AGE D'OR Services
AGE D'OR Services is a French franchise network, owned by Groupe La Poste, delivering in-home personal assistance, cleaning, meal delivery, gardening, handyman, teleassistance, and caregiver support services to elderly clients and their families across metropolitan France and overseas territories.
- Company typePrivate
- Founded1989
- HeadquartersLe Mesnil-le-roi, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What AGE D'OR Services does
AGE D'OR Services is a French franchise network providing personal assistance, home care, and daily living services primarily to elderly and dependent individuals, as well as to family caregivers. Founded circa 1989-1991 by L'ÂGE D'OR EXPANSION (an S.A.S. registered in Versailles with €466,484 share capital) and headquartered in Le Mesnil-le-Roi, the company operates a nationwide network of independently owned franchise agencies across metropolitan France and overseas departments including Guyane. Service delivery is performed by agency-employed salaried professionals (Prestataire mode), with an alternative Mandate mode in which agencies handle payroll, URSSAF declarations, and social contributions on behalf of individual employers.
The product portfolio covers twelve core services — personal assistance, home cleaning, meal delivery, escorted transport, gardening, handyman work, teleassistance installation, IT support, administrative help, daily appointment management, and preventive home assessment — combined into bundled packages (Bouquet: Bien installé, Bien sécurisé, Bien accompagné; Sérénité: post-hospitalization, care-facility entry, vacation, bereavement; Age d'Or Family: respite and remote coordination for caregivers). Technology is operational rather than transformational: teleassistance hardware, a GDPR-compliant client data system, a payroll/administrative platform, an agency extranet, a mobile app, and Google Maps location services. No AI/ML capabilities are disclosed.
Revenue is generated through quote-based professional service fees (free personalized quotes for services ≥€100 TTC), reduced VAT rates, and monthly mandate fees for employer services, with demand stimulated by the French 50% personal-services tax credit (Article 199 sexdecies) and CESU préfinancé payment channels. The company is a wholly-owned subsidiary of LA POSTE SILVER Réseaux within Groupe La Poste, the French state-owned postal group, providing institutional backing and brand trust. Customer-reported metrics include 88% satisfaction and 95% willingness to recommend.
AGE D'OR Services firmographics
Firmographics- Name
- AGE D'OR Services
- Legal name
- L'ÂGE D'OR EXPANSION
- Website
- https://agedorservices.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AGE D'OR Services is a French franchise network, owned by Groupe La Poste, delivering in-home personal assistance, cleaning, meal delivery, gardening, handyman, teleassistance, and caregiver support services to elderly clients and their families across metropolitan France and overseas territories.
- Ownership category
- akta.pro rank
AGE D'OR Services industry classification
Industry- Product category
- Senior Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
Keywords
Where AGE D'OR Services is headquartered
LocationHeadquarters
- HQ city
- Le Mesnil-le-roi
- HQ country
- France
- HQ region
- Europe
Offices11 records
Markets served
AGE D'OR Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Care Services: Direct service provision of home care, assistance, meal delivery, gardening, handyman, and other personal services to elderly clients. Services are provided by salaried employees of franchisee agencies.
- Employer Mandate Services: Administrative services for individuals employing household staff, including payroll management, URSSAF declarations, and social contribution handling for a mandate fee.
- Tax Credit Benefit: Services qualify for 50% tax credit (crédit d'impôt) under French law Article 199 sexdecies, which reduces effective cost for clients and drives demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free quote for all service requests |
| Subscription | Monthly | Mandate fee structure for employer services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AGE D'OR Services product offering
Product offeringCore offering
AGE D'OR Services is a French franchise network, developed by L'ÂGE D'OR EXPANSION, that provides in-home personal assistance and daily living services for elderly and dependent individuals. Its core offering includes personal care (assistance à la personne), home cleaning, meal delivery, gardening, handyman work, transport accompaniment, home delivery, teleassistance installation, administrative and IT assistance, and bundled service packages (Offre Bouquet, Offre Sérénité, Age d'Or Family) addressing everyday living, specific life transitions, and family caregiver support.
Product overview
AGE D'OR Services is a franchise network of home care service providers for elderly and dependent persons in France, operating since approximately 1990. The company offers a comprehensive portfolio of individual core services (assistance à la personne, home cleaning, meal delivery, transport accompaniment, gardening, handyman work, teleassistance installation, IT assistance, administrative assistance, daily assistant, and preventive home assessment) which are also bundled into predefined packages. The three 'Offre Bouquet' packages (Bien installé, Bien sécurisé, Bien accompagné) group complementary services into customizable bundles. The four 'Offre Sérénité' packages address specific life transitions (post-hospitalization, entry into care facility, vacation accompaniment, and bereavement support). The 'Age d'Or Family' sub-brand specifically targets family caregivers with two offerings (Se préserver and S'organiser) to support caregivers whether they live nearby or at a distance. All services are delivered by trained, employed professionals through a nationwide network of independently operated franchise agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Offres Bouquet: Customizable bundled service packages: Bien installé (home setup), Bien sécurisé (security), and Bien accompagné (assistance) for daily living support.
- Offres Sérénité
- Age d'Or Family
- Mode Prestataire
Products and services
- Assistance à la personne (Personal Assistance) Daily personal care services for elderly or dependent individuals at home, including help with personal care, mobility, and daily activities.
- Entretien du domicile (Home Cleaning) Home cleaning and maintenance services to maintain a clean, comfortable living environment for clients.
- Livraison de repas (Meal Delivery) Home meal delivery service ensuring nutritious meals are delivered to clients' homes with attention to dietary needs.
- Accompagnement véhiculé (Vehicle Accompaniment) Vehicle-based accompaniment service for clients who cannot go out alone, including transport to medical appointments and other destinations.
- Livraison à domicile (Home Delivery) Home delivery service for groceries and everyday goods, removing the burden of carrying heavy items.
- Jardinage (Gardening) Gardening services allowing clients to enjoy a well-maintained garden without the physical demands of upkeep.
- Bricolage (Handyman) Handyman services providing assistance with manual tasks and minor repairs in and around the home.
- Assistance administrative Administrative assistance helping clients with writing, organizing, and managing paperwork and official documents.
- Installation de téléassistance (Teleassistance Installation) Installation of a medical alert / teleassistance system providing safety and remote emergency response for clients moving around their home.
- Assistance informatique (IT Assistance) IT assistance helping clients, especially seniors, discover and use new technologies, including digital literacy training.
- Assistant du quotidien (Daily Assistant) Daily assistant service to organize and manage appointments for clients and their loved ones.
- Repérage préventif (Preventive Home Assessment) Preventive home assessment service ensuring a secure habitat and preserved autonomy for elderly clients.
- Employer Mandate Services (Mandat employeur) Administrative services for individuals employing their own household staff, including payroll management, URSSAF declarations, and social contribution handling for a monthly mandate fee.
- Offres Bouquet (Bien installé / Bien sécurisé / Bien accompagné) Customizable bundled service packages combining complementary in-home services: Bien installé (home setup), Bien sécurisé (security, administrative assistance), and Bien accompagné (IT assistance and daily support).
- Offres Sérénité (Sortie d'hospitalisation / Entrée en établissement / Accompagnement vacances / Accompagnement perte d'un proche) Specialized packages addressing specific life moments: post-hospitalization return home, entry into a care facility, vacation residence accompaniment, and bereavement support.
- Age d'Or Family (Se préserver / S'organiser) Services for family caregivers: Se préserver (respite care allowing caregivers to take breaks while professionals take over) and S'organiser (remote coordination, administrative tasks, and emergency alert handling for distant relatives).
Quantifiable outcome
- 88% satisfaction rate among assisted persons
- +1 more outcomes
Companies that use AGE D'OR Services
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
AGE D'OR Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
AGE D'OR Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- La Poste Group / LA POSTE SILVER RéseauxcoreAge d'Or Services is a subsidiary of La Poste Group through LA POSTE SILVER Réseaux. This parent company relationship provides institutional backing, brand credibility, and operational support for the franchise network. L'AGE D'OR EXPANSION is the franchise developer of the Age d'Or Services network.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
AGE D'OR Services competitors and assessment
Company assessmentDirect peers
- O2 (O2 Senior): Leading French personal services franchise network providing home care, childcare, and household support. Operates a similar franchise model serving seniors and families across France, with overlapping service categories in personal assistance and household help.
- Domidom: French home care services franchise network specializing in elder care and dependent persons. Directly comparable franchise model targeting the same senior customer base with personal assistance, housekeeping, and meal delivery services.
- Adhap: National French network of home care agencies providing personalized assistance to seniors, disabled persons, and families. Highly comparable in terms of franchise structure, customer segment, and personal care service offerings.
- Petits-fils: French franchise network specializing in senior home care services, including personal assistance, housekeeping, and post-hospitalization support. Targets identical customer segment with comparable service portfolio and franchise growth strategy.
- Bien à la Maison: French home care services network providing personal assistance and domestic help to seniors and dependent individuals. Direct competitor in elder home care with overlapping service categories and similar regulatory positioning.
- Azaé: French home services franchise network offering personal care, housekeeping, and elderly care services. Comparable franchise model, customer demographics, and bundled service offerings for seniors living at home.
- Vitalliance: French home care services provider specializing in assistance for seniors and people with disabilities. Operates in the same elder care category with personal assistance, daily living support, and family caregiver services.
- AXEO Services: French personal services franchise network offering home care, cleaning, gardening, and handyman services. Strong overlap in household and personal assistance services for seniors, with similar franchise-based geographic expansion model.
- Shiva: French home services franchise focused on household cleaning and personal assistance, including services for seniors. Comparable franchise model and service overlap, particularly in housekeeping and daily living support.
- Assadia: French home care services network providing personalized assistance, household help, and family support services for seniors and dependent persons. Directly comparable in service portfolio, customer segment, and franchise-based delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AGE D'OR Services social profiles
Digital presenceAGE D'OR Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGE D'OR Services leadership team
Management profileNumber of profiles
Profiles1 record
AGE D'OR Services subsidiaries and ownership
Company hierarchySubsidiaries1 record
AGE D'OR Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGE D'OR Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGE D'OR Services
What does AGE D'OR Services do?
AGE D'OR Services is a French franchise network, developed by L'ÂGE D'OR EXPANSION, that provides in-home personal assistance and daily living services for elderly and dependent individuals. Its core offering includes personal care (assistance à la personne), home cleaning, meal delivery, gardening, handyman work, transport accompaniment, home delivery, teleassistance installation, administrative and IT assistance, and bundled service packages (Offre Bouquet, Offre Sérénité, Age d'Or Family) addressing everyday living, specific life transitions, and family caregiver support.
Is AGE D'OR Services a public or private company?
AGE D'OR Services is a private company. It is classified as corporate owned and is currently operating.
When was AGE D'OR Services founded?
AGE D'OR Services was founded in 1989. It employs 1,001 to 5,000 people.
Where is AGE D'OR Services based?
AGE D'OR Services is headquartered in Le Mesnil-le-roi, France, in the Europe region.
How does AGE D'OR Services make money?
Three revenue lines are on record. Home Care Services are the primary driver. The others are employer Mandate Services and tax Credit Benefit.
Who are AGE D'OR Services's main competitors?
Direct peers on record are O2 (O2 Senior), Domidom, Adhap, Petits-fils, Bien à la Maison, Azaé, Vitalliance, AXEO Services, Shiva and Assadia.
Does AGE D'OR Services have an API?
No public API is recorded for AGE D'OR Services.
What industry is AGE D'OR Services in?
AGE D'OR Services's product category is Senior Home Care Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility). Its NAICS code is 624120 and its SIC code is 8082.