Service Equipment Co.

What Service Equipment Co. does

Service Equipment Co. (SEC) is a Saudi Arabian distributor and turnkey integrator of automotive workshop, gas station, and fleet service equipment, founded in 1980 and headquartered in Jeddah with branches in Riyadh and Dammam. The company was established in connection with the Balubaid Group's General Motors dealership and has since built a 45-year track record supplying lifts, diagnostic tools, car wash systems, tire service equipment, lubrication systems, air compressors, paint booths, and AC/electrical equipment to automotive service centers, fuel stations, and fleet operators across the Kingdom. SEC holds exclusive or official distributorship rights in Saudi Arabia for multiple international brands, including TCE (Taiwan), COMPAC (Denmark), Ravaglioli, SAMOA Industrial, Robinair, CORGHI, and Orlandini, and is the issuer of an investor relations portal on Tadawul's Parallel Market (Nomu) under ticker 9633. The company holds ISO 9001:2015, ISO 45001:2018, and GCC Authorized Economic Operator (AEO) certifications.

SEC's business model rests on two revenue streams: (1) one-time hardware sales of branded automotive and petroleum equipment, priced quote-by-quote based on customer specifications and order volume, and (2) recurring after-sales services including installation, warranty coverage, scheduled and emergency maintenance, and specialized technician training. The company sells primarily through direct B2B enterprise field sales to fleet operators, OEM authorized service networks, and service center chains, supplemented by channel distribution of international brands. Recent project wins include a SAR 3.7 million Green Drive Arabia supply contract across six Saudi regions (June 2026), mobile tire service trucks delivered to Arkan Mobility in partnership with Bridgestone | Al-Talayi (June 2025), and an MG (SAIC-GM-Wuling) service center installation (April 2025). Revenue figures are not publicly disclosed, and the company employs 101-250 people.

Name

Service Equipment Co.

Legal name

Service Equipment Co. (Service Equipment Company Ltd.)

Website

https://serviceequipment.com.sa

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Automotive Workshop Equipment Distribution

NAICS

Motor Vehicle Parts Manufacturing (3363), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Automotive workshop equipment
• Garage equipment supply
• Fuel station equipment
• Vehicle service tools
• Automotive diagnostic equipment

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Primary revenue stream from selling garage equipment, fuel station equipment, and automotive service machinery. Products include wheel alignment equipment, car washing equipment, diagnostic equipment, lifts, lubrication systems, air compressors, paint booths, and AC/electrical equipment. Sales are typically one-time transactions with equipment purchases.
2. After-Sales Services: Revenue generated from after-sales services including maintenance, warranty coverage, installation, and training. The company provides specialized training programs, installation services, and ongoing maintenance support for sold equipment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Service Equipment Co. supplies automotive workshop and gas-station equipment — including car lifts, wheel-alignment and tire-service equipment, diagnostic tools, car-wash systems, lubrication and fluid management equipment, diesel engine service equipment, air compressors, paint booths, and AC/electrical tools — by distributing leading international brands (TCE, COMPAC, Ravaglioli, SAMOA, Robinair, CORGHI, Orlandini) across Saudi Arabia. The company delivers turnkey workshop setups and supports customers with installation, operator training, warranty, and ongoing maintenance services.

Product overview

Service Equipment Co. (SEC) is a diversified provider of automotive service center solutions, offering a comprehensive portfolio of garage equipment, fuel station equipment, and workshop tools. The product range includes branded equipment lines from international manufacturers (TCE, COMPAC, Ravaglioli, SAMOA, Robinair, CORGHI, Orlandini) distributed exclusively in Saudi Arabia, complemented by SEC's own product categories spanning wheel alignment and tire equipment, car washing systems, diagnostic tools, gas station equipment, vehicle lifts, diesel engine service equipment, lubrication systems, air compressors, paint booths, and air conditioning equipment. SEC operates as a turnkey solutions provider, supplying complete workshop setups from design through equipment installation and aftersales support.

Differentiator

Problem solved

Functional benefit

Products and services

• TCE Workshop Equipment Complete range of TCE workshop equipment — including hydraulic jacks, shop presses, and essential workshop tools — distributed exclusively by SEC in Saudi Arabia for automotive service centers. Recognized for durability and precision engineering.
• COMPAC Workshop Equipment Premium Danish workshop equipment — including hydraulic jacks and professional workshop tools — distributed officially by SEC in Saudi Arabia, designed for high performance under tough working conditions and long service life.
• Ravaglioli Automotive Lifts and Workshop Equipment Automotive lifts and workshop solutions from Ravaglioli distributed by SEC in Saudi Arabia for vehicle service applications.
• SAMOA Fluid Management and Lubrication Equipment Fluid management and lubrication equipment solutions from SAMOA — including high-quality oil pumps and lubrication equipment — distributed by SEC for automotive service centers.
• Robinair Air Conditioning Service Equipment Air conditioning service equipment for automotive workshops, supplied by SEC with backstopped aftersales technical support following structured training on the latest Robinair product line.
• CORGHI Wheel Alignment and Tire Service Equipment Wheel-alignment, tire-service and related workshop solutions from CORGHI distributed by SEC for professional automotive service centers.
• Mobil Truck Tire Changer (Mobile Tire Service Solution) Truck tire changer equipment delivered as part of mobile tire-service truck solutions for fleet operators, enabling on-road truck tire repair and replacement with minimal downtime.
• Orlandini Garage Equipment (Car Lifts) Garage equipment — including car lifts from Orlandini — distributed by SEC and used in automotive service-center installation projects.
• Wheel Alignment, Balancer, Tire and Brake Service Equipment Equipment for wheel-alignment, tire balancing, and brake-service operations in automotive maintenance centers, supplied as part of SEC's multi-brand workshop portfolio.
• Car Washing Equipment Automatic car-washing equipment supplied to automotive service centers as part of SEC's workshop portfolio.
• Diagnostic and Engine Tune-up Equipment Diagnostic tools and equipment for engine analysis and tune-up services, supplied to automotive workshops.
• Gas Station and Petroleum Equipment Fuel-dispensing equipment, tank systems, and accessories for gas stations, supplied by SEC to fuel retail operators.
• Lift and Piston Equipment Vehicle lifts and piston-type car-wash equipment supplied to automotive service centers.
• Diesel Engine Service Equipment Equipment for diesel-engine maintenance and fuel-injection-pump calibration, supplied to automotive workshops.
• Lubrication Equipment Oil and lubrication service equipment supplied to automotive workshops.
• Air Compressors and Airline Equipment Air compressors and air-distribution equipment supplied to automotive workshops.
• Paint Booth, Collision and Body Repair Equipment Spray booths and body-repair equipment supplied to automotive collision and paint-service operations.
• Electric and Air Conditioning Equipment Electrical and air-conditioning service equipment supplied for vehicle maintenance.
• Installation Services On-site installation, testing, commissioning, and operator training delivered by SEC's trained staff to ensure optimal performance of supplied equipment.
• Maintenance Services Scheduled and emergency maintenance services delivered by SEC's experienced technical team for installed equipment.
• Training Services Specialized aftersales training programs designed to equip customer teams with the skills and knowledge required to operate and support installed equipment.
• Supply Support (Equipment Sourcing) Equipment sourcing and supply-support service that consolidates garage equipment, fuel equipment, and workshop solutions for clients across Saudi Arabia.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting and major.

• COMPACcoreChannel Partner/ Reseller/ Distributor · 29 July 2025SEC is the official distributor of COMPAC, a Danish brand renowned for quality manufacturing. COMPAC products are known for high performance under tough working conditions, long service life, and technician-friendly design. Return of COMPAC products announced after a period of absence from the market.
• RavagliolicoreStrategic or Co-development Partner · 23 June 2025SEC welcomed the Ravaglioli team to its headquarters, strengthening the partnership through exchange of insights and discussion of future collaboration opportunities. Both teams explored new solutions, shared market perspectives, and discussed ways to enhance operational excellence across projects.
• SAMOA IndustrialcoreStrategic or Co-development Partner · 23 June 2025SEC continues collaboration with SAMOA, a leading provider of fluid management and workshop equipment solutions. This partnership supports SEC's commitment to delivering high-quality, efficient, and innovative services to clients, with focus on lubrication solutions and oil pump equipment.
• RobinairsupportingTechnology or Integration · 23 June 2025SEC hosted a training session with Robinair where the SEC team gained valuable insights and hands-on experience with the latest equipment, enhancing their skills and expertise in aftersales services.
• Arkan MobilitymajorStrategic or Co-development Partner · 23 June 2025SEC delivered a fleet of three mobile tire service trucks equipped with Mobil Truck Tire Changer units in collaboration with Arkan Mobility and Bridgestone | Al-Talayi. The trucks provide on-road truck tire repair and replacement for fleet operators with minimal downtime.
• Bridgestone | Al-TalayimajorStrategic or Co-development Partner · 23 June 2025Collaborating partner in the mobile tire service truck project with Arkan Mobility. Bridgestone, through its Saudi distributor Al-Talayi, provides tire changer units for the mobile service trucks delivered by SEC.
• TCE (Tung Thih Electric Co.)coreChannel Partner/ Reseller/ Distributor · 4 June 2025Service Equipment Company is the exclusive distributor of TCE workshop equipment in Saudi Arabia. This strategic partnership allows SEC to provide clients with a comprehensive range of TCE products known for exceptional quality, durability, and precision engineering. TCE's equipment is trusted globally by automotive professionals.
• MG (SAIC-GM-Wuling)majorOthers · 8 April 2025SEC completed a service center installation project for MG automotive brand, supplying and installing workshop equipment. The project reflects SEC's commitment to quality and continuous innovation in service center setup.
• CORGHIsupportingTechnology or Integration · 10 March 2025SEC conducted a training session with CORGHI, focusing on the CORGHI equipment suite. The training provided an opportunity to empower teams by sharing knowledge and enhancing capabilities in wheel alignment and service equipment.
• Green Drive Arabia Co.majorOthersGreen Drive Arabia Co. placed a SAR 3.7 million purchase order with Service Equipment Co. on June 15, 2026 for the supply of machinery and equipment to automotive maintenance centers across six Saudi Arabian locations. The order covers Riyadh, Qassim, Tabuk, Najran, Madinah, and Al-Ahsa, with deliveries extending until August 31, 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• COMPAC: Danish manufacturer of hydraulic jacks, presses, and workshop lifting equipment, an SEC brand partner. Directly comparable product portfolio in workshop lifting and handling equipment sold through professional distribution.
• CORGHI: Italian manufacturer of wheel alignment, tire changers, and lifts — an SEC brand partner via authorized distribution. Comparable as a producer of professional workshop equipment in the same categories SEC distributes, with broader global footprint.
• Ravaglioli: Italian manufacturer of vehicle lifts, wheel service equipment, and workshop solutions, distributed by SEC in Saudi Arabia. Directly comparable product portfolio (lifts, tire service) at the manufacturer level, with broader international operations.
• Tung Thih Electronic (TCE): Taiwanese manufacturer of hydraulic jacks, shop presses, and automotive workshop equipment, distributed exclusively by SEC in Saudi Arabia. Comparable manufacturer of professional workshop lifting and service equipment, supplying global automotive markets.
• SAMOA Industrial: Spanish manufacturer of fluid management, lubrication, and workshop equipment, distributed by SEC in Saudi Arabia. Comparable product overlap in lubrication and fluid handling equipment for service centers, at the manufacturer level.
• SPX Technologies (Robinair): Global manufacturer of automotive service equipment including AC/refrigerant service tools under the Robinair brand, an SEC partner. Comparable as a producer of professional workshop diagnostic and service equipment sold through distribution.

Direct peers

• Snap-on Incorporated: Global leader in professional automotive tools, diagnostics, and workshop equipment sold to repair shops and dealerships. Directly comparable to SEC as a multi-brand supplier of high-spec garage equipment to professional service centers.
• LKQ Corporation: Distributor of aftermarket automotive parts and specialty vehicle equipment to repair shops, fleet operators, and dealerships. Comparable wholesale distribution model with multi-brand product range serving the automotive aftermarket.
• Matco Tools: Distributes professional-grade automotive tools, diagnostic equipment, and shop gear via mobile franchise routes. Closely comparable business model to SEC as a multi-brand tool/equipment distributor serving professional technicians and workshops.
• Genuine Parts Company (NAPA): Wholesale distributor of automotive and industrial replacement parts and supplies through NAPA Auto Parts. Comparable to SEC as a wholesale distributor serving automotive service professionals with a broad multi-brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BalubaidSec
• Facebookfacebook.com/BalubaidSec
• LinkedInlinkedin.com/company/service-equipment-co-ltd/about/?viewAsMember=true
• Instagraminstagram.com/serviceequipment.sa?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Equipment Co.