Deckee
Deckee combines a free consumer boating safety app with 1 million+ users and B2B waterway analytics platforms sold to government maritime agencies and coastguards across Australia and the US, monetizing through premium subscriptions and anonymized data licensing.
- Company typePrivate
- Founded2015
- HeadquartersNewcastle, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Deckee does
Deckee Pty Ltd, founded in 2015 and headquartered in Newcastle, Australia, operates a dual-platform business built around recreational waterway safety and waterway usage analytics. The core consumer product is the free DECKEE mobile and web app, which provides nautical maps, weather forecasts, GPS tracking, automatic activity logging, trip planning, live location sharing (DECKEE Signal), what3words integration, and community-contributed points of interest for boaters, anglers, sailors, paddlers, and divers. A premium DECKEE Supporters Club annual membership unlocks DECKEE Depth Charts, and a Marketplace Platform enables third-party vendor bookings, all of which sit on a cloud-native, mobile-first GPS location platform.
The company monetizes on the enterprise side through three B2B offerings: the Waterway Management Platform for state and city government agencies, the Coastguard Platform for marine rescue and SAR organizations, and DECKEE Data Reports, which sell de-identified, aggregated activity analytics to maritime industry stakeholders. Customers include Florida Fish and Wildlife Commission, Marine Safety SA, DTMI Western Australia, and Marine Rescue Western Australia, with Marine Rescue WA operating a mission-critical Log On/Log Off trip plan integration directly through the consumer app.
Deckee's go-to-market is hybrid: a product-led freemium motion for consumers via the Apple App Store, Google Play Store, and web, layered with enterprise field sales through demo requests and direct business enquiries. The company reports more than 1 million consumer users, primarily in the US and Australia, and has disclosed total equity funding of roughly $919,000 across four rounds between 2015 and 2021, suggesting a lean, bootstrapped operating posture. Strategic capability is anchored by an On-Water Detection system that automates logbook recording and safety alerts from GPS data, while the 2018 acquisition of Fishraider extended the company's community footprint into the fishing vertical.
Deckee firmographics
Firmographics- Name
- Deckee
- Legal name
- Deckee Pty Ltd
- Website
- https://deckee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deckee combines a free consumer boating safety app with 1 million+ users and B2B waterway analytics platforms sold to government maritime agencies and coastguards across Australia and the US, monetizing through premium subscriptions and anonymized data licensing.
- Ownership category
- akta.pro rank
Deckee industry classification
Industry- Product category
- Marine Navigation and Boating Safety Software
- NAICS
- Marinas (713930), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (4872)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)
- akta.pro secondary industries
- Surf, Kitesurf & Wind Sports Adventures (THAJABAK), River Shore Excursions & Onshore Programs (THAEACAG)
Keywords
Where Deckee is headquartered
LocationHeadquarters
- HQ city
- Newcastle
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Deckee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- DECKEE Supporters Club: Optional annual membership program offering exclusive premium features including Depth Charts, with supporters directly contributing to the company's mission of keeping safety tools free. Membership provides extra benefits while funding ongoing development and new safety initiatives.
- Data Reports and Analytics: Sale of de-identified, aggregated waterway activity data reports to government agencies and maritime industry stakeholders. These reports help partners make informed decisions about safety campaigns, infrastructure investment, and economic development based on actual on-water behavior patterns.
- Government Platform Licensing: Waterway Management Platform and Coastguard Platform sold to government agencies and marine rescue organizations. Software-only cloud-native solutions with implementation support, offering trip plan monitoring, emergency response coordination, and analytics dashboards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core safety features |
| Subscription | Annual | DECKEE Supporters Club premium membership |
| Other | Multi-year contract | Data Reports for government and industry |
| Subscription | Multi-year contract | Government and Coastguard Platforms |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Deckee product offering
Product offeringCore offering
Deckee operates a free mobile and web app for recreational boaters, anglers, sailors, paddlers, and divers, providing nautical maps, depth charts, weather forecasts, GPS tracking, trip planning, and live location sharing. It monetizes through an optional annual Supporters Club subscription, enterprise Waterway Management and Coastguard Platforms sold to government and rescue agencies, and anonymized aggregated waterway activity data reports sold to maritime industry stakeholders.
Product overview
Deckee operates a dual-platform model consisting of a free consumer mobile app (DECKEE App) and an enterprise-facing Waterway Management Platform. The consumer app includes the Safety Platform for navigation/maps and Marketplace Platform for booking services, supplemented by premium features through DECKEE Supporters Club (including Depth Charts). The enterprise platform offers two distinct products: the Coastguard Platform for SAR monitoring and the Waterway Management Platform for government agencies. DECKEE Data Reports monetize anonymized activity data. Key features include DECKEE Signal (GPS sharing), the Plan feature (trip planning with Marine Rescue integration), What3words geocoding, Smart Reminders, and Weather forecasting.
Differentiator
Problem solved
Functional benefit
Products and services
- DECKEE App
Quantifiable outcome
- 1 million+ users on the platform
- +3 more outcomes
Companies that use Deckee
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Deckee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature6 records
Deckee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- DTMI Western AustraliacoreWestern Australia's Department of Transport and Main Roads maritime safety initiative partnered with Deckee. DTMI uses Deckee's data platform for the first time to consider data-driven interventions to reduce likelihood of future maritime accidents occurring on state waterways.
- Florida Fish and Wildlife CommissioncoreFlorida FWC partnered with Deckee as a significant step forward in their commitment to protecting waterways and those who enjoy them. The partnership enables use of Deckee's Safety Platform for waterway management and safety initiatives.
- Marine Safety SAcoreMarine Safety South Australia partnered with Deckee to support their mission of ensuring everyone who goes out on the water returns home safely. The partnership leverages Deckee's platform capabilities for community engagement and safety outcomes.
- Marine Rescue Western AustraliacoreMarine Rescue WA has integrated with the DECKEE app enabling boaters to Log On and Log Off directly via mobile phone as an alternative to marine radio. Trip plan details are automatically shared with Marine Rescue for emergency response coordination. This builds on the Plan feature available to all DECKEE users globally.
- Hydrographic OfficescoreDeckee works with hydrographic offices to obtain official depth chart data including depth contours, navigational aids, and hazards. Data is regularly updated and expanded, with coverage currently available for US and Australian coastal waterways with global expansion planned.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Deckee competitors and assessment
Company assessmentDirect peers
- Navionics (Garmin): Leading marine chart and navigation app now owned by Garmin. Directly comparable to Deckee's consumer navigation, depth chart, and trip planning features for recreational boaters.
- C-MAP: Provider of marine charts and navigation data used in consumer and professional applications. Comparable to Deckee's depth chart and hydrographic data offerings, with similar government and commercial data licensing motions.
- Savvy Navvy: Smartphone-first marine navigation app for recreational boaters offering routing, weather, and charts. Closest direct freemium consumer competitor to Deckee's app experience.
- Aqua Map: Mobile marine navigation app with NOAA charts, GPS tracking, and community data. Targets the same recreational boating segment as Deckee with a similar freemium-plus-premium model.
Emerging players
- PredictWind: Specialised marine weather forecasting and route planning service for sailors and boaters. Comparable to Deckee's weather, trip planning, and route-based safety features.
- Fishbrain: Largest social fishing app with community-driven spots, catches, and forecasts. Comparable to Deckee's angler segment and community marker functionality, with a similar freemium monetisation model.
Broad incumbents
- Raymarine: Marine electronics manufacturer (now part of FLIR/Teledyne) supplying chartplotters, sonar, and AIS systems to recreational and government marine users. Adjacent incumbent competing for end-user navigation mindshare.
- Garmin: Dominant marine electronics OEM with chartplotters, sonar, and the Navionics app. Competes with Deckee across both consumer navigation and the broader marine technology stack used by government and coastguard customers.
- Lowrance: Marine electronics brand under Navico offering chartplotters, sonar, and charts. Competes with Deckee for the recreational boater and angler user base via integrated hardware plus software.
Others
- Stamen Design: Data visualisation studio that has built custom map and analytics products, including for water and environmental data. Represents the broader geospatial analytics services peer set that Deckee competes with for government data visualisation work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Deckee social profiles
Digital presenceDeckee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deckee leadership team
Management profileNumber of profiles
Profiles6 records
Deckee funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deckee M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deckee
What does Deckee do?
Deckee operates a free mobile and web app for recreational boaters, anglers, sailors, paddlers, and divers, providing nautical maps, depth charts, weather forecasts, GPS tracking, trip planning, and live location sharing. It monetizes through an optional annual Supporters Club subscription, enterprise Waterway Management and Coastguard Platforms sold to government and rescue agencies, and anonymized aggregated waterway activity data reports sold to maritime industry stakeholders.
Is Deckee a public or private company?
Deckee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deckee founded?
Deckee was founded in 2015. It employs 11 to 50 people.
Where is Deckee based?
Deckee is headquartered in Newcastle, Australia, in the Oceania region.
How does Deckee make money?
Three revenue lines are on record. DECKEE Supporters Club is the primary driver. The others are data Reports and Analytics and government Platform Licensing.
Who are Deckee's main competitors?
Direct peers on record are Navionics (Garmin), C-MAP, Savvy Navvy and Aqua Map. Emerging players are PredictWind and Fishbrain. Broad incumbents are Raymarine, Garmin and Lowrance. Stamen Design is listed as an others.
Does Deckee have an API?
No public API is recorded for Deckee.
What industry is Deckee in?
Deckee's product category is Marine Navigation and Boating Safety Software. Its primary akta.pro industry code is THAJAJAG, Sailing Experiences (Lessons, Regattas, Day Sails), with a secondary code of THAJABAK, Surf, Kitesurf & Wind Sports Adventures. Its NAICS code is 713930 and its SIC code is 4400.