What Oiid does

Oiid AS is a Norwegian private company (registration 981 980 182, headquartered in Bergen) that builds white-label mobile fan applications for music artists and their management or label teams. The platform provides each artist with a branded iOS and Android app, distributed through the Apple App Store and Google Play, that serves as a direct-to-fan channel outside of algorithm-driven social feeds. Core products include the oiid Artist App (the consumer-facing fan experience), the Artist Dashboard (a web-based control surface for publishing posts, events, merchandise, library content, and moderation), the Fan Zone community discussion feature, and a Stem Mixer audio interaction module. Underlying architecture is a cloud-native, serverless stack on AWS (using Cognito, API Gateway, Lambda, S3, DynamoDB, SNS, SES, and CloudWatch) with Firebase used for crash reporting and analytics in select builds.

The company operates a sales-led go-to-market motion targeting artists and their teams, qualified through a demo request flow on oiid.com/get-your-app, supplemented by self-serve capabilities through the Artist Dashboard once an app is provisioned. Pricing is quote-based and not publicly disclosed. Oiid monetizes via a layered stack: web subscriptions processed by Stripe; mobile subscriptions and digital purchases via Apple and Google in-app purchases; merchandise and ticketing commerce routed through Shopify or embedded merchant storefronts; and additional revenue from limited drops, exclusive content areas, and curated playlists/radio. The platform also captures fan-level location, engagement, and spending data, citing the outcome that 17% of fans drive 61% of spending as evidence of the value of an owned, direct relationship.

Oiid's customer base consists of individual music artists as the primary persona and artist management and labels as a secondary segment, with no publicly named customer logos disclosed. Total disclosed equity funding is approximately $2.50M in September 2016 and approximately $1.67M in August 2017 (investors unknown), with no subsequent funding rounds visible in the input data. The company has 11-50 employees and operates as oiid AS, with no parent company and no disclosed institutional ownership.

Name

Oiid

Legal name

oiid AS

Website

https://oiid.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Oiid (oiid AS, Bergen, Norway) builds branded mobile fan apps for music artists, providing a direct-to-fan channel with publishing, community (Fan Zone), interactive audio (Stem Mixer), and integrated monetization via subscriptions, merchandise, and ticketing.

Ownership category

akta.pro rank

Product category

Fan Engagement Platform

NAICS

Performing Arts Companies (7111)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)

akta.pro secondary industries

Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

• Fan engagement platform
• Artist branded apps
• Direct-to-fan software
• Music community platform
• Artist monetization tools

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. App Subscriptions and Memberships: Artists can create paid sections, exclusive content areas, and subscription-based fan tiers within their branded apps. Fans pay for access to premium content and community features.
2. Merchandise Sales: Integrated merch sales through the platform, processed via Shopify or embedded merchant storefronts, enabling artists to sell physical and digital merchandise directly to fans.
3. Ticketing: Ticket sales functionality integrated into artist apps, providing direct fan access to event purchases.
4. Exclusive Content and Drops: Revenue from limited drops, exclusive content releases, and curated playlists that create scarcity and fan urgency for monetization.
5. Radio and Curated Playlists: Artists can offer curated playlists and radio features as premium fan offerings.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

Oiid provides artist-branded mobile applications and a web-based management dashboard that enable musicians, bands, and their teams to build direct fan relationships outside of social media algorithms. The platform supports community features (Fan Zone), content publishing, push notifications, and an integrated monetization suite covering memberships, paid sections, exclusive drops, merchandise, ticketing, and curated playlists.

Product overview

Oiid is a fan engagement platform that provides artist-branded mobile apps as an alternative to algorithm-driven social platforms. The core offering consists of the oiid Artist App (the fan-facing mobile experience available on iOS and Android) and the Artist Dashboard (web-based management console for content publishing, moderation, and analytics). Key product components include Fan Zone (community discussion and feed features) and Stem Mixer (interactive audio mixing for deeper fan engagement). The platform supports monetization through memberships, paid sections, exclusive content drops, merchandise, and ticketing. Artists publish from their phones while teams manage the broader strategy from the dashboard, creating a unified owned channel for direct fan communication.

Differentiator

Problem solved

Functional benefit

Products and services

• oiid Artist App Branded mobile fan app for artists that provides a direct-to-fan channel away from social media algorithms, including community features, content publishing, and monetization tools for merch, tickets, drops, memberships, and exclusive content.
• Artist Dashboard Web-based control surface for artists and their teams to manage the fan app, providing publishing, moderation, notifications, and overview capabilities for posts, events, merch, and community features.
• Fan Zone Community discussion space within the artist app featuring fan feeds and artist presence, enabling moderation and community interaction separate from algorithm-driven social platforms.
• Stem Mixer Audio mixer feature within the artist app that allows fans to engage more deeply with music content, complementing lyrics and other fan features to increase listener engagement.

Quantifiable outcome

• 17% of fans drive 61% of spending
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides core infrastructure for the oiid platform including account management (Cognito), API Gateway, serverless functions (Lambda), storage (S3), database (DynamoDB), notifications (SNS), email (SES), monitoring (CloudWatch), and secrets management. This is a fundamental infrastructure partnership enabling the platform's cloud-based architecture.
• ApplecoreTechnology or IntegrationApple provides iOS app distribution through the App Store, in-app purchase processing for subscriptions and digital content, and sign-in authentication via Apple accounts. Apple is also a third-party beneficiary of oiid's Terms of Service.
• GooglecoreTechnology or IntegrationGoogle provides Android app distribution through Google Play, in-app purchase processing for subscriptions and digital content, and sign-in authentication via Google accounts.
• StripecoreTechnology or IntegrationStripe processes web-based subscriptions and paid features on the oiid platform, handling payment processing, billing management, and transaction handling for recurring subscriptions.
• ShopifycoreTechnology or IntegrationShopify enables merchandise and third-party commerce features on the oiid platform, providing merchant storefront functionality for physical and digital merchandise sales.
• Firebase (Google)secondaryTechnology or IntegrationFirebase services including Crashlytics and app analytics are used for crash reporting, diagnostics, and product measurement in certain app builds.
• FacebooksecondaryTechnology or IntegrationFacebook authentication is offered as a sign-in option alongside Apple and Google authentication flows.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bandzoogle: Long-standing platform that lets musicians build branded websites with integrated ticketing, merch, fan subscriptions, and email tools — the closest direct competitor in offering musicians an owned, algorithm-independent fan channel.
• Patreon: Subscription-based fan-membership platform used by many musicians for paid tiers and exclusive content. Overlaps directly with Oiid's subscription and exclusive-content monetization features, though Patreon is creator-category wide.
• Bandcamp: Artist-direct music marketplace with strong direct-to-fan ethos, merch, and fan-collectible features. Competes for the same artist demand of monetizing fan relationships without intermediaries.
• Stagetime: Mobile-first platform for classical and performing artists to host branded profiles and connect with fans — overlapping with Oiid's artist-branded app concept in the live-performance segment.
• Stationhead: Live social-audio platform where artists stream shows and engage fans in real time. Comparable as an artist-controlled fan engagement tool that competes for direct-to-fan attention.
• Geneva: Community-group app used by artists, fandoms, and creators to host chat, voice, and events. Competes with Oiid's Fan Zone on the community-engagement side of direct fan relationships.

Broad incumbents

• Bandsintown: Large-scale concert discovery and artist-fan app that combines touring data, ticket recommendations, and artist-to-fan messaging. Broader incumbent with overlapping artist-app and ticketing functionality.
• Discord: Mass-market community platform heavily used by artist fandoms for chat, voice, and event coordination. Competes with Oiid's Fan Zone as the de facto free community destination for fans.
• Spotify for Artists: Spotify's artist-facing dashboard for audience data, profile management, and fan engagement on the dominant music streaming platform. A broad incumbent with overlapping artist-data and audience-ownership themes.

Emerging players

• Kajabi: Creator monetization and membership platform offering courses, subscriptions, and communities. Comparable as a paid-community / membership stack that some musicians use alongside or instead of Oiid-style apps.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oiidmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oiid