MyFavorito
MyFavorito is a cloud-based, mobile-first platform that connects sports clubs, fans, and brands in a three-sided sponsorship marketplace, monetizing via a 15% transaction fee on sponsor-funded amounts while remaining free for clubs and fans.
- Company typePrivate
- Founded2016
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MyFavorito does
MyFavorito is a fan-empowered sports sponsorship and community activation platform that connects sports clubs, fans, and brands in a three-sided marketplace. Founded in 2016 and headquartered in Erfurt, Germany with a US regional headquarters in San Francisco, the company operates a cloud-based, mobile-first platform accessible via iOS and Android apps, a web application, and a Shopify App Store integration. The platform provides integrated fan activation tools (polls, quizzes, image contests, gamification, live streaming, loyalty rewards), an embedded CRM for fan/user management, APIs/widgets/SDKs for third-party integration, and a fully automated financial backend for sponsor-to-club payments powered by Stripe Connect.
The company targets four primary user segments: grassroots sports clubs seeking new sponsor revenue, top clubs and federations needing digital fan engagement and CRM beyond matchday, businesses and brands wanting measurable sponsorship ROI, and fans who can support their favorite clubs through everyday purchases. Notable customers and sponsors include VfL Bochum 1848 (with a 18,480-fan Bonuswelt deployment), Bologna FC, Crawley Town FC, San Francisco City FC, Betway, Decathlon, NordVPN, Check24, Bulla Dairy, and Moritz Fiege.
MyFavorito monetizes through a 15% transaction fee on sponsorship amounts paid by sponsors, while the platform remains free for fans and sports clubs. The company has participated in 500 Startups (2017) and the Techstars SportsTech Melbourne Accelerator (2020), with disclosed cumulative funding of approximately $270,000, indicating a capital-efficient, early-stage operating model. Distribution is dual-mode: a self-service product-led motion for SMB clubs and fans, combined with direct enterprise sales for top clubs, federations, and major brand sponsors.
MyFavorito firmographics
Firmographics- Name
- MyFavorito
- Legal name
- MyFavorito GmbH
- Website
- https://myfavorito.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyFavorito is a cloud-based, mobile-first platform that connects sports clubs, fans, and brands in a three-sided sponsorship marketplace, monetizing via a 15% transaction fee on sponsor-funded amounts while remaining free for clubs and fans.
- Ownership category
- akta.pro rank
MyFavorito industry classification
Industry- Product category
- Sports Sponsorship Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series) (MPAKALAG)
- akta.pro secondary industries
- Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)
Keywords
Where MyFavorito is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MyFavorito business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Transaction Fee (15%): MyFavorito charges sponsors a 15% system fee on all sponsorship amounts. When a fan redeems a sponsorship offer (e.g., $1 code), MyFavorito charges the sponsor the $1 plus 15% = $1.15. This fee is deducted from payouts to sports clubs. The platform is free for fans and clubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for Fans and Clubs |
| Transaction based/ take rate | Monthly | Sponsor - Transaction-based pricing |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
MyFavorito product offering
Product offeringCore offering
MyFavorito operates a fan-empowered sports sponsorship and community activation platform. It enables brands to set up transactional digital sponsorship offers and lets fans redeem them via mobile app or web, with each redemption automatically sending a share of the spend to the fan's favorite sports club. The platform bundles fan activation tools (polls, quizzes, image contests, loyalty rewards, club challenges), a CRM, a gamification engine, live streaming, and Stripe Connect-powered payments and payouts, and is free for fans and clubs while charging sponsors a 15% transaction fee.
Product overview
MyFavorito is a unified fan-empowered sports sponsorship platform that combines multiple products and features. The core offering includes the MyFavorito Platform accessible via Mobile App (iOS/Android) and Web App, supported by a Self Service Dashboard for account management. The platform provides integrated tools including Fan Activation Tools (News, Image Contests, Polls, Quizzes, Document Uploads, Redeemable Videos, Loyalty Rewards, Welcome gifts, Club Challenges), Multi Channel Loyalty System with points and rewards, Live Streaming capabilities (Interactive Live-Streams, Matchday Live-Streams, Live-Radio, Chat, Recordings), a Gamification Engine, Financial Backend powered by Stripe Connect for automated payments/payouts, integrated CRM for Fan/User Management with email and push notifications, Social Media Center, APIs/Widgets/SDKs for developers, and analytics through KPIs/Reports/Statistics. An add-on Shopify App enables Shopify merchants to operate their own digital sports sponsorship programs.
Differentiator
Problem solved
Functional benefit
Products and services
- MyFavorito Platform The core fan-empowered sports sponsorship and community activation platform that connects sports clubs with brands, enabling measurable and transactional digital sports sponsorship with automated payment processing and payouts to clubs.
- MyFavorito Mobile App Free mobile application for iOS and Android that lets fans participate in sports sponsorship, redeem sponsor offers, watch content, collect loyalty points, and route money to their favorite sports clubs.
- MyFavorito Web App Browser-based web application providing full MyFavorito platform functionality on PC, desktop and mobile browsers without requiring app installation.
- MyFavorito Shopify App Shopify App Store application that enables Shopify merchants to operate their own digital sports sponsorship programs directly from their stores, installable within seconds.
Quantifiable outcome
- 18,480 active fans in single club ecosystem (VfL Bochum 1848 Bonuswelt)
- +2 more outcomes
Companies that use MyFavorito
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
MyFavorito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature8 records
MyFavorito partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- ShopifycoreMyFavorito launched an app for Shopify enabling all Shopify merchants to operate their own digital sports sponsorship programs.
- GSIC (Global Sports Innovation Center)corePartnership with Global Sports Innovation Center for sports technology innovation and ecosystem development.
- HYPE Sports InnovationcoreStrategic partnership with HYPE Sports Innovation for innovation in sports sponsorship, participated in GVA 2.0 DRAFT selection gaining multiple new partners.
- FutureBrand AustraliacoreFutureBrand, one of the world's leading sports agencies, developed MyFavorito's new brand strategy and global branding.
- Deutscher Sportausweis (DSA)coreCooperation with Deutscher Sportausweis opens many new possibilities for sports club identification and engagement.
- Landessportbund ThüringencoreLaunched the 'Lieblingsvereinsponsor.de' initiative and digital sponsorship platform for more sponsors and revenues for Thuringian sports clubs.
- MicrosoftflagshipMicrosoft chose MyFavorito from 800 startups to present 'The Customer Relationship Platform' to its top multinational retail customers at NRF. Jim Brisimitzis, Microsoft startup expert, joined the Advisory Board.
- Stripe ConnectcoreStripe Connect powers the fully automated financial backend, payments and payouts on the MyFavorito platform.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
MyFavorito competitors and assessment
Company assessmentBroad incumbents
- Fanatics: Broad incumbent in sports fan commerce, merchandising, and now fan engagement / sports betting; competes for the same sponsor and club attention across global sports properties.
- SPORTFIVE: Global sports marketing and sponsorship sales agency working with leagues, clubs, and brands; overlaps with MyFavorito on the sponsorship sales and activation side of the marketplace.
Others
- SponsorUnited: Sports and entertainment sponsorship intelligence, data, and analytics platform; adjacent to MyFavorito by serving the same sponsor decision-makers with measurement and partnership insights.
Direct peers
- InCrowd Sports: Fan engagement, data, and digital platform provider to professional sports clubs; competes directly with MyFavorito for club and sponsor relationships in football and other sports.
- Socios.com (Chiliz): Direct competitor in fan-engagement and sponsorship activation for sports clubs, offering digital fan tokens and sponsor-driven engagement; targets the same clubs, sponsors, and fans as MyFavorito.
Emerging players
- Greenfly: Digital content and fan engagement platform for sports organizations; overlaps with MyFavorito's fan activation tools and CRM capabilities, but focuses more on content distribution than sponsorship monetization.
- WSC Sports: AI-powered sports content platform used by leagues and broadcasters; partial overlap with MyFavorito's AI capabilities and sports club customers, though focused on media content rather than sponsorship transactions.
- Relo Metrics (formerly GumGum Sports): AI-driven sponsorship measurement and valuation platform for sports; competes on the ROI-measurement layer that MyFavorito also promises to sponsors.
- Splink!: Sports fan engagement and gamification platform for clubs and brands; partial overlap with MyFavorito's gamification engine and activation tools.
- Supponor: Digital replacement signage and virtual sponsorship technology used by sports broadcasters and clubs; adjacent sponsorship-activation peer serving the same clubs and sponsors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyFavorito social profiles
Digital presenceMyFavorito financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyFavorito leadership team
Management profileNumber of profiles
Profiles8 records
MyFavorito subsidiaries and ownership
Company hierarchySubsidiaries1 record
MyFavorito funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyFavorito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyFavorito
What does MyFavorito do?
MyFavorito operates a fan-empowered sports sponsorship and community activation platform. It enables brands to set up transactional digital sponsorship offers and lets fans redeem them via mobile app or web, with each redemption automatically sending a share of the spend to the fan's favorite sports club. The platform bundles fan activation tools (polls, quizzes, image contests, loyalty rewards, club challenges), a CRM, a gamification engine, live streaming, and Stripe Connect-powered payments and payouts, and is free for fans and clubs while charging sponsors a 15% transaction fee.
Is MyFavorito a public or private company?
MyFavorito is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyFavorito founded?
MyFavorito was founded in 2016. It employs 11 to 50 people.
Where is MyFavorito based?
MyFavorito is headquartered in Mountain View, United States, in the North America region.
How does MyFavorito make money?
One revenue line is on record: platform Transaction Fee (15%).
Who are MyFavorito's main competitors?
Broad incumbents on record are Fanatics and SPORTFIVE. SponsorUnited is listed as an others. Direct peers are InCrowd Sports and Socios.com (Chiliz). Emerging players are Greenfly, WSC Sports, Relo Metrics (formerly GumGum Sports), Splink! and Supponor.
Does MyFavorito have an API?
Yes. MyFavorito provides APIs, Widgets, and SDKs for integration purposes. The platform enables third-party integration into Shopify and offers Ready to go integrations with Shopify and others.
What industry is MyFavorito in?
MyFavorito's product category is Sports Sponsorship Platform. Its primary akta.pro industry code is MPAKALAG, Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series), with a secondary code of MPAKAKAB, Sports Marketing, Sponsorship Sales & Activation. Its NAICS code is 711320 and its SIC code is 7900.