Outdoor Project
Outdoor Project is a privately held Portland-based company founded in 2012 that operates a marketplace for outdoor adventure, combining inspiration, resources, and social community to serve outdoor recreation enthusiasts.
- Company typePrivate
- Founded2020
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Outdoor Project does
Outdoor Project is a privately held for-profit company founded in 2012 and headquartered in Portland, Oregon. The firm operates a marketplace for outdoor adventure, explicitly described in its materials as combining "inspiration, resources and social community" to serve outdoor recreation enthusiasts. With a workforce of 11-50 employees, the company operates as a private, non-publicly-traded entity focused on the outdoor recreation vertical.
The business model is marketplace-based, oriented around connecting outdoor adventure participants with inspiration, resources, and community features. The company has secured capital from Pacific Northwest-focused investors including Oregon Venture Fund, Cascade Seed Fund, and The R-Group Holdings, LLC, having closed a Series 2 round of $2,000,000 in February 2017 led by Oregon Venture Fund, with a follow-on investment from Cascade Seed Fund in July 2018. The company is led by founder Aron Bosworth, with no other management or board members disclosed in the available data. The firm's product surface, specific technology architecture, and detailed feature set are not described in the available source material.
The source material presents significant data gaps for Outdoor Project specifically. No information is available on revenue model details, pricing structure, customer segments beyond broad outdoor recreation enthusiasts, go-to-market motion, technology stack, AI/ML capabilities, regulatory considerations, geographic footprint beyond the US, partnerships, or competitive positioning. Note that the aggregated input also contains data clearly attributable to a different company (a Montana-based GPS mapping application firm), which has been excluded from this analysis to avoid misattribution. The Outdoor Project-specific evidence is limited to firmographics, funding history, and founder identification.
Outdoor Project firmographics
Firmographics- Name
- Outdoor Project
- Legal name
- onXmaps
- Website
- https://outdoorproject.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outdoor Project is a privately held Portland-based company founded in 2012 that operates a marketplace for outdoor adventure, combining inspiration, resources, and social community to serve outdoor recreation enthusiasts.
- Ownership category
- akta.pro rank
Outdoor Project industry classification
Industry- Product category
- Outdoor Adventure Marketplace
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG)
Keywords
Where Outdoor Project is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outdoor Project business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- App Subscriptions (Hunt, Offroad, Backcountry, Fish): Recurring subscription revenue across four distinct app products — onX Hunt, onX Offroad, onX Backcountry, and onX Fish — each with premium paid tiers. Users can start free trials and upgrade to paid plans via the web storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available across all app products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Outdoor Project product offering
Product offeringCore offering
Outdoor Project is an online marketplace for outdoor adventure that combines inspiration, resources, and a social community to help users discover and engage with outdoor pursuits. The platform aggregates outdoor content and community features, positioning itself as a dynamic hub for outdoor recreation enthusiasts rather than a single-feature product.
Product overview
onX Maps operates a platform-plus-modules product architecture with four core mobile applications—onX Hunt, onX Offroad, onX Backcountry, and onX Fish—each tailored to specific outdoor activities (hunting, off-roading, backcountry recreation, and fishing respectively). These apps share mapping and navigation infrastructure but offer distinct feature sets optimized for their respective use cases. The company also offers onX for Business, a commercial tier targeting enterprise customers. All products provide GPS mapping, offline capabilities, and location-based features accessible via desktop and mobile devices.
Differentiator
Problem solved
Functional benefit
Brands
- onX Hunt: GPS mapping app for hunting with features including e-scouting, offline maps, trail cameras integration, and species-specific tools for deer, elk, turkey, waterfowl, and upland birds
- onX Offroad
- onX Backcountry
- onX Fish
- Adventure Forever Grants
Quantifiable outcome
- Over 650,000 miles of off-road trails mapped by real people
- +2 more outcomes
Companies that use Outdoor Project
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Outdoor Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Outdoor Project partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DNR FisheriescoreonX Fish leverages DNR Fisheries data to provide users with species identification, size, and abundance information for lakes across the US. This data is described as a valuable tool enabling data-driven fishing decisions and is a core differentiator for the Fish product.
- PATH (Public Access Through Hunting)minoronX references the PATH (Public Access Through Hunting) program in South Dakota, a pheasant hunting initiative combining private land access with public hunting opportunities. onX supports this program via content coverage and promotion on its platform.
Scale indicators3 records
Recent moves2 records
Expansion highlights2 records
Outdoor Project competitors and assessment
Company assessmentDirect peers
- TroutRoutes: Specialized fly-fishing mapping app with public/private water data, closely comparable to onX Fish in target user and core feature set, though more narrowly focused on trout streams.
- Gaia GPS: Offline-capable GPS mapping app targeting hikers, hunters, and backcountry users with layered topographic and land ownership data. Closely comparable in feature set to onX Backcountry/Hunt, with a similar premium subscription model.
- HuntStand: Hunting-specific GPS app offering land ownership, topographic maps, and hunting-focused tools. Most direct competitor to onX Hunt with overlapping feature set and customer base.
- Avenza Maps: Offline map and GPS app store where users can purchase topographic, park, and specialty outdoor maps. Comparable product architecture (free app + paid map subscriptions) with some overlap in backcountry/offroad use cases.
- AllTrails: Subscription-based mobile GPS trail app with extensive crowd-sourced trail data and a similar direct-to-consumer, product-led growth motion. Closest direct competitor in the hiking/backcountry segment and the most established outdoor subscription app, with broader geographic reach.
Emerging players
- Strava: Activity-tracking subscription app with significant overlap in trail and outdoor route usage, particularly for mountain biking and hiking. Different primary metric (performance vs. navigation) but increasingly converging on outdoor mapping features.
Regional players
- Komoot: Trail discovery and route-planning app dominant in Europe with growing US presence. Comparable hiking/biking/mtb functionality and subscription model, but onX has stronger hunting and motorized vehicle specialization.
Broad incumbents
- REI Co-op (digital products): Outdoor recreation retailer and co-op with adventure content, trip planning, and route discovery touchpoints that overlap with onX's audience. Not a direct map software competitor, but a powerful ecosystem incumbent for outdoor enthusiasts.
- Garmin (Outdoor/fitness segment): Dominant outdoor GPS hardware manufacturer with companion apps (Garmin Explore, Garmin Connect). Represents a structural threat as hardware-integrated maps reduce standalone software value, and a partnership opportunity for onX to embed data on Garmin devices.
Others
- onX Maps (Outdoor Project): Note: the firmographics header references this entity; an outdoor adventure marketplace formerly operated in Portland and was acquired by AllTrails in 2019. Included as OTHERS to flag the apparent data inconsistency in the source dump between this record and the substantive onX Maps content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Outdoor Project social profiles
Digital presenceOutdoor Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Project leadership team
Management profileNumber of profiles
Profiles1 record
Outdoor Project funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Project
What does Outdoor Project do?
Outdoor Project is an online marketplace for outdoor adventure that combines inspiration, resources, and a social community to help users discover and engage with outdoor pursuits. The platform aggregates outdoor content and community features, positioning itself as a dynamic hub for outdoor recreation enthusiasts rather than a single-feature product.
Is Outdoor Project a public or private company?
Outdoor Project is a private company. It is classified as venture growth investor backed and is currently operating.
When was Outdoor Project founded?
Outdoor Project was founded in 2020. It employs 11 to 50 people.
Where is Outdoor Project based?
Outdoor Project is headquartered in Portland, United States, in the North America region.
How does Outdoor Project make money?
One revenue line is on record: app Subscriptions (Hunt, Offroad, Backcountry, Fish).
Who are Outdoor Project's main competitors?
Direct peers on record are TroutRoutes, Gaia GPS, HuntStand, Avenza Maps and AllTrails. Strava is listed as an emerging player. Komoot is listed as a regional player. Broad incumbents are REI Co-op (digital products) and Garmin (Outdoor/fitness segment). onX Maps (Outdoor Project) is listed as an others.
Does Outdoor Project have an API?
No public API is recorded for Outdoor Project.
What industry is Outdoor Project in?
Outdoor Project's product category is Outdoor Adventure Marketplace. Its primary akta.pro industry code is EDALAIAG, Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals). Its NAICS code is 712190 and its SIC code is 7990.