CoverManager

What CoverManager does

CoverManager is a cloud-based SaaS company headquartered in Seville, Spain, that provides an integrated hospitality management platform for restaurants, nightlife venues, beach clubs, festivals, hotel F&B departments, and restaurant groups. Founded in 2015, the company operates a modular suite comprising CoverBookings (centralized digital reservation book and online booking engine), CoverChannels (channel manager distributing inventory to 30+ third-party platforms including Google, Facebook, OpenTable, Resy, and Amadeus), CoverOnTheGo (virtual queue management via QR code), CoverExperiences (event ticketing and access control), AssistantBot (an AI-powered voice agent handling telephone reservations 24/7 in up to nine languages), and a CRM and analytics module with 100+ report types over a 260M-customer database.

The platform is sold under a B2B SaaS subscription model with quote-based pricing set after a free product demonstration; CoverManager does not charge commissions on direct-channel reservations, which is a key commercial differentiator versus third-party booking marketplaces. Distribution is product-led via web and native iOS/Android apps, supported by 160+ technology integrations across POS systems, channel managers, email/CRM platforms, and telephony providers. CoverManager raised approximately $55.6M across two 2022 funding rounds (one led by GP Bullhound) and acquired Seatris.ai in November 2022. In July 2025, CoverManager merged with Paris-based Zenchef to form a pan-European restaurant revenue management platform serving more than 36,000 restaurants across 20+ countries, with operating presence in Spain, France, Italy, Germany, Portugal, Mexico, Chile, and Colombia. The company was recognized in Deloitte's Fast 50 Spain ranking for revenue growth of up to 777% over four years.

Name

CoverManager

Legal name

CoverManager

Website

https://covermanager.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

CoverManager is a Seville-based SaaS platform providing reservation management, event ticketing, AI-powered phone booking, channel distribution, and CRM analytics to restaurants, nightlife venues, beach clubs, events, and hotel F&B operators across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Hospitality Management Software

NAICS

Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

Reservation & Waitlist Management Services (HSACALAO)

akta.pro secondary industries

Nightlife & Club Guest List / Table Reservations (HSACALAG), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Restaurant reservation software
• Hospitality management platform
• Restaurant booking system
• Guest experience management
• Event ticketing software

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription — Core Platform: CoverManager operates primarily as a B2B SaaS company, charging restaurant and hospitality businesses a monthly subscription fee for access to its reservation, event, and CRM platform. The subscription model covers all core modules (CoverBookings, CoverChannels, CoverExperiences, CoverOnTheGo, AssistantBot, CRM & Analytics) under a unified platform license. Pricing is quote-based and tailored to each business following a free product demo. No commission is charged on direct-channel reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CoverManager is a SaaS platform that helps restaurants, hotels, beach clubs, nightlife venues, and event/festival organizers manage reservations, sell tickets/experiences, distribute inventory across third-party channels, run a virtual queue, and engage guests via CRM and analytics. The platform bundles modules for bookings, experiences/events, channel distribution, mobile/queue management, an AI phone assistant, and a guest CRM with reporting.

Product overview

CoverManager is a modular SaaS hospitality management platform serving restaurants, nightclubs, event venues, beach clubs, hotel F&B, and restaurant groups. The platform consists of six interconnected modules: CoverBookings (reservation management), CoverExperiences (event and ticketing), CoverChannels (multi-channel distribution), CoverOnTheGo (virtual queue), AssistantBot (AI telephone booking), and CRM y Analíticas (customer database and reporting). These modules share a unified customer database and can operate independently or as a complete ecosystem. The platform integrates with 160+ tools including POS systems, channel managers, email marketing platforms, phone systems, and analytics tools. CoverManager also announced a merger with French competitor Zenchef in July 2025 to create a pan-European hospitality platform.

Differentiator

Problem solved

Functional benefit

Brands

• CoverBookings: Global reservation management solution — digital reservation book, online booking engine, commission-free direct bookings.
• CoverExperiences
• CoverChannels
• CoverOnTheGo
• AssistantBot
• CRM y Analíticas

Products and services

• CoverBookings Reservation management module that lets restaurants and hospitality venues accept, organize and confirm table bookings directly through their own channels without paying third-party commissions.
• CoverExperiences
• CoverChannels
• CoverOnTheGo
• AssistantBot
• CRM y Analíticas

Quantifiable outcome

• 98% reduction in no-shows for partner restaurants
• +7 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration65 records

AI capability10 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Hostelco (Exhibition)minorOthers · 10 February 2026CoverManager showcased its technology solutions at Hostelco 2026, a major hospitality technology exhibition, where restaurant operators explore digital solutions for customer experience enhancement including digital ordering, AI management platforms, and automated payment solutions.
• ZenchefcoreStrategic or Co-development Partner · 15 July 2025CoverManager and Zenchef (based in Paris, France) announced a strategic merger on July 15, 2025, to create a leading European restaurant revenue management platform. The combined entity serves over 36,000 restaurants in 20+ countries, leveraging AI and data-driven tools to enhance guest experience and revenue, with particular focus on the fine-dining segment. The merger positions the combined company as a pan-European challenger to global hospitality platforms.
• Google (Maps, Analytics, Tag Manager)coreTechnology or IntegrationCoverManager integrates with Google Maps (enabling 'Reserve on Google' button), Google Analytics 4 (via Google Tag Manager to measure bookings), and Google Search/Google My Business for direct reservation capture. These integrations are among the most significant traffic drivers for restaurant partners.
• Facebook and Instagram (Meta)coreTechnology or IntegrationCoverManager connects with Facebook and Instagram to enable direct reservation buttons from restaurant social profiles. Restaurants can receive and manage reservations directly through their Facebook Page and Instagram profile using the CoverManager booking engine, synchronized in real-time.
• OpenTable and ResycoreTechnology or IntegrationCoverChannels integrates with OpenTable (the leading reservation platform in anglophone countries and LATAM) and Resy (a US-focused reservation platform targeting high-spending diners). These integrations allow CoverManager's restaurant partners to capture international and premium diner segments.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TheFork (by Tripadvisor): TheFork is the leading restaurant reservation platform in Europe, owned by Tripadvisor. It directly competes with CoverManager in the same European markets with a diner-side demand aggregation model and restaurant SaaS offering, making it the most comparable peer on business model and customer base.
• OpenTable: OpenTable is the dominant restaurant reservation SaaS in North America and a global benchmark, owned by Booking Holdings. It serves fine-dining and chain restaurants with a similar SaaS-plus-distribution model, and is a direct competitor in the premium/michelin segment CoverManager targets.
• SevenRooms: SevenRooms is a restaurant CRM, reservation, and guest experience platform competing directly with CoverManager's CoverBookings, CRM, and marketing modules. It serves similar hospitality verticals including hotels, nightlife, and restaurant groups with comparable SaaS pricing.
• Resy: Resy is a US-focused reservation platform owned by American Express targeting high-spending diners and premium restaurants. CoverManager integrates with Resy via CoverChannels but competes for the same premium-diner demand and Michelin-segment restaurants.
• Zenchef: Zenchef was CoverManager's main French/European direct competitor offering restaurant reservation and CRM SaaS. The two companies merged in July 2025 to form a pan-European platform, making Zenchef the most directly comparable historical competitor on product and customer.
• Tock: Tock (acquired by Squarespace) is a reservation and prepaid-ticketing platform with strong presence in Michelin-starred and tasting-menu restaurants, directly overlapping with CoverManager's premium fine-dining segment and no-show prevention/prepayment use cases.
• Quandoo: Quandoo is a restaurant reservation marketplace operating across Europe and Asia-Pacific. It competes with CoverManager on diner acquisition and reservation management for European restaurants, particularly in the German and Italian markets.
• ResDiary: ResDiary is a UK-based restaurant reservation and table management SaaS serving restaurants across the UK, Europe, and Asia-Pacific. It offers comparable reservation, CRM, and channel management functionality for similar mid-market and group customers.

Emerging players

• EatApp: EatApp is an emerging reservation and restaurant management SaaS focused on emerging markets including the Middle East and Asia. It offers a more limited product suite than CoverManager but competes in adjacent geographies for SMB restaurant customers.

Broad incumbents

• Yelp Reservations / Yelp Waitlist: Yelp offers reservation and waitlist tools bundled into its broader restaurant advertising platform. It is a broader incumbent with overlapping capabilities in reservation management, though it does not specialize in the premium fine-dining or European verticals CoverManager dominates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/covermanager
• Facebookfacebook.com/CoverManager
• LinkedInlinkedin.com/company/covermanager
• Instagraminstagram.com/covermanager/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoverManager