Mothers Against Drunk Driving

What Mothers Against Drunk Driving does

Mothers Against Drunk Driving (MADD) is a 501(c)(3) nonprofit organization founded in 1980 and headquartered in Irving, Texas, with 65+ offices across the United States, Puerto Rico, and Canada and 251-500 employees. Its mission is to end drunk and drugged driving, support victims and survivors of impaired driving crashes, and prevent underage substance use. Core service offerings include a 24/7 victim helpline (1-877-MADD-HELP), nationwide victim advocacy and court accompaniment, a Court Monitoring Program, and a layered prevention curriculum: Power of Me! for elementary students (4th-5th grade), Power of You(th) for middle and high school students, Power of Parents for guardians, and seasonal high school programs (MADD Spirit, MADD Promposal). As of December 2025, MADD has served 930,226 victims cumulatively and provides one supportive service every five minutes.

MADD generates revenue through individual donations (monthly 'Difference Maker' program, tribute gifts, planned giving, vehicle and cryptocurrency donations), a tiered corporate partnership program called The MADD Network (spanning alcohol producers, rideshare platforms, insurance providers, autonomous vehicle operators, and credit unions including Anheuser-Busch, Diageo, Uber, Lyft, Zoox, AAA, Waymo, Nationwide, Smart Start, UKG, and Suncoast Credit Union), and signature fundraising events under the Move With MADD banner. Its go-to-market is event-driven, combining 5K walks, runs, cycling, fishing, and golf tournaments with school-based presentations, sports partnerships (MADD Sports), and high-profile campaign collaborations such as the year-two 'Take a Minute. Make a Plan.' initiative with Diageo, the NFL, and Uber during Super Bowl LX. The organization does not develop proprietary technology products; instead, it advocates for vehicle safety technologies (ignition interlocks, breath and touch sensors, camera-based driver monitoring) through the federal HALT Drunk Driving Act, signed into law in 2021, which mandates anti-drunk driving technology in new vehicles. According to its own impact metrics, MADD's advocacy has contributed to a ~51% reduction in drunk driving deaths since 1980 and is credited with saving nearly 500,000 lives.

Name

Mothers Against Drunk Driving

Legal name

Mothers Against Drunk Driving

Website

https://madd.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Mothers Against Drunk Driving (MADD) is a 501(c)(3) nonprofit founded in 1980 that provides free 24/7 victim services, court accompaniment, and evidence-based prevention programs to end drunk and drugged driving in the United States, Puerto Rico, and Canada.

Ownership category

akta.pro rank

Product category

Nonprofit victim advocacy and traffic safety services

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Legal Services (8111)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Victim assistance services
• Underage drinking prevention
• Impaired driving advocacy
• Traffic safety education
• Nonprofit fundraising events

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: MADD receives contributions from individual donors through one-time donations, monthly giving programs (Difference Maker monthly donors), and tribute donations in honor or memory of victims. Donations are made via the website, mail, phone, or email.
2. Corporate Partnerships and Sponsorships: The MADD Network corporate partner program includes various sponsorship levels (Change Champion, Mission, Leadership, Guiding, Sponsoring, Advocate, Supporter, Executive) providing financial and in-kind support. Partners include Anheuser-Busch, Uber, Lyft, Zoox, AAA, Waymo, Nationwide, and others.
3. Move With MADD Fundraising Events: Signature fundraising events including 5K walks, competitive races, fun runs, cycling events, fishing tournaments, and golf tournaments held across the country to raise funds for victim services, prevention programs, and advocacy.
4. Planned Giving and Bequests: Charitable planned gifts including bequests in wills, trusts, beneficiary designations, and IRA charitable rollovers for legacy donors.
5. Specialty Giving: Vehicle donations, cryptocurrency donations, stock and securities gifts, donor advised fund contributions, and qualified charitable distributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

MADD provides free victim assistance services (24/7 helpline, court accompaniment, and justice system navigation) for those impacted by impaired driving crashes. It delivers evidence-based prevention education programs for elementary, middle, and high school students plus parents, advocates for the HALT Drunk Driving Law and ignition interlock legislation, and runs the MADD Network corporate partner consortium and signature Move With MADD/MADD Dash fundraising events to fund its mission.

Product overview

Mothers Against Drunk Driving (MADD) is a non-profit organization that offers a portfolio of victim services, prevention programs, and advocacy initiatives rather than a unified technology product. The organization's core offerings include 24/7 victim assistance services (helpline, court support, emotional support), underage substance use prevention programs (Power of Me! for elementary students, Power of You(th) for middle/high school teens, Power of Parents for guardians), high school seasonal programs (MADD Spirit, MADD's Promposal), the MADD Network consortium for partner collaboration, MADD Sports for athlete-led awareness, and Move With MADD fundraising events. The HALT Drunk Driving Law advocacy represents MADD's policy work to mandate anti-drunk driving technology in vehicles. These programs work together to fulfill MADD's mission of ending drunk and drugged driving, supporting victims, and preventing underage drinking.

Differentiator

Problem solved

Functional benefit

Brands

• MADD Network: A consortium of corporate and individual partners united to eliminate impaired driving, aiming to decrease injuries and fatalities by 20% by 2026.
• Move With MADD
• MADD Sports
• MADD Dash
• Power of Me!
• Power of Parents
• Power of You(th)
• MADD Spirit
• MADD's Promposal
• MADD Lawyers Resource Network
• Court Monitoring Program

Products and services

• Victim Assistance Services 24/7 victim helpline and comprehensive support services for victims and survivors of impaired driving crashes, including court accompaniment, emotional support, and help navigating criminal/civil justice systems.
• Power of You(th) Program Research-based program providing middle school and high school teens with tools to resist peer pressure and influence friends to make safe choices regarding alcohol and drugs.
• Power of Me! Program Classroom-based alcohol use prevention and vehicle safety presentation for 4th and 5th grade elementary school students, adapted from the evaluated Protecting You Protecting Me program.
• Power of Parents Program Free parent resources including handbooks and audiobooks to help parents communicate with teens about the dangers of substance use and impaired driving.
• MADD Spirit and Promposal Programs Seasonal high school prevention programs during Homecoming and Prom season, using real victim stories and Fatal Vision impairment goggles to educate students on substance use dangers.
• Court Monitoring Program Volunteer-based program where trained court monitors observe and document drunk driving case proceedings to ensure justice is served and identify trends in offender handling.
• Move With MADD Events Physical activity-based fundraising events including 5K walks, runs, cycling, fishing tournaments, and golf tournaments to raise critical funds for victim services and prevention programs.
• MADD Dash Fort Lauderdale 5K Annual 5K run/walk event that has raised over $4.2 million for MADD's South Florida operations since 2011.
• MADD Sports Program Leverages the influence of sports figures and athletes to raise awareness about impaired driving, promote safe choices, and advocate for robust prevention measures.
• Safe Rides Program Promotes alternative transportation options including public transit, rideshare apps, and designated drivers to prevent impaired driving.
• MADD Network Consortium A consortium of partners working together to end impaired driving, with a goal to decrease injuries and fatalities by 20% by 2026.
• MADD Lawyers Resource Network Network connecting victims and survivors of impaired driving crashes with trusted legal professionals.

Quantifiable outcome

• Drunk driving deaths cut by approximately 51% since MADD's founding in 1980
• +6 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• ZooxcoreStrategic or Co-development Partner · 4 June 2026MADD announced partnership with Zoox, Amazon's autonomous ride-hailing subsidiary, as part of The MADD Network consortium. The collaboration leverages Zoox's autonomous vehicle technology which never drives impaired, drowsy, or distracted to support MADD's mission. Zoox's purpose-built robotaxi featuring over 100 safety innovations will support public awareness and safety initiatives aimed at building greater trust in autonomous mobility solutions.
• Uber (fundraising partnership)minorGTM or Marketing Partner · 16 March 2026MADD partnered with Uber for fundraising efforts during spring break, Crime Victims' Rights Week, and Alcohol Awareness Month, organizing events focusing on victims' rights and education.
• Anheuser-BuschcoreGTM or Marketing Partner · 4 February 2026Anheuser-Busch leads a nationwide campaign with MADD encouraging football fans to plan safe transportation during Super Bowl LX. The partnership promotes designated drivers, ride-sharing, and other safe options to reduce impaired driving fatalities.
• UbercoreGTM or Marketing Partner · 4 February 2026Uber partners with MADD and Anheuser-Busch for Super Bowl safe transportation campaign, and separately provides $50,000 matching gift for MADD's year-end fundraising campaign. The rideshare company has partnered with MADD on multiple campaigns including 'Take a Minute. Make a Plan.' and safe rides promotion.
• Gene Boehm / AAA (National Board)coreOthers · 21 January 2026Gene Boehm, President & CEO of AAA, appointed to MADD National Board of Directors for 2026-2028 term, bringing expertise in transportation safety.
• Stephanie Childs / Diageo (National Board)coreOthers · 21 January 2026Stephanie Childs, Executive Vice President of Corporate Relations at Diageo North America, appointed to MADD National Board of Directors for 2026-2028 term, bringing expertise in public policy and corporate social responsibility.
• David Zuby / IIHS (National Board)coreOthers · 21 January 2026David Zuby, former Chief Research Officer at the Insurance Institute for Highway Safety, appointed to MADD National Board of Directors for 2026-2028 term, bringing expertise in crash testing research.
• DiageocoreGTM or Marketing Partner · 5 December 2025Diageo, MADD, the NFL, and Uber partnership continued into year two of the 'Take a Minute. Make a Plan. Never Drive Impaired' campaign to promote responsible behavior and prevent impaired driving during NFL game days. The campaign has engaged over a million people and includes digital and local activations culminating during the Super Bowl.
• National Football League (NFL)coreGTM or Marketing Partner · 5 December 2025NFL partnership with MADD and Diageo for the 'Take a Minute. Make a Plan.' campaign during NFL game days and Super Bowl to prevent impaired driving among football fans.
• AAAcoreStrategic or Co-development Partner · 1 December 2025MADD, AAA, and Waymo collaborated during December (Impaired Driving Prevention Month) to promote safe rides and reduce impaired driving incidents. The partnership aims to cut impaired driving deaths by 20% over five years.
• WaymocoreGTM or Marketing Partner · 1 December 2025Waymo partnered with MADD and AAA during the holidays to offer autonomous rides with discounts in select cities as a safe transportation alternative, supporting the goal to reduce impaired driving deaths by 20% over five years.
• Uber (campaign partnership)coreGTM or Marketing Partner · 19 November 2025Second year of 'Take a Minute. Make a Plan.' campaign with Diageo and NFL to promote holiday road safety and prevent impaired driving during Thanksgiving and the holiday season.
• LyftminorGTM or Marketing PartnerMADD partners with Lyft to advance and encourage safe, non-drinking designated transportation options as a popular and easy alternative to prevent drunk driving.
• NationwideminorGTM or Marketing PartnerNationwide is the sponsor of MADD's Power of Parents program, providing free parent resources including handbooks and audiobooks for communicating with teens about substance use and impaired driving prevention.
• UKG (Ultimate Kronos Group)minorGTM or Marketing PartnerListed as a MADD Network corporate partner providing workforce management solutions.
• Suncoast Credit UnionminorGTM or Marketing PartnerListed as a MADD Network partner - a credit union supporting MADD's mission.
• MADD Network Partners (The MADD Network)coreStrategic or Co-development PartnerThe MADD Network consortium unites diverse corporate partners sharing the mission of eliminating impaired driving. Includes Change Champion, Mission, Leadership, Guiding, Sponsoring, Advocate, Supporter, and Executive tier partners. Goal is to decrease impaired driving injuries and fatalities by 20% by 2026.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Students Against Destructive Decisions (SADD): Student-led prevention organization addressing impaired driving, underage drinking, and substance use among youth — directly paralleling MADD's Power of You(th) and high school programs. Both organizations target the same teen demographic with school-based prevention curricula.
• Responsibility.org (Foundation for Advancing Alcohol Responsibility): Industry-funded foundation that fights drunk driving and underage drinking through education, research, and partnerships with law enforcement. Operates in the same impaired driving prevention space as MADD and shares several corporate partners including Diageo.
• Safe Kids Worldwide: Nonprofit focused on preventing childhood injuries including those from motor vehicles, with youth education programs similar to MADD's Power of Me! and Power of You(th). Comparable operational model as a national safety-focused nonprofit serving families and children.
• Partnership to End Addiction: National nonprofit addressing substance use and addiction among teens and families, with significant overlap on MADD's drugged driving and underage substance use prevention programs. Comparable scale and similar family-support service model.
• AAA Foundation for Traffic Safety: AAA's nonprofit research and education arm focuses on traffic safety, crash prevention, and driver behavior — directly overlapping MADD's impaired driving mission. The two organizations actively partner through the MADD Network and shared board representation (Gene Boehm, AAA CEO, joined MADD's board in 2026).
• Remove Intoxicated Drivers (RID): Long-standing volunteer-led nonprofit dedicated to removing intoxicated drivers from the road through advocacy, victim support, and legislation. Directly comparable smaller-scale peer with overlapping impaired driving mission and similar victim advocacy focus.

Broad incumbents

• National Safety Council: Large established safety organization addressing workplace, roadway, and home safety with traffic safety as one of multiple focus areas. Overlaps MADD on impaired driving policy advocacy but with a much broader safety mandate and longer institutional history.
• American Red Cross: Massive national nonprofit providing victim services, disaster response, and emergency support with comparable scale (tens of thousands of volunteers, nationwide office network). Functions as a benchmark for what a large, mature U.S. nonprofit operation can achieve at scale.

Regional players

• MADD Canada: Canadian sister organization operating under the MADD brand in Canada with parallel victim services, prevention programs, and advocacy mission. Geographic peer that operates the same impaired driving model in a different national jurisdiction.

Others

• Insurance Institute for Highway Safety (IIHS): Research organization funded by auto insurers that conducts crash testing and publishes safety ratings — adjacent but not competing with MADD. David Zuby, former IIHS Chief Research Officer, was appointed to MADD's board in 2026, signaling deep cross-organization collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MADDOnline
• YouTubeyoutube.com/user/MADDNational
• Facebookfacebook.com/MADD.Official
• LinkedInlinkedin.com/company/mothers-against-drunk-driving
• Instagraminstagram.com/MADDNational

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Mothers Against Drunk Driving