Mind Lab
Mind Lab provides socio-emotional education, vocational training, and social-infrastructure services to Brazilian public education networks, municipalities, enterprises, and vulnerable learners through proprietary reasoning games, metacognitive methods, and teacher mediation programs.
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mind Lab does
Mind Lab is a privately held, São Paulo-based education company that primarily serves municipal and state public education networks. Its Mente Inovadora program integrates reasoning games, named metacognitive methods and teacher-mediated socio-emotional instruction with the Brazilian National Common Curricular Base and the Portuguese Language and Mathematics curricula. Ginga provides modular youth-development experiences based on the Big Five framework, and eduK contributes more than 3,200 courses in entrepreneurship, employability, crafts, beauty, gastronomy, wellness and income generation. (Primary source:.)\n\nRevenue is generated through multi-year Mente Inovadora contracts that bundle initial teacher training, continuing mentorship, pedagogical support and learning materials; eduK adds recurring consumer and B2B subscriptions. Mind Lab is also moving into public-private partnerships for school-infrastructure management, adding a managed-services model to its education portfolio. It reports impact across 7.3 million students in 17 states and more than 9 million people through eduK, although these are cumulative figures rather than current paying accounts. (Primary source:.)
Mind Lab firmographics
Firmographics- Name
- Mind Lab
- Legal name
- Mind Lab
- Website
- https://mindlab.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mind Lab provides socio-emotional education, vocational training, and social-infrastructure services to Brazilian public education networks, municipalities, enterprises, and vulnerable learners through proprietary reasoning games, metacognitive methods, and teacher mediation programs.
- Ownership category
- akta.pro rank
Mind Lab industry classification
Industry- Product category
- Socio-emotional Education Technology
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Project-Based/Inquiry-Based Learning (School-Delivered) (EDAJAFAN)
- akta.pro secondary industries
- Study Habits & Homework Systems Workshops (EDAMAIAL), Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where Mind Lab is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mind Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mente Inovadora Program Contracts: Government contracts with municipal and state education secretariats for the proprietary Mente Inovadora methodology, including teacher training, ongoing mentorship, pedagogical support, and learning materials. Contracts are typically multi-year agreements structured via inexigibilidade de licitação due to proprietary methodology.
- eduK Subscriptions and B2B: eduK operates with free live classes and low-cost subscriptions for access to complete course catalog. B2B enterprise offering (eduK Empresas) serves companies and prefectures for vocational qualification at scale.
- PPP Infrastructure Contracts: Public-private partnership contracts for school infrastructure management including building reform, maintenance, cleaning, security, utilities, connectivity, and facilities management. Long-term concessions (20-25 years) with performance-based payments tied to educational outcomes (IDEB).
- AI Technology Integration: Mind Lab's reinforcement learning technology integrated into NVIDIA Megatron framework, enabling trillion-parameter AI model training at reduced cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Government (Public Schools) |
| Subscription | Monthly | eduK Consumer Subscription |
| Subscription | Annual | eduK Empresas (B2B) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mind Lab product offering
Product offeringCore offering
Mind Lab develops and sells a proprietary socio-emotional education methodology (Mente Inovadora) and accompanying curriculum for K-12 public schools, complemented by the modular Ginga gamified solution and the eduK vocational learning platform (3,200+ courses) acquired in 2021. The company also pursues public-private partnership (PPP) contracts to manage school infrastructure under 20-25 year concessions. Services include teacher training, ongoing mentorship, pedagogical mediation materials, and AI-driven tooling (delta-mem).
Product overview
Mind Lab operates as a multi-product education technology platform offering integrated socio-emotional education and productive inclusion solutions. The core portfolio centers on Mente Inovadora as the primary comprehensive socio-emotional education program for Basic Education, complemented by Ginga as a modular solution for youth employment preparation. The platform includes proprietary reasoning games and metacognitive methods (Semaphore, Detective, Film Camera, Ladder, Mirror, and Thought Tree methods) that form the pedagogical foundation. Following the 2021 acquisition of eduK, the company expanded into professional training with over 3,200 courses for productive inclusion. The methodology is grounded in Feuerstein's Structural Cognitive Modifiability Theory and Experiential Learning Mediation, emphasizing teacher mediation as the central element.
Differentiator
Problem solved
Functional benefit
Brands
- Mente Inovadora: Complete socioemotional education solution for basic education (K-12), integrating reasoning games, metacognitive methods and teacher mediation to develop 21st century skills aligned with BNCC.
- Ginga
- eduK
Products and services
- Mente Inovadora A comprehensive socio-emotional education solution for Basic Education (kindergarten through high school) that develops 21st century skills through reasoning games, metacognitive methods, and qualified teacher mediation. Aligned with BNCC and integrating activities into Portuguese Language and Mathematics curriculum. Sold to municipal and state education secretariats via multi-year government contracts.
- Ginga
Quantifiable outcome
- Average IDEB growth of 0.8 points in partner networks (4x national historical average)
- +5 more outcomes
Companies that use Mind Lab
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Mind Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Mind Lab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Stanford UniversityminorAcademic partnership for research collaboration and validation of educational methodologies. Listed among investor partners on company website.
- NVIDIAcoreMind Lab's delta-mem AI technique and Macaron AI's reinforcement learning breakthrough integrated into NVIDIA Megatron framework. Strategic technology partnership for AI enterprise deployment.
- InsperminorBrazilian higher education institution that conducted randomized controlled trial (RCT) study on Mind Lab program impact in partnership with IDB Invest.
- IDB InvestminorInter-American Development Bank's private sector lending arm that partnered with Insper to conduct large-scale study using RCT methodology on Mind Lab program outcomes.
Scale indicators8 records
Recent moves4 records
Expansion highlights5 records
Mind Lab competitors and assessment
Company assessmentDirect peers
- Letrus: Letrus is a Brazilian literacy and learning platform for public schools, using data and writing assessment to improve outcomes. Comparable as a Brazilian EdTech targeting public school networks with measurable academic outcomes.
- ClassDojo: ClassDojo provides a widely adopted SEL and classroom culture platform for K-12 schools globally. Like Mind Lab's Mente Inovadora, it focuses on socio-emotional skill development in a school-delivered setting, making it a direct product peer.
- Panorama Education: Panorama provides SEL surveys, instruction, and data tools to K-12 districts in the US. Comparable to Mind Lab's data-driven approach to socio-emotional outcomes measurement and school-delivered instruction.
- Geekie: Geekie is a leading Brazilian adaptive learning platform selling digital curriculum and content to public and private schools. Closest Brazilian edtech peer given overlap with Mind Lab's public school B2G motion in K-12.
- EVERFI: EVERFI delivers K-12 socio-emotional, financial literacy, and health curricula to schools and districts, often via partnerships with governments and corporations. Mirrors Mind Lab's model of school-delivered SEL with measurable outcomes and corporate/foundation sponsorship.
Regional players
- Cognita: Cognita is a global K-12 schools group with operations across Europe, Asia, and Latin America. Relevant as a comparable deliverer of integrated academic and socio-emotional programs in school networks, though focused on owned schools rather than methodology licensing.
Broad incumbents
- Vasta (formerly Somos Educação): Vasta is a major Brazilian K-12 education company offering curriculum, content, and school systems across public and private networks. Overlaps with Mind Lab's basic education footprint but is a broader incumbent rather than a socio-emotional specialist.
- Eleva Educação: Eleva is a Brazilian K-12 schools and education solutions group serving both public and private segments. Comparable as a large incumbent in Brazilian basic education with content and pedagogical offerings.
- Positivo (Editora Positivo / Ânima): Positivo is a Brazilian education conglomerate with K-12 content, technology, and schools. Similar go-to-market into Brazilian public schools via educational content and pedagogical solutions.
Others
- IDB Invest / IDB Group (Development Bank): IDB Invest is not a direct competitor but is the most relevant ecosystem participant: it is both a Mind Lab investor (US$5M in 2015) and the co-funder of the Insper RCT validating Mind Lab's methodology. Comparable as a counterparty shaping the social infrastructure investment thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mind Lab social profiles
Digital presenceMind Lab compliance and trust
Trust signalCompliance1 record
Mind Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mind Lab leadership team
Management profileNumber of profiles
Profiles6 records
Mind Lab subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mind Lab funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mind Lab M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mind Lab
What does Mind Lab do?
Mind Lab develops and sells a proprietary socio-emotional education methodology (Mente Inovadora) and accompanying curriculum for K-12 public schools, complemented by the modular Ginga gamified solution and the eduK vocational learning platform (3,200+ courses) acquired in 2021. The company also pursues public-private partnership (PPP) contracts to manage school infrastructure under 20-25 year concessions. Services include teacher training, ongoing mentorship, pedagogical mediation materials, and AI-driven tooling (delta-mem).
Is Mind Lab a public or private company?
Mind Lab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mind Lab founded?
Mind Lab was founded in 2006. It employs 51 to 100 people.
Where is Mind Lab based?
Mind Lab is headquartered in São Paulo, Brazil, in the Latin America region.
How does Mind Lab make money?
Four revenue lines are on record. Mente Inovadora Program Contracts are the primary driver. The others are eduK Subscriptions and B2B, PPP Infrastructure Contracts and AI Technology Integration.
Who are Mind Lab's main competitors?
Direct peers on record are Letrus, ClassDojo, Panorama Education, Geekie and EVERFI. Cognita is listed as a regional player. Broad incumbents are Vasta (formerly Somos Educação), Eleva Educação and Positivo (Editora Positivo / Ânima). IDB Invest / IDB Group (Development Bank) is listed as an others.
Does Mind Lab have an API?
No public API is recorded for Mind Lab.
What industry is Mind Lab in?
Mind Lab's product category is Socio-emotional Education Technology. Its primary akta.pro industry code is EDAJAFAN, Project-Based/Inquiry-Based Learning (School-Delivered), with a secondary code of EDAMAIAL, Study Habits & Homework Systems Workshops. Its NAICS code is 61171 and its SIC code is 8200.