What Fishbrain does

Fishbrain, founded in 2013 and headquartered in Stockholm, Sweden, is a mobile fishing platform serving recreational anglers worldwide. The core product is a cross-platform mobile application (iOS and Android) that combines fishing spot discovery, catch logging, species recognition, fishing regulations, weather and forecasting data, gear reviews, and community networking into a single consumer experience. The platform's key technology components include AI-powered species recognition from uploaded catch photos, AI-driven fishing spot prediction, and integrated Garmin high-resolution depth charts layered onto a proprietary dataset of 14 million catch locations, 20 million logged catches, and 500,000 gear reviews contributed by the user community.

The company operates a freemium business model: the free tier provides entry-level water information and a 7-day preview of premium features, while Fishbrain Pro is a recurring subscription available through the Apple App Store and Google Play that unlocks unlimited access to forecasts, depth charts, advanced species data, and full fishing intelligence. The company likely supplements subscription revenue with advertising given its large user base, though specifics on ad formats are not disclosed. In December 2021, Fishbrain extended its regulatory compliance capabilities through the acquisition of Fish Rules, a location-specific fishing regulations app, which now operates as a wholly owned subsidiary.

Go-to-market is product-led growth: users discover and download Fishbrain via app stores, organic social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube), a content-marketing blog, and SEO-optimized country/region/city/species directories that capture long-tail search traffic. Community referrals and user-generated catch sharing drive viral loops. The company maintains operational entities in Sweden (Fishbrain AB) and Delaware, USA (Fishbrain Inc.), with disclosed employee headcount of 51-100. Notable investors include B Capital, Northzone, SoftBank (SBVA), Industrifonden, and GP Bullhound, with cumulative disclosed funding of approximately $65 million across multiple rounds from 2013 to 2023.

Name

Fishbrain

Legal name

Fishbrain AB

Website

https://fishbrain.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Fishbrain is a Stockholm-based mobile fishing platform serving 20 million recreational anglers worldwide with catch logging, AI-powered spot prediction, species recognition, Garmin depth charts, fishing regulations, and a freemium subscription model monetized via the Fishbrain Pro app.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Fishbrain Pro Subscription: Freemium model with a free version providing limited entry-level information and preview access to features for 7 days, and a paid Pro subscription unlocking full access to fishing forecasts, depth charts, advanced species data, and premium features. Subscriptions are managed through the App Store or Google Play.
2. Advertising: The platform likely generates advertising revenue given its large user base and app presence, though specifics on ad formats are not detailed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Fishbrain operates a mobile fishing platform that helps recreational anglers discover productive fishing spots, log catches, identify fish species via AI, and check local regulations. The platform combines a freemium app with a paid Fishbrain Pro subscription that unlocks advanced fishing forecasts, depth charts, and AI-powered recommendations for a community of over 20 million anglers worldwide.

Product overview

Fishbrain is a fishing technology platform offering a unified mobile app with multiple integrated features for recreational anglers. The core Fishbrain App includes feature modules for finding fishing spots (with AI-powered predictions), viewing Garmin® depth maps, logging catches with AI-powered species recognition via the Fish Identifier, accessing fishing forecasts, tracking waypoints, and browsing fishing regulations. Fishbrain Pro is a premium subscription tier providing unlimited access to these features. The company also acquired Fish Rules in December 2021 to enhance its regulatory compliance capabilities. The platform serves over 20 million anglers with 20M catches logged and 500k gear reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishbrain App A mobile fishing app serving as Fishbrain's core product, providing recreational anglers with tools to find fishing spots, log catches, access regulations, view depth maps, and receive AI-powered species identification and fishing predictions.
• Fishbrain Pro Premium subscription tier offering unlimited access to the best fishing spot finder features, with full fishing intel for catching more and bigger fish, distributed via the App Store and Google Play.
• Fish Rules Acquired fishing app providing location-specific fishing regulations and rules, integrated into Fishbrain to enhance user access to fishing regulations and promote sustainable fishing practices.

Quantifiable outcome

• 20 million catches logged by the community
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• GarmincoreTechnology or IntegrationFishbrain integrates high-resolution depth charts from Garmin into its platform, providing users with detailed underwater terrain data at fishing spots. This is a key feature differentiator referenced on the company's homepage and feature pages.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• onX Fish: onX Fish is the fishing module of onXmaps, offering GPS-based fishing maps, property boundaries, and offline navigation. It directly competes with Fishbrain in the recreational fishing app category, serving similar consumer anglers with mobile-first mapping and discovery functionality.
• ANGLR: ANGLR is a fishing logbook and trip-tracking app that lets anglers record catches, gear, and conditions and review performance over time. It overlaps directly with Fishbrain's Logbook, Fishing Forecasts, and community catch-logging features for the same recreational angler persona.
• Fishidy: Fishidy is a social fishing app combining fishing maps, catch logging, and a community of anglers. It is a direct competitor to Fishbrain's social-networking and spot-discovery features for U.S. recreational fishermen.
• Navionics: Navionics (owned by Garmin) provides marine navigation charts and bathymetric maps widely used by recreational boaters and anglers. Its SonarChart layer overlaps with Fishbrain's depth-map functionality, making it a peer for fishing-relevant marine chart content.
• Fishing Points: Fishing Points is a fishing app offering GPS spot management, catch logging, and marine weather. It targets the same recreational angler persona as Fishbrain with similar core mapping and tracking features.

Broad incumbents

• Garmin: Garmin is a global leader in marine electronics, GPS chartplotters, and fishfinders, and is Fishbrain's depth-chart data partner. While much larger and broader in scope (aviation, fitness, automotive), Garmin's marine division directly competes with and complements Fishbrain's underwater-terrain features.
• Orvis: Orvis is a long-established fly-fishing retailer and content publisher with a strong digital and content presence. While primarily a retailer, its content, dog/angling community and digital guides compete with Fishbrain's editorial/blog and gear-review capabilities for the same high-end angler audience.
• Lowrance: Lowrance is a major marine electronics brand (fishfinders, chartplotters, sonar) widely used by recreational anglers. As a broader incumbent in the fishing technology stack, it competes with and is complementary to Fishbrain's hardware-software integration model.

Emerging players

• BassForecast: BassForecast is a fishing forecast app that uses weather, solunar, and historical data to predict bass fishing success. It overlaps with Fishbrain's Fishing Forecasts feature but focuses narrowly on bass anglers as an emerging specialized competitor.
• iAngler: iAngler is a mobile catch-logging and tournament-tracking platform used by saltwater and tournament anglers. It overlaps with Fishbrain's Logbook and species-recognition features for a more tournament- and saltwater-focused user base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/fishbrainapp
• YouTubeyoutube.com/@Fishbrain_app
• Facebookfacebook.com/fishbrainapp
• LinkedInlinkedin.com/company/fishbrain-ab
• Instagraminstagram.com/fishbrainapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds10 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishbrain