hospitals, APA evaluators, SAAD, and SSIAD.
• Conference des Financeurs Seine-et-MarnecoreGTM or Marketing PartnerChosen by the Conference des Financeurs of Seine-et-Marne (77) to implement home diagnoses and follow-up recommendations, with funding for wide range of technical aids for autonomy.
• Health Networks, CLIC, SSIAD, SOLIHAcoreChannel Partner/ Reseller/ DistributorNumerous conventions signed with home support networks, health networks, local information centers, and social housing organizations for service delivery coordination.
• Specialized Alzheimer Teams (ESA)minorStrategic or Co-development PartnerIntervention within Specialized Alzheimer Teams for providing ergotherapy support to affected individuals.
• SAP77coreChannel Partner/ Reseller/ DistributorHome care service provider that contracted Merci Julie for caregiver training, awareness, and prevention programs in the department.
• Artisans and Equipment DistributorsminorChannel Partner/ Reseller/ DistributorVarious craftsmen and equipment distributors collaborating for home adaptation implementation, connected through the AMO service to ensure quality and choice for beneficiaries.
• AlceaneminorStrategic or Co-development PartnerSocial housing provider for whom Merci Julie conducted accessibility improvements to common areas of housing buildings.
• Groupe Les MousquetairesminorStrategic or Co-development PartnerRetail group for whom Merci Julie provided strategic advice on the pilot 'bien chez soi' store concept adapting retail space and services for senior shoppers.
• SNCFminorStrategic or Co-development PartnerConducted ergonomic workplace studies for railway operators to improve work conditions for aging workforce.
• Malakoff HumanisminorStrategic or Co-development PartnerProvided support for social innovation strategies related to aging and dependency adaptation.
• Softages FormationsminorChannel Partner/ Reseller/ DistributorTraining partner collaborating on professional development and training content delivery.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Korian: Major European senior-care operator with facilities and home-care services across France and beyond. Comparable in elder-care focus and government-contracted delivery but is a broad incumbent rather than a tele-ergotherapy/home-adaptation specialist.
• DomusVi: French senior care operator with nursing homes, assisted living, and home-care services. Comparable on home-care and elder-autonomy offerings, with broader scope and larger footprint than Merci Julie.
• Orpea: One of Europe's largest nursing home and home-care operators (Clariane group), providing facility-based and domiciliary services to seniors. Overlaps with Merci Julie's EHPAD staffing and home-based offerings but operates at much greater scale across multiple countries.

Direct peers

• Homeperf: French provider of home healthcare services including respiratory, perfusion, and assistive technologies. Comparable in delivering clinical-grade services in the home environment and serving chronic-condition and aging populations reimbursed through French health/social systems.
• Alenvi: French home-care services company focused on dependent seniors and people with disabilities, combining professional caregiver deployment with digital tools. Comparable in target segment, hybrid B2C/B2B model, and emphasis on training and quality of in-home care.
• AGE D'OR SERVICES: French franchise network providing in-home assistance to seniors (housekeeping, personal care, accompaniment). Directly comparable service mix to Merci Julie's home-based ADL and autonomy work, with similar B2C and institutional-partner GTM.
• ADMR (Aide à Domicile en Milieu Rural): France's leading non-profit home-help network, providing personal assistance, ADL support, and caregiver services to seniors across rural and urban areas. Overlaps with Merci Julie on home-based elder support and government-funded service delivery through APA/Conseil Départemental channels.
• Petits-fils: Major French home-help and personal-care network for seniors, offering ADL assistance, companionship, and household help via salaried auxiliaries. Comparable GTM (B2C + institutional referrals) and structural reliance on French elder-care funding.
• Soliha: French national federation of Habitat & Humanisme-affiliated housing rehabilitation associations. Directly comparable in mission—home adaptation for low-income, elderly, and disabled households—and overlaps with Merci Julie on ANAH-funded diagnostics and technical aid delivery.

Emerging players

• Cabinet de Rééducation Independent (Independent OT Practices): Network of independent French ergothérapeutes operating private practices offering in-home assessments and tele-consultations. Comparable in service offering but lacks Merci Julie's scale, ESUS status, and institutional partnership network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/servicemercijulie
• LinkedInlinkedin.com/company/senioralis-merci-julie

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merci Julie